ritu sharma: fundraising with social media
TRANSCRIPT
Fundraising With Social Media
Ritu Sharma@ritusharma1
•Why Social Fundraising?
•How To Launch a Campaign
Our Agenda
Why Social Fundraising?
Why Social Fundraising?
•People Give to People
•The Most Powerful Form of Ask
is a ―Peer Ask‖
•Turn Your Donors Into
Fundraisers
$300 BillionDonated by Individuals per Year
Source: Chronicle of Philanthropy
Online Giving:
13%
Growing at:
35% — 55%
Source: Blackbaud, Giving USA
How To Launch a Campaign
Step 1: Pick a SMART Goal
•$20,000
•By July 1, 2013
•BES Playground
•For 647 Kids
―People Don’t Give To You, They
Give Through You‖
Step 2: Map Donations to Impact
•Think Incrementally
Step 3: Pick a Platform
Pick a
short
video
Use
pictures
with
human
faces
Keep text to a
minimum
Step 4: Upload Content
Personal
Stories
Sell!
Step 5: Make Your Donate
Button Shine
•3 Tweaks: Button, Levels, Impact
Step 6: Get Out of Your Own
Way
•3-Click
Rule
Step 7: Plan for Success
•Editorial Calendar
•Facebook 1+/Week
•Twitter 1+/Day
•P2P Asks Are Key
•Seed the Tip Jar
•Mornings: 8 – 9AM
•Lunch: 12 – 1PM
•End of Day: 4:30 – 6PM
•Nights: 9:30 – 11PM
•Weekends Vs. Weds!
Step 7: Plan for Success
Step 8: Activate
•Form a Social Media
Marketing Committee•The Ask: 5 Minutes/Week
Step 9: Data Vs. Gut
•Fail Fast, Fail Forward
•A/B Splits
One Final Note:Celebrate!
•Share Milestones Across All
Channels
•Document Impact
•Declare Victory!
Show Donors Their Impact
―People Don’t Give To You Because You
Have Needs. They Give Because You
Meet Needs‖
