r.m project about cosmetics

7/27/2019 R.M Project about cosmetics

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We hereby declare that the Research project report titled A study of the of the

Marketing Strategies of Cosmetics is a bonafide record done by me during the period

april 2013 as a part of my program at Rayat-Bahra Group of Institute of Managementand Research, Patiala.

We also declare that this report has not been submitted in full or part thereof,

to any university or institutions for the award of any degree or diploma.

Date: 07/04/2013

Tinchu Jindal & Harmander

MBA(2ND SEM)


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S.NO CONTENTS PAGE NO.

1 Company Discroption

2 History of Cosmetics

3 Goals and Objectives

4 Mission Statement

5 Cosmetics India-A Profile

6 Evolution Of Cosmetics marketing in India

7 Importance of PLC in Cosmetics

8 Cosmetics SWOT Analysis

9 Research Methodology

10 Data Analysis and Interpretation

11 Recommendaions and Conclusion

12 Appendix

13 Bibliography


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Located in beautiful Vancouver, British Columbia, Canada, Urist

Cosmetics Inc. was founded in 1948 by the late Dr. Harold Urist, Ph.D. (a

doctor of chemistry).

Now headed by Robert Urist (photo), son of the founder, Urist Cosmetics

is in its sixtieth year and second generation.

Robert Urist became involved full time in the family business in 1978,

after graduating from the University of British Columbia with a degree in

biochemistry. For the first five years, Robert worked as a chemist gaining

valuable formulation and production experience. Robert became vice-

president of marketing in 1983 and president in 1999. Robert now

focuses on marketing, export development, and new product ideas. He

brings to the company a wealth of combined marketing and cosmetic

chemistry knowledge.

Urist Cosmetics produces hundreds of products for a wide variety of

customers. Products include hair and skin care products for internet

marketing companies, direct marketing companies, medical and cosmetic

skin care centers, beauty salons, spas, health food stores, and specialty

scalp clinics. Urist also manufactures topical non-prescription creams and

ointments for pharmacies and hospitals.


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Research and Development

Urist Cosmetics prides itself in keeping up to date with the newest

ingredients and latest consumer trends. To do this, Urist Cosmetics

attends cosmetic conferences, trade shows, subscribes to trade

magazines and, most importantly, listens to their customers!

The focus of product development is to create advanced products using

naturally derived ingredients.

Filling and Packaging

Urist Cosmetics specializes in runs of 750 units to 10,000 units of

products packaged in bottles or jars. Higher production runs are also

handled with ease. Minimum orders are usually 250 units of stock

products and about 750 to 1200 units of custom made products.

Package Design

Stock products come packaged in stock unlabelled containers. Label

templates are available for the stock products in the stock containers.

Urist can design the label based on the template or customer can

arrange design of their own label.

Custom products may be packaged in any container of the customers

choosing. Urist can recommend a number of excellent container

suppliers, box manufacturers, printers, and silk screeners.


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The history of cosmetics spans at least 6000 years of human history, and

almost every society on earth.

Archaeologicalevidence of cosmetics dates at least from ancientEgyptand

Greece. According to one source,[1] early major developments include the

use ofcastor oilin ancient Egypt as a protective balm andskin creamsmade

ofbeeswax,olive oil, androsewaterdescribed by the Romans. TheAncient

Greeksalso used cosmetics.[2][3] Cosmetics are mentioned in theOldTestament2 Kings 9:30 whereJezebelpainted her eyelidsapproximately

840 BCand the book ofEstherdescribes various beauty treatments as

well. Cosmetics were also used inancient Rome.

