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Risk sharing and the economics of M-PESA William Jack Georgetown University Tavneet Suri MIT Sloan With support from the Consortium on Financial Systems and Poverty Impact and Policy Conference August 30 – September 1, 2012 Bangkok

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Risk sharing and the economics of M-PESA

William Jack Georgetown University

Tavneet Suri MIT Sloan

With support from the Consortium on Financial Systems and Poverty

Impact and Policy Conference August 30 – September 1, 2012

Bangkok

The solution:

Jack - M-PESA

The problem:

M-PESA as a risk spreading tool

• Formal insurance is limited

• Informal insurance exists, but is often incomplete…….why?

• Moral hazard: information asymmetries

• Limited commitment: contract enforcement

• Transaction costs

Jack - M-PESA

Summary of findings

• The consumption of households who don’t use M-PESA falls by about 7% - 10% when they suffer negative shocks

• Lower transaction costs allow households who use M-PESA to smooth these risks perfectly

The M-PESA concept

• Remote account storage accessed by simple SMS technology

• Cash-in and cash-out services provided by M-PESA agents

Jack - M-PESA

Customers

Customer and Agent growth

Agents

Cu

sto

mer

s

Age

nts

2007

2008

2009 2010

Jack - M-PESA

?

2011

0

5,000

10,000

15,000

20,000

25,000

30,000

0

2

4

6

8

10

12

14

16

Oct-06 Apr-07 Nov-07 Jun-08 Dec-08 Jul-09 Jan-10 Aug-10 Feb-11 Sep-11

Mill

ion

s

Nairobi

Lake Victoria

Mombasa

June 2007 Note: partial data only

Jack - M-PESA

Dec 2007 Note: partial data only

Jack - M-PESA

Nairobi

Lake Victoria

Mombasa

June 2008 Note: partial data only

Jack - M-PESA

Nairobi

Lake Victoria

Mombasa

Dec 2008 Note: partial data only

Jack - M-PESA

Nairobi

Lake Victoria

Mombasa

June 2009 Note: partial data only

Jack - M-PESA

Nairobi

Lake Victoria

Mombasa

Dec 2009 Note: partial data only

Jack - M-PESA

Nairobi

Lake Victoria

Mombasa

June 2010 Note: partial data only

Jack - M-PESA

Nairobi

Lake Victoria

Mombasa

Our household survey

Tanzania

Indian Ocean

Uganda Somalia

Nairobi

• 3,000 households across most of Kenya

• Four rounds: 2008, 2009, 2010, 2011

Jack - M-PESA

Who is using M-PESA?

0%

25%

50%

75%

100%

2008 2009 2010 2011

>$2/day $1.25-$2/day <$1.25/day

Households outside Nairobi Median consumption ~$2 per day

Jack - M-PESA

Banking for the unbanked?

0%

25%

50%

75%

100%

2008 2009 2010 2011

Unbanked Banked

Households outside Nairobi Median consumption ~$2 per day

Jack - M-PESA

How do people use M-PESA?

0%

20%

40%

60%

80%

100%

2009 data

Share of households

Transactions

Jack - M-PESA

How often do people use M-PESA?

2%

5%

6%

43%

14%

4%

4%

24%

0% 10% 20% 30% 40% 50%

Daily

Weekly

Every 2 weeks

Monthly

Every 3 months

Every 6 months

Once a year

Less often

Transaction Costs

0

200

400

600

800

1,000

1,200

1,400

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000

Ta

riff

Amount deposited and sent

Postapay M-PESA: Reg to reg Western Union

Empirical strategy

Shock No shock

Consu

mpti

on

User

Non-user (a)

Shock status

Users are richer ()

Shocks hurt ()

Shocks don’t hurt

users so much (b)

c = a + Shock + User + bUser * Shock + controls

Basic Results OLSA PanelB PanelC Without NairobiC

M-PESA User 0.553*** -0.090** -0.016 -0.008

[0.037] [0.036] [0.047] [0.049]

Negative Shock -0.207*** 0.241** 0.232 0.120

[0.038] [0.116] [0.169] [0.141]

User*Negative Shock 0.101** 0.176*** 0.156** 0.150**

[0.050] [0.050] [0.062] [0.065]

Shock, Users -0.105*** 0.052* 0.055 0.050

[0.033] [0.028] [0.035] [0.037]

Shock, Non-Users -0.207*** -0.069** -0.068 -0.056

[0.038] [0.032] [0.043] [0.045]

Jack - M-PESA

A: Full sample with time Fes; B: Full sample with controls + interactions C: Full sample, controls + interactions, time and time x location FEs

0

0.5

1

1.5

2

2.5

3

3.5

4

Mean Distance

(km)

5th Percentile 25th Percentile 50th Percentile 75th Percentile

Round 1

Round 2

Improving Agent Access

22% Change

40% Change

33% Change

28% Change

14% Change

Distance to the closest agent (km)

