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Member Updates from AMT — The Association For Manufacturing Technology MAY 2018

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Robotic automation in the job shop

In my more than 20 years in the robotics industry, much of my focus has been helping job shop owners understand the benefits that robotic automation provides. Small shops with fewer than 20 employees are purchasing a significant number of machine tools; however, job shop owners are now having a difficult time finding people who are able to operate and maintain the machines.

We’ve all heard the term “skills gap,” but now that it’s a reality, what does it mean to your company? The bottom line is there are not enough people available to fill manufacturing jobs. That’s where robotic automation and a trained operator will

help your job shop maintain a competitive edge.

So how can we effectively implement robotic automation into the job shop environment where many of the products/parts run in small batches with a high mix?

A historical perspective on hybrid machine toolsThe term “hybrid machines” has become a useful and trendy way to think about manufacturing industrial parts. Is it a brand new concept – emergent from the avalanche of processes and concepts that have arrived with the dawning of additive manufacturing?

LESSONS LEARNEDTECHNOLOGY

AutomAtionXchAnge

See Automation page 3

See Hybrid Machine page 3

The relevance of a strong teamBY BOB RUBENSTAHL GENERAL MANAGER JERGENS INC.

The topic of this article may seem some-what basic, but as we progress through our careers and our daily challenges, it is easy to overlook or even take for granted the importance of developing and supporting your management team.

When we are early in our profession-al careers, we typically don’t start out managing people. We start out with a job description that defines our daily tasks and projects. We then work very hard to accomplish the goals and tasks that are expected of us. Based on the successful completion of those tasks over a period of time and also having a little luck we are promoted to the level of “manager.” This is a very different challenge as we now need to accomplish more goals and more objectives, but we need to accomplish them through others rather than depend on our own skills and drive.

This change in our role can be difficult for us to accept because prior to being managers, we have most likely done what we are asking our team members to accomplish and we have our own style for getting it done. It is in many instances easier for us to accomplish the task we are asking a team member to do than it is to explain to them how to do it. The chal-lenge is to step back, let someone develop their own style for getting things done, and then support them; mistakes will be made and they can be valuable learning experi-ences. If you don’t step back, you will be limited to what you alone can accomplish instead of getting more done with a team.

Another challenge is to put the right team in place. As managers, one of the most im-portant opportunities and responsibilities we have is hiring. It is easy to hire people, but hiring the right people can be challenging. I strive to make this easier by always trying to hire someone smarter than me. I know what you are thinking — that should be easy! You may be intimidated by impressive resumes and are looking for people to develop and teach. Staffing your team with the best talent you can find and supporting them (rather than trying to teach them) allows you so much more time to get goals and objec-tives accomplished.

The lesson: Hire the best people you can find, hold them accountable, trust and support them.

|AMTonline.org |AMTnews |AMTonline

2 AMTNeWS May 2018

INDUSTRY NEWS SOLUTION OF THE MONTH

Send your company news to AMTNEWS@amtonline.org

NeWSAMT NEWSAmber Thomas, Vice President Marketing & Communications

Penelope Brown, Director Marketing & Communications

Cesar Sosa, Graphic Designer

Submit company news articles to: AMTonline.org/membercms

ADVOCACYAmber Thomas 571-216-7448 athomas@AMTonline.org

BUSINESS SOLUTIONS Kim Brown 703-827-5223 kbrown@AMTonline.org

EXHIBITIONS Apply for space at IMTS 2018

Tom Snyder 703-827-5235 tsnyder@AMTonline.org

Mark Kennedy 703-827-5220 mkennedy@AMTonline.org

Bonnie T. Gurney 703-827-5277 bgurney@AMTonline.org

Michelle Edmonson 703-827-5242 medmonson@AMTonline.org

FINANCE & HUMAN RESOURCESBecky Stahl 703-827-5246 bstahl@AMTonline.org

GLOBAL SERVICES Ed Christopher 703-827-5296 echristopher@AMTonline.org

MANUFACTURING TECHNOLOGYTim Shinbara 703-827-5243 tshinbara@AMTonline.org

INDUSTRY ENGAGEMENT meetings@AMTonline.org AMTonline.org/meetings

MEMBER SERVICESSteve Lesnewich 703-827-5227 slesnewich@AMTonline.org

Melissa Williamson 703-827-5272 mwilliamson@AMTonline.org

MTCONNECT®Russ Waddell 703-827-5258 rwaddell@AMTonline.org

MTINSIGHT Ian Stringer 703-827-5209 istringer@AMTonline.org

SMARTFORCE DEVELOPMENTGreg Jones 703-827-5203 gjones@AMTonline.org

STRATEGIC ANALYTICSPat McGibbon 703-827-5255 pmcgibbon@AMTonline.org

Brought to you by AMT — The Association For Manufacturing Technology

MAY 2018

AMT - The Association For Manufacturing Technology ©2018 7901 Jones Branch Drive, Suite 900 n McLean, Virginia 22102-3316703-893-2900 n Editor@AMTonline.orgContact AMT: Penelope Brown, 703-827-5275, pbrown@AMTonline.org

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TO SHARE?