Contents:-

1 History of cosmetics across the globe

1.1 Africa

1.2 Middle East

1.3 China

1.4 Japan

1.5 Europe

1.6 The Americas and

Australia

2 Recent history

2.1 The 20th century

2.2 The 21st Century

3 References

4 External links

Nefertitibust witheye linerapplied ~1,320

BC (~3,300 years ago)
http://en.wikipedia.org/wiki/Archaeologyhttp://en.wikipedia.org/wiki/Archaeologyhttp://en.wikipedia.org/wiki/Egypthttp://en.wikipedia.org/wiki/Egypthttp://en.wikipedia.org/wiki/Egypthttp://en.wikipedia.org/wiki/Greecehttp://en.wikipedia.org/wiki/Greecehttp://en.wikipedia.org/wiki/Castor_oilhttp://en.wikipedia.org/wiki/Castor_oilhttp://en.wikipedia.org/wiki/Castor_oilhttp://en.wikipedia.org/wiki/Skin_creamhttp://en.wikipedia.org/wiki/Skin_creamhttp://en.wikipedia.org/wiki/Skin_creamhttp://en.wikipedia.org/wiki/Beeswaxhttp://en.wikipedia.org/wiki/Beeswaxhttp://en.wikipedia.org/wiki/Beeswaxhttp://en.wikipedia.org/wiki/Olive_oilhttp://en.wikipedia.org/wiki/Olive_oilhttp://en.wikipedia.org/wiki/Olive_oilhttp://en.wikipedia.org/wiki/Rosewaterhttp://en.wikipedia.org/wiki/Rosewaterhttp://en.wikipedia.org/wiki/Rosewaterhttp://en.wikipedia.org/wiki/Ancient_Greekhttp://en.wikipedia.org/wiki/Ancient_Greekhttp://en.wikipedia.org/wiki/Ancient_Greekhttp://en.wikipedia.org/wiki/Ancient_Greekhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Jezebelhttp://en.wikipedia.org/wiki/Jezebelhttp://en.wikipedia.org/wiki/Jezebelhttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Cosmetics_in_Ancient_Romehttp://en.wikipedia.org/wiki/Cosmetics_in_Ancient_Romehttp://en.wikipedia.org/wiki/Cosmetics_in_Ancient_Romehttp://en.wikipedia.org/wiki/Nefertitihttp://en.wikipedia.org/wiki/Nefertitihttp://en.wikipedia.org/wiki/Eye_linerhttp://en.wikipedia.org/wiki/Eye_linerhttp://en.wikipedia.org/wiki/Eye_linerhttp://en.wikipedia.org/wiki/Eye_linerhttp://en.wikipedia.org/wiki/Nefertitihttp://en.wikipedia.org/wiki/Cosmetics_in_Ancient_Romehttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Jezebelhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Ancient_Greekhttp://en.wikipedia.org/wiki/Ancient_Greekhttp://en.wikipedia.org/wiki/Rosewaterhttp://en.wikipedia.org/wiki/Olive_oilhttp://en.wikipedia.org/wiki/Beeswaxhttp://en.wikipedia.org/wiki/Skin_creamhttp://en.wikipedia.org/wiki/Castor_oilhttp://en.wikipedia.org/wiki/Greecehttp://en.wikipedia.org/wiki/Egypthttp://en.wikipedia.org/wiki/Archaeology


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As the single, recognised voice of European cosmetics,

perfumery and personal care, COSMETICS EUROPE must: 1.Earn public trust by fostering transparent and reliable relationships with public

authorities and stakeholders. This enables it to communicate most effectively

the social and economic relevance of the cosmetics industry in terms of

satisfying consumer needs.

2.Achieve effective public policy by actively shaping workable and fair policy

frameworks regulating the industry. To this end, proactive and effective

networking and communication are of the essence. Opportunities forachieving alignment on an international scale should be created and

optimised.

3.Enhance member value by addressing their needs in an efficient and

transparent way through timely information and decision making

processes.Focus on the issues and activities important to members. Make best

use of members' expertise and dedication in order to optimise efficiency and

one-voice positions.

1.The main purpose of cosmetics is to help bring out the enhance your natural

features.

2.Different shades of eye shadow can make the color of your eyes darker or lighter,

give you fuller looking non surgical lips, contour your nose and cheek bones and

smooth out uneven skin tones.

