robert enriquez @roberte [email protected]. some highlights article featured on moz – “are you...
TRANSCRIPT
Some Highlights• Article featured on Moz – “Are You Leaking Juice?”
• Founded SearchExchange.org
• Ranked on page 1 of Google (before localization)o SEO, Mortgage Rates, Office Supplies, Harley Davidson Motorcycles
• Worked with small companies to leading SEO at a Fortune 25 company.
Matt Cutts
Matt Cutts Loves Me
Matt Cutts Loves Me More
Matt loves me most!
*****DISCLAIMER*****
NOT RESPONSIBLE FOR YOUR RANKINGS
ALL INFORMATION GIVEN IS FOR EDUCATIONAL PURPOSES ONLY
2014 Link Building
What The World
IS ON YOUR SITE?
Don’t Waste My Time
Is your content unique?
Forget Quality…
Is your content interesting?
Types of Link Building1. Directory Submissions2. Local citations3. Article Posting4. Forum posting 5. Blog commenting6. Guest Posting7. Press Releases8. Classified ads9. Software submission sites10. Social Media sites (digg, reddit, stumbleupon)11. Social Bookmarks 12. Google/Yahoo groups13. Web 2.0 sites (Squidoo, Hubpages)14. Link Exchange (Reciprocal linking)15. Infographics16. Broken link building17. Help a reporter out (HARO)
Litmus Test
• Is this site trustworthy outside of the web?• Is the site relevant?• Who else is on the page? (relevant external or adult?)• How many external links are on the page?• Where will your link reside?
o Above the fold?o Contextual?
• Banner or text?• How much traffic will this site send to yours?• What is the engagement on the site?• Will the link be nofollow?• Maybe the Pagerank…
Build The FoundationStart with the right directories AND business sites
Link directoriesDMOZ, BOTW.org, JoeAnt, Yahoo (depends on niche)
Business directories aka local citations (use same info)Google, Yahoo, Bing, Yelp, Linkedin, Whitepages, Yellowpages
Business sitesChamber of Commerce, Bizjournals.com, BBB.org
Sites that are already ranking
Google your key terms and go through page 1 through ∞
Broken Link BuildingOld + New Tips
Tools• Whois.sc login• https://web.archive.org/ • Favorite Backlink checker (Majestic, Ahrefs)• Pagerank checker (optional)• Screaming SEO Frog (Paid Version)• Sites to crawl
o Competitor siteso Related sites – directories, associations, news
• Check for missing/duplicate title, h1, meta desc
• Check to see if your backlinks are active
• Run SEO audit on your site and competitor’s site
• Find broken links!
Step 1 – Crawl Website URL
Step 2 – Go To External Tab
Step 3 – Click On Status
Step 4 – DNS Lookup
Step 5 – Check Whois
Step 6 – Three options• 301 redirect to your domain
• Contact site owner to notify of broken linko Ask site owner to link to your article link
• Rebuild Old Site o Use https://web.archive.org/ o Add your link on the page
Live Example
Florida Web Developer
∞
