riv era silos - magic talks by humagic

Riv era silos! Peter Svenonius

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Page 1: Riv era silos - Magic Talks by Humagic

Riv era silos!Peter Svenonius

Page 2: Riv era silos - Magic Talks by Humagic

PHOTO: CC BY DOC SEARLS/FLICKR

Page 3: Riv era silos - Magic Talks by Humagic

Affären börjar på nätet

Page 4: Riv era silos - Magic Talks by Humagic

Ändrad köpprocess

60% 80% 90%B2B

köpprocess online

Köp som börjar med

sök

9 av 10 svarar inte

alls på ”cold calls”

HBR 2012 Google HBR 2012

Page 5: Riv era silos - Magic Talks by Humagic

Försäljning

Sociala medier

Övrig marknadsföring

SEO / SEM

E-post

Webb Köp

Kontakt

Prenumeration

Information

Digitalt ekosystem

Page 6: Riv era silos - Magic Talks by Humagic

Marknad + Sälj + Kundtjänst =

Sant!

Page 7: Riv era silos - Magic Talks by Humagic

Kom överens och samarbeta1. Vem är målgruppen2. Hur köper kunderna3. Hur når vi kunderna?4. Vad är ett lead?5. Vem gör vad internt?6. Vad och hur mäter vi?

Page 8: Riv era silos - Magic Talks by Humagic

Gör

Mät

Utveckla

Page 9: Riv era silos - Magic Talks by Humagic

@petersvenonius

Adda gärna mig!

humagic.se/crash-course/

Peter Svenonius

Page 10: Riv era silos - Magic Talks by Humagic

PEOPLE MAKE THE DIFFERENCE

humagic.se/magictalks

http://humagic.se/magictalks

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