ROCHON PREMIUM BRANDS: THE PLEASURE OF LIFE

September, 2011

A Brief Overview

About Rochon Premium Brands

• We bring the finest gourmet products to customers who appreciate the very best;

• In every category, a brand should stand out and set the standard. We are that brand;

• We are not a mass-producer. We are a high quality specialty gourmet producer;

• We are a private, family-owned company that gives our customers personal attention

Why Are We Special?

• Each product is personally selected by our owners;

• We do our own extensive quality control;

• Each customer gets personal attention from our team;

• We do not sell to the mass market;

• We only make products in categories where we know we can be superior to others;

• In a world that tends toward the lowest common denominator, we believe exceptional quality is appreciated and noticed

John Rochon

• Our founder and chairman is John Rochon;

• Mr. Rochon has been a global business leader for more than 35 years;

• He has traveled the world and spent time with the top chefs in the finest restaurants and hotels;

• The products we sell are products that he personally developed for himself, his family and his business associates;

• He and his family are passionate about making their brand the “gold standard” in each category

Rochon Gourmet CoffeeTM

Rochon Gourmet CoffeeTM

• “Chairman’s Special Reserve Dark Roast” is a bold, rich, full-flavored coffee;

• Made from 100% Arabica beans from South America – the largest, most flavorful beans;

• Grown in rich soil at high mountain elevations;

• The coffee beans are produced organically, with no artificial pesticides or fertilizers;

• The coffee is Fair Trade Certified, because of our respect for the coffee growers

Rochon Gourmet CoffeeTM

• “Chairman’s Special Reserve Dark Roast” is a bold, rich, full-flavored coffee;

• Made from 100% Arabica beans from South America – the largest, most flavorful beans;

• Grown in rich soil at high mountain elevations;

• The coffee beans are produced organically, with no artificial pesticides or fertilizers;

• The coffee is Fair Trade Certified, because of our respect for the coffee growers

Rochon Gourmet CoffeeTM

Rochon Gourmet CoffeeTM – About Our Roaster

• We roast our coffee beans at our own operation in Miami (CLR Roasters);

• Every batch gets attention from our Master Roaster;

• Beans are hand roasted in small batches, to guard the unique flavor;

• After roasting, the coffee is put into bags while still hot – so the freshness is extraordinary;

• The coffee is shipped within 24 hours of roasting, so it arrives absolutely fresh!

Rochon Gourmet CoffeeTM – Our Roaster

Rochon Special Reserve Siberian Sturgeon CaviarTM

Rochon Special Reserve Siberian Sturgeon CaviarTM

• Mr. Rochon’s travels and entertaining gave him knowledge of the world’s finest caviar;

• He loves caviar as a stand-alone dish as well as an ingredient in recipes;

• He wanted to bring to the world’s chefs a caviar with superior taste which was also ecologically sustainable;

• He learned about the perfect caviar from a sturgeon biologist who he met on an Arctic expedition

Rochon Special Reserve Siberian Sturgeon CaviarTM - Sustainable Production

• Rochon caviar comes from Siberian sturgeon, which have been driven to the brink of extinction by overfishing in the wild;

• Our caviar are produced from sturgeon raised in a sustainable farm which supports sturgeon research to protect the fish species;

• The sturgeon are raised for 5-7 years in mountain spring water, using special filtration to keep the water clear and clean

Rochon Special Reserve Siberian Sturgeon CaviarTM - Sustainable Production

Rochon Special Reserve Siberian Sturgeon caviar is raised in a sustainable facility that protects this endangered resource

Rochon Special Reserve Siberian Sturgeon CaviarTM - Spectacular Taste

• Because of the fine sturgeon fish stock, the clean water and the careful attention to detail, the caviar produced is of superior quality;

• Rochon caviar can be “custom aged” to fit each customer’s wishes for taste – less aging for a milder taste, more aging for a more intense taste;

• The flavor is exceptionally clean, smooth and buttery;

• The caviar is packed and rushed to the customer with no waiting in warehouses – so its freshness is incredible

Rochon Liquid GoldTM Canadian Maple Syrup

Rochon Liquid GoldTM Canadian Maple Syrup

• The finest maple trees are in the forests of Northern Ontario;

• The Rochon family has owned thousands of acres of land there since the 1800s;

• Maple trees at the highest elevations are tapped each spring;

• The pure sap flows into special copper collection vats;

• It is boiled down over hardwood fires in small batches

Rochon Liquid GoldTM Canadian Maple Syrup

• Nothing is added to the pure syrup – it is completely natural and organic with no preservatives or additives;

• Each batch is tasted by local artisans with wooden spoons;

• It takes 50 gallons of sap to make one gallon of maple syrup;

• The syrup is bottled hot, then allowed to cool in cool, dark caves, like fine wine

• The golden color and the taste are incredible!

SevenTM Canadian Natural Spring Water

SevenTM Canadian Natural Spring Water

• From far below the surface in the Lanark Highlands of Ontario, Canada, this clear natural spring water flows through vast limestone rock formations, which purify it and infuse it with minerals;

• The resulting water is extraordinary: clear, clean and thirst-quenching in a way no mass-produced water could ever be;

• The spring that produces this water is on private land, surrounded by wilderness with access restricted by the Canadian government;

• Experience the unique “clear taste of Canada”

Rochon Custom Jewelry

Rochon Custom Jewelry

• Using the finest precious stones, the purest gold and silver, and the highest expression of the jeweler’s art, we create one-of-a-kind pieces specifically for our customers;

• These pieces cannot be found in stores;

• Our jewelry artists meet with our clients to determine their vision, then design each piece by hand;

• They are made to the specifications of our clients, so each item of jewelry is a unique work of art

Future Product

• Rochon Premium Brands will be introducing additional products;

• Each product we choose has to meet our high standards for taste, quality and having a “story to tell;”

• Our customers will be given the chance to try these new products and be the first to experience them

How to Order

• We treat each customer with great care and personal attention;

• You can only get Rochon Premium Brands products from us – we do not sell through brokers;

• This allows us to give our customers the absolute best personal service – you can talk to the owners directly;

• Our primary sales contact is John Bryant. (johnbryant4@gmail.com);

• We are eager to serve you with these one-of-a-kind gourmet products!

Rochon Premium Brands

Rochon Premium Brands

2400 Dallas Parkway

Suite 230

Dallas, Texas USA