BIG KAISER is celebrating its 70th anniversary this year, commemorating its 1948 founding by Heinz Kai-ser in Rümlang, Switzer-land. Heinz Kaiser was 25 when he decided to give up his permanent job and start his own business near Zurich, Switzerland. His goal was to manufacture high-quality, modern tools in his own workshop. The company continues to pursue R&D into products that are essen-tial for today’s smart manufacturing industry.

The company also announced that Gillian Campbell has joined the team as the Marketing Communications Manager. Gillian brings more than 20 years of experience in content strategy to the role. She has worked on the marketing teams for several manufacturers, most recently at a precision metrology company. She also previously served as editor of Quality magazine.

Festo announced a new $90 million investment at its Regional Service and Manufacturing Center in Mason, Ohio, expanding the facility by nearly 350,000-SF and adding 350 jobs. Construction is expected to be complete by 2024. The expansion will add significant capability for logistics and production.

The company also announced that Dr. Nikolas Geb-hard is succeeding Yannick Schilly as Chief Operating Officer and Vice President of Product Supply for North America. Gebhard joined Festo in 2012 and has worked with the company in the Engineering and Supply Chain divisions. Schilly will stay on through the end of June to ensure a smooth transition

Brian Papke, chairman of manu-facturing technology leader Mazak Corporation, has been inducted into the Northern Kentucky Business Hall of Fame. He accepted the award in April at the Metropolitan Club in Covington, Kentucky, where he de-livered heartfelt remarks that credited Mazak’s customers and its employees for the company’s decades of success across North America.

Southern States Machinery, Inc. announced the pur-chase of a new 6,000 -SF facility in Mooresville, N.C. The machine tool distributor will be hosting numerous vendors and industry experts for Spring Fest, its grand opening celebration.

“This new facility is our latest commitment toward continually supporting our metal fabrication market base through application engineering, service support, and technology education,” said President Kevin Kilgallen. “We want to deliver a world class buying experience.”

Hexagon AB has acquired ProCAM Srl, an Italian distributor of CAD CAM solutions and complementary software. Founded in 1995, ProCAM is a reseller of the Edgecam and Radan solutions from the Hexagon-owned Vero Software. ProCAM joins Hexagon’s Manufacturing Intelligence division and will operate within the Vero organization.

Initially established as a dedicated reseller of Edgecam, ProCAM has expanded its offerings to include Radan, as well as complementary packages in the production soft-ware space. Headquartered in Padova, Italy, the company employs 15 people and supports an extended network of sub-resellers serving the wider Italian market.

Gillian Campbell

Get ready: It’s open house seasonKIM BROWN DIRECTOR, BUSINESS SOLUTIONS

Tis the season … for open houses! Whether you are hosting, exhibiting and partnering, or thinking about at-tending, AMT has the resources to help you. Buyers, suppliers, technical partners, builders, and distributors can all benefit from the education, prospect-ing, networking, and customer engagement that open houses provide.

Hosting or exhibiting? In addition to inviting your customers, AMT can assist in targeting your audience and finding new prospects. MTProspects, found in your MTInsight account, allows you to search Dun & Bradstreet for companies and contacts based upon region, industry classification, and size. Exhibitor Passport, available to both regional AMT/SME and IMTS exhibitors, connects you directly with buyers who have registered to attend trade shows. You can pinpoint prospects based upon the products that they are inter-ested in, whether it’s a milling machine, cutting tools, or automation, and combine other filters like region, buying role, job function, and more. Searching for specific companies and contacts to invite will guarantee the right people are aware of your event.

Ensure your sales and service teams are armed with the skills and credentials to actively engage attendees from Manufacturing Technology Sales Fundamentals classes, receiving and updating their Certified Manufac-turing Technology Sales Engineer (CMTSE) credentials, and keeping abreast of innovative technology from MTUniversity.

Members can also request AMT staff to present at your event or help with your presentations on topics such as economic and market updates, disruptive technolo-gies, MTConnect and other standards, etc.

Looking for an event? Utilizing AMT’s Custom Re-search offering can help you target the best event in your region with the product specifications that you require.

Be sure to submit your events and press releas-es so that we can include them in AMT News. You can post them through the “My AMT” sec-tion of AMTonline.org or by emailing them to AMTNews@AMTonline.org.

