roadshow europe adsmobi - john rankin
TRANSCRIPT
MOBILE ADVERTISING
Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved • [email protected]
www.adsmobi.com
We deliver predicted results for a fixed budget.
Agency Guide on
Mobile Display 2012
www.adsmobi.com ▪ [email protected]
Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
Mobile Trends
www.adsmobi.com ▪ [email protected]
Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
In-App Advertising is more effective round-the-clock than TV or Internet
Source: intomobile, September 2011
Mobile Industry Trends
www.adsmobi.com ▪ [email protected]
Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
Mobile Advertising Powerhouse Europe Big 5 Mobile Advertising Markets in Europe will be worth over $1 billion in 2014
-
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
1,600,000,000
1,800,000,000
2011 2012 2013 2014 2015 2016
UK
Germany
Italy
France
Spain
In US-$ Big 5 mobile advertising forecasts 2011 - 2016
$ $
$
Source: mobileSQUARED, September 2011
www.adsmobi.com/whitepaper
www.adsmobi.com ▪ [email protected]
Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
“WPP Agencies spend $1.3 billion a
year with Google globally, double what they spend on News corp TV”
Sir Martin Sorrell, Chief Executive WPP
Digital Advertising Spending Client spending is shifting to digital faster than ever
Source: London Evening Standard The real £1m question facing agencies. 1 Nov 2011
“56 % of financial services clients are
now spend on digital media” Publicis Groupe (Saatchi & Saatchi, Starcom)
“Consumer goods firms only spend 20% on digital and 80% on analogue as they concentrate on brand building”
www.adsmobi.com ▪ [email protected]
Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
Ad Formats 2012
www.adsmobi.com ▪ [email protected]
Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
Rich Media Agencies will move away from animated gif’s to HTML 5 in 2012
Create user interaction
Engage your audience Showroom Demo
Virtual experience
Create involvement
Enhance the experience
Use Interactive Capabilities Creative Quality matters
www.adsmobi.com ▪ [email protected]
Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
Rich Media Mobile will become like TV!
Showroom Demo
Virtual experience
Create involvement
Creative Quality matters
Create user interaction
Engage your audience
Enhance the experience
Use Interactive Capabilities
www.adsmobi.com ▪ [email protected]
Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
Mobile Display 2012
www.adsmobi.com ▪ [email protected]
Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
Mobile Display 2012 What should agencies have on their agenda for 2012?
Tracking/Analytics
Mobile Display 2012
Blind vs. Open
Buying points/ Security
Optimization
Blind Traffic
Time Consumption
Open Network
Audience Information
Selection Process
eCPC, CPCV, CPD
Next generation Analytics Transparency App Tracking
Performance Mobile
Networks
Supply vs. Price
Bid-network
MRAID
Rich Media
DSP SSP
Couponing
Mobile Video
www.adsmobi.com ▪ [email protected]
Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
Want to find out more?
Mobile Display 2012 Discussion Behind Closed Doors’ Session
14:30 – 15:15 London Bridge Room
www.adsmobi.com ▪ [email protected]
Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobile advertisers. adsmobi delivers premium advertising traffic for advertisers through partnerships with leading mobile mediation and optimization platforms. adsmobi matches agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals. adsmobi focuses on the advertiser “buy side” of the mobile advertising ecosystem. The adsmobi ad server will help effectively manage media spending with the flexibility to target a desired audience at the right time, in the right place, on the right device.
About adsmobi Inc.
New York ▪ London ▪ Hamburg ▪ Singapore
adsmobi Inc. 22 Long Acre Covent Garden, London, WC2E 9LY
T: +44 (0) 7776 333 888 E: [email protected]
Facebook.com/adsmobi Twitter: @adsmobi
Regional Director EMEA
John Rankin
[email protected] +44 (0) 7776 333 888