Jack - M-PESA

Using Agent Roll Out

Agents w/in

1km

Agents

w/in 2km

Agents w/in

5km

Agents

w/in 20km

Distance to

Agent

Negative Shock 0.152 0.122 0.148 -0.176 0.619***

[0.152] [0.153] [0.160] [0.140] [0.203]

Agents -0.022 -0.003 0.018 -0.002 0.051

[0.039] [0.031] [0.024] [0.006] [0.054]

Agents*Shock 0.055*** 0.050*** 0.021** -0.002 -0.058***

[0.019] [0.015] [0.010] [0.005] [0.019]

Jack - M-PESA

Mechanisms

• Consumption smoothing could be effected through

– Remittances

– Savings

– Information/communication

• We find remittances are the dominant factor

– More likely, More often, More

– Larger network Jack - M-PESA

Charity  and  Reciprocity  in  Mobile  Phone-­‐

Based  Giving:  Evidence  from  Rwanda  

Joshua  Blumenstock,  University  of  Washington  

joint  with  Marcel  Fafchamps  (Oxford)  &  Nathan  Eagle  (Santa  Fe  Institute)  

2  of  17  

Context  

September  2012  Joshua  Blumenstock  ([email protected])  

 

The  “Mobile  Phone  Revolution”  3.5  billion  subscribers  in  developing  countries  Mobile  Money:  $200  million  sent  per  day  in  Kenya  1.7  billion  “unbanked”  phone  owners  

0

10

20

30

40

50

60

70

80

90

100

2000 2002 2004 2006 2008 2010

Phones  per  100  people  

Rwanda USA

3  of  17  

Background  

September  2012  Joshua  Blumenstock  ([email protected])  

Limited  evidence  on  economic                                                          impacts  of  mobile  phones    

Published  work  focused  on  prices  and  markets  Jensen  (2007),  Aker  (2010),  Klonner  and  Nolen  (2008)  

Small  set  of  unpublished  studies  explore  other  services  Risk  sharing  and  remittances  (Jack  &  Suri,  2012)  Household  decision-­‐making  (Aker  et  al,  2012)  Communication  between  counter  insurgents  and  citizens  (Shapiro  &  Weidemann,  2012)  Migration  (Aker  et  al,  2012)  Handful  of  others…  

Several  ongoing  RCT-­‐based  studies  Understand  determinants  of  adoption  and  use  Impact  of  Mobile-­‐based  products  and  services  

Savings,  payments,  insurance,  m-­‐Health,  monitoring,      

4  of  17  

This  Talk:  Takeaways  

September  2012  Joshua  Blumenstock  ([email protected])  

Understanding  the  role  and  importance  of  phone-­‐based  transfers  in  Rwanda  

 

1. Empirical  evidence  on  Mobile  Money  precursor  Observe  entire  universe  mobile  phone  activity  in  Rwanda  Vast  disparities  in  use  and  access  to  technology    

2. Used  for  intra-­‐national  remittances  and  risk  sharing  Cf.  Jack  &  Suri  (2012)  Vs,  “traditional”  methods:  

Distance:    Udry  (1994),  Fafchamps  &  Gubert  (2007),  Kurosaki  &  Fafchamps  (2002)  

Covariate  vs.  idiosyncratic  shocks:  Townsend(1995),  de  Vreyer(2010),  Gine  &  Yang  (2009)    

3. Provides  insight  into  motives  for  risk  sharing  Cf.  Leider  et  al.  (2009),  Ligon  &  Schechter  (2011),  Cabral  (2011)  

5  of  17  

Data:  Anonymous  Phone  Usage  

September  2012  Joshua  Blumenstock  ([email protected])  

Records  from  of  all  phone-­‐based  activity,  2005-­‐2009  10  terabytes  of  data  1.4  millions  individuals,  4  years  Every  call,  SMS,  …,  and  “Mobile  Money”  transaction  

Panel A: Aggregate traffic Number of phone calls ~10 billion Number of unique users ~1 million Number of “Mobile Money” transfers ~10 million Number of “Mobile Money” dyads ~1 million Panel B: Basics of MM use Transactions per subscriber 6.05 Average distance per transaction (km) 13.51 Average transaction value (RWF) 223.58

6  of  17  

Data:  Demographics  

September  2012  Joshua  Blumenstock  ([email protected])  

 

Some  info  can  be  inferred  Phone  surveys  to  fill  in  gaps  

2,200  phone  interviews  (Rwanda)  ~80  questions,  20-­‐30  minutes  (Details)  Derive  “wealth  index”  for  each  subscriber  

   

     

 

 

 

 

 

   

7  of  17  

Demographics  of  phone  access  &  use  

September  2012  Joshua  Blumenstock  ([email protected])  

8  of  17   September  2012  Joshua  Blumenstock  ([email protected])  

Motivating  Observation:  Transfers  and  Disasters    

               

     

Lake  Kivu  Earthquake  

9  of  17  

Identifying  affected  individuals  

 September  2012  Joshua  Blumenstock  ([email protected])  

Measuring  location  of  individual  i  on  day  t  Only  have  intermittent,  approximate  location  

