road to black friday 2015: how l.l.bean prepares for traffic spikes

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The Road to Black Friday 2015 How Retailer L.L.Bean Prepares for Trac Spikes THURSDAY, MAY 28, 2015 webcast

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Page 1: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

The Road to Black Friday 2015How Retailer L.L.Bean Prepares for Traffic Spikes THURSDAY, MAY 28, 2015

webcast

Page 2: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

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Slideshareslideshare.com/apigee

Apigee Communityhttps://community.apigee.com

YouTube�youtube.com/apigee

Page 3: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

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The Black Friday Black Belts

Kris KlevaL.L.BEAN

Rajesh Jadhav APIGEE

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Success is neither magical nor mysterious. ��Success is the natural consequence of consistently applying the basic fundamentals.

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Five Major Pieces to the Life Puzzle

5 Rohn's book Five Major Pieces to the Life Puzzle

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Bake Success into Your Company DNA

•  Philosophy — how do we think about API peak capacity planning and testing

•  Attitude — Is the team passionate about APIs? Is it our priority?

•  Action — what you do to make sure load and functional preparation is part of our definition of done for an API?

•  Results — What are we measuring to ensure we are making progress towards our goals?

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18 months into our journey...

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18 Months into Our Journey

•  Devoted API Team made up of 10 key roles

•  Promise of continuous delivery

•  Dozens of APIs across functions: marketing, payment, business, operations

•  Testing is the name of the game

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●  Industry agnostic platform●  Knowledge and experience to handle

big events

○  Black Friday for Retailers

○  MWC for Telcos

○  Breaking News for Media○  Sports event

●  Partner with customers on support

and operations

Apigee’s Unique Role

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Page 10: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

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Black Friday 2013 vs 2014

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Yesterday’s peak is today’s normal

Page 11: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

NOW ON TO THE MAIN EVENT:

Preparing for Black Friday 2015

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History is the Best Predictor of the Future

•  Our Model for 2014 was more prescriptive:

–  Monitor new API usage from initial consumer

–  Predict future adoption

–  Simulate expected traffic using real services and mocks

MONITOR PREDICT SIMULATE

Page 14: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

The Countdown Begins

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The model going into 2015...

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Black Friday 2015Philosophy

•  Monitor

•  Predict

•  Simulate

Action

•  Constantly revise the what, how and Dod

•  Co-innovate with leads in API management and QA teams

•  Incentivize and encourage

Attitude

•  Proactively communicate availability analytics

•  Testing is everyone’s job

Results

•  Regularly communicate wins, failures

•  Make app developers aware of SLAs

•  Over communicate!

•  Measure value add to API quality

* some rstrictions apply

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What can you do today?

•  Plan to pilot and co-innovate with your technology partners

•  Continuously inflict load

•  Trace transactions through target systems

•  Evangelize test execution

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Countdown to the event

•  Simulate business estimates

•  Auto scaling (not enough, watch out for

vertical spikes)

•  Real life simulations

–  Errors

–  Latency

•  Budget preparations

3 – 6 Months Out 2 – 3 Months Out

•  Backlog :-)

•  Whitelisting

•  Know your limits

•  Prepare for catastrophic success

•  Work together on simulated production

issues

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Preparation for Black Friday 2014

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Page 20: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

Peak Freeze…or Slush?

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The morning after your expected “peak”...

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The “Peaks” of Peak

•  Multiple peaks to follow the morning, days, and weeks after

•  Each consumer may have their own peak and traffic patterns

•  Be ready for coast to coast traffic surge

•  Small outages may come back to cash out later

•  Listen to the grapevine

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And when it’s all over, take a breath. �But staying fit is a year long activity.

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Peak All Year Round

•  If you’re doing it right, today’s peak is tomorrow’s good day

•  Feed your thirst for adoption

•  Don’t forget the mantra:

MONITOR PREDICT SIMULATE

Page 25: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

Questions?

Page 26: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

Use code: WEBCAST15 for 15% off

Page 27: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

Thank you.