Need a solution? AMT has you covered. Email me at kbrown@amtonline.org.

Brian Papke

KIM BROWN Director, Business Solutions

May 2018 AMTNeWS 3

Automation Continued from page 1

As we look at this problem, we need to evaluate the makeup of these low volume/high mix production situations. For example, are parts within similar families? Are there similarities in the workholding devices in the machines, and what type of machine is being automated?

Today, there are many tools available to assist in the process of automating your job shop. Tool changers, program-mable electric grippers, soft jaw systems, interchangeable tooling systems (collets and chucks) and palletized systems all increase the flexibility of a machine tending robotic system. An additional strategy is to offload other operations to the robot such as deburring, part washing, inspection, and assembly.

Industrial robots lend themselves to the solution via advanced software, safety systems and intelligent vision systems that are easy to learn and use. With robotic au-tomation, a single operator can run multiple cells, and no longer needs to be present to make sure that the ma-chine is busy. The robot (capable of running 24 hours a day) can be set up to continuously exchange parts and maintain the highest spindle utilization.

There are multiple benefits to automating your process: increased productivity, quality, job satisfaction, and profitability. AMT has several member companies available and ready to apply robotic automation that enable jobs shops to overcome the skills gap.

For further information on the Automation in Manufacturing Committee or how to get involved, please reach out to Marcel Beraud,

Director, Global Services at mberaud@AMTonline.org

Perhaps – and yet, perhaps not.Let’s begin with a definition (and others are possible):

let’s define the evolution that has led us to the current hybrid transformation is best viewed in a more histori-cal context. For many years, machine tools were built as precise, productive, single-function tools. With the advent of CNC – and powerful on-machine controls – machines slowly acquired multi-tasking capabilities (mill/turn/drill, etc.). The motivation for multi-tasking was clear. Reduced set-ups meant reduced costs, better precision, and a host of improvements in other shop-floor metrics.

The primary industrial additive processes began in a fashion that is similar to single function machine tools. Powder bed fusion was the most popular early 3D printing process used for industrial parts (where you have powder feed stock and inject energy into a bed of distributed pow-der). Likely, the next most popular process was directed energy deposition (where material is fed together with the energy source, also called 3D welding by some). Machines in both categories were singularly capable of executing one process.

And yet, if we look at many, and perhaps most, finished industrial parts that used either of those pro-cesses, we see surfaces that were ultimately touched by a subtractive process.

Additive manufacturing opens up a dizzying array of possibilities for design and part feature choices. But, in the same context that led to multi-tasking machine tools, the embedding of additive and subtractive processes in the same machine can have compelling economic incentives.

Early work in hybridization emerged in Japan as long as 20 years ago. Researchers there began to experiment with using powder bed fusion to add material, and then to periodically use a milling process to provide dimensional and surface finish improvements. This work led to the un-veiling of the first fully commercial hybrid machine - the Lumex machine by Matsuura in 2012.

Simultaneously, other researchers were experimenting with the idea of using directed energy deposition as the additive process in the hybrid environment. The Reclaim project in the U.K. was focused on machine flexibility and worked toward a tool-changeable approach to material addition. Their first machine tool to demonstrate the concept was in the U.K. in 2012. It was the first demon-stration of complete interoperability between additive and subtractive processes. Out of that collaborative research project emerged Hybrid Manufacturing Technologies, which uses a tool changing approach to achieve the hy-bridization of processes.

The evolution of hybrid machines has been remarkable

since 2012, scarcely five years ago. An unscientific count on my part indicates that there may be currently more choices in hybrid machine models than there are single function models of machines offering powder bed fusion or directed energy deposition. Some of these choices of hybrid ma-chines are offered by tradition-al, subtractive machine build-ers and some have emerged the other way, from the additive manufacturing side.

So, back to the original point.Are hybrid machines, in fact, a “new” thing? Or, as I

would suggest, are hybrid machines merely an extension of the multitasking that machine tools require, in order to continue to power the manufacturing productivity revolution? In either case, it is a trend that will be with us for a long time.

Dave Burns is an additive manufacturing expert and former chairman of AMT.

Hybrid Machine Continued from page 1

TECHNOLOGY

Secrets to successful custom workholding Custom workholding is the highly engineered founda-tion that connects machine operators/automation and machining centers/tooling to raw materials, with the purpose of transforming them into precision-machined components.

So what are the secrets?

Dream. Machining processes should always start with dreams.

Take a little time. Ask your team, “What would be the perfect process?” Dream big, throw away preconcep-tions, forget how it was done before, consider the ideas of new talent, and most importantly, use your imagina-tion. Ask the following questions:

• How can we achieve an optimal cycle time? Consider new approaches and investigate aggressive machining strategies. Explore machining more features with less part handling.

