Profile Summary---------------------------------------------------------------------------------------------------------- Looking for career enriching opportunities at senior managerial level in Strategic Planning/ Profit Centre Operations/ Business Development/ Channel Management with an organization of repute

Synopsis---------------------------------------------------------------------------------------------------------- A Marketing Person with 11+ years’ experience in Strategic Planning, Business Development, Channel Management, effective Tarde Promotion & Team Management with well-known organizations Like JYOTHY LABS, DABUR INDIA LTD., PepsiCo international(Frito Lay Div.). NESTLE INDIA LTD. etc. Possessing valuable insights, keen analysis and team approach to implement best practices to achieve business excellence. Adapt at working in high-pressure environments with strict deadlines and multiple deliverables like:

Gathering the market intelligence, tracking the competitors’ activities and providing the valuable inputs for fine tuning the Sales, Marketing& Collection strategies.Conceptualizing and implementing competent strategies with a view to penetrate new accounts and expand existing ones for a wide range of services.Organizing promotional activities as a part of market development effort.Developing new streams for revenue growth and maintaining relationships with customers to achieve repeat / referral business.Establishing strong and reliable channel partners for deeper market penetration; providing training & direction to team members for ensuring quality performance.

Core Competencies

---------------------------------------------------------------------------------------------------------------------- Strategic PlanningFormulating developmental strategies for achievement of goals and targets by identifying & developing new avenues for long term growth.Channelizing corporate goals with specific terrain, short term and long term budgets and developing business plans for the achievement of these goals.Conceptualizing business plans; assessing the revenue potential in business opportunities.

RITU RAJ GUPTARegional Sales Managerrituraj_gupta@rediffmail.com

Core Strength

Sales &

Revenue

Generation

Team Handling

Competition &

Market

Analysis

Promotion &

Sales Tactics

New Business

Development

Market

Expansion

Brand Building

Channels

Development

Recruitment &

Training

Data Analysis

& Strategy

Implementation

+91-8889801118

rituraj.gupta81@gmail.com

Marketing/ Business DevelopmentEvaluating marketing budgets periodically including manpower-planning initiatives and adhering to planned expenses; ensuring healthy ROI for the channel partners.

Formulating periodic business plans & strategies, in coordination with macro plans of organization.Supervising pre & post marketing activities, including promotions, for successful launch of new products and ensuring good merchandising and brand visibility.

Utilizing public information and personal network for developing marketing intelligence so as to generate leads.

Channel Management

Emphasizing on rural expansion & enhancing WD & SAH in urban geographies.

Identifying and networking with channel partners to achieve deeper market penetration & reach.

Evaluating performance & monitoring the sales and marketing activities of the channel partners.

Team Management

Designing and implementing strategies for building team effectiveness by promoting a spirit of cooperation between team members.

Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations.

Identifying need based training modules for channel partners; impart training to the sales team to ensure efficiency in sales operations and meeting of individual & group targets.

Leadership

Providing leadership, managing long term plans, identifying risks, opportunities, and options.Promoting a culture of informed decision making ensuring that units of corporate responsibility are planned, structured and focused.Mentoring, motivating and coaching talent to achieve the objectives.

Training & Development

Determining training needs, identifying training gaps, & conducting programs to enhance their operational efficiency leading to increased productivity. Evaluating the effectiveness of training programs by constantly developing & implementing pre and post assessment tools.

Organizational Experience

JYOTHY Laboratories Ltd. Feb’15 – Till Date

Designation : Regional Sales Manager (Cadre- Level 06)Location : HyderabadTeam : 3 ASM’s, 6 ASE’s, 2 TM’s & 28 Sales Officer’s. Geography : AP & TelanganaBusiness : 9 Cr,/month

Job Profile:

Primary responsibility for driving revenue across category & Brands. To achieve budgeted targets on a monthly, quarterly & annualized basis.To handle & monitor productivity of distributor sales team.To drive increase in counter share; to gain customer market share.Expansion of distribution channel & increase in retail penetration. Appointment / replacement of distributors.Responsible for targeting & opening unrepresented markets.Responsible for devising & implementing attractive trade schemes to increase off take.To ensure timely distribution of scheme incentives to ensure channel remains motivated.Responsible for ensuring distribution channel’s financial health–Return on Investment (ROI).

