rob hollands live webinar: projecting the future of retail
TRANSCRIPT
PROPRIETARY AND CONFIDENTIAL ©2016 SCHAWK, INC. ALL RIGHTS RESERVED
PROJECTING THE FUTURE OF RETAIL
APRIL 21 2016
BRAND SQUARE
ROB HOLLANDS
Director of Brand Experience at Anthem Worldwide
Focused on helping clients drive brand success through insights, creativity and innovation
Co-founder of award winning digital agency Untitled, joined the SGK group in 2010
Relentless commitment to ‘connecting’ moments - online, in store, on-pack, at
the shelf, on the street, in the home
/roberthollands
Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.Larry Page, CEO Google
Brick-and-mortar stores are going from strength to strength
We’re not just selling products we’re selling experiences
62% of consumers buy more things, more often when getting personalised retail experiences
Digitas Connected Consumer Study, March 2015
No Supermarket or High Street Retailer in the Top 20 Story Telling Brands in 2015. The first time ever.
Marketing Week, November 2015
82% of smartphone users turn to their phone to influence an in-store purchase decision. One in 10 of those end up buying a different product to planned.
Digitas Connected Consumer Study, March 2015
36% of shoppers read online reviews when shopping in-store
Digitas Connected Consumer Study, March 2015
CONNECTED EXPERIENCE DESIGN
THE VALUE OF CONNECTED BRAND EXPERIENCES WILL
BOOM IN 2016
Stop and engage the shopper
Create an experience
Tell the brand story
Directly impact sales with measurable results.
When looking for information and driving sales, POS is the first offline source
Digitas Connected Consumer Study, March 2015
Good luck standing out.
Barkers, fins, floor stickers?
Screens?
It doesn’t get much bigger.
Fabergé
Early prototype!
Nestlé Quality Street
Nestlé Quality Street
youtu.be/ir9Icy7poTU
Nestlé Quality Street
Implemented in 10 stores in diverse locations.
Engaging experiences remotely delivered across three key seasonal occasions.
Monitoring and insight
Loved by Asda customers and store managers.
“This technology is incredibly innovative and takes POS displays to a new level. We’ve had a positive response from customers who are stopping to take a good look. It’s providing a whole new way of active selling”
But did it deliver results?
Asda stores with the innovative POS reported a 41% increase in sales of Quality Street.
What next?
Further implementations.
Further innovation.
Beacons. NFC. Proximity sensors. Motion Detection. Directive Audio. Advanced Tracking.
A quick recap.
Physical retail will be reimagined
Sell experiences not products
Be storytellers
Connect everything
Projected POS delivers results
Projected, connected POS will exceed all expectations
GET IN TOUCH
Rob Hollands
+44 (0) 207 871 7935
www.anthemww.com
/roberthollands
/anthemww
PROPRIETARY AND CONFIDENTIAL ©2016 SCHAWK, INC. ALL RIGHTS RESERVED
THANK YOU
APRIL 21 2016
BRAND SQUARE