RODNEY B. HOLCOMB Professor, Charles B. Browning Endowed Professor

Department of Agricultural Economics, Food & Agricultural Products Center Oklahoma State University

OFFICE ADDRESS: 114 Food & Agricultural Products Center Oklahoma State University Stillwater, OK 74078-6055 Phone: (405)744-6272 FAX: (405)744-6313 E-mail: rodney.holcomb@okstate.edu EDUCATION:

Ph.D. Texas A&M University, Agricultural Economics, May 1997. Dissertation title: "Evaluating the Effects of Rice Quality Attributes on Consumer Preferences and Rice Demand."

B.S. Texas A&M University, Agricultural Economics, May 1991.

PROFESSIONAL EXPERIENCE:

July 2007 – present Professor, Department of Agricultural Economics, Oklahoma State

University (Food and Agricultural Products Center). Appointment: 60% Research, 30% Extension, 10% Teaching.

August 2004 – present Charles B. Browning Endowed Professor of Food Science, Food and Agricultural Products Center, Oklahoma State University. Appointment: 60% Research, 30% Extension, 10% Teaching.

July 2002 – July 2007 Associate Professor, Department of Agricultural Economics, Oklahoma

State University (Food and Agricultural Products Center). Appointment: 70% Extension, 30% Research.

March 1997 – June 2002 Assistant Professor, Department of Agricultural Economics, Oklahoma

State University (Food and Agricultural Products Center). Appointment: 70% Extension, 30% Research.

January1996 – March 1997 Research Associate (50%) and Instructor (50%), Department of

Agricultural Economics, Texas A&M University.

ATTACHMENT 1

Current Duties with Appointment Percentages

60% Research, 30% Extension, 10% Teaching; Agricultural Economist and Browning Endowed Professor working in the area of value-added agriculture.

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ATTACHMENT 2

Journal Articles Holcomb, R.B., J.L. Park, and O. Capps, Jr. "Revisiting Engel's Law: Examining Expenditure Patterns for

Food At Home and Away From Home." Journal of Food Distribution Research 26,3(1995):1-8. Park, J.L., R.B. Holcomb, K.K. Curry, and O. Capps, Jr. "A Demand Systems Analysis of Food Commodities

for U.S. Households Segmented by Income." American Journal of Agricultural Economics 78,2(1996):290-300.

Goodwin, H.L., Jr., R.B. Holcomb, and M.E. Rister. "Implicit Price Estimation of Rice Quality Attributes for

Asian Americans." Journal of Agricultural and Applied Economics 28,2(1996):291-302. Goodwin, H.L., Jr., R.B. Holcomb, and M.E. Rister. "A Study of Asian-American Rice Demand." Journal of

Food Distribution Research. 27,3(1996):41-48. Tembo, G., R.B. Holcomb, P. Kenkel, and D. Tilley. “Using Mixed-Integer Programming to Determine the

Potential for Flour Milling Industry Expansion.” Journal of Food Distribution Research 30,3 (1999):12-21.

Holcomb, R.B., and G. Muske. “The Role of Extension Specialists in Helping Entrepreneurs Develop

Successful Food-Based Businesses.” Journal of Extension 38,1 (2000). Goss, J., R.B. Holcomb, and C.E. Ward. “Factors Influencing Consumer Decisions Related to ‘Natural’

Beef.” Journal of Food Distribution Research 33,1(2002):73-84. Hiziroglu, S., R.B. Holcomb, and Q. Wu. “Manufacturing Particleboard from Eastern Redcedar.” Forestry

Products Journal 52,7/8 (July/August 2002):72-76. Goodwin, H.L., Jr., R.B. Holcomb, and R. Shiptsova. “An Evaluation of East Russian Household

Expenditures for Non-Dairy Animal Protein Sources.” Journal of Food Distribution Research 33,3 (2002):11-20.