3.They are used to enhance your appearance and make you look healthier and

younger.

4.These may include a wide variety of products such as make-up, nail polish,

lipsticks, contact lenses, hair dyes, gels and sprays, perfumes, deodorants, scrubs,

cleansers, lotions, and many others


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We will provide branded products and services of superior quality and value that improve the

lives of the worlds consumers. As a result, consumers will reward us with leadership sales,

profit, and value creation, allowing our people, our shareholders, and the communities in which

we live and work to prosper.Global Gilette

Company Missions Statements: Often bland, and rarely read. They can most likely be found

within the first few pages of a The Annual Shareholders Report, or on the wall in the Executive

Suite. But what good do they have?


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Star's Cosmetics, have positioned as one of the leading

exporters of wide range of Cosmetics. Our clients can avail from us

premium quality professional make-up material for theater, film,

television and parlor industry. Empowered by a capacious warehousing

facility and backed by a competent workforce, we have been executing

our endeavors successfully. They conduct stringent quality testing on

the products and best quality services. We, at our end as well, do all

the necessary quality testing to ensure the international quality

standards of the range that we offer. Further, we have built an

amicable relation with our clients that have garnered us with a huge

client base through out the world. We take pride in being a reputed

supplier of our offered range of products to the places.

Our products match the high industry standards of the quality and have

placed huge demand in the international markets. The team of

professionals hired by us is capable enough to handle the tasks in this

domain. Also, we have appointed quality auditors, who are responsible

for the quality of the products. They check the products on several

parameters before approving the same for delivery. Moreover,

customized packaging is offered in order to cater to the client'sdemand. The superior quality packaging material is used so that the

damage-free products can reach the customers.

With the support of our mentor, Dr. Vishesh Nayak , we have been


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Product Portfolio

Stars Cosmetics, an organization in the business of beauty is existing for more

company started as a specialized manufacturer of professional make-up material for t

and salon / parlour industry.

Manufacturing Product

1.Under Base

2.Foundation Pallate

3.Concealers4.Eye shadows

5.Translucent powders

6.Pan-O-Cakes

7.Liquid Foundations

8.Blushers

9.Bronzers

10.Lipsticks

11.Lip Color Gloss

12.Pearl Glide Eye Pencils

13.Eye Liner

14.Make-up Foundation

15.Lip Rouge Pallate

16.Mineralized Bronzersbox

Services

Make Up

Skin Care

Hair care

Institute Courses


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osmetic in Indiauesday, 24 June 2008

earing a long glowing heritage of cosmetic and beauty,

esthetic makeup products nowadays appear as a

ooming economy in India seeming that it would be a

argest cosmetic consuming country in a next few

ecades. While the demand of beautifying substances

re going up day by day, a large number of local as well

s international manufacturers gradually extend their

anges and products in different provinces of India.

rom tradition to modernity

n the realm ofskinbeauty and cosmetics, India has aleaming legacy over the passing centuries while people

ave kept in mind special demands for numerous

akeup items included traditional as well as modern

ieces.

enna, locally known as Mehndi, applied for dyeing skin,

air, fingernails, leather,silk and wool has been usedince its inception introduced between fourth and fifth

entury. This element has become very known for its

ignificant function utilized to paint complex

esmerizing designs on hands and feet, especially

efore a Hindu and Muslim wedding that has been going

n over thousands of years. In addition, henna stencils,

erbal henna, henna tattoos, henna powder and paste,

enna oil are very common names in any Indian

eligious or social carnival.
http://www.luxemag.org/beauty/http://www.luxemag.org/beauty/http://www.luxemag.org/skin-body/http://www.luxemag.org/skin-body/http://www.luxemag.org/hair/http://www.luxemag.org/hair/http://www.luxemag.org/style/luxury-silk.htmlhttp://www.luxemag.org/style/luxury-silk.htmlhttp://www.luxemag.org/style/luxury-silk.htmlhttp://www.luxemag.org/hair/http://www.luxemag.org/skin-body/http://www.luxemag.org/beauty/


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Fulfilling the consumers demand

Over the last couples of decades, the range of Indian

cosmetic and beauty products has immensely widened

and become a considerable event in the corporate world

witnessing a rapid growth of makeup dominion where

numerous manufacturers and producers are vying each

other to fulfill the user's demand.