• Should we build flexibility into the process to machine different part numbers? Focus on dependable and repeatable quick changeover.

• How close to zero scrap can we get? Think through how consistency can be built into the process.

• How can we achieve peak spindle utilization? Study the cost effectiveness of loading more parts on fixture, allowing more uninterrupted cut time.

Define.This is where dreams meet reality. There are always

constraints and challenges, including budgets, timing,

having to use existing less desirable equipment and a host of others. In this phase, blend ideal dreams with past experience, best practic-es, and unique unmovable constraints to frame the best possible process. This is an excellent opportunity to part-ner with trusted workholding and tooling suppliers and use their expertise to better define success.

The final steps are Develop, Implement, and Maintain. If Dream and Define are done correctly, development, im-plementation, and maintaining the process will be more likely to fall into place with methodical diligence. In these steps, continue to allow the dream-driven defini-tion to lead the way. Avoid plunging into a rut of doing things the way they have always been done.

Not taking the time to dream or become intimate with the process will be costly. Labor, lost opportunities, and solutions that become stumbling blocks may result in decreased customer satisfaction and profitability. Re-member to partner with trusted suppliers who support innovation to help dream and define success. These are the secrets to successful custom workholding that will ensure a solid competitive edge in the marketplace.

DAVE BURNSGlobal Business Advisory Services LLC

GEOFF DAWSON Director of Sales, Michigan Division FANUC America

MIKE POWELL President, Master WorkHolding, Inc.

“ Dream big, throw away preconceptions, forget how it was done before, consider the ideas of new talent, and most importantly, use your imagination.”

4 AMTNeWS May 2018

EDWARD CHRISTOPHER Vice President, Global Services

GLOBAL SERVICES

CCMT Shanghai: stronger than everLast month, 22 of our member companies participated in the AMT/USA Pavilion at CCMT in Shanghai, exhibiting their products to the more than 100,000 visitors. CCMT - The China CNC Machine Tool Show - is a biennial five-day show that takes place in even-numbered years (CIMT – The China International Machine Tool Show occurs on the odd-numbered years in Beijing). CCMT is a very respectable exhibition with more than 1,000 exhibitors utilizing 10 halls of the Shanghai New International Expo Center. Both shows are organized by CMTBA, AMT’s counterpart in China.

CCMT debuted in 2000 and continues to grow as the Chinese market’s demand for advanced manufacturing technology expands. This year, traffic was strong with all our members expressing satisfaction with the quantity, and more importantly the quality, of leads generated at the show. Some significant orders were also signed during the week.

Foreign trade shows give you a powerful platform to increase your visibility and credibility in local markets. They allow you to meet new customers and reinforce relationships with existing ones, to build more established

brand awareness, and to see what your competition is up to. They also offer the opportunity to network and learn which direction the local industry is headed. They provide a great vehicle to enhance sales results with your existing channel, or to test the waters and gain industry intelligence if you are new to the market.

In 2019, AMT will host pavilions at three international shows – IMTEX (Ban-galore, India, Jan. 24–30), CIMT (Beijing, China, April 15–19), and EXPOMAFE (São Paulo, Brazil, May 7–11). Joining an AMT/USA Pavilion immediately plac-es your brand in the forefront of every tradeshow visitor’s agenda. Associating with the USA brand carries the prestige and reputation that signals innovation and high quality.

AMT/USA Pavilions always deliver! The average attendance at the tradeshows in which AMT hosts pavilions is more than 82,000 visitors. In every country

in which AMT produces a pavilion, the resources of our AMT Tech Centers guide our pavilion activities. Key local

staff from each Tech Center will be on hand each day of the show to help you better understand the intricacies of each market and address any needs. Additionally, AMT coordinates with the show organizer in each country to smooth the way for your partic-ipation and planning. We appoint official show contractors and freight forwarders, allowing you to benefit from economies of scale with contractors dedicated solely to AMT members. We offer a turnkey and hassle-free experience.

Are you interested in developing or expanding sales in China or Brazil? Space sells out very quickly!

For more information on how you can participate in an AMT Pavilion to market your products globally,

contact Bill Herman – Director of International Exhibitions at bherman@AMTonline.org or (703) 827-5282.

India – reforms drive manufacturing growth and ease of doing businessBY ARUN MAHAJAN AMT INDIA GENERAL MANAGER

In July 2017, India implemented its biggest tax reform since its independence in 1947. The new Goods & Service Tax (GST) replaces more than 10 different taxes that existed for several decades. GST will make business transactions much simpler and more predictable by removing certain cascad-ing tax levies that were built into the previous multiple tax-ation system. The aim is to bring efficiency into the system by eliminating loopholes, reducing compliance issues, and facilitating the movement of goods between states.

