rji mobile first
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From April 2014 - #RJIMobileFirst symposiumTRANSCRIPT
#RJIMobileFirst
@ToTheVictorSMALL SCREENS, BIG PICTURE MAKING SENSE OF RAPIDLY EVOLVING MOBILE TRENDS
Tuesday, April 1, 14
TWO DAYS OF #MOBILEMADNESSTuesday, April 1, 14
INNOVATION
CONTENT CREATION
MINDSET / WORKFLOW
AUDIENCE / $$$
FUTURE
Tuesday, April 1, 14
SO WHAT HAVE WE LEARNED??Tuesday, April 1, 14
Tuesday, April 1, 14
HIDE!
Tuesday, April 1, 14
USER TRENDS, EXPLOSIVE GROWTH
“ATOMIC NEWS STORIES”
EVERYBODY HAS A STORY TO TELL...
THE OTHER 5 BILLION -‐ MOBILE ONLY
BARRIERS TO CREATION/CONSUMPTION
MOBILE NINJA-‐FYING YOUR REPORTING
@fmrussell @rpicht
@digidave
@marklittlenews
@journerdism
@meograph
@multimediarice @juddslivka
Tuesday, April 1, 14
MOBILE DIY TOOLS + RESOURCESmike w.
MOBILE INFOGRAPHICS MADE EASIER@trinachi
STORIFY’S NEW TWITTER CARDS@xdamman
CONTENT SERVICES GALORE!@kimgarretson
‘MOBILELISTIC’ -‐ ALL THINGS MOBILE@timvarner
IDEA-‐BUILD-‐PRODUCT-‐MEASURE-‐ DATA-‐LEARN-‐RE-‐DO @slifty
Tuesday, April 1, 14
INFORMATION CLEARLY EXPRESSED
REACHING PEOPLE ON ONE-‐TO-‐ONE LEVEL
STORYTELLING MATTERS
MOVING TOWARDS ‘NON-‐TRADITIONAL’
2013: YEAR OF MOBILE RE-‐IMAGINED
RE-‐INVENTING NEWS ECONOMIES
@stenysolitude
@thetonybrown
@neilkatz
barbara m. @ernie_mourelo
@mjgay
david g.
Tuesday, April 1, 14
UNDERSTANDING YOUR EXPERIENCE@evanslaurab
FORGET CAVEATS, FOCUS ON USER@evanslaurab
ALGORITHMICALLY-‐DRIVEN CONTENT@robynpeterson
MILLENNIALS HAVE TAKEN OVER 18-‐49@lclarktv
TRANSPARENCY, ETHICS SOCIAL JOURN.@cshipley
SECOND SCREEN INTERACTIVITY@staceywoelfel
Tuesday, April 1, 14
“A good decision is based on knowledge and not numbers.”
Tuesday, April 1, 14
“A good decision is based on knowledge and not numbers.”
-‐-‐ Plato(early media consultant)
Tuesday, April 1, 14
SMARTPHONE OWNERS ARE NOW A SOLID MAJORITY OF U.S. MOBILE SUBSCRIBERS AT 61%
http://mashable.com/2013/06/06/smartphones-61-percent/
Tuesday, April 1, 14
SMARTPHONE USERS NOW CHECK THEIR DEVICES ON AVERAGE:
150 TIMES PER DAY
http://tech.firstpost.com/news-analysis/smartphone-users-check-their-phones-an-average-of-150-times-a-day-86984.html
Tuesday, April 1, 14
USAGE IS GROWING RAPIDLY85% OF SMARTPHONE USERS REPORTED SECOND SCREEN-‐
LINKED BEHAVIOR AT LEAST ONCE A MONTHhttps://intelligence.businessinsider.com/welcome?utm_source=House&utm_medium=Edit&utm_term=SS&utm_content=link&utm_campaign=BIIMobile+
Tuesday, April 1, 14
http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html
VIDEO REMAINS ON TOP: MOBILE VIDEO TRAFFIC WILL INCREASE 14-‐FOLD, HIGHEST GROWTH RATE OF ANY MOBILEAPPLICATION CATEGORY
MORE MOBILE USERS: BY 2018, THERE WILL BE 4.9B MOBILE USERS, UP FROM 4.1B IN 2013
MORE MOBILE CONNECTIONS: BY 2018, THERE WILL BE MORE THAN 10B MOBILE-‐READY DEVICES/CONNECTIONS
FASTER MOBILE SPEEDS: AVERAGE GLOBAL MOBILE NETWORK SPEEDS WILL NEARLY DOUBLE FROM 1.4MBPS IN 2013 TO 2.5 MBP BY 2018
MORE MOBILE VIDEO: BY 2018, MOBILE VIDEO WILL REPRESENT 69% OF GLOBAL MOBILE DATA TRAFFIC, UP FROM 53% IN 2013
KEY GLOBAL MOBILE DATA TRAFFIC DRIVERS
Tuesday, April 1, 14
FEW MORETHOUGHTS.