Shiptsova, R., H.L. Goodwin, and R.B. Holcomb. “Primary Agricultural Product Demand in Post Communist

Russia.” Agribusiness: An International Journal 20,2(Spring 2004):129-141. Holcomb, R.B., and P. Kenkel. “Before the Bricks and Mortar: A Case Study of a New Generation

Cooperative’s Planning Process.” Journal of Agribusiness 22,1(Spring 2004):77-91. Shiptsova, R., H.L. Goodwin, and R.B. Holcomb. “Household Expenditure Patterns for Carbohydrate Sources

in Russia.” Journal of Agricultural and Resource Economics 29,2(Summer 2004):296-307. Hiziroglu, S., and R.B. Holcomb. “Some of the Properties of Three-Layer Particleboard Made From Eastern

Redcedar.” Building and Environment 40(2005):719-723. Kenkel, P., and R.B. Holcomb. “Feasibility Templates for Value-Added Manufacturing Businesses.” Journal

of Food Distribution Research 36,1(March 2005):232-235. Ulmer, A., R.B. Holcomb, M.D. Woods, C. Willoughby, and D.S. Tilley. “Assessment of the Economic

Impact of Firms Assisted by the Oklahoma Food and Agricultural Products Center.” Journal of Food Distribution Research 36,3 (November 2005):9-17.

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Carlberg, J.G., C.E. Ward, and R.B. Holcomb. “Success Factors for New Generation Cooperatives.” International Food and Agribusiness Management Review 9,1(2006):62-81.

Johnson, A., and R.B. Holcomb. “Golden Rules of New Venture Creation.” Journal of Extension 44,2(April

2006), article #2IAW2, http://www.joe.org/joe/2006april/iw2.shtml. Holcomb, R.B., and A. Johnson. “Launch Rules for Small Businesses.” Journal of Extension 44,2(April

2006), article #2IAW3, http://www.joe.org/joe/2006april/iw3.shtml. Kenkel, P., and R.B. Holcomb. “Challenges to Producer Ownership of Ethanol and Biodiesel Production

Facilities.” Journal of Agricultural and Applied Economics 38,2(August 2006):369-375. Holcomb, R.B., and A. Johnson. “A Review of Value-Added Centers: Objectives, Structures, Staffing, and

Funding.” Journal of Agricultural and Applied Economics 39,2(August 2007):401-410. Dunford, N.T., S. Hiziroglu, and R.B. Holcomb. “Effects of Age on the Distribution of Oil in Eastern

Redcedar Tree Segments.” Bioresource Technology 98,14(October 2007):2636-2640. Kenkel, P., and R.B. Holcomb. “Conditions Necessary for Private Investment in the Ethanol Industry.”

Journal of Agricultural and Applied Economics, forthcoming. Gallardo, R.K., J.L. Lusk, R.B. Holcomb, and P. Rayas-Duarte. "Willingness-to-Pay for Attribute Level and

Variability: The Case of Mexican Millers Demand for Hard Red Winter Wheat". Journal of Agricultural and Applied Economics, forthcoming.

Current Farm Economics/Visions

Holcomb, R.B., G. Muske, C. Lyford, and M. Woods. “Factors Affecting the Location Decisions of

Oklahoma Food Manufacturers.” Current Farm Economics 71,2(1998):21-34. Tembo, G., R.B. Holcomb, P. Kenkel, and D. Tilley. “Potential for Expansion of the Oklahoma Flour Milling

Industry.” Current Farm Economics 71,2(1998):35-47. Flores-Bastidas, J., R.B. Holcomb, M.D. Woods, and C.P. Lyford. “Factors Affecting Agribusiness Firm

Location Decisions: A Site Selection Survey Approach for Oklahoma.” Visions 73,1(2000):25-30.

Book Chapters Kenkel, P., and R.B. Holcomb. “Feasibility of On-Farm or Small Scale Oilseed Processing and Biodiesel

Production” in Transition to a Bioeconomy: Integration of Agricultural and Energy Systems, B.C. English, R.J. Menard, and K. Jensen, editors. Farm Foundation Press, 2008.

Kenkel, P. and R. Holcomb. “American Native Beef Cooperative: Challenges of Restructuring to Access

Private Investment” in Co-operative Conversions, Failures and Restructurings: Case Studies and Lessons from the U.S. and Canadian Agriculture, Murray Fulton and Brent Hueth, editors, in press.