Economic experts are projecting that over the next three to four years, this tax reform will provide a 1-2 percent additional boost to the country’s GDP due to the increase in demand as the new efficiencies lower the price of goods. The latest projections from the World Bank and other forecasters predict the Indian economy to grow 7-8 percent over the next five years, putting it at the top of the charts for major industrialized countries. Additionally, the govern-ment’s continuous focus on reforming business processes and procedures will, experts predict, result in India jumping about 30 positions in the World Bank ranking for “Ease of Doing Business.” These are significant developments!

The government’s efforts and thrust on implementing the “Make in India” program, aimed at positioning India as the fifth largest manufacturer in the world by the year

2020, continues on course. The manufacturing activities across aerospace, automotive, construction equipment, capital goods, energy & power, railways, medical equip-ment, etc., should consistently see a double-digit growth over next five-year period.

The Indian Aerospace and Defence Modernization Program will see investments of around $200 billion over the next four to five years. The sectoral policy reforms have helped India attract foreign investors to partner with Indian companies to establish a local manufacturing base, both for internal consumption and export.

Some of the recently announced projects include:• Tata Advanced System has partnered with Lockheed

Martin for the assembly and production of F16 fighter jets.

• Saab has partnered with the Adani group for the assembly and production of Grippen fighter jets.

• Reliance Defence Limited formed a JV with Thales to fulfill a $4.4 billion offset obligation for 36 Rafale jets that India has contracted with France.

• RDL signed an MOU with Daher Aerospace France, to jointly explore opportunities in the design and development of composite parts, aero structure components, airframes, and assemblies.

According to the Society of Indian Automotive Manu-facturers, the automotive sector should experience growth of around 8-9 percent over the next two to three-year

period. The sector forecasts a turnover of $100 billion by the year 2020. Under the Automotive Mission Plan (AMP 2016-2026), the government has established a goal of a 7-12 percent contribution to the country’s GDP. In the auto components sector, India is forecasted to become the world’s third-largest manufacturer by the year 2026. The government is also working on the framework to have vehicles for public transportation 100 percent electric by 2030.

Electronic hardware consumption is another area where the demand is forecasted to rapidly grow from the present $100 billion to $250 billion by the year 2022. As a result, electronic hardware manufacturing in the country is pro-jected to grow from $45 billion to $120 billion in the same time frame.

With substantial manufacturing growth, progressive tax reform, and a vastly improved business bureaucracy, India is now an easier place than ever to sell your products. The AMT Tech Centre in Chennai has all the necessary expe-rience, resources, and expertise to assist you.

For further information about joining the Tech Centre please contact me at arunmahajan@AMTindia.org.

Are you interested in developing or expanding sales in India? For more information on how you can participate in an AMT Pavilion to market your products globally, contact Bill Herman – Director of International

Exhibitions. bherman@AMTonline.org or (703) 827-5282.

May 2018 AMTNeWS 5

April brings showers of promotional events for IMTS 2018Traditional April showers mean something different for IMTS. For us, traveling the world to three major advanced manufacturing events in just under three weeks is part of our spring routine! It was all to promote IMTS and the exciting features that will be a part of this year’s show.

Where were we?• MACH 2018, Birmingham, U.K.

April 9-13• CCMT, Shanghai, P.R.C.

April 9-13• HANNOVER MESSE, Hannover, Germany

April 23-27

MACH 2018On April 9, AMT Director – Industry Partnerships

Bonnie Gurney and I held a press conference and delivered a presentation about IMTS 2018 for the first

time ever at MACH, a show owned and organized by the Manufacturing Technologies Association, AMT’s counterpart in the U.K. As longtime IMTS partners, MTA participates in the international center during IMTS 2018.

Interconnected technology and the future of manufac-turing were evident across exhibitor displays at MACH, but especially in the AMRC booth representing the Uni-versity of Sheffield Advanced Manufacturing Research Centre. AMRC will be honored at the Celebrate Man-ufacturing Gala at McCormick Place on Wednesday, September 12. To learn more about the gala, contact Bonnie at BGurney@AMTonline.org.

CCMT 2018On the other side of the world and just three days

later in Shanghai, AMT Director – International Exhibi-tions & Sponsorships Bill Herman and a team of IMTS

vendors and partners held a press conference at CCMT, the China CNC Machine Tool Fair recognized as one of the most important machine tool exhibitions in China and Asia. Bill, Steve Miller and Herbert Kaltschmid, Commercial Di-rector of DSV Fairs and Exhi-bition Services, also presented an exhibitor workshop to more than 90 CCMT exhibitors who will exhibit at IMTS 2018.

