robinhood waiting list breakdown robinhood.com has attracted 300,000+ waiting list signups before...
TRANSCRIPT
![Page 1: RobinHood Waiting List Breakdown RobinHood.com has attracted 300,000+ waiting list signups before product is available. Around 50% of signups were through](https://reader035.vdocument.in/reader035/viewer/2022062719/56649ec15503460f94bcd86f/html5/thumbnails/1.jpg)
RobinHood Waiting List Breakdown
RobinHood.com has attracted 300,000+ waiting list signups before product is available. Around 50% of
signups were through tracked links.
These slides show how they did it…Quick analysis by @seanellis of GrowthHackers.com
![Page 2: RobinHood Waiting List Breakdown RobinHood.com has attracted 300,000+ waiting list signups before product is available. Around 50% of signups were through](https://reader035.vdocument.in/reader035/viewer/2022062719/56649ec15503460f94bcd86f/html5/thumbnails/2.jpg)
Clean/Clear Home Page
![Page 3: RobinHood Waiting List Breakdown RobinHood.com has attracted 300,000+ waiting list signups before product is available. Around 50% of signups were through](https://reader035.vdocument.in/reader035/viewer/2022062719/56649ec15503460f94bcd86f/html5/thumbnails/3.jpg)
Great Messaging/Sharing CTAs on TY Screen
![Page 4: RobinHood Waiting List Breakdown RobinHood.com has attracted 300,000+ waiting list signups before product is available. Around 50% of signups were through](https://reader035.vdocument.in/reader035/viewer/2022062719/56649ec15503460f94bcd86f/html5/thumbnails/4.jpg)
Instant Auto Email (Follow Links)
![Page 5: RobinHood Waiting List Breakdown RobinHood.com has attracted 300,000+ waiting list signups before product is available. Around 50% of signups were through](https://reader035.vdocument.in/reader035/viewer/2022062719/56649ec15503460f94bcd86f/html5/thumbnails/5.jpg)
TV Commercial Level Intro Video
![Page 6: RobinHood Waiting List Breakdown RobinHood.com has attracted 300,000+ waiting list signups before product is available. Around 50% of signups were through](https://reader035.vdocument.in/reader035/viewer/2022062719/56649ec15503460f94bcd86f/html5/thumbnails/6.jpg)
Re-Engagement (Check Your Spot)
![Page 7: RobinHood Waiting List Breakdown RobinHood.com has attracted 300,000+ waiting list signups before product is available. Around 50% of signups were through](https://reader035.vdocument.in/reader035/viewer/2022062719/56649ec15503460f94bcd86f/html5/thumbnails/7.jpg)
My Assessment Why It’s Working
• Purpose for waiting list is that product isn’t ready yet.
• Waiting list is for a free service that people would otherwise pay other brokerages for same service.
• Visitor experience maximizes on opportunity
– Value proposition is very clear and compelling.
– Great social proof and sharing reasons/process on thank you screen
– Sign up screen doesn’t say “waiting list” – it is a bit misleading
– Gives a reason to “check back” to see place in line gives new sharing opportunities
• Not sure how effective this would be for something like premium priced B2B service, but seems to work for free or very disruptive priced products like Republic wireless.
![Page 8: RobinHood Waiting List Breakdown RobinHood.com has attracted 300,000+ waiting list signups before product is available. Around 50% of signups were through](https://reader035.vdocument.in/reader035/viewer/2022062719/56649ec15503460f94bcd86f/html5/thumbnails/8.jpg)
Want More Growth Studies?
• https://growthhackers.com/companies/