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roadmap to building a powerful brand

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1 Seth Price VP of Industry Relations @Placester

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Page 1: Roadmap to Building a Powerful Brand

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Seth Price VP of Industry Relations @Placester

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how do i stand out?????

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#prettyfamous

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#richandfamous

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#evenmorerichandfamous

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@sethstuff

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#welovepuppies

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#puppylove

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#cuteness

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#trainwrecks

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#moretrainwrecks

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#weloveourphones

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@sethstuff

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@sethstuff

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Age, Education, Sex, Sexual orientation?, Political party? Active? Activist? Environmentally conscious? Sports fan? Which one? Exercise? Vacation?

Local, Domestic, International or never? Where do they shop for food?

Stop n Shop, Safeway, WholeFoods, Target? Where do they get their news?

TV, Online, Cable, RSS Reader, Twitter, Medium or Newspaper? Kindle or book reader? Mobile phone user? Flip phone, android, ios?

Dine out? Fast food or farm to table? Any children? How many and how old?

If they don’t have children, why?

@sethstuff#WhoIsYourCustomer

Page 46: Roadmap to Building a Powerful Brand

@sethstuff

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Deeply understanding your audience will help you create experiences that solve their problems

“

@sethstuff

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@sethstuff

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STAND OUT!

@sethstuff

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@sethstuff @Placester

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@sethstuff@sethstuff

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72% of online consumers say they will only do business with a company if they read a positive review.

@sethstuff

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@sethstuff

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@sethstuff

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@sethstuff@sethstuff

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Want more?

What Keeps Me Up At Night: CraftofMarketing.comWhat Gets Me Up In The Morning: Placester.com

Twitter: @sethstuff

http://CraftofMarketing.com
http://placester.com

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