robert waters resume

8/9/2019 Robert Waters Resume

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Robert J. Waters

2436 SE 9th St. Pompano Beach, FL 33062 Cell (954) 650-6217

[email protected]

Exceptional Consumer Products Sales and Marketing leader; forged by solid

skills and experience in National as well International distribution. Value-addedprofessional who has the drive and determination of an entrepreneur whileencompassing the classically trained skills of a Fortune 500 company.

Core competencies include: development and execution of strategic go tomarket plans, extensive knowledge and relationships across multipledistribution channels, exceptional sales & marketing administrator, strongleadership and mentoring to staff, fosters strong business intimaterelationships with customers, proven self-starter, solution focused mentality,excellent business judgment with superb interpersonal and communicationskills.

PROFESSIONAL EXPERIENCE

DAVID BABAII FOR WILDAID, Ft. Lauderdale, FL2009 Pres.

(ECO BEAUTY VENTURES, LLC)Start-up global haircare company with revenues of $12MM.

Vice-President of Sales & Customer MarketingAssumed key leadership with ultimate responsibility for all global sales, salesadministration & customer marketing functions. Tasked to provide additional

leadership for sourcing, production, technology & logistics functions. SalesChannels include: Food, Drug, Mass Value, Specialty Beauty (Ulta, Sephora)Internet Retail and TV Retail (QVC & HSN).Accomplishments include: Planned and implemented go to market strategy for brand. Pursued and acquired distribution of 12,000 doors across multiple

distribution channels. Sourced new production facilities for brand resulting in a 15% reduction in

cost of goods. Created Sales Administration department as the administration partner for

sales & marketing.

Recruited Production Director to oversee product development andproduction resulting in higher quality standards, unique new products and ontime delivery of production.

Setup technology hub for order processing and a receivables management. Led international distribution rollout by sourcing partners in Japan, Australia,

U.K., France and Russia.

INGENUITY, INC. /BEAUTYVENTURE, INC. , Ft. Lauderdale, FL2004 2009

Distribution and consulting company with revenues of $10MM.


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Vice-President of Sales (Principal)Recruited to lead the startup effort of a new consumer Products Company basedin Florida. Primary responsibility included business development, marketing &sales administration, but actively led logistics, IT, finance and sourcing.Business transitioned (Beautyventure, Inc.) to include offering consultancy toemerging firms in the areas of sales, sales administration, marketing, sourcing,production and logistics. Multi sales channel experienced, key channels include:

chain drug, grocery, MVR, specialty beauty (Sephora & Ulta), professionalbeauty (salons, spas and beauty supply), direct to consumer and military.Accomplishments included:


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Robert J. Waters


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Ingenuity, Inc. /Beautyventure, Inc. (cont) Designed then implemented operational startup plans including acquiringfacility. Acquired 12,000 points of distribution for company brands. Planned and executed distribution of a unique new hair accessory brand

realizing the number one positioning in sales at retail partners. Sourced and negotiated new brands for distribution. Negotiated favorable distribution pricing from overseas source resulting in a

12% cost of goods savings. Sourced and negotiated sea freight transportation resulting in a 35% savings

in cost. Sourced new domestic freight service resulting in an 8% cost savings.

TRESSALLURE, INC., Miami Lakes, FL 1999 2004Former Revlon Professional subsidiary with global revenues of $30MM.

Vice-President, Corporate DevelopmentRecruited from previous position to lead all sales and marketing efforts at anemerging global hair accessory manufacturer and Revlon Licensee.Responsibilities included setting overall strategic sales plans as well asstructure, sales administration, identification and exploitation of salesopportunities in existing sales channels and penetration of new sales channelsof distribution. As Chief Marketing Officer, goals included setting strategic

direction of all sales promotion efforts, global advertising, co-operativeadvertising campaigns, direct mail catalogs, and strategic brand direction.Distribution channels included: department stores, mass merchant, military,grocery, chain drug, independent drug, specialty beauty (Ulta & Sephora) andprofessional beauty (Spas, Salons & Beauty Supply). Set overall direction and execution of mass merchant sales channel resulting

in a 2 year growth of over200%. Lead effort to enter non-traditional sales channels like military sales channel,

specialty retailers and direct marketers resulting in an additional 25% salesgrowth.

Set new go to market strategy in professional beauty sales channel

resulting in a 2 year growth of over 30% Lead the complete overhaul of independent sales and broker representationefforts resulting in deeper penetration in all sales channels.

REVLON CONSUMER PRODUCTS, Dallas, TX 1998 1999Global cosmetics and Fragrance Company with revenues of $1.4B.

Director, Customer Business ManagerLead the efforts of one National Account Manager, 5 Field Sales Managers and92 Territory Managers in successfully marketing cosmetics for a global company

reporting over $2 billion in annual revenues. Key responsibilities included


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Robert J. Waters


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development of strategic business plan, financial leadership and P&L evolution,tactical analysis of business plan, and interaction with customer seniormanagement. Achieved 1998 shipment goal of $27 million, as well as all profit objectives. Set direction to reposition inventory due to change in the strategic direction

of brands. Changed customer business model from one of great complexity to one of

simplicity. Negotiated favorable cost concessions from JCPenney regarding slow turning

goods, resulting in a savings of $2.5 million.

ELIZABETH ARDEN, (UNILEVER) Dallas, TX and Tampa, FL1987 - 1998

Global cosmetics and fragrance company with revenues of $900MM.

National Account Manager, Dallas, TX May 1994 Apr 1998Established a mid-tier national accounts department generating $22 million inannual shipments. Directed the efforts of 20 Account Managers and a SalesAdministration Manager toward accomplishment of stated business objectives.Leadership in strategic planning with emphasis in business plan developmentand achievement. Key responsibilities included customer marketing, financialplan inception and monitoring, sales administration, operational and logisticsupport, electronic commerce support and trouble-shooting, and activityanalysis.

Grew sales from $3 million to $22 million in 4 years. Over-achieved brand and customer business objectives by an average of12% per year.

Created business plan template and moved structure from regional tonational level.

Facilitated transition of limited businesses to distributor network. Developed national accounts operating unit and facilitated layout of nationalplan.

District Sales Manager, Dallas, TX Mar 1991 May

1994Directed the efforts of three Account Executives in the southwest regioncovering 8 states. Responsible for business planning on all accounts as well asindividual territories in district. Annual business plan included shipmentforecasting, account co-op fund definition, promotional plans, and advertising. Contributed to the opening of JCPenney as a national account. Over- achievement of shipment goals by an average of 12% per year (91 -

94). 2 of 3 Account Executives were promoted during tenure.

Account Executive, Tampa, FL Nov 1987 Mar

1991


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Robert J. Waters


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Managed a territory of 8 accounts with 106 outlets in Florida, south Georgia,south Alabama, and east Mississippi. Regular interaction with DivisionalMerchandise Managers, Buyers, as well as Store Management. Brought territory to $1.2 million from $600,000 in first year. Opened new regional department store account worth $150,000 in

shipments. Attained the largest productivity bonus of 250 Account Executives nationally. Shipment growth averaged 10% per annum.

EDUCATIONBachelor of Science: Florida State University, Tallahassee, FL

SPECIALIZED TRAININGUnilever Finance for Non-Financial Managers SeminarSony Management SeminarUnilever Center for Creative LeadershipIBM Leadership Conference

robert waters resume

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