BIG PICTURE.
Tuesday, April 1, 14
MOBILE FIRST UBIQUITOUSTuesday, April 1, 14
SHIFTING FROM MULTI-‐PLATFORM TO MERGED-‐ PLATFORMS
Tuesday, April 1, 14
‘NEXT BIG THING?’
Tuesday, April 1, 14
NEWSGATHERING IMPACTS
‘NEXT BIG THING?’
Tuesday, April 1, 14
NEWSGATHERING IMPACTS
HANDS-‐FREE UNOBTRUSTIVE NATURE
‘NEXT BIG THING?’
Tuesday, April 1, 14
NEWSGATHERING IMPACTS
HANDS-‐FREE UNOBTRUSTIVE NATURE
LIVESTREAMING CAPABILITIES
‘NEXT BIG THING?’
Tuesday, April 1, 14
NEWSGATHERING IMPACTS
HANDS-‐FREE UNOBTRUSTIVE NATURE
LIVESTREAMING CAPABILITIES
NEWSGATHERING IMPACTS
‘NEXT BIG THING?’
Tuesday, April 1, 14
NEWSGATHERING IMPACTS
HANDS-‐FREE UNOBTRUSTIVE NATURE
LIVESTREAMING CAPABILITIES
NEWSGATHERING IMPACTS
LANGUAGE TRANSLATION APPS
‘NEXT BIG THING?’
Tuesday, April 1, 14
NEWSGATHERING IMPACTS
HANDS-‐FREE UNOBTRUSTIVE NATURE
LIVESTREAMING CAPABILITIES
NEWSGATHERING IMPACTS
LANGUAGE TRANSLATION APPS
REMOTE ACCESS
‘NEXT BIG THING?’
Tuesday, April 1, 14
NEWSGATHERING IMPACTS
HANDS-‐FREE UNOBTRUSTIVE NATURE
LIVESTREAMING CAPABILITIES
NEWSGATHERING IMPACTS
LANGUAGE TRANSLATION APPS
REMOTE ACCESS
REAL-‐TIME MAPPING
‘NEXT BIG THING?’
Tuesday, April 1, 14
NEWSGATHERING IMPACTS
HANDS-‐FREE UNOBTRUSTIVE NATURE
LIVESTREAMING CAPABILITIES
NEWSGATHERING IMPACTS
LANGUAGE TRANSLATION APPS
REMOTE ACCESS
REAL-‐TIME MAPPING
IFTTT HACKS TO TWEET, TEXT DIRECT
‘NEXT BIG THING?’
Tuesday, April 1, 14
NEWSGATHERING IMPACTS
HANDS-‐FREE UNOBTRUSTIVE NATURE
LIVESTREAMING CAPABILITIES
NEWSGATHERING IMPACTS
LANGUAGE TRANSLATION APPS
REMOTE ACCESS
REAL-‐TIME MAPPING
IFTTT HACKS TO TWEET, TEXT DIRECT
NEXT GEN IFB FOR ON-‐AIR TALENT?
‘NEXT BIG THING?’
