rob wellman navagating social media tsunami - social5 - prsa

Rob WellmanCEO Social5

Mobile Business Card > mCARD

TEXT

“ rob5 ”TO

“ 88588 ”

13 YrsTo Reach

50 Million

Viewers

television

4 YrsTo Reach

50 Million

Users

internet

9 MonthsTo Reach

100 Million

Users

social

38 YrsTo Reach

50 MillionListeners

radio ?think about this . . .

38 YrsTo Reach

50 MillionListeners

radio

9 MonthsTo Reach

100 Million

Users

social

facebook today ?

13 YrsTo Reach

50 Million

Viewers

television

4 YrsTo Reach

50 Million

Users

internet

1.5 Billion Monthly Users

facebook today ?

#2 Most Used Social Network By B2B Marketers

Largest Professional Network Online

183 Billion Emails Sent Daily

More People Access Internet Via Mobile Than Desktop

1.5 Billion Monthly Users

More Mobile Phones Than People In The World

#2 Most Used Social Network By B2B Marketers

Largest Professional Network Online

183 Billion Emails Sent Daily

1.5 Billion Monthly Users?so what does this mean for

business . . .

More Mobile Phones Than People In The World

major brands have made the shift to social strategies . . .

because they know that’s where consumers . . .

are spending their time !

you’ll realize . . .

if you read between the lines

.

major brands have made the shift to social strategies . . .

because they know that’s where consumers . . .

are spending their time !

it’s also where more & more businesses are . . .

shifting their budget$ !

think about this . . .

if you read between the lines you’ll realize . . .

SHARE OFREVENUE 2014 2015 2016 2017 2018 2019

6.5%5.7%3.4%1.7%

41.3%34.6%

45 %

30 %

0 %

US AD SHARES BY MEDIA

6.8%

directories

outdoor

magazines

radionewspapers

digital & mobile

television

Source:www.emarketer.com/Article/Mobile-Account-More-than-Half-of-Digital-Ad-Spending-2015/1012930

brands winning digital awards


we DO IT every day online

“ We no longer need to spend $4 million on a :30 second Super Bowl commercial to reach 200 million viewers

because . . . “

SOCIAL MEDIA

SOCIAL101

SOCIALCHANNELS

SOCIALLYPROVEN

SOCIALLY SAVVY

SOCIALLYAWKWARD

$ 10 $ 10 $ 10 $ 10 $ 10$ 20 $ 20 $ 20 $ 20 $ 20$ 10

FACEBOOK SERVICES FREE

MonthFree1

ONLINE USERS TRUST ADVERTISING 14% WHILE THEY TRUST

PEER RECOMMENDATIONS50% | 70% |

90%

A: WHAT IS 90%

TRADITIONAL ADVERTISING PEER RECOMMENDATIONS

SOCIAL ALLOWS PEER “SHAREABILITY”

TRUST90%

TRUST14%

SOCIAL101

SOCIALCHANNELS

SOCIALLYPROVEN

SOCIALLYSAVVY

SOCIALLYAWKWARD

$ 10 $ 10 $ 10 $ 10$ 20 $ 20 $ 20 $ 20 $ 20


MonthFree1

THIS IS A KEY MOTIVATOR

FOR BUSINESSES THAT EMBRACE THE WORLD OF SOCIAL

MARKETING

A: WHAT IS . . .

Audience More Likely To Hear What You Have To Say• People view social platforms as networking and conversational• Not slick marketing and advertising machines

Fear Of Being Left Behind

More Affordable Than Other Options

My Competition Is Outdistancing Me

More Ways For Customers To Find You

SOCIAL101

SOCIALCHANNELS

$ 10 $ 10 $ 10 $ 10$ 20 $ 20 $ 20 $ 20

SOCIALLYPROVEN

SOCIALLYSAVVY

SOCIALLYAWKWARD


MonthFree1

ONE IN EVERY SEVEN MINUTES SPENT ONLINE IS SPENT ON THIS

SOCIAL CHANNEL

A: WHAT IS FACEBOOK

IF FACEBOOK WERE A COUNTRY IT WOULD BE THE FIRST IN THE WORLD AHEAD CHINA AND INDIA

SOCIAL101

SOCIALCHANNELS

$ 10 $ 10 $ 10$ 20 $ 20 $ 20 $ 20

SOCIALLYPROVEN

SOCIALLYSAVVY

SOCIALLYAWKWARD


MonthFree1

FORBES CALLED THIS SOCIAL

CHANNEL ONE OF THE BEST FOR PROFESSIONALS

A: WHAT IS LINKEDIN> Expand Your Professional Reputation> Cultivate New Relationships

> Grow Your Sales Pipeline

> More Aware & Invloved In Your Industry

> Learn & Connect With Experts

> Get Noticed

> Don’t Get Left Behind

SOCIAL101

SOCIALCHANNELS

$ 10 $ 10 $ 10$ 20 $ 20 $ 20

SOCIALLYPROVEN

SOCIALLYSAVVY

SOCIALLYAWKWARD


MonthFree1

THESE DEVICES RECENTLY TOOK OVER

DESKTOP INTERNET ACCESS

TIME SPENT

ON INTERNET

BY DEVICE

SOCIAL101

SOCIALCHANNELS

$ 10 $ 10$ 20 $ 20 $ 20

SOCIALLYPROVEN

SOCIALLYSAVVY

SOCIALLYAWKWARD


MonthFree1

THIS IS STILL THE LARGEST SOCIAL

MEDIA CONNECTION?YOU MIGHT NOT

BELIEVE IN FACEBOOK BUT EVERYONE

BELIEVES IN THIS . . .

