roblox for advertisers- october 2011
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The online virtual world and building game for kids
Confidential
This document is strictly confidential and cannot be copied or distributed to any parties other than the intended recipients without the expressed permission of ROBLOX Corporation.
© ROBLOX 2011
Play Create Think
ROBLOX is the #1 entertainment site for Kids (comScore Sept 2011)
1. ROBLOX 2. Nickelodeon 3. Poptropica.com 4. PBSkids.org 5. Disney
Highly Targeted Audience
• 75% are Boys 10-14 years old
• comScore Indices • Kids 6-14: 374
• Boys 6-14: 563
• Girls 6-14: 179
• Countries • 70% USA
• 9% UK
• 8% Canada
Sources: ROBLOX User Survey, August 2011; comScore, July 2011; Google Analytics
Age of Boy Players
Phenomenal Engagement
• Active Users average 14 hours per month on ROBLOX – 85% have more than 10 friends on ROBLOX – 10 visits/visitor, 58% more than average kids site
What are they doing?
– Playing Games – Building Games – Socializing in Groups – Exchanging Messages – Making Friends – Participating on Forums – Buying/Selling Virtual Goods – Trading Virtual Currency
Sources: ROBLOX User Survey, August 2011; comScore, July 2011; Roblox internal
Massive Scale
• Over 1 billion page views per month
• 7.2 million Monthly Unique Visitors
• 2.0 million Monthly Active Users
Source: Google Analytics/Roblox Internal , Aug 2011
On ROBLOX, the players make the games! • Each player gets an avatar and a place to build in 3D with infinite blocks and
scripting capabilities
• 3D creations are uploaded and played by others (like videos on YouTube)
• Personalized avatars with accessories, like fedoras, helmets and knight’s swords
This place was made by a kid! This place was made by a kid!
ROBLOX is a gaming company, but we don’t make games…
and Safety
• ROBLOX is TRUSTe Certified
• ROBLOX is COPPA compliant
• ROBLOX employs a team of moderators who patrol the site 24-7, suspending accounts as needed
• ROBLOX offers parental chat controls
• The ROBLOX website has an entire section of its website devoted to Internet safety resources.
ROBLOX takes the safety of children on the Internet very seriously. As part of our commitment to protecting children, we have taken the following precautions:
Products
ROBLOX offers a variety of ways for advertisers to reach our audience including:
• Traditional Display Advertising • Pre-Roll Video Advertisements • Homepage Skins • Custom Branded Zones • Sponsored Building Contests • In-game Scavenger Hunts • Market Surveys • Sponsored Gifts • Editorial Promotion
