rockbot fstec 2015 boot camp - the connected restaurant experience
TRANSCRIPT
Presented By:
MINORITY REPORT: THE CONNECTED IN-STORE EXPERIENCE
September 27, 2015
AGENDA
1
EMBARK ON THE CUSTOMER JOURNEY 2
REIMAGINE JOHNNY ROCKETS
BRAINSTORM THE FUTURE
3
4 TEAM DISCUSSION
5 Q & A + AWESOME PRIZES
Garrett Dodge CEO & Co-Founder
Rockbot
Lacy Morris VP, Information Technology
Johnny Rockets
Jon Cassell VP, Business Development
Rockbot
INTRODUCTIONS
PERSONALIZED CUSTOMER EXPERIENCE
!https://www.youtube.com/watch?v=7bXJ_obaiYQ!
MINORITY REPORT TAKEAWAY
1
2
3
4
5
Automation
Personalization
Data
Convenience
Interactivity
KURZWEIL’S TECHOLOGY ACCELERATION
4 Years To Maturity ?
45 Years To Maturity
THE CUSTOMER JOURNEY
1
2
3 4
5
6
7 The Intention Why eat where?
The Arrival Greetings & Impressions
The Order Ease & Personalization
The Guest Experience Ambiance & Engagement
The Food Presentation + Shareability
The Payment Automation & Upsell
The Share Off-Premise & Online
MEMORABLE EXPERIENCES
“THE INTENTION”
“THE INTENTION” IN 5 YEARS
Word Of Mouth
Hyper-Local Group Targeting New Channels
Real-Time Proximity
“THE ARRIVAL”
“THE ARRIVAL” IN 5 YEARS
Holograms & Screens
Dynamic Seating
Temperature Lighting
Personalized Audio
“THE ORDER”
Garrett
Last 5 orders ü Double Cheeseburger ü 12 Piece Buffalo Wings ü Bacon Cheddar Chicken ü Fried Shrimp ü Pizza Slice
“THE ORDER” IN 5 YEARS
Pre-Arrival Orders
Hyper- Personalization
Touchscreen Tables Guest-Controlled
Service Machine Learning
“THE GUEST EXPERIENCE”
“THE GUEST EXPERIENCE” IN 5 YEARS
Interactive Media
Crowdsourced TV Content
Touchscreen Tables
Social Gaming
Live, Branded Programing
“THE FOOD”
“THE FOOD” IN 5 YEARS
Custom Presentation
Personalization
More Choices
Storytelling
“THE PAYMENT”
“THE PAYMENT” IN 5 YEARS
Auto-Pay
Dynamic Pricing Alt. Currency
Brand Currency
Mobile
“THE SHARE”
“THE SHARE” IN 5 YEARS
Live Broadcast
Auto-Share Virtual & Multi-Sensory
Auto-Feedback
Recorded & Searchable
THE CONNECTED IN-STORE EXPERIENCE
1
2
3
4
5
Automation
Personalization
Data
Convenience
Interactivity
TEAM QUESTIONS
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2
Which in-store technologies will be the most impactful in your business over the next five years? What are some future ways in which guests may be entertained at your restaurant? What are a few potential use cases for beacons in your restaurant? How do you foresee new technologies impacting the training of in-store employees? What is your process for piloting new in-store technologies today and how could it improve over the coming years?
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5
THANK YOU
Garrett Dodge CEO, Rockbot [email protected]
Lacy Morris VP, Information Technology Johnny Rockets
Jon Cassell VP, Business Development [email protected]
www.rockbot.com
Source: MIT Technology Review!