Personalisation beyond AutomationQUALITY OVER QUANTITY

WHAT IS OUR AVERAGE ATTENTION SPAN?8.25 seconds

9 seconds

THE COMPETITION

PERSONALISE

BESPOKE CONTENT ATTENTION GRABBING CUSTOMER RETENTION

TIME CONSUMING LABOUR INTENSIVE COSTLY TO SCALE

61% of consumers feel better about a company that delivers custom content, and

are more likely to buy

Source: Demand Metric, Gartner

78% of consumers believe organisations providing custom content are interested in

building good relationships

AUTOMATE

CUTS COSTS SAVES TIME HIGH REACH

PRONE TO ERROR NO HUMAN TOUCH ONE SIZE FITS ALL

1/2 of consumer avoid brands that contact them with poorly targeted communications

2/3 have "unfollowed" brands – closed their accounts or cancelled subscriptions

Source: Deloitte

Twitter Moments Ad$1 MILLION

DELIVER IMPACTFUL & PERSONALISED REWARDS

ENGAGE THROUGH MICRO EXPERIENCES

PROVIDE SOCIAL CURRENCY FOR USERS TO AMPLIFY MESSAGE

#Weartherose

#Tastethefeeling

#BringhimHOME

#Telegram221B

@robjbarnes/robjbarnesrob.barnes@redberrydigital.com