HANNOVER MESSETwo weeks later, on April 24,

Bonnie and I returned to Eu-rope to participate in a press conference in conjunction with HANNOVER MESSE. Our IMTS partners Deut-sche Messe of Hannover, Germany, were represented by SVP Marc Siemering, their U.S. office (Hannover Fairs USA) by President/CEO Larry Turner and the State of Illinois by Governor Bruce Rauner. IMTS 2018 will mark the first use of the HANNOVER MESSE name outside of Germany. The prestigious HANNOVER MESSE has been the world’s premier industrial event since 1947.

Exhibitors at HANNOVER MESSE totaled 5,000, while visitors totaled 210,000 with more than 70,000 from outside Germany. This year’s featured partner country was Mexico, and the event was opened by German Chan-cellor Merkel and Mexican President Enrique Peño Nieto.

Grand Finale at McCormick PlaceTwo days later, upon his return from Germany,

Illinois Governor Rauner held a press conference at Mc-Cormick Place. He welcomed HANNOVER MESSE to IMTS 2018 and announced the promise of new ad-vanced manufacturing jobs coming to Illinois. Through-out the conference, AMT Senior Director – Exhibitions Operations & Marketing Michelle Edmonson, as well as Metropolitan Pier and Exposition Authority CEO Lori Healey flanked the Governor.

What did these events have in common? Rain. Well, besides rain, these events showered us with opportuni-ties to promote IMTS 2018 to a worldwide audience, and generated enthusiasm and publicity to kick off our 2018 marketing campaign! (To see the IMTS video pre-sented at these events, go to IMTS.com/IMTS2018.)

www.IMTS.com

Get Noticed at IMTS 2018!

Exhibitor Product Innovation Competition

All aspects of advanced manufacturing are eligible.

Winners will be featured in the August and September IMTS 2018

promotional campaign.

Accepting entries through June 30, 2018.

www.imts.com/exhibitor/contest

PETER EELMAN Vice President,Exhibitions & Business Development

From left to right: Peter Eelman, Larry Turner, Bruce Rauner, and Marc Siemering.

6 AMTNeWS May 2018

A modern-day refresh on The GraduateIn addition to bringing April showers and May flowers, the arrival of spring also means graduation season.

If you attend a graduation ceremony or graduation par-ty for a family member or friend, we ask one favor: suggest an education and career pathway in manufacturing.

Do you remember the movie The Graduate, particularly the poolside advice that Mr. McGuire gave to Ben Brad-dock? “I want to say one word to you. Just one word. Are you listening? Plastics. There’s a great future in plastics. Think about it. Will you think about it? Okay. Enough said. That’s a deal.”

Mr. McGuire gave good advice at the time the movie was released in 1967. Plastics would have been one of many up and coming technology disruptions in the late 1960s.

Now, with your years of experience in the manufactur-ing industry, put yourself in Mr. McGuire’s shoes (or Ms. McGuire, as the case may be). What advice would you give to a new graduate — or to any middle school or high school students for that matter — as well as to their parents?

My advice for the past few years has been this: “mecha-tronics.” But I don’t stop at just one word.

Mechatronics is to this generation of graduates what plastics might have been to the generation of graduates some 50 years ago. Mechatronics is defined as a mul-tidisciplinary field of science that includes mechanical engineering, electronics, computer engineering, telecom-munications engineering, systems engineering, and control engineering.

Whether a student wants to become a mechatronics technician or an engineer, they have the choice to attend either a program where they’ll earn a two-year associ-ate’s degree plus an industry-recognized credential at a community college or a four-year bachelor’s degree at a college or university.

And the jobs will be there for them when they graduate from their post-secondary education.

Currently, we’re all aware that a skills gap exists in man-ufacturing. Data from the largest consulting firms in the United States suggest that the skills gap will grow from about

an average of 320,000 open positions per month to about 2 million by 2025. Most recently, the Bureau of Labor Statis-tics reported that the gap was 460,000 in February — a sign that the gap may be suddenly widening.

The skills gap is continuing to widen for a number of reasons. First, there are about 10,000 baby boomers retiring every day now and companies are not doing enough to incentivize them to stay on the job a little

longer to act as mentors for the next generation. In addi-tion, new innovations and new technologies are growing at an accelerating pace. Disruptive technologies like additive manufacturing, collaborative robotics and other advances in automation, data science, machine learning, and artificial intelligence make it clear that the education market needs to catch up with these technologies.

Fundamentally, though, the skills gap is widening because there are still not enough young people seeking an educa-tion in STEM and a career pathway into manufacturing.

In Smartforce Development at AMT, we’re always

working to change that dynamic. The Smartforce Student Summit at IMTS is one of our big opportunities to impress students and change perceptions about careers in manufac-turing among educators, administrators, and parents.

