rising media pack 2015

7
www.dotrising.com

Upload: lucia-mrvova

Post on 17-Aug-2015

29 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: rising Media Pack 2015

www.dotrising.com

Page 2: rising Media Pack 2015

2

www.dotrising.com

of our emails read on mobiles

subscribers54,063

social shares in 201444,459

emails read in 2014

2,734,291

average unique page views each month

average unique users each month

43,290

Our MissionTo be the leading dedicated source of digital marketing news and insights for senior decision makers across the sector.

• We deliver our subscribers essential news and insights from across their industry in a format that informs, entertains and fosters engagement.

• We provide our advertisers with trusted access to and valuable engagement with a loyal, active audience of professionals with real buying power.

Page 3: rising Media Pack 2015

3

www.dotrising.com

Overview

Subscribers by industry

dotrising.com provides high-quality editorial content to a global audience of digital marketing professionals, delivering a unique and engaging take on what’s happening throughout the industry and beyond.

With a rapidly growing international community of loyal readers from all areas and echelons of digital marketing, .rising has already established a reputation as an exciting and disruptive new voice in the space.

Our subscribers are not just passive readers – they interact with us, our advertisers and each other, both onsite and via our social media channels.

Through .rising’s targeted, engaged community of readers, we help businesses reach the right audience with the best content to achieve their marketing goals.

Professional & Finance Services

Retail & E-Commerce

Industrial & Manufacturing

Telecommunications & IT

Public & Third Sectors

FMCG

Marketing, Advertising & Media

25%

32%9%

8%

4%

12%

10%

Private Co.72%

Agencies28%

UK 85%

Global Co.15%

Page 4: rising Media Pack 2015

www.dotrising.com

4

Subscribers byseniority

C-Level

16,375

Senior Management

23,242

Executive and Lower

13,206

Ove

rvie

w

Subscribers byfunction

14% Sales & Business Development

18% Management/Operations & Strategy

48% Digital/Online Marketing

10% Traditional/Offline Marketing

4% Support & Administration

2% BI, Analytics & IT

2% HR & Learning/Development

1% Finance

1% Other

Subscribers bycompany size

24% 1 - 10

18% 11 - 50

9% 51 - 100

17% 101 - 500

9% 501 - 1000

23% 1001 +

Page 5: rising Media Pack 2015

5

www.dotrising.com

Our Core CapabilitiesWe create meaningful and valuable interactions between brands and the digital marketing buyers they want to reach.

Using a carefully honed range of digital and content marketing solutions, we establish a direct line for potential customers straight from our newsfeed to your company.

Our range of highly focused promotional solutions can help you successfully capture your market, increasing brand awareness, delivering quality leads and ultimately providing great returns on your marketing investment.

Achieve measurable results: By capturing the right people at the right point in their buying decision process, our tried and tested methods will generate you high quality leads from senior decision makers. Through targeted campaign strategies, we’ll help you start profitable conversations to deliver measurable marketing ROI.

Let your brand make headlines: The content that we produce reaches a large, global audience of movers and shakers who want to hear about the brightest and the best in their industry. By working with us, you can become a part of the buzz, driving awareness of your products and services.

Establish your expertise: We deliver trusted, valued content to an avid global community of readers every day, creating a thriving marketplace where potential buyers meet new suppliers. We can help you deliver your sector knowledge and expertise into this marketplace, positioning you and your brand as industry leaders.

Lead Generation Brand Awareness Thought Leadership

Page 6: rising Media Pack 2015

6

www.dotrising.com

Your Advertising Opportunities Include:

Make sure your high value, thought leading content reaches the people it’s meant to by hosting white papers, eBooks, guides and case studies on .rising.

Using dedicated landing pages and tailored download forms, we promote your collateral across multiple channels to deliver targeted leads in real time, providing a tangible return on your marketing investment.

A premium company profile in .rising Marketplace creates a microsite that acts as a branded hub, gathering your key information, product details, news articles, resources and more.

This allows you to align all of your .rising campaign activity with your company’s commercial offerings, providing a strong promotional link with our audience to generate interest, drive enquiries and ultimately boost sales.

A sponsored banner can increase your company’s industry exposure, support your SMO strategy and align your brand with our up-to-date content to solidify your position in a very targeted marketplace.

Tailored campaigns we offer include video and animated or flat images with a choice of ad size,

Achieve unique relationship building opportunities for your brand in an entertaining and engaging way. Each .rising event reaches a different key audience segment, offering sponsors access to an extensive, targeted network of businesses and individuals.

As an event sponsor, you achieve significant brand exposure before, during and after the event – as well as having a great opportunity to entertain clients or reward staff with a really fun evening.

Our subscribers engage with our email updates on a daily basis, trusting them as a source of high-quality, relevant and informative content.

Establish your expertise, grow brand awareness and generate valuable leads by featuring in our regular newsletters, or by reaching out to our audience via a specifically tailored mailshot campaign, written and designed for maximum impact.

Our film and multimedia teams are experienced storytellers who will bring your messages to life on the web. From video to motion graphics, every one of our productions is designed to achieve maximum effect.

Through our professional, broadcast-quality footage and comprehensive post-production services, we craft interviews, thought leadership and event coverage that optimises brand exposure and audience engagement.

Asset Promotion & Lead Generation

Marketplace Profile

Display

Event Sponsorship

Email

Film & Animation

Page 7: rising Media Pack 2015

7

Some of our Members Contact

Thom PickeringAdvertising Manager

[email protected]

+44 (0) 208 0809 373

Chris WilliamsKey Account Manager

[email protected]

+44 (0) 208 0809 378

www.dotrising.com