Tuesday, April 1, 14
EXPERIMENTATION
RAPID PROTOTYPING
ITERATIVE PROCESSES
Tuesday, April 1, 14
EDUCATION, EMPOWERMENT OF CRITICAL CONSUMER DATA -‐-‐ EX. MOBILE VIDEO
Tuesday, April 1, 14
BUILDING FOR THE FUTURE:‘HYBRID COLLECTIVES’ OF EDITORIAL + TECH
Tuesday, April 1, 14
CHANGEAIN’T EASY
CHANGE MANAGEMENT
APPLY STRUCTURE
CONSIDER CULTURE
Tuesday, April 1, 14
THE LONG GAME
Tuesday, April 1, 14
MUST COME UP WITH DIFFERENT BUSINESS MODELS
THE LONG GAME
Tuesday, April 1, 14
MUST COME UP WITH DIFFERENT BUSINESS MODELS
TO GET THERE, NEWS ORGS MUST HIRE “RESTLESS AGENTS OF CHANGE”
THE LONG GAME
Tuesday, April 1, 14
MUST COME UP WITH DIFFERENT BUSINESS MODELS
TO GET THERE, NEWS ORGS MUST HIRE “RESTLESS AGENTS OF CHANGE”
NEWS IN THE FUTURE WILL MOVE MORE TOWARD APP-‐LIKE EXPERIENCES
THE LONG GAME
Tuesday, April 1, 14
MUST COME UP WITH DIFFERENT BUSINESS MODELS
TO GET THERE, NEWS ORGS MUST HIRE “RESTLESS AGENTS OF CHANGE”
NEWS IN THE FUTURE WILL MOVE MORE TOWARD APP-‐LIKE EXPERIENCES
WINNING FORMULA OF THE FUTURE: FAST, TACTILE, ORIGINAL CONTENT
THE LONG GAME
Tuesday, April 1, 14
YOUR MOBILE MOMENT
MOBILE HAS CHANGED OUR LIVES IN FUNDAMENTAL AND PROFOUND WAYS -‐-‐
IN A RECENT SURVEY, PEOPLE SAID THEY CAN GET BY IF THEY LEAVE THEIR WALLET/PURSE AT HOME, BUT NOT THEIR PHONE.
Tuesday, April 1, 14
YOUR MOBILE MOMENT
MOBILE HAS CHANGED OUR LIVES IN FUNDAMENTAL AND PROFOUND WAYS -‐-‐
MOBILE CAN...
IN A RECENT SURVEY, PEOPLE SAID THEY CAN GET BY IF THEY LEAVE THEIR WALLET/PURSE AT HOME, BUT NOT THEIR PHONE.
Tuesday, April 1, 14
YOUR MOBILE MOMENT
MOBILE HAS CHANGED OUR LIVES IN FUNDAMENTAL AND PROFOUND WAYS -‐-‐
-‐ SAVE THE DAY-‐ SAVE YOU MONEY-‐ SAVE YOUR LIFE-‐ START A RELATIONSHIP
MOBILE CAN...
IN A RECENT SURVEY, PEOPLE SAID THEY CAN GET BY IF THEY LEAVE THEIR WALLET/PURSE AT HOME, BUT NOT THEIR PHONE.
Tuesday, April 1, 14
YOUR MOBILE MOMENT
MOBILE HAS CHANGED OUR LIVES IN FUNDAMENTAL AND PROFOUND WAYS -‐-‐
-‐ SAVE THE DAY-‐ SAVE YOU MONEY-‐ SAVE YOUR LIFE-‐ START A RELATIONSHIP
WHAT IS YOUR MOBILE MOMENT?
MOBILE CAN...
IN A RECENT SURVEY, PEOPLE SAID THEY CAN GET BY IF THEY LEAVE THEIR WALLET/PURSE AT HOME, BUT NOT THEIR PHONE.
Tuesday, April 1, 14
about.me/victorhernandez
I like to talk. I like you.Let’s connect.
Tuesday, April 1, 14