In recent times, the popular items incorporated in the

rapid growing cosmetic markets by the local and

international brands, for example, color cosmetics-nail

varnish, lipsticks and lip-glosses, Talcum Powder,

Petroleum Jelly, Liquid Hand Wash, Cleansing Gel, Face

Wash, Eye Care Cosmetics, Foot Care Cosmetics, Sun

Care Cosmetics, Hair Removal Cosmetics, Joonil Gel,

Bridal Face cosmetics, Bridal Scrub are available at

affordable prices.

Cosmetics: A booming economy

With the changing of time, some giant brands such as

Lakme, Revlon, Dhirajlal, Murari Brothers, Ozone

Ayurvedics, Unilever, MAC Cosmetics, L'Oral emerged

with various cosmetic goods - face wash, foundation

powder, nail burnish, Cleansing Gel before there

customers.

However, some herbal cosmetics namely Shahnaz Husain,

Emami and Biotique produced in India have achieved

much popularity all the way through India.

Moreover, keeping pace with the rapidly proliferated
http://www.luxemag.org/skin-body/body-scrubs.htmlhttp://www.luxemag.org/skin-body/body-scrubs.html


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Personal Care

DevEX Product Lifecycle Management and Personal

Care

The Cosmetics industry currently faces several challengeschanging

legislations, inc ensure claims, and a recovering economy. Meanwhile,customers are demanding higher quality lower-priced products that

deliver near-pharmaceutical grade results.

The Safe Cosmetics Act has just been introduced to the US House of

Representatives. If made law, this act will require cosmetic companies to

provide significantly more information to the FDA for each cosmetic. In

addition, the FDA would set up a database to track restricted, prohibited,

and safe without limits ingredients. Some insist that this would be toomuch of a burden for the FDA, but others insist that cosmetic

corporations must be ready for it.

A repeating trend across all formula-based manufacturing, consumers

returning to the market are seeking out sustainable packaging with

organic ingredients, but in their cosmetics, consumers want a little more.

According to Mintel, these consumers want powerful shields and turbo-

charged beauty. Although this may sound more related to the auto

industry, it is trending more towards the high-quality levels of a

dermatology visit with d-i-y kits to make at home that will deliver the same

results (or nearly the same) that they would see from a pharmaceutical

grade procedure.

As consumers demand more across nearly every front- the cosmetic


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Features

1.Immediate visibility to the product development process

2.Rapid prototyping with What If Scenario tools

3.Managing compliance for global markets

4.Specifications to organize details for products by formulation as well as

by individual countries and markets

5.Continual analysis of compliance for selected global markets

Capabilities to instantly create documents into 200+ languages

Integration of Packaging into the development and approval process

Manage extended product testing, complete with customizable forms and


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Introduction:-

The cosmetics industry plays a significant part in the economy. In this sense, case

studies prove to be useful since it provide findings as to the past and current situation of the

industry. Moreover, it will present recommendations based upon the perceived findings. This

case study can be classified according to the famous (SWOT) Strength, Weaknesses,

Opportunities, and Threats format.
http://ivythesis.typepad.com/term_paper_topics/2008/02/cosmetics-case.html#ixzz2PmIE6GI7http://ivythesis.typepad.com/term_paper_topics/2008/02/cosmetics-case.html#ixzz2PmIE6GI7


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Conclusion and Recommendations

As stated above, the configuration makes it clearenough for the company on where to

focus its strategy. That is, the focal point of such strategy should be on the opportunities keeping

in mind the threats. The strengths of the industry should also be maintained through theawareness of its weaknesses.