Dabur India Ltd. July’14 – Jan’-15(Sr. ASM-7A)Dabur India Ltd. Dec’11 – Jun’-14(ASM-7B)

Designation : Sr. Area Sales ManagerLocation :,ROM Urban Towns only(Pune, Thane, Kalyan, Ahmednagar, Aurangabad, Nasik, Nanded, Nagpur, Chandrapur, Amravati, Akola,) & ChhattisgarhTeam : 4 ASE’s & 30 Sales OfficersGeography : Chhattisgarh & Rest of Maharashtra

Handling an average business of 8.00Cr./Month Responsible to drive CCD/CHD/Food & Fem business across geographies.Inclusive of all division comprises of almost 16 categories. Penetration the huge range of Brands in Rural geographies.

Activation of micro interior villages Responsible for forecasting in proportionate of salesConducting the market research and successful re-launch of mass segment category.Developing key outlets & contacts and conducting brand sales promotion activitiesImplementing the Product Display Program in Organizing Distributors and Redistributors meet.

Taking training program for sales man and distributor

Key Achievement :-

Ranked No.-1 Area Manager in a Year 2013-14 in entire West, in terms of delivering highest growth & driving brands specific initiatives

Exponentially delivered the business of Confectionary category in a span of 1 year.Drive the Brand RTP from 12 lacs to 70 lacsBuild up the Sarson Amla from 16 Lac/mnth to 83 lacs/mnth. Activation of above 3k villages has been done in very 1st quarter of 2012-13Almost doubled the FEM & Food business.

PepsiCo International (Frito Lay Div.) April’10 – Nov 11, ASM(Jodhpur-L4)

PepsiCo International (Frito Lay Div.) June’06 – Mar’10, Customer Executive(L2 & L3) Chhattisgarh (Raipur/Bilaspur)

Location : Jodhpur(Rajasthan)Team : 6 Sales Officer

Job Profile:

To Handle Sales Operations for the Jodhpur territory reporting to Zonal Manager. To execute plans in their region with a team of 6 front liner’s.To deliver annual volume of 1500 Tones within budgeted cost.To achieve distribution/ in store execution objective.To drive Urban & Rural Agenda.Organization capability building.

Key Achievements:-

Enhance the declining market share for the western salty.Successfully achieved the 100% AOP for the consecutive year, which has never been achieved in the history of last 5 years of the concerned geography.Imparted the training and retained the new recruits in the organization.Introduced hub & Spoke module in Chhattisgarh.

NESTLE India Ltd. April 05 – May’06

Designation : Sales officerLocation : Baroda

Job Profile:

Handling Baroda Territory with Three Distributors and 14 Peripheral towns of Baroda District in GujaratHandling the CD’s as well as the distribution channel & their activities in the market like PPP outlets and the Mass Retail.Coordinating the 20 member staff and with a Merchandiser’s in the market with monthly turnover of 70 Lacs. Plus in the territory.Handling the CD’s through the CD sprint and SAP with best infrastructure and service in the market for the organization.Planning for the Effective Coverage, Distribution, Secondary and the Visibility in the market as part of working and handling the trade grievances.

Education -----------------------------------------------------------------------------------------------------------------------------------------------

MBA , Specializing in Marketing, Bhopal University Year 2005

B.Com, Bilaspur University Year 2002

IT Skills -----------------------------------------------------------------------------------------------------------------------------------------------Windows 95/98 NT, 2000, XP, Win 7, Ms. Office ( Word, Power Point, Excel and Access) & Internet

Personal Detail ------------------------------------------------------------------------------------------------------------------------------------------------

Date of Birth : 17th Mar 1981

Marital Status : Married