Abstracts/Papers in Professional Journals and Proceedings

Holcomb, R.B., J. Park, and O. Capps, Jr. “Revisiting Engel’s Law: Examining Expenditure Patterns for

Food At Home and Away From Home.” Selected paper abstract from the 1995 AAEA meetings in the American Journal of Agricultural Economics 77,5(1995):1367.

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Holcomb, R.B., P. Kenkel, and E. Acbol. “Assisting Producer Cooperatives in Selecting Value-Added Processing Activities.” Selected paper abstract from the 1999 SAEA meetings in the Journal of Agricultural and Applied Economics 31,2(1999):389.

Holcomb, R.B., G. Muske, and L.D. Satterlee. “Business Plans and Legal Requirements of Starting a

Business.” 1999 Institute of Food Technologists Annual Meeting: Book of Abstracts, abstract 13-3. McGlynn, W., and R.B. Holcomb. “From Producer to Processor: How the Oklahoma Food and Agricultural

Products Center Helps Entrepreneurs Succeed.” Proceedings of the 19th Annual (2000) Oklahoma and Arkansas Horticultural Industries Show, pp. 3-8.

Holcomb, R.B. “Adding Value Can Improve Your Bottom Line.” Proceedings from Future Farms: New

Ideas for Family Farms and Rural Communities, February 8-9, 2000, Oklahoma City, OK, pp. 25-27. Holcomb, R.B. “More Than Just Wheat: Adding Value to Your Crop.” Proceedings from Future Farms: New

Ideas for Family Farms and Rural Communities, February 8-9, 2000, Oklahoma City, OK, pp. 28-30. Kenkel, P., R.B. Holcomb, and E. Ac Bol. “Attitudes of Cooperative Managers and Board Members Toward

Value-Added Enterprises and New Generation Cooperative Structures.” Selected paper abstract from the 2000 SAEA meetings in the Journal of Agricultural and Applied Economics 32,2(2000):396.

Flores-Bastidas, J., R.B. Holcomb, M.D. Woods, and C.P. Lyford. “Factors Affecting Agribusiness Firm

Location Decisions in Oklahoma: A Site Selection Survey Approach.” Selected paper abstract from the 2000 SAEA meetings in the Journal of Agricultural and Applied Economics 32,2(2000):400.

Holcomb, R.B., H.L. Goodwin, Jr., and R. Shiptsova. “Household Expenditure Patterns for Carbohydrate

Sources in Russia.” Selected paper abstract from the 2000 SAEA meetings in the Journal of Agricultural and Applied Economics 32,2(2000):404.

Mueseler, M.E., R. Terry, Jr., and R.B. Holcomb. “Evaluation of a Workshop for Agricultural Entrepreneurs.”

Proceedings of the 27th National Agricultural Education Research Conference, pp. 367-377. Carlberg, J., R.B. Holcomb, and C.E. Ward. “Success Factors for Value-Added New Generation

Cooperatives.” Selected paper abstract from the 2003 SAEA meetings in the Journal of Agricultural and Applied Economics 35,2(2003):430.

Zimmerschied, A., M.D. Woods, C. Willoughby, R.B. Holcomb, and D.S. Tilley. “Economic Impact Of The

Firms Assisted By The Oklahoma Food And Agricultural Products Research And Technology Center.” Selected paper abstract from the 2003 SAEA meetings in the Journal of Agricultural and Applied Economics 35,2(2003):438.

Nkengoum, G.P., R.B. Holcomb, B.A. Kahn, and D.S. Tilley. “Feasibility of an Oklahoma Fresh Greens and

Cowpeas Packing Cooperative.” Selected paper abstract from the 2004 SAEA meetings in the Journal of Agricultural and Applied Economics 36,2(2004):508.

Holcomb, R.B. and P. Kenkel. “The Thrill of Victory and the Agony of Defeat: A Comparison of Two

Cooperative Equity Drives” NCERA-194 Regional Research on Cooperatives Annual Meeting, Minneapolis MN, Nov 9 2005, online proceedings at http://www.agecon.ksu.edu/accc/ncr194/Events/2005meeting/HolcombandKenkel.pdf.