A: WHAT IS EMAIL

182.9 Billion Emails Sent Daily WorldwideWhat Year Was First Email Sent?

1971

SOCIAL101

SOCIALCHANNELS

$ 10 $ 10$ 20 $ 20

SOCIALLYPROVEN

SOCIALLYSAVVY

SOCIALLYAWKWARD


MonthFree1

#1 MISTAKE MADE WHEN TURNING ON A SOCIAL CHANNEL

GRAPHICS CONTENT TYPOS

A: WHAT ARE GRAPHICS

> 4 Posts In 6 Months

> No Brand Energy

> Misused Real Estate

CASCADE ON THEIR OWN

> Socially Awkward

SOCIAL101

SOCIALCHANNELS

$ 10$ 20 $ 20

SOCIALLYPROVEN

SOCIALLYSAVVY

SOCIALLYAWKWARD


MonthFree1

#2 MISTAKE MADE WHEN TURNING ON A SOCIAL CHANNEL

CONTENT TYPOS FREQUENCY

A: WHAT IS CONTENT

> Frequency Matters- Facebook Posts (3 per week)- Blogs (2 per month)- Tweets (up to 5 per week)- Email (1 per month)

> 40% Promotional | 60% Interesting

> Know The Medium- Facebook Vs Linkedin Vs Twitter Vs

Blog> SharableBONUS

“WOW! If they’re this good with social, they’re probably good at other aspects of their business!”

SOCIAL101

SOCIALCHANNELS

$ 10$ 20

SOCIALLYPROVEN

SOCIALLYSAVVY

SOCIALLYAWKWARD


MonthFree1

THIS IS THE NUMBER ONE REASON PEOPLE

GIVE UP ON THEIR SOCIAL MEDIA

EFFORTS

A: WHAT IS TIME

“I DON’T HAVE THE TIME IT TAKES TO DO IT RIGHT . . .”

SOCIAL101

SOCIALCHANNELS

$ 20$ 10

SOCIALLYPROVEN

SOCIALLYSAVVY

SOCIALLYAWKWARD


MonthFree1

THIS SOCIAL TOOL BUILDS

ENGAGMENT, TRUST AND MAKES YOU A THOUGHT LEADER

ONLINEHINT: 4 LETTERS

Good Content And Quality Design Are The Top Two Factors That Add Credibility For A Blog . . .

Blogs with More Images Attract More Back Links . . .

600 Words Are Recommended Standard . . .

A: WHAT IS A BLOG

SOCIAL101

SOCIALCHANNELS

$ 20

SOCIALLYPROVEN

SOCIALLYSAVVY

SOCIALLYAWKWARD


MonthFree1

BEST PRACTICE FOR GROWING YOUR

ONLINE AUDIENCE• ASK FOR LIKES & INVITE EVERYONE• BOOST CONTENT• TARGETED FACEBOOK ADS• ONGOING CONTESTS

A: WHAT IS ALL OF THE ABOVE | PROMOTE !

Boost Your ContentFor As Little As $5 You Can Increase Your Content Reach

Targeted AdvertisingReach Demographics & Psychographics + Primary & Secondary Markets

Contest ConnectionEngagement, Rich Data Source, Customers Promote For You, Fun

Grow Your AudiencePromote Your Social Channels, Ask For Likes, Icon in email Signature

SOCIAL101

SOCIALCHANNELS

SOCIALLYPROVEN

SOCIALLYSAVVY

SOCIALLYAWKWARD


MonthFree1

THIS PROFESSIONAL SOCIAL & MOBILE MARKETING SUITE DEPLOYS ALL OF

TODAY’S STRATEGIES

A: WHAT IS SOCIAL5 SUITE OF SERVICES . . .

Suite Of Social, Mobile, Email Marketing Tools That Comes With Your Team Of Experts Ready To Go To Work For You

team of experts


team of experts

• Built For Small Business

• Digital Is Cost Effective• Results Are Measurable

• Help Businesses Market Online - Like Big Brands

• Saves You Time To Focus On Other Aspects Of Your Biz

team of experts

• Thousands of Clients

• Multiple Countries

• Custom Packages

• Hundreds of Industries

• Affordable Options

team of experts

• Graphics Team Look & Feel

• Tech Experts• Mobile Platforms

• Professional Writers Create & Post Custom Content Weekly To Your Channels

• Promotions & Contests

team of experts

FAST Preview OfAvailable Packages

what makes us great !

Not Self Help Tool No Contracts

your team of experts

One Stop Shop

Seasoned Pros

Customer Service

social5 university

Ongoing Training Q & A Sessions

Archived Webinars

Monthly eVites

Become An Expert

included with every package

Ongoing Training Q & A Sessions

Archived Webinars

Monthly eVites

Become An Expert

it’s easy to get started

it’s easy to get started

choose a package that’s right for you

schedule your onboarding video call

meet your team of experts

discuss graphics and content strategiesgo live in just a few weeks

team of experts

Your rep is ready to help you find the right package, at the right price, that makes sense for your budget !pricing

team of experts

We’re ready to go to work for

you !

rob.social5.net