rockit summit, sergiu matei - why startups fail and what you can do to increase the odds
TRANSCRIPT
WHY STARTUPS FAIL
5 QUESTIONS
1. WHY NOW?
THE ENTREPRENEURS BEHIND THE ENTREPRENEURS
THE EFFICIENT-MARKET HYPOTHESIS THEORY
1. WHY NOW?
ADVICE
2. WHY YOU?
2. WHY YOU?
ADVICE
WHAT IS MY PASSION?
WHAT I CAN BE THE BEST AT?
WHAT DRIVES MY ECONOMICS?
THE HEDGEHOG
THE HEDGEHOG CONCEPT
3. WHY THEY NEED IT?
NO NEED 42% RAN OUT OF CASH 29% WRONG TEAM 23%
REASONS OF FAILURE
3. WHY THEY NEED IT?
ADVICE
4. THE MARKET QUESTION
THE HOLY GRAIL
MARKET PRODUCT +
FOAME
TAM > $1B NICHE GROWS > 5% 3-10X VALUE
5. WHY?
SUMMARY
5 QUESTIONS 1. WHY NOW? TOOL: MARKET RESEARCH 2. WHY YOU? TOOL: THE HEDGEHOG CONCEPT 3. WHY THEY WILL BUY? TOOLS: CUSTOMER INTERVIEW PRE-SELL COMPETITION 4. THE MARKET QUESTION? TOOL: MARKET GROWING RULES 5. WHY?
ONE LAST THING
STARTUPS DON’T FAIL FOUNDERS QUIT