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RMIT - TOYOTA MOTOR VIETNAMHCMC, 09 May 2011

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ORIGIN OF NAME

inspired from the goddess

Charis

in Greek mythology who

symbolized for the beauty

and elegance.

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YARIS IN THE WORLD

Newimprovement

on Exterior,

Interior &

Performance

Global launch

(incl. Asian

market) under

the name YarisHatchback

Introduce in

selective

markets under

the name Echo

Hatchbank Minor ChangeFull Model

Change1st launch

1999 2006 2009

Worldwide Sales (as of 2010):

~ 3.5 million units

Global

phenomenon in

Hatchback segment

Numerous achievement:

Best-selling hatchbackReliable vehicle

Value-for-money car

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OBJECTIVE

Yaris 1.5 AT

Imported from Thailand PC: Passenger car (Xe du lch) AT: Automatic Transmission MT: Manual Transmission

Diversify TMVs PC line-up Capture sales from hatchbacksegment

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PRODUCT FEATURES

8

Front bumper combined with radiatorlower grille

Headlamp with voluminousdesign

15-inch, 8-spokealloy wheel

Side protection molding

Sporty Dynamic Strong - Colorful

Neatly designed back door with

graceful curve

Rear Fog Lamp Integrated

into rear combination lamp

Outer mirror coverwith lamp

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Silver Metallic 1D4

Medium SilverMetallic

1F8

Super Red 3P0

Exterior color

PRODUCT FEATURES

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PRODUCT FEATURESBeautiful Practical - Roomy

3-spoke leather steering wheelintegrated with Audio control

Air Condition (Heater & Cooler)

Plenty of storage room

Rear seat arrangement enable a surprising luggage space

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Engine TypeInline-4, 16-valveDOHC with VVT-i

Displacement (cm3) 1497

Max. Output (hp/rpm) 107/6000

Max. Torque (Nm/rpm) 141/4200

4.7 mMin. Turning Radius (m) 4.7

Transmission 4AT

Powerful Fuel Economic

Fuel Consumption (L/km) 4.3 / 100

PRODUCT FEATURES

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PRODUCT FEATURES

Air Bag for Driver & front Passenger

Anti-lock Brake System (ABS)

Anti-theft system

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PRODUCT POSITIONING

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TARGET CUSTOMER

YoungFemale25 35

years old

Successfulin Business

(White collar/High position

in corporation)

StrongPersonal

Character

Modern &DynamicLifestyle

To meet Young & Successful customers sectorwhich is increasing rapidly nowadays in Vietnam

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Through Dealer network innation wide

150 units/month

VND 658.000.000

(VAT incl.)

SALES STRATEGYPRICE

SALES TARGET

DISTRIBUTION

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ADVANTAGE

TOP OF MIND in Vietnam vs.

other automakers

QDR: Quality, Durability, Reliability

FamousQDR

Reliabledealernetwork

3-yearwarrantyscheme

Goodafter sales

service

Official TMV product will be benefited with:

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Favorable market situation createschance for YARIS penetration

ADVANTAGE

Sharp increaseof PC demandvs. CV demand

Downtrend of tax

policy (SCT, CEPT) forimported PC withengine below 2.0L

SCT: Special consumption tax (Thu tiu th c bit)CEPT: Common Effective Preferential Tariff (Hip nh u i thu quan c hiu lc chung)

PC: Passenger car (Xe du lch)CV: Commercial vehicle (Xe thng mi)

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CHALLENGEFrom unauthorized importers

Before officially launched by TMV, Yaris had already been imported into

Vietnam by unauthorized importers (auto salon) since 2007.

Their price is lower than TMVs.

The main competitor of Yaris (TMV) is no

other than Yaris (unauthorized importers)

Recent recall issue may

affect Toyota brand

name

From internal TOYOTA

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Based on the above-mentioned data, please provide

an Integrated Marketing Communication Plan with:

Your creativity is highly appreciated

Budget: $500,000

Launching period: within1 month

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THANKYOU