robert meza - government on the go
DESCRIPTION
Presented by Robert Meza on September 7, 2012 at the third annual Center for Health Literacy Conference: Plain Talk in Complex Times.TRANSCRIPT
Government on the Go: Mobile Apps
Robert Meza
Goals for Today
• About Me
• The Mobile Market
• Responsive Design
• California Mobile
• Additional Resources
About Me
Robert Meza Project Lead for California Mobile BS, Computer Science • http:/http://webs-
cp1.irt.csus.edu/~magazine/2012/06/11/robert-meza/
• http://www.govtech.com/policy-management/States-Aim-to-Launch-More-Mobile-Apps.html
• http://www.govtech.com/pcio/App-Development-Rush-Strikes-California-State.html
The Mobile Market
iOS
Android
BB
WP
Other
U.S. Mobile Operating Systems August 2009
Source: http://gs.statcounter.com/#mobile_os-US-monthly-200908-200908-bar
iOS
Android
BB
WP
Other
U.S. Mobile Operating Systems August 2012
Source: http://gs.statcounter.com/#mobile_os-US-monthly-201208-201208-bar
Mobile Stats
• 34 percent have made a purchase using their mobile phone compared to 19 percent in 2011
• Mobile Marketing Association study finds mobile ads should account for 7% of marketing budgets. The space is currently seeing spends around 1%
• 25 percent of consumers engage in online shopping only via mobile
• 19% of the world’s 6 billion mobile users are already using location based services, with 62% aspiring to do so in the future
• Mobile search will generate 27.8 billion more queries than desktop search by 2016
• 50% of smartphone shoppers use a GPS/mapping app to find a retail location; 44% access the site of a retailer where they typically shop; 34% downloaded a retailer’s app
Palm -> BlackBerry -> …?
March 2012 June 2012 Point Change
Total Subscribers 100.0% 100.0%
Google 51.0% 51.6% 0.6
Apple 30.7% 32.4% 1.7
RIM 12.3% 10.7% -1.6
Microsoft 3.9% 3.8% -0.1
Symbian 1.4% 0.9% -0.5
Total U.S. Smartphone Subscribers 3 Month Avg. 2012
Source: http://www.engadget.com/2012/08/01/comscore-android-back-above-51-percent-of-us-share-ios-still-up/
April 2012 July 2012 Point Change
Total Subscribers 100.0% 100.0%
Google 50.8% 52.2% 1.4
Apple 31.4% 33.4% 2.0
RIM 11.6% 9.5% -2.1
Microsoft 4.0% 3.6% -0.4
Symbian 1.3% 0.8% -0.5
Total U.S. Smartphone Subscribers 3 Month Avg. 2012
Source: http://www.engadget.com/2012/09/04/comscore-android-tops-52-percent-of-us-smartphone-share/
All CA.GOV Domains Web/Mobile Usage 2010-2012
Source: http://ca.gov/Apps/DataDashboard.aspx
2010 2012
Responsive Design
California Mobile
CHP PARKS EDD FTB CALFIRE
SCO ARTS DFG OHV CCCCO
ADP BAR DBW CALEXPO DCSS
DFI OTECH FILM BOE CCC
GOV DOR DOA CUIAB CALHFA
Additional Resources
Additional Links
• http://webs-cp1.irt.csus.edu/~magazine/2012/06/11/robert-meza/
• http://www.govtech.com/pcio/App-Development-Rush-Strikes-California-State.html
• http://www.govtech.com/e-government/California-Unveils-New-Mobile-Template.html
• http://webs-cp1.irt.csus.edu/~magazine/2012/06/11/robert-meza/
• http://techblog.ca.gov/?p=2099
• http://www.govtech.com/policy-management/States-Aim-to-Launch-More-Mobile-Apps.html
• http://employeeconnection.blogs.ca.gov/2012/07/17/technology-agency-staff-honored-by-sacramento-state-alumni-association/
Questions & Comments