               

 

 

 

 

10  of  17  

Measuring  the  earthquake’s  impact  

September  2012  Joshua  Blumenstock  ([email protected])  

Empirical  questions  1. How  much  is  sent?  

rt      =   1     1  Shockrt  + t  +   r  +   rt    

2. Who  benefits?  irt    =   4  +   4 (Ri*Shockirt)  +   4 NearEpicenterirt + t+ i  +   irt  

 

3. Why  is  it  sent?  Charity:    

Reciprocity:      

Details  

( ) ( )it i it ijt j jt ijtU uu x x

1single period utility

continuation value of relationship

( ) ( ) [ ( ) ( )]s tit i it ijt j jt ijt i is ijs j js ijs

s tU u x u x E u x u x

11  of  17  

(1)   (2)   (3)   (4)  District Cell Tower   Subscriber   Dyad  

Earthquake Shock 14169*** 2832*** 9.48*** 11.92*** (1951.30) (177.02) (0.74) (0.59)

Near epicenter 1.256*** 1.073*** (0.187) (0.39)

Day Dummies Yes Yes Yes Yes

Fixed Effects District Tower Subscriber Dyad Unconditional mean 19006.940 2436.192 5.900 3.692 Unconditional mean (earthquake region)

6355.942 1245.27 3.770 3.190

N 1800 16020 6619440 10566000 R2 0.904 0.630 0.052 0.056

Results:  How  much  is  sent?  

September  2012  Joshua  Blumenstock  ([email protected])  

Notes:  Outcome  is  gross  airtime  received  by  affected  district/tower/subscriber.  “Earthquake  shock”  takes  value  1  for  people  near  epicenter  of  the  day  of  the  earthquake.  “Near  epicenter”  is  defined  as  towers  20  miles  of  the  epicenter.    Results  hold  with  “near  epicenter”  re-­‐defined  anywhere  in  interval  10–  50  miles.  

12  of  17  

Results:  How  much  is  sent?  

September  2012  Joshua  Blumenstock  ([email protected])  

Total  effect  is  small:  42,000  RWF  =  $84  USD  (Much  larger  effect  on  calls:  $2,400  USD)  

Consider  growth  of  network  400-­‐fold  increase  in  #  users  since  2/2008  $25,000  -­‐  $33,000  projected  today  $11  million  projected  in  Kenya  

What  benefit?  Avg  balance  =  $0.10  32%  of  users  had  <  $0.01  on  account  

13  of  17  

Results:  Who  Benefits?  

September  2012  Joshua  Blumenstock  ([email protected])  

Heterogeneity  The  wealthy  receive  more  (but  are  not  more  likely  to  send)  As  do  individuals  with  more  contacts,  connections  to  Kigali  Transfers  occur  between  “reciprocal”  pairs  (details)  

Normally:            i  is  less  likely  to  send  to  j  if  j  sent  to  i  in  past  After  quake:    i  is  more  likely  to  send  to  j  

Partial   Interpretation   Predicted:  Charity  

Predicted:  Reciprocity   Actual  ( 4)  

ij / xi   Wealth  of  i  (recipient)   Negative   Positive   Positive  

ij / Tijt   Past  j  to  i  transfers   Positive   Negative   Negative  

ij / Dij   Geographic  distance   -­‐-­‐   Negative   Negative  

ij / xj   Wealth  of  j  (sender)   Positive   -­‐-­‐   -­‐-­‐  

ij / Sij   Social  proximity  of  i  and  j   Positive   Positive   Positive  

14  of  17   September  2012  Joshua  Blumenstock  ([email protected])  

Results:  Sending  money  over  distance  Transfers  come  from  20km-­‐120km  away  Rwandans  have  limited  alternatives  for  transfer  (details)  

15  of  17  

Summary  

September  2012  Joshua  Blumenstock  ([email protected])  

Empirical  results  Mobile  Money  sent  in  response  to  shocks  Benefits  are  heterogeneous  Transfers  more  consistent  with  reciprocity  (not  charity)    

Results  in  context  Early  evidence  of  how  and  why  Mobile  Money  (MM)  can  be  used  to  for  risk  sharing  But  no  direct  evidence  on  welfare  effects  (cf.  Jack  &  Suri)  

16  of  17  

Policy  Implications  

September  2012  Joshua  Blumenstock  ([email protected])  

1. Immediately  after  launch  –  and  while  still  very  rudimentary  –  transfers  used  for  risk  sharing  Good  news:  long  distances,  covariate  shocks  Bad  news:  Benefits  accrue  to  the  “elite”  

2. Understand  existing  disparities  in  deciding  how  to  target/subsidize  expansion  of  network  

3. Leverage  novel  forms  of  data  in  policy  design  and  evaluation    Use  phones  to  identify  people  victims  in  need,  transmit  MM  “Digital  footprints”  to  measure  poverty,  labor  mobility,  migration,  …  Other  opportunities  abound!  

The  end.  Supplemental  slides  follow