rock content marketing in 2016 with scripted
TRANSCRIPT
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Rock Content Marketing in 2016
with
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Who We Are
Eric MacCollMarketing Director
Eric WindellCustomer Success
Manager
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@GetScripted
#RockContent2016
Tweet With Us!
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We provide original written content for thousands of companies through our curated community of high quality
freelance writers & editors
Content creation made easy
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Content Marketing in 2016
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Source: http://searchengineland.com/content-marketing-works-230337
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More B2B Marketers Use Content Marketing
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Why Content Works• Brands that create 15 blog posts
per month average 1,200 new leads per month.
• 54% more leads are generated using inbound marketing tactics than traditional paid marketing.
• Content marketing generates 3X more leads per dollar than traditional outboundhttp://www.hubspot.com/marketing-statistics
Demand Metric
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What About You?
1. B2B or B2C?
2. Biggest content marketing challenge?
3. Plan on creating more content in 2016 than you did in 2015?
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Marketers Are Creating More Content
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Top Challenge Is Creating Engaging Content
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There Is A Lot Of Content to Be Created
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How Is Your Team Set Up To Create Content?
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Content Marketing Takes More Than A Writer
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Content Marketing Takes More Than A Writer
- What topic to write on- When to publish it- Researching the piece- Writing the piece- Editing the content- Formatting and finding images- Optimizing the content for SEO- Publishing content to your website- Promoting the content on your social
channels- Measuring the impact of the content
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The Content Creation Process
Planning
Writing
EditingPublishing
Promoting
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The Content Creation Process
Planning
Writing
EditingPublishing
Promoting
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The Content Creation Process
Team• Content Manager
Volume• 30+ pieces of content
published per month
Content• Blog Posts• Guest Posts• White Papers• Slideshares• Webinars
Content Creation
Scripted Writers
In-House20%
80%
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5 Benefits of Using Scripted
1.Focus More On Strategy2.Scale Your Efforts and Create More Content3.Keep You Team Small – Avoid Costly FTEs4.Keep Content Diverse and Fresh5.Save Time
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Using The Scripted Platform
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With ScriptedOver 7,000 vetted writers
• We’ll match your project with the right writersQuality Guarantee
• Scripted Writers are only approved after a rigorous vetting process
Multiple Content Quality Controls in Place• All content goes through a third-party
plagiarism checker• Every Scripted order is reviewed by a Scripted
Editor before deliveryYour content workflow is housed in one convenient place
• Your Scripted account allows you to order content, message writers, review and revise pieces, all in one place!
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Three Ways to Order Content
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1. Ordering A Specific Piece of Content
You have a topic in mind and you know the key points the writer needs to address.
YOUR TITLE
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2. Post a Request For Topic Pitches
You have a general theme, but would like writers to pitch blog topics specific to your company and theme.
THEME
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3. Start A Post From The Topic Marketplace
You’re not sure exactly what topics you want, but know you’d like to start ordering content.
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The Ordering Content Workflow
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Your Content BriefNoting your relevant industry areas
When should I select Specialist?
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Before Receiving Your First DraftA Scripted writer selects my order
Direct message your writer for quick communication
Every order is reviewed by a Scripted editor - Content is checked for spelling and grammar- Editors ensure content meets your guidelines
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After You Receive Your First DraftA first draft is delivered for your review
Feedback can be provided and any needed revisions requested
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Requesting RevisionsRevisions are made and delivered within 3 business days
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Live Demo
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Summary
1.Effective Content Marketing Takes Planning2.Creating Content Is More Than Just Writing3.A Variety of Content To Create4.Scripted Can Help You With Your Content
Workflow5.Get Connected To Writers In Your Industry6.All Content Is Edited and Checked For
Plagiarism
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Questions?
Get Your First Job 50% Off:
Rockcontent50