This SWOT structure provided clear and definite way in formulating strategies and

approach to the cosmetic market. It gave attentiveness by laying past and current findings that is

of great significance to the market approach.

Read more:http://ivythesis.typepad.com/term_paper_topics/2008/02/cosmetics-

case.html#ixzz2PmIrtnhk
http://ivythesis.typepad.com/term_paper_topics/2008/02/cosmetics-case.html#ixzz2PmIrtnhkhttp://ivythesis.typepad.com/term_paper_topics/2008/02/cosmetics-case.html#ixzz2PmIrtnhkhttp://ivythesis.typepad.com/term_paper_topics/2008/02/cosmetics-case.html#ixzz2PmIrtnhkhttp://ivythesis.typepad.com/term_paper_topics/2008/02/cosmetics-case.html#ixzz2PmIrtnhkhttp://ivythesis.typepad.com/term_paper_topics/2008/02/cosmetics-case.html#ixzz2PmIrtnhkhttp://ivythesis.typepad.com/term_paper_topics/2008/02/cosmetics-case.html#ixzz2PmIrtnhk


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When evaluating a new cosmetic or personal

care product, the scientists ofAvon's Product Safety and Integrity teambased in Suffern, N.Y. (U.S) conduct a thorough evaluation to determine

safe and effective ingredients as well as the appropriate concentrations of

every ingredient. The safety evaluation process includes the following steps:

1.Every ingredient must undergo a careful review of available safety

information, including scientific literature by toxicologists, before it is

considered for use in a product formulation.

2.A review of ingredients used in previously approved products is also

conducted. Avon maintains a comprehensive database of product

information to assist with this process.

3.All products are carefully formulated (e.g., through the use of effective

preservative systems) to ensure that they present no risk of

contamination by micro-organisms. Each production batch must be

tested and must meet stringent product specifications as part of

routine manufacturing quality assurance procedures.4.Product safety substantiation includes assessment ofskin

compatibility, including determination that the final product

formulation will not cause irritation.

5.Clinical testing is conducted to confirm skin compatibility (mildness) and

to substantiate product clinical claims.

6.All finished products must comply with applicable cosmetic and/or

other (e.g., drug) regulations, including those governing product

composition (e.g., ingredient restrictions, volatile organic compound

(VOC) content, etc.) and special packaging requirements (e.g., child-

resistant packaging for certain products.

7.Avon scientists participate in industry-wide and professional scientific

organizations to access and evaluate the latest information to ensure


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Data analysis and interpretation is the process of

assigning meaning to the collected information and determining theconclusions, significance, and implications of the findings. The steps

involved in data analysis are a function of the type of information

collected, however, returning to the purpose of the assessment and the

assessment questions will provide a structure for the organization of

the data and a focus for the analysis.The analysis ofNUMERICAL (QUANTITATIVE) DATA is represented in

mathematical terms. The most common statistical terms include:

Mean The mean score represents a numerical average for a set of

responses.

Standard deviation The standard deviation represents the

distribution of the responses around the mean. It indicates the

degree of consistency among the responses. The standard

deviation, in conjunction with the mean, provides a better

understanding of the data. For example, if the mean is 3.3 with a

standard deviation (StD) of 0.4, then two-thirds of the responseslie between 2.9 (3.3 0.4) and 3.7 (3.3 + 0.4).

Frequency distribution Frequency distribution indicates the

frequency of each response. For example, if respondents answer a

question using an agree/disagree scale, the percentage of

respondents who selected each response on the scale would be

The analysis ofNARRATIVE (QUALITATIVE) DATA is conducted by

organizing the data into common themes or categories. It is oftenmore difficult to interpret narrative data since it lacks the built-in

structure found in numerical data. Initially, the narrative data

appears to be a collection of random, unconnected statements. The

assessment purpose and questions can help direct the focus of the

data organization. The following strategies may also be helpful when

analyzing narrative data.


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Conclusions

Maine people can now join others across the nation whose bodies are testament

to a chemically saturated world. While Maine seems remote and at times

pristine, the Maine people who participated in this survey have provided

evidence that the byproducts of modern life pervade our air, water, and food.

