riskified pre-holidays fraud team tune-up [webinar]

27

Upload: riskified

Post on 07-Jul-2015

144 views

Category:

Internet


0 download

DESCRIPTION

The holiday sales season is a wonderful time for ecommerce merchant. We’re all looking forward to the soaring sales. But the spike in volume often leads to extra work and stress for risk management teams. Riskified hosted this webinar to share some insights and actionable advice on how to: 1. Best handle the spike in volume 2. Auto approve orders, routing less transactions to manual review 3. Improve the effiency and accuracy of your manual process

TRANSCRIPT

Page 1: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]
Page 2: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Riskified is a turnkey solution for risk & payment professionals

Since 2012, Riskified has been reviewing, approving and

guaranteeing transactions, helping merchants grow.

Meet

Page 3: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Meet

Andy Freedman CMO

Eido Gal Co-founder & CEO

Page 4: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Today’s Agenda:

Our Goal: Optimal risk management team performance during the holiday season Areas we will cover: •  Preparation: Handling the load •  Automation: Increasing auto approvals •  Optimization: Improving manual process

Page 5: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

The holidays

Page 6: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Approved  Orders  Fraud  On  Entry  

The holiday challenges

Page 7: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

The holiday challenges

Sudden spike in volume

Higher stakes

Heightened stress

Increased time sensitivity

Inexperienced team members

Page 8: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

STEP 1 Preparation:

Handling The Load

   

Page 9: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Preparation: Team Capacity

15 Orders

per hour

30 Orders

per hour

50 Orders

per hour

Page 10: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Preparation: Responsibility & Risk

Value $

Up to $500

Up to $250

Domestic only

Tangible goods

Up to $3,000

Up to $2,000

Digital goods

International with AVS only

All $ value All $ value

All locations

All order types

Declines Order type

Page 11: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Preparation: Decision Accuracy & Alignment

Everyone learns from previous mistakes & success stories  

Page 12: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Preparation: Know Where You Stand (Metrics)

Manual Review

% Routed to Manual

% Approvals

Avg Review Time

Declines

% Declines

Chargebacks

% Chargebacks

Manual vs Automatic

Goal: Prevent fraud without turning away good customers  

Page 13: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Preparation - Summary

Team’s capacity is crucial

Assign responsibilities

clearly

Share best practices across

team

Determine performance

goals

Page 14: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

STEP 2 Automation:

Increasing Auto Approvals    

   

Page 15: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Automation – Your Team Knows Best

Approve orders when email domain matches IP range

Email: [email protected], IP range: US Bank Idea  

Statistical Validation  

Tested on 80,000 orders

99.8% accuracy

Email & IP range match orders aren’t manually reviewed

Other options – Batch query, Help sheet for review team

Auto Approval

Rule  

Use analyst insights to create rules for easily approvable orders  

Page 16: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Automation – Holiday Specific Rules

Next day shipping International orders

High order value Promoted items

Create new rules and check existing rules are holiday-relevant  

Page 17: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Automation – Use ALL Available Information

Promo codes

Guarantee & returns policy

Referring traffic

Returning card / email

Make every effort to ensure you aren’t overlooking valuable data  

Page 18: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Automation – Summary

Your team knows best

Holidays have unique

characteristics

Use ALL resources to lighten the load

Never auto decline

Page 19: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

STEP 3 Optimization:

Improving Manual Process    

   

Page 20: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Optimization: Learning From Previous Orders

Approved after long review

International orders

Decline patterns

Page 21: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Optimization: Approved After Long Review Time

Wrong person reviewed transaction

Focus was on wrong data points

Page 22: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Optimization: Decline Patterns

Proxies, encrypted emails Multiple cards

Billing ≠ Shipping

Fraudulent vs Legit Purchase Story  

Page 23: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Optimization: International Orders

Page 24: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Optimization: Working with Customer Support

No response? How to reach out? Why to avoid?

Empathy Sorry for the friction Transparency Why we are writing Clarity What we need from you Reliability This message is legit

Reaching out for additional information  

Page 25: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Optimization: Summary

The customer comes first

Identify key markets & data sources

Reduce false positive declines

Strive to minimize review time

Page 26: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Preparation Volume is central challenge Know team capacity, set clear policy for approvals, declines and escalation

Automation Auto approve to lighten load Use team insights, adjust for unique holiday characteristics, be creative & use all data

Optimization Inefficiencies will be amplified Display data clearly, know when to use additional data sources, minimize customer friction

Golden Takeaways

Page 27: Riskified Pre-Holidays Fraud Team Tune-Up [Webinar]

Interested in continuing the conversation?

www.riskified.com

Eido Gal [email protected]

Andy Freedman [email protected]