The Graphic Designers Studio Companion

January 2012

Design Elements: Color Fundamentals

January 2012 $ 24.99 £ 16.99 $ 27.99 CAN

A fun, non-academicapproach to thefundamentals of gooddesign.

Design Elements, Color FundamentalsA Graphic Style Manual for Understanding Color in Design

Aaris Sherin

January 2012

ISBN: 978-1-59253-719-8

$24.99 US£16.99 UK$27.99 CAN

8 x 10 in203 x 254 mm

160 pages, Flexi-bind300 color photos25,000 WordsAll rights availableDesign/Graphic Arts/GeneralCt. Qty. 20

This is the second book in the Design Elements series that focuses on asingle core element of design. Created with the design student in mind,each book in the series offers a comprehensive reference for understandingand effective application of these core building blocks for designers. Eachbook breaks down the rules and elements of its specific subject, how andwhen to apply effective usage, as well as when it’s okay to break the rules.This series of books expands on the chapters offered in Design Elements,which also inspired its presentation style and didactic nature. Other booksin the series include Book 1: Form and Space, Book 3: Choosing &Using Type and Book 4: Choosing & Using Images. Both text book anddesign reference, each book offers not only instruction promising a solidunderstanding and usage rules for the core elements of design but alsoprovides application-oriented inspiration as a crucial teaching tool.

Design Elements: Color Fundamentals

January 2012

Also Available

July 2011

Fashion Design Referenced

February 2012 $ 50.00 £ 35.00 $ 55.00 CAN

The most comprehensiveall in one fashion designreference.

Fashion Design, ReferencedA Visual Guide to the History, Language, and Practice of Fashion

Alicia Kennedy and Emily Banis Stoehrer

February 2012

ISBN: 978-1-59253-677-1

$50.00 US£35.00 UK$55.00 CAN

8.5 x 10 in216 x 254 mm

400 pages, HC750 color photos50,000 WordsAll rights availableDesign/FashionCt. Qty. 6

Fashion Design, Referenced is a comprehensive visual guide to thecentral concepts, key terminology, and most significant practices inthe field of fashion design. Neither a historical survey nor an A-to-Zencyclopedia, this 400-page volume examines fashion across the globeby organizing its many interwoven elements within four overarchingconcepts. “Fundamentals”, provides an overview of the essentialstructure of the fashion profession. “Principles” introduces the steps increating a collection and explores new directions suggested by advancesin technology and sustainability. “Dissemination” charts the manyinterconnecting avenues by which fashion reaches its audience. “Practice”gathers and appraises the work of the most influential and innovativefashion designers, both historical and contemporary. Fashion Design,Referenced chronicles the scope of ideas, inspirations, and expressionsthat make fashion such a compelling part of world culture.

Fashion Design Referenced

February 2012

Logolounge Master Library, Volume 4

February 2012 $ 40.00 £ 27.50 $ 44.00 CAN

Page 22

LogoLounge Master Library, Volume 43000 Type & Calligraphy Logos

Catharine Fishel and Bill Gardner

February 2012

ISBN: 978-1-59253-764-8

$40.00 US£27.50 UK$44.00 CAN

7 x 8.75 in178 x 222 mm

396 pages, POB3000 color photos12,000 WordsAll rights availableDesign/Graphic Arts/Branding &Logo DesignCt. Qty. 6

A collection of 3,000 original logos, collected and selected by therenowned LogoLounge.com website, this collection provides an endless resource of ideas and inspiration for graphic designers. Organized thematically with the broader focus of type and calligraphy, the collection features logos that cover all categories of logo design, including typographic, illustrative, pattern driven, and photographic.

Logolounge Master Library, Volume 4

February 2012

Logo Lounge Masters Series

Now Available

Future Titles

Typography Referenced

February 2012 $ 50.00 £ 35.00 $ 55.00 CAN

Most comprehensiveall-in-one visualtypography reference.

Page 23

Typography, ReferencedA Visual Guide to the Language, History, and Practice of Typography

Jason Tselentis, Allan Haley, Richard Poulin,Tony Seddon, Gerry Leonidas, and Ina Saltz

February 2012

ISBN: 978-1-59253-702-0

$50.00 US£35.00 UK$55.00 CAN

8.5 x 10.5 in216 x 267 mm

400 pages, HC700 color photos50,000 WordsAll rights availableDesign/Graphic Arts/TypographyCt. Qty. 6

This is the ultimate reference book on typographic history, design, andpractice within the past thirteen years. It includes type terminology,typefaces, type design and development, principles of typography andclassification, significant type designers—past and present—type foundries and much more all fully illustrated. This is the most comprehensive and up-to-date volume on the subject of typography.

Typography Referenced

February 2012 $ 50.00 £ 35.00 $ 55.00 CAN

Letterhead & Logo Design 11

February 2012 $ 30.00 £ 20.00 $ 33.00 CAN

New in Paperback

An inspiring collectionof hundreds of the best examples of letterhead and logo design.

Page 24

Letterhead and Logo Design 11

Design Army

February 2012

ISBN: 978-1-59253-761-7

$30.00 US£20.00 UK$33.00 CAN

9 x 11 in229 x 279 mm

240 pages, PB350 color photosAll rights availableDesign/Graphic Arts/Branding &Logo DesignCt. Qty. 10

Design Army, based in Washington, D.C., has collected and curated this latest collection of stunning letterheads and logos. Known for their streamlined design style, Design Army selected a stunning collection for this bestselling Letterhead and Logo series. This invaluable resource contains hundreds of inspirational logos and letterheads designers will refer to again and again.

Letterhead & Logo Design 11

February 2012

New in Paperback

Also Available