What is most unsettling for the project participants is that no one, not even the

doctors leading the study, can explain with any certainty why particular

chemicals were found in their bodies, why levels of some chemicals are higherthan others, or how the chemicals are affecting their health now or in the

future.

However, based on these findings of this survey of pollution in Maine people and

similar studies, we draw a few conclusions:

1. People are routinely exposed to many hazardous chemicals. All five of

the chemical groups surveyed were detected in the bodies of Maine participants,

although all chemicals were not found in all of the people. This represents a

partial first snapshot of what chemicals might be found in Maine people.

2. These chemicals pose a potentially serious threat to human health.

While more needs to be learned about the health effects of chemicals in

humans, review of the latest scientific and medical research reveals mounting

evidence that these chemicals can harm the health of adults, children, and the

unborn. Several of these chemicals are not only toxic but also possess other

troubling hazardous properties such as being long-lived in the environment

(persistent) and building up to high levels in the food web and our bodies

(bioaccumulative).

3. Everyday products and materials are a major source of chemical

exposure. The chemicals that are present in Maine people are also common

ingredients in the products, plastics, and synthetic materials that fill our homes

and workplaces. From the morning's shower, through the work day, to the

meals we eat and the beds we sleep in at night, we are surrounded bychemical-laden man-made products. Unfortunately, these chemicals do not stay


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Recommendations

To prevent pollution in Maine people, government should enact comprehensive

safer chemicals policy at the state and federal level. Three actions are neededto close the gaps in our broken chemical system to ensure chemical safety,

provide useful data, and promote innovative technology. Together, these

reforms will revitalize our toxic-dependent economy through green chemistry.

CLOSE THE SAFETY GAP

Phase out the most harmful chemicals in favor of safer alternatives, for

example Deca-BDE in electronics and furniture, and phthalates and bisphenol A

in baby products.

Search for safer substitutes for all chemicals shown to be hazardous.

Require that all industrial chemicals be proven safe, especially for children.

CLOSE THE DATA GAP

Honor the publics right-to-know which hazardous chemicals are in what

products.

Require manufacturers to provide health and safety data on all industrial

chemicals.

Require that chemical manufacturers test and prove the safety of all industrial

chemicals in commerce.

CLOSE THE TECHNOLOGY GAP

Invest in research and development (R&D) of bio-based plastics from Maine

potatoes and other green chemistry solutions that will boost the states

economy.

Establish a Green Chemistry Center for Sustainable Production within the


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FLOWCHART OF COSMETICS


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WWW.COSMETICS.COM

WWW.GOOGLE.COM

WWW.WIKIPEDIA.COM

WWW.ITALIAINDIA.COM

WWW.MHLW.GO.JP
http://www.cosmetics.com/http://www.cosmetics.com/http://www.google.com/http://www.google.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.italiaindia.com/http://www.italiaindia.com/http://www.mhlw.go.jp/http://www.mhlw.go.jp/http://www.mhlw.go.jp/http://www.italiaindia.com/http://www.wikipedia.com/http://www.google.com/http://www.cosmetics.com/


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Cosmetic Interest Questionnaire

For many people, changes in physical appearance as we age can have a significant impact on

self-confidence and even quality of life. Fortunately, today there are many options available to

dramatically enhance and improve one s appearance, and reverse signs of aging. Contact

Information Name: _______________________________________________________

Address: ______________________________________________________ City:

________________________ State: _________ ZIP: ___________

Home phone: ___________________Mobile phone: __________________ Work phone:

__________________________________________________ E-mail address:

________________________________________________ Please indicate your preferred

method of contact: ____________________ By letting us know your concerns and preferences,

we can help you decide which treatments will offer you the best results.

