robin lokerman ceo mci
TRANSCRIPT
Trends in the Meetings Industry
Robin Lokerman,
CEO Institutional Division
President MCI Asia Pacific & Americas
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Robin Lokerman
Member of the MCI EXEC
- CEO of the Institutional Division
- President Asia Pacific & Americas
20 years experience in the Meetings industry
Founded GIC Management (‘91) and merged into MCI in 2003.
MBA from Boston University Brussels (‘90)
Industry Leadership: ESAE Executive Director ASAE Past Chair Center for Association Leadership MPI Foundation past Board of Trustee Member
Frequent contributor: Association Management, M&A, CSR, Green Meetings, Trends (just “google” me)
Moved to Singapore in July 2007 to drive MCI growth outside of Europe
The Meetings Industry
Hospitality Industry
Human
Development
Marketing &
Communications
G Lobal Mega Trends
impacting the
Meetings Industry
Global Megatrends
Global Recession
- Value of meetings
- Training / Travel budgets down
- Strategic Meetings Management Programs
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Meetings Deliver
Satisfaction &
Planned Actions
Learning
Application
Business Impact
ROI
Measuring – Determining Value
Quelle: European Event Institute
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Everyone uses Meetings & Events
Global Megatrends
Global Recession
Globalization
- Glo Recal isations
• Global Strategy
• Regional Planning
• Local Execution
Shift to the East
8
Americas
EMEA Asia
Pacific
Global Megatrends
Global Recession
Globalization
Growth of Middle Class
- BRIC countries
- Pharmerging Markets
Key Growth Markets
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China
ASEAN
India M.E.
L.A. Brasil
Mature: US & Europe, Japan/Korea &
Australia
Limited involvement: Russia & Africa
Global Megatrends
Global Recession
Globalization
Growth of Middle Class
Global Skills Shortage
Global Skills Shortage
72% of CEOs state that
EDUCATION is the most
critical factor to ensure
future success of their
business
United Nations Global Compact CEO Survey 2010
2/3 CEOs underline they are facing shortage of skilled labour
See the need to work with education systems PWC14th Annual Global CEO Survey
Global Skills Shortage
Global Megatrends
Global Recession
Globalization
Growth of Middle Class
Global Skills Shortage
Changing Regulatory Environment
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19
VISAs
Global Megatrends
Global Recession
Globalization
Growth of Middle Class
Global Skills Shortage
Changing Regulatory Environment
Climate Change
- CSR & Triple Bottom Line / GRI
- Sustainable Operations / Meetings
0
200
400
600
800
1000
1200
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
World
USA
Europe
Global Distribution of GRI
Reporters
What is the business case for sustainability
Brand
Reputation
Staff Motivation
Increase Revenue
New revenues from growing green
demand
Competitive Differentiation
PR Exposure
Industry Leadership
Better place to work
Cost Savings Operational Efficiencies
Our Obligation
& Responsibility
Global Megatrends
Global Recession
Globalization
Growth of Middle Class
Global Skills Shortage
Changing Regulatory Environment
Climate Change
Content is King
Live Congress
Content re-viewing
E-Learning
Knowledge repository
Time
Revenue
Maximising event Content & ROI
Capture
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The Future of Meetings & Events: Content
Leveraging Content - Dissemination Value
Virtual Highlights
Best-of Hybrid
Meeting
Sub-specialties Adapt:
Related sector,
Related specialty
New market
Online Testing
Credit tracking:
Medical
societies
Certification
Programmes
Full Online Programmes
Blended Learning
Hybrid Programmes
M a i n s i t e
R e m o t e s i t e
R e m o t e s i t e
Video live PPT live
Internet
Multiplex 100% interactif
Conclusion 1. In an interconnected world, Face2Face
communications are becoming
increasingly important.
2. Pressure of compliance, cost reduction
and sustainability are forcing change.
3. Staging and re-use of Meetings Content
is the future.
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Table Discussion
How do any of these trends impact
your organisation?
10 min discussion
10 min sharing
Global Megatrends
Global Recession
Globalization
Growth of Middle Class
Global Skills Shortage
Changing Regulatory Environment
Climate Change
Content is King
