Rizzle kicks - Treatment ideas Target AudienceRizzle kicks have a certain style which woukld appeal mainly to young males.Below is a quote from Rizzle kicks in a recent interiew,"I’d just like everyone to listen to our album please, it’s our first record, it means a lot and we’re very happy with it. It’s so cliche to big up everyone, but big up anyone whose been involved. I mean, people have made blogs and fan accounts on Twitter, which is so surreal for us, but it just means so much. The fact that we’re even being interviewed by you for The Independent, is just…. my life’s better than it’s ever been, and I think I owe that to a lot of people."By looking at the language they use such as "big up" suggests they are trying to reach out to the younger generation, by trying to use the same type of language they use, and are familiar with. An ideal fan would be Charlie, aged 17 who goes to college, uses the internet on a daily basis to go on youtube, facebook, and to check emails. The main way he keeps up to date with the latest artists/tracks is by watching music channels such as Viva and 4music, if he sees a new artist he likes he will search for them on youtube to listen to other tracks by them.