For the following statements, please circle the number that best reflects your opinion, with 1 as

agreeing the least and 5 as agreeing the most. 1. If effective, non-surgical options were

available to successfully correct my lines and wrinkles, I would be interested. 1 2 3 4 5

2. I would prefer correcting my wrinkles and lines with a product that does not contain animal-derived ingredients. 1 2 3 4 5

Form courtesy of Medicis A esthetics Inc. All marks are the property of their respective owners.

3. What cosmetic procedures, if any, have you had in the past?

____________________________________________________________________________ 4.

If you have previously had any cosmetic procedures, were you pleased with the outcome? Yes

No

If no, in what way were you dissatisfied?______________________________________________________________________________

5. Sometimes the best results can be achieved through different products or procedures by

using multiple products or procedures. Please let me/us know which of the following would

interest you. Check all that apply. Dermal fillers such as Restylane AHA and glycolic peels Skin

rejuvenation Topical wrinkle treatments such as RENOVA Micro dermabrasion BOTOX

Cosmetic Acne treatment Chemical peels Laser resurfacing Laser treatments Skin-care advice

Skin-care products Birthmark correction Liver spot/age spot correction Sunscreen advice Leg

vein correction or removal Facials and hair treatments Hair removal Facial vein removal or

correction Other (please specify): ___________ ______________________________

Form courtesy of Medicis Aesthetics Inc. All marks are the property of their respective owners.


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Q 1. Gender:

Male { }

Female { }

Q 2. Age:

13 15 { }

15 25 { }

25+ { }

Q 3. How often do you use cosmetics? (Toothpaste, shampoo, face wash etc.)

Never { }

Sometimes { }

Everyday { }

Q 4. Do you buy 'Name' brands or 'Generic' brands?

Name (L'Oreal, Max Factor etc.) { }

Generic (cheap brands) { }

Q 5. Do you look out for natural cosmetics?

Yes { }

No { }

Q 6. Do you read the ingredients in your cosmetics?

Yes { }

No { }

Sometimes { }

Q 7. Are you aware that there can be harmful chemicals in your cosmetics?

Yes { }

No { }


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Q 8. Have you ever bought a product because the girl/guy on the poster looked good?

Yes { }

No { }

Q 9. Are you aware of animal testing?

Yes { }

No { }

Q 10. If yes, do you look out for cosmetics tested alternatively?

Yes { }

No { }

Q 11. Would you ever buy a chemical that was tested alternatively but could be in accurate?

Yes { }

No { }

Q 12. Have you ever bought a brand because a celebrity supports that brand?

Yes { }

No { }

Nearly { }

Q 13. Have you ever had the opposite effect? (not bought it)

Yes { }

No { }

Nearly { }

Q 14. What influences you the most?

Name { }

Celebrity { }

Natural { }


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Lakm is anIndianbrand ofcosmetics, owned byUnileverand run by CEO Anil Chopra.Lakme started as a 100% subsidiary ofTata Oil Mills(Tomco), part of theTata Group; itwas named after theFrenchoperaLakm, which itself is the French form ofLakshmi, thegoddess of wealth, also renowned for her beauty. Indian cosmet Lakme was started in1952, famously because the then Prime Minister,Jawaharlal Nehru, was concerned thatIndian women were spending precious foreign exchange on beauty products, andpersonally requestedJRD Tatato manufacture them in India.Simone Tatajoined thecompany as director, and went on to become its chairman. In 1996 Tata sold off theirstakes in Lakm Lever to HLL, for Rs 200 Crore[1](45 million US$), and went on to createTrent and Westside. Even today, when most multinational beauty products are available inIndia, Lakme still occupies a special place in the hearts of Indian women.[citation needed]

Lakme also started its new business in the beauty industry by setting up Lakme BeautySalons all over India. Now HUL (Hindustan Unilever Limited) has about 110 salons all overIndia providing beauty services. Lakme' has been ranked as 47th most trusted brand in

India byThe Brand Trust Report[2] The company is the title sponsor forLakme FashionWeek(LFW) a bi-annual fashion event which takes place in Mumbai.[3]

[edit]
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r.m project about cosmetics

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