Kenkel, P., and R.B. Holcomb. “Energizing a Cooperative Class with Cooperative Feasibility Software”

NCERA-194 Regional Research on Cooperatives Annual Meeting, Minneapolis MN, Nov 9 2005, online proceedings at http://www.agecon.ksu.edu/accc/ncr194/Events/2005meeting/KenkelandHolcombpaper.pdf.

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Kenkel, P., and R.B. Holcomb. “Feasibility Templates for Producer-Owned Value-Added Businesses.”

Selected paper presented at the 2006 National Value-Added Agriculture conference in Nashville, TN, on June 12, 2006. Conference proceedings paper available at http://cpa.utk.edu/Value-AddConf/presentations/Kenkel7a-handout.pdf.

Kenkel, P., and R.B. Holcomb. “Feasibility of a Cooperative Winery.” NCERA-194 Regional Research on

Cooperatives Annual Meeting in Minneapolis, MN, November 3, 2006, online proceedings at http://www.agecon.ksu.edu/accc/ncr194/Events/2006meeting/FeasibilityWinery.pdf.

Gallardo, R.K., J.L. Lusk, and R.B. Holcomb. “Effect of Publicly-Released Quality Information for U.S. Hard

Red Winter Wheat on Mexican Millers’ Welfare.” Selected paper abstract from the 2008 SAEA meetings in the Journal of Agricultural and Applied Economics 40,2(2008):727.

Gallardo, R.K., J.L. Lusk, R.B. Holcomb, and P. Rayas-Duarte. “Mexican Miller Demand for Hard Red

Winter Wheat Attributes.” International Grain Quality & Technology Congress 2008: Submitted Abstracts, pp. 48-50.

Kenkel, P., and R.B. Holcomb. “American Native Beef Cooperative: Challenges of Restructuring to Access

Private Investment” Proceedings of the NCERA-194 Regional Research on Cooperatives 2008 Annual Meeting, Minneapolis MN, Nov 19-20, 2008.

ATTACHMENT 3

Experiment Station Publications Holcomb, R.B., M.E. Rister, B.D. Webb, R.K. Miller, K. Bett, A. McClung, and H.L. Goodwin, Jr. “Effects

of Rough Rice Storage Time and Temperature on Aromatic Rice Grain Quality Characteristics.” TAES Texas Ag. Market Research Center (TAMRC), Texas A&M University. TAMRC Consumer Product Market Research Report No. CP 1-97, June 1997.

Holcomb, R.B., M.E. Rister, B.D. Webb, R.K. Miller, K. Bett, A. McClung, and H.L. Goodwin, Jr. “Effects

of Post-Milling Storage Time, Temperature, and Packaging on Aromatic Rice Grain Quality Characteristics.” TAES Texas Ag. Market Research Center (TAMRC), Texas A&M University. TAMRC Consumer Product Market Research Report No. CP 2-97, November 1997.

Tilley, D.S., P. Kenkel, R.B. Holcomb, and T.J. Bowser. “Wheat Processing Feasibility in Oklahoma.” Food

Research Initiative Program: 1997 Report, Oklahoma Agricultural Experiment Station Research Report P-961 (Spring 1998): 5-7.

Holcomb, R.B., M.E. Rister, L.A. Faltisek, B. Webb, R.K. Miller, K. Bett, and H.L. Goodwin, Jr.

“Correlations Among Grain Characteristics Used to Determine the Effects of Rough Rice Storage Time and Temperature on Aromatic Rice Quality.” Texas Agricultural Experiment Station, TAMU Faculty Paper FP 98-6, April 1998.

Kenkel, P., and R.B. Holcomb. “Financial Assessment of an Alfalfa Dehydration Plant to be Located in Major

County.” Oklahoma State University, Department of Agricultural Economics Faculty Paper AE-9847, May 1998.

Holcomb, R.B., C.P. Lyford, and M.D. Woods. “Factors Affecting Agribusiness Firm Locations in

Oklahoma.” OSU Food Research Initiative Program: 1998-99 Research Report, OAES Report T-978, March 2000, p. 12-14.

