robyn hatcher - speaketc. - public speaking tips for nonprofit executive directors
TRANSCRIPT
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Public Speaking Tips for Non-Profit
Executives
Speaking Well to
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What would you like to walk away
with?
@SpeakETC
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"Your brand is a gateway to your true work. You know you are here to do something - to create something or help others in some way. The question is, how can you set up your life and work so that you can do it?
The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand - which you deliver."Dave Buck
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What is your”Brand’s” Promise?
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Content is Key
Create engaging content
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Start with WHY?
WHAT you do is less important…
Then WHY you do it!
@SpeakETC
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WIIFT (What’s In It For Them?)
People engage and take action for emotional and logical reasons.
Emotional reasons have more impact
Discover what your listener needs, wants &
values
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As a result of my presentation listeners will:
Know _____Think _____Want _____Understand ____Feel _____Do ______Etc etc etc
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Take your listeners on a voyage
Here ThereYour Presentation
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Engage Left AND Right Brain
LEFT BRAIN Language Logic Categories Linear thinking Numbers Details Analysis
RIGHT BRAIN Emotion Images Patterns Creative thinking Music Rhythm Synthesis
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Designing the journey
Tell them what you’re going to tell them
Tell themTell them that you told them
Prepare/plan
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The Take Off (Introduction)
Attention Getter
WIIFT – What’s In It For Them
Establish Credibility – Earn the Right
State your purpose
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Attention Getters
• Question or series of questions
• Interesting or startling fact
• Anecdote, or short story; Example, or illustration
• Well known (not overused) or catchy quotation
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DeliveryHow to exude confidence through body
Language and vocal tone
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The brain is an incredible organ. It starts working the moment you’re born, and only stops working when you get up to give a presentation
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Nonverbal Communication
“What you do speaks so loud, I can not hear what
you say”- Ralph Waldo Emerson
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3 V’s of Communication
Visual: What’s Seen
Vocal: What’s Heard
Verbal: What’s Said
VVV
• Tone, quality, pitch, resonance, volume
• Variation within pitch & volume
• Vocal patterns, accent
• Gestures• Facial expressions• Posture, movement
• Organization, vocabulary, grammar
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Communication Stats
Non verbal signals have 5 X’s as much impact as verbals
60 – 80% of initial opinion made in less than 4 minutes
Body language counts 60-80% in negotiations
It takes 2-7 seconds to make first impression
it can take up to 12 visits to undo a negative first impression
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The Triune Brain
First Brain – the instinctual brain stem.
Second Brain- emotions and feelings
Third Brain – where conscious thought takes place.
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Your Communication Style
Discover your ACTORTYPE?
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Presentations Are not 1 size fits all
Always be a first-rate version of yourself, instead of a second-rate version of somebody else. - Judy Garland
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Your ActorType
Communication Style assessment based on 9 character types you see every day in movies and on TV
Helps you look & sound authentic and believable = trustworthy
Opportunity to optimize strengths & minimize weaknesses
We are ALL more than ONE ActorType!!
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@SpeakEtc
What’s Your Actortype?
Hero
Buddy
Whiz Kid
Superhero
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Comic
Supermodel
Ingenue
Curmudgeon
Villain
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The SuperStar!!!
@SpeakETC
The most admired & respected actors & communicators are those who know and understand their innate strengths and then work hard to embody the necessary qualities & traits of other types.
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Questions?
@SpeakETC
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Summary
• Start with WHY
• Focus on how you want to impact them
• Engage them emotionally
• Tell them What’s In It for Them
• Choose powerful impactful words and metaphors
“If I can’t see it, I can’t understand it” - Einstein
• Use the strengths and minimize the weaknesses of your ActorType
• Use confident body language and vocal tone
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Keep in touch
@SpeakETC
For One-one-One Coaching, training workshops or
Presentations
Robyn [email protected]: 646.470.2360Twitter: @SpeakETC.facebook.com/SpeakEtc.