This September, mechatronics and the digital factory will be front and center at the summit. Our industry’s vision of the STEM and manufacturing classroom of the future will be on full display.

We hope that you will suggest to schools in your area that they attend the summit. And we hope you’ll be re-minded during this graduation season to continue to have that conversation about mechatronics and other careers in manufacturing with this next generation of students.

To watch the scene from The Graduate on YouTube, search for “The Graduate one word: Plastics.” Mr. Mc-Guire’s advice could have been something like one of these disruptive technologies: Google or YouTube or iPhone or … think about how many jobs those companies and technologies have created. Now, think about additive and collaborative and data and connectivity with sensors and AI. That’s how quickly we get to 2 million unfilled jobs.

For more frequent updates about Smartforce Development, follow @GregoryAJones on Twitter.

AMT congratulates and welcomes new CMTSEsNine candidates for Certified Manufacturing Technology Sales Engineer passed their May 9 exam to earn their CMTSE accreditation. CMTSE is the only nationally recognized accreditation of its kind that certifies a qualified sales professional as knowledgeable, experienced, and committed to the industry, and tells a customer that they are a trusted business partner.

We welcome:• Brian Barton, Parker Majestic, Pa.• Denson M. Dean, Morris South, Ala.• Joseph A. Hunt, Morris South, Ala.• Thomas R. Nugen III, Morris South, Ala.• Katie Rogers, Hartwig, Inc. - Mountain Region Division, Colo.• Jeremy C. Shuman, Morris South, Ala.• Doug Steiner, Okuma America Corporation, N.C. • James P. Walz, Eurotech Elite, Fla. • Gary M. Wimble, UNITED GRINDING North America, Inc., Ohio

AMT appreciates the support from our exam proctors, who assisted during the three-hour test. The names of these and all current CMTSEs will be included in the “Wall of Fame” that will be on display during

IMTS 2018 at McCormick Place in Chicago. The entire CMTSE roster will be included in the Directory of Exhibits to be distributed to attendees throughout the duration of the show.

The next exam will be held on July 25, 2018. Registration deadline is May 30. The last exam for 2018 will be on October 17, with a registration deadline of August 22.

Questions? Please contact Clara Mora, Smartforce Certifications Manager at 703-827-5276 or by email at cmora@AMTonline.org.

visit www.AMTonline.org today to learn more!

CONNECTWITH AMT

RENEW YOURMEMBERSHIP

SMARTFORCE

GREG JONESVice President, Smartforce Development

May 2018 AMTNeWS 7

MFG ADVOCATE

Take your networking game onlineAs has been mentioned in AMT News time and again, you really can’t place too much value on networking when it comes to how it can benefit your career. Last month I talked about tactics for doing it in person even when you really don’t want to. This time let’s talk about taking it online.

Some will say that the internet means you already have a sizeable network in place, and that all those 2nd and 3rd connections on LinkedIn are already a part of your circle. Unfortunately, that’s far from the truth. It still comes down to relationship building. But before that, it’s about identifying your influencers, having something to show them, and connecting with them in a meaningful way (the trickiest part).

Identify your influencers: You must identify your targets before you can connect, right? If you already have a particular expert in mind, your work is done. But maybe you’re looking for a decision-maker at a com-pany to do business with them, or you’re looking for a job there but don’t have a personal contact. Start at the high level and then drill down – follow the company on LinkedIn, Twitter, or other online means (for example,

subscribe to their online news-letter). Read up to monitor company activities but more importantly to see what names are mentioned in their content.

Give them some attention: Once you’ve found those influencers, start listening to them. Google them. Read their blog posts and status up-dates. (You can follow folks on LinkedIn without sending an invitation to connect – more on that later.) Find out what their interests are and the top-ics they discuss regularly. Like, comment on, and share their posts. If you are writing your own blogs and social posts, quote your influencers in your own content. Then make sure they know about it – share on social media and tag them. If you’ve got that blog, ask them for content as a guest post.

PENELOPE BROWNDirector, Marketing and Communications

Have something to show people: If you’re raising your own visibility, you need to have something to show what you’re about. LinkedIn has a wonderful publishing platform for writing your own articles. While you’re there, update your profile regularly. Give status updates about what you are working on. Not a writer? Consider video blogging. Be prepared for what you’re going to say, and make sure you have a nice setting with good lighting and a good backdrop, and be sure to dress professionally — at least from the waist up!

Perform regular maintenance: Once you’re connected with your influencer, the work has just begun. Reaching out only when you have a favor to ask is not likely to get you very far. Once you have those connec-tions, keep engaging with their online posts. Endorse their skills on LinkedIn. And take it offline too – add them to your holiday card list, and if you’re at the same event or visiting their city, arrange for an in-person meeting. If your influencer is speaking at an event, quote them on social media and tag them. You might even approach them to take a picture together!

A word about LinkedIn (and email): LinkedIn is the place to be for online networking. However, it’s not a good place for a first step. Those cold call invitations are likely to get ignored unless you can demonstrate that you already have a lot of quality connections in common with that individual. I personally ignore many invitations that I receive, often because they appear to be a leader for a sales pitch. For that reason, you’ll need to build some awareness and rapport with your intended target elsewhere. This is also true if you happen to have your influencers professional email address – be careful about using it as your first line of communication.

Change your attitude: Finally, it’s important to think of networking less as a transactional exchange and more like building a productive relationship. While you might already have an end goal in mind (product sales, job leads, etc.), don’t forget that we are human beings first. Be willing to spend time developing and cultivating your relationships to keep them with you for years to come.

Contact me at pbrown@AMTonline.org.

July 10, 2018 Schaumburg, Ill.

FOCUS ON SUCCESS AT IMTS

Sponsored by: Hosted by: For more information visit: www.AMTonline.org/distributionsummit

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Stopover in Dublin – Brilliant!For anyone who travels internationally, one of the big-gest hassles we face is jet lag. If you’re like me, any sleep is intermittent at best. I tried using alcohol as a sleep medicine, but the result was a massive hangover halfway through the flight. Tom Sheridan, Vice President of Marketing for Royal Products is stepping in as my “ghost writer” this month to share his solution to this univer-sal jet lag problem. I’m sure that you will find Tom’s solution not only effective but enjoyable. “Europe via Dublin” — it’s genius!

There are many reasons I like to travel to Europe via Dublin. Almost all U.S. flights to Europe are overnight. If you fly business class, you can probably get a decent night’s sleep and hit the ground running the day you land. The problem is that business class seats usually cost about 5x what an economy seat costs.

I like to stick with Delta for domestic and international travel because they have a ton of direct flights out of both LGA and JFK, the airports nearest to me, and staying with one airline helps me earn/keep my upgrade sta-tus. Delta offers reasonably priced economy plus seats that have more legroom than regular economy and recline up to 50 percent more.

To get adjusted to the time change, I usually leave on a Saturday night and give myself Sunday to get adjusted. This means that I have all day Sunday to myself. Delta’s main European hubs are Paris, Amsterdam, and Dub-lin. I’ve used them all, and Dublin wins hands-down for many reasons:

• Because Ireland is so geared towards tourism, I

can usually find a roundtrip JFK-Dublin flight in economy plus for under $1,000. Direct flights to other European cities (even in basic economy) often cost considerably more.

• When traveling on your own, it’s always easier to stay in a city where English is the native language. Dublin is also a very friendly city.

• Staying downtown in any city when you have a day to kill is way better than staying at some generic airport hotel.

• I stay in a section of Dublin called Temple Bar. Temple Bar is about a 20-minute cab ride from the airport. By contrast, London is about an hour from LHR by either taxi or train. The area has a ton of great restaurants, pubs, shops, and historical landmarks all within a short walking distance.

• Terminal two at Dublin airport is new and modern, yet small enough to easily navigate. No walking for 20 minutes like Frankfurt, Paris, or Amsterdam airports.

• Clearing immigration and customs when you arrive in Dublin usually takes less than 10 minutes, compared to the 1-2 hours you sometimes have to wait at Heathrow or Frankfurt.

• Many low-cost airlines like Ryanair and FlyBe operate out of Dublin. Sometimes my connections cost less than a bus ticket.

• Ireland’s currency is the euro, making hotels, meals, and shopping less expensive than the UK.

• The U.S. Immigration and Customs Office has a

facility right in Dublin airport. This means that when returning home, you clear U.S. Immigration and Customs in Dublin before you board your flight, and therefore return to a regular terminal when you land. This is a huge time saver!

Let’s face it - there is some-thing almost spiritual about having a pint of Guinness in Ireland!

Other tips:It’s often difficult to find large American hotel chains

in Europe, but I still like to earn points for my stays. I’ve found Hotels.com to be outstanding for booking foreign travel, and they have a great loyalty program. Just be careful because sometimes the best rates have a no-cancel-lation policy.

The hotel I usually stay at in Dublin is called the Tem-ple Bar Hotel. It’s been recently renovated and is located in the heart of the action, but be sure to ask for a room that doesn’t front Fleet Street or the late-night noise will drive you crazy.

As you know, business travel can be a grind. For me, knowing that I’m going to have a fun day/night in Dublin on either the front or back end (or both) makes it a much more enjoyable experience.

STEVE LESNEWICH Vice President, Member Services