U R What You Tweet:

Twitter 101 — Your Twitter Identity

Presenter:

Robyn Sussel, Principal Health + Academic Communications Signals Twitter: @robynsussel Hashtag Today: #QF101

February 2013

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Outline

1. Why use Twitter in health care?

2. My Character: Who am I on Twitter?

3. My Voice: What am I known for?

4. My Content: What do I tweet?

5. Health communities + resources

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Hashtag Today: #QF101

SM usage in health care

Why use Twitter in health care?

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Professional development > Old school professional development = white papers, journals, documents arriving on your desk > Instead, follow thought leaders > Scan what’s tweeted and open links of interest > Stay up-to-date on latest research > Listen. What are people talking about?

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Ideas > You can follow hashtags or specific Tweeps to gather ideas

> You can float your own idea for feedback

> You can ask others for ideas on specific topics

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Assemble data / research / proof > Health is an evidence-based field

> Gather evidence to support your goals

> Ask others for their evidence

Build your personal brand

> Become known for your area of expertise

> Seek out others who share your interest for

mutual benefit

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My character — who am I on Twitter?

> Is there a difference between my offline self

and my online self?

> What’s the line between personal and

professional?

> Is Twitter different than other social networking

(like Facebook)?

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Professionals on social media

> Be aware of professional conduct guidelines —

expect to adhere to them on and offline

> Be aware of specific SM professional conduct

guidelines issued by your professional bodies

> Familiarize yourself; respect guidelines; don’t be

paranoid; don’t be a non-human

> Support your employer; be a brand ambassador

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Hashtag

Curation

Retweet

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Hashtag Today: #QF101

Advocacy

Event promotion

Interaction

More personal

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My Voice: What am I known for? > Determine & document your subject area

>> This may take research / soul searching >Develop general themes you can contribute to >> Clinical area? Professional discussions?

Advocacy? >Write your profile to reflect themes and follow people who share your interests

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My Voice: What am I known for?

> What IS my voice on Twitter? Authoritative? Casual? Expert? Collaborative? Matching-making?

My Content: What do I tweet? Curated > Articles from the media > Journal articles > Abstracts / Posters from conferences > RT’s (retweets) from thought leaders or others Original > Your ideas > Your questions > Interactions with your fellow tweeps

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Interaction

RT with hashtag

Asking questions

Tweet chat

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Thought leadership

Curation

Event promotion

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Healthcare Social Media Community in Canada

#hcsmca @hcsmca Tweet Chats: Wednesday Mornings at 10am PST @EveningRounds, #eRounds (3rd Tues. of each month) At St. Paul’s. 5:30-7pm. Free. All welcome. www.eveningrounds.ca Other important hashtags: #bchc, #CDNhealth, #healthydebate, #hcsm (U.S.)

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Good Resources

SM in Canadian Healthcare www.smich.ca

CDC in U.S. http://www.cdc.gov/socialmedia/Tools/guidelines/pdf/SocialMediaToolkit_BM.pdf BC Patient Safety & Quality Council http://bcpsqc.ca/knowledge/twitter-for-health-care-professionals/