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Bowser, T.J., M. Fram, C. Peterson, J. Niwa, A. Niwa, R.B. Holcomb, and P. Kenkel. “Continuing Development and Evaluation of Shelf-Stable, Ready-to-Eat Food for Box Turtles.” OSU Food Research Initiative Program: 1998-99 Research Report, OAES Report T-978, March 2000, p. 15-16.

Kenkel, P., R.B. Holcomb, and E. Ac Bol. “Attitudes of Cooperative Managers and Board Members Toward

Value-added Enterprises And New Generation Cooperative Structures.” Oklahoma Agricultural Experiment Station publication P-997, May 2003.

Zimmerschied, A., M.D. Woods., D. Tilley, R.B. Holcomb, and C. Willoughby. “Case Study of Selected

Economic Impacts of Services Provided by the FAPC.” Food Research Initiative Program: Spring 2004, Oklahoma Agricultural Experiment Station publication P-1000, May 2004.

Wathen, B., R.B. Holcomb, M. Taylor, J. Shrefler, and J.C. Robinson. “Oklahoma Candy Onion Production:

Projected Net Income, Price Risk, and Yield Risk.” Oklahoma Agricultural Experiment Station publication P-1005, October 2004.

Campiche, J., R.B. Holcomb, and C.E. Ward. “Impact of Consumer Characteristics and Perceptions on

Willingness-To-Pay for Natural Beef in the Southern Plains.” Oklahoma Agricultural Experiment Station publication P-1006, October 2004.

Willoughby, C., R.B. Holcomb, J. Brooks, S.C. Stone, and M. Woods. “Economic Impact of ‘Made In

Oklahoma’ Coalition Member Companies:2004.” OSU Department of Agricultural Economics paper AE-05092, May 2005.

Willoughby, C., R.B. Holcomb, J. Brooks, A. Graves, and E. Early. “The Impact of ‘Made In Oklahoma’

Coalition Member Companies on Oklahoma’s Economy: 2006.” OSU Department of Agricultural Economics paper AE-07030, May 2007.

Gallardo, R.K., J.L. Lusk, R.B. Holcomb, and P. Rayas-Duarte. “Mexican Millers’ Willingness-To-Pay for

U.S. Wheat Quality and Consistency.” Oklahoma Agricultural Experiment Station publication, forthcoming 2009.

Gallardo, R.K., J.L. Lusk, and R.B. Holcomb. “Implicit Price Estimation of Selected Hard Red Winter Wheat

Quality Characteristics.” Oklahoma Agricultural Experiment Station publication, forthcoming 2009.

ATTACHMENT 4

Extension Publications Holcomb, R.B., G. Muske, and P. Kenkel. “Developing a Business Plan for Value-Added Agricultural

Products.” Oklahoma Cooperative Extension Service Fact Sheet F-909. Holcomb, R.B., and P. Kenkel. “Food and Kindred Products Manufacturing: Status and Trends for

Oklahoma, Surrounding States, and the U.S.” Oklahoma Cooperative Extension Service Fact Sheet F-910.

Kenkel, P., and R.B. Holcomb. “Developing and Administering Compensation Plans.” Oklahoma

Cooperative Extension Service Fact Sheet WF-911. Kenkel, P., and R.B. Holcomb. “Developing and Conducting Performance Appraisals.” Oklahoma

Cooperative Extension Service Fact Sheet WF-912. Holcomb, R.B., G. Muske, C. Lyford, and M. Woods. “How Can Oklahoma Communities Attract Food

Manufacturing Companies?” Oklahoma Cooperative Extension Service Fact Sheet WF-914.

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Muske, G., B. Brown, M. Clark, R.B. Holcomb, and L. Byford. “Food Business Basics: The Owner’s Guide.”

Oklahoma Cooperative Extension Service publication HBB-10. Holcomb, R.B. “Overview of the Domestic Wheat Gluten Industry.” Oklahoma Cooperative Extension

Service Fact Sheet WF-599. Holcomb, R.B. “Food Industry Overview: Frozen Pizza.” Oklahoma Cooperative Extension Service Fact

Sheet FAPC-103. Blan-Byford, L., R.B. Holcomb. “Food Processing Using a Co-Packer.” Oklahoma Cooperative Extension

Service Fact Sheet FAPC-106. Muske, G., R.B. Holcomb, and S. Holcombe. “Intellectual Property: Protecting Your Business Assets with

Patents, Trademarks, Copyrights, and Other Tools.” Oklahoma Cooperative Extension Service Fact Sheet T-4147.

Holcomb, R.B., and P. Rayas-Duarte. “Refrigerated/Frozen Doughs, Batters, and Bakery Products: Industry

Status and Trends.” Oklahoma Cooperative Extension Service Fact Sheet FAPC-111. Holcomb, R.B., J. Flores-Bastidas, and M.D. Woods. “A Comparison of Plant Location Determinants: Food

vs. Non-Food Agricultural Processors.” Oklahoma Cooperative Extension Service Fact Sheet FAPC-112.

Willoughby, C., and R.B. Holcomb. “Ready, Get Set, Click: Grocery Shopping Online.” Oklahoma

Cooperative Extension Service Fact Sheet FAPC-114. Piewthongngam, K., M.D. Woods, R.B. Holcomb, and C. Willoughby. “Impacts of Agriculture on

Oklahoma’s Economy: 2000.” Report published by the OSU Division of Agricultural Sciences and Natural Resources for the Oklahoma Department of Agriculture, May 2002.

Holcomb, R.B., and C.E. Ward. “Current and Changed Operating Characteristics of Oklahoma Meat

Processors.” Oklahoma Cooperative Extension Service Fact Sheet F-578. Solie, D., J. Brooks, C. Stone, C. Willoughby, and R.B. Holcomb. “Resources for Oklahoma’s Women in

Business.” Oklahoma Cooperative Extension Service Fact Sheet FAPC-123. Jones, A., J. Brooks, R.B. Holcomb, C. Stone, and C. Willoughby. “Helpful Tips for Improving the Visual

Appeal of Marketing Materials.” Oklahoma Cooperative Extension Service Fact Sheet FAPC-124. Holcomb, R.B., and P. Kenkel. “Success Factors for Value-Added New Generation Cooperatives.”

August 2003 Agricltural Marketing Resource Center web publication, http://www.agmrc.org/business/pdf/newgenerationsuccess.pdf.

Kenkel, P., and R.B. Holcomb. “Slaughter Cow and Bull Processing Feasibility Template.” August 2003

Agricultural Marketing Resource Center online software, http://www.agmrc.org/beef/info/cowbullproctemplate.xls.

Holcomb, R.B., and P. Kenkel. “Steps to Commercializing A Value-Added Business Idea.” August 2003

Agricultural Marketing Resource Center web publication, http://www.agmrc.org/business/pdf/commercialvaladdidea.pdf.

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Holcomb, R.B., P. Kenkel, and L. Blan-Byford. “A Sample Business Plan for Small Food Businesses.” August 2003 Agricultural Marketing Resource Center web publication, http://www.agmrc.org/business/pdf/samplebusplan.pdf.

Kenkel, P., and R.B. Holcomb. “Feasibility Assessment Template.” January 2004 Agricultural Marketing

Resource Center online software, http://www.agmrc.org/business/pdf/feasibilitytemplate.xls. Kenkel, P., and R.B. Holcomb. “Alfalfa Dehydration Feasibility Template.” August 2004 Agricultural

Marketing Resource Center web software http://www.agmrc.org/biomass/info/alfalfadehydrationtemplate.xls.

Holcomb, R.B., and P. Kenkel. “Flour Milling Feasibility Template.” August 2004 USDA Agricultural

Marketing Resource Center web software, http://www.agmrc.org/agmrc/templates/info/flourmillingtemplate.xls

Holcomb, R.B. and P. Kenkel. “Bakery Feasibility Template.” Oklahoma Cooperative Extension Service

online software available at http://agecon.okstate.edu/coops/files/bakery_feasibility_template.xls. Regnier, S., and R.B. Holcomb. “Plains Grains Inc.: A Wheat Information Resource.” Oklahoma Cooperative

Extension Service Fact Sheet FAPC-128. Regnