RMT Course RMT Course OutlineOutline

Krithika G.KKrithika G.KAsst. ProfessorAsst. ProfessorFashion Management StudiesFashion Management Studies

Krithika G. K - FMS

Flow of the RMT CourseFlow of the RMT Course1. Principles of Retailing

2. Store Formats – Types of Retailers & Types of Ownership

3. Multi-Channel Retailing

4. Consumer Buying Behaviour

5. Retail Financial Strategy

6. Retail Locations & Site Selection

Krithika G. K - FMS

…………

7. Human Resource Management

8. Retail Supply Chain

9. Customer Relationship Management

10. Planning Merchandise Assortment & Pricing

11. Buying Systems

12. Managing Resources

Krithika G. K - FMS

Books you can refer….Books you can refer….

Retailing Management – Levy & Weitz

• Retailing Management – Davidson, Sweeney & Stampfi

• Retail Merchandise – Ernst M. Risch

• Retailing Management – Swapna Pradhan

Krithika G. K - FMS

Course Assessment & WeightageCourse Assessment & Weightage

Internal Assessment (Assignments / Presentations)

60%

Mid-term Assessment (written exam / presentation)

20%

Final Assessment (written examination)

20%

Krithika G. K - FMS

Group Assignment 1Group Assignment 1

Research on…

• Retail Brand, • Values / Mission• Target Customer• Form(s) of Retailing & Types of

Ownership

Written Submission & Presentation

Krithika G. K - FMS

Group Assignment 2Group Assignment 2

• Research on Supply Chain of one Indian and one International Retailer

• Published Case Studies on the chosen retailers Supply Chain should be referred to & included in the report/presentation.

Krithika G. K - FMS

Group Assignment 3Group Assignment 3

• Study the Retail Communication Mix of one Indian Retailer….its

• Print/Media Advertising• Store Layout• Visual Merchandising Techniques etc.

• Conduct a small consumer survey to estb. the effectiveness of the retailers communication techniques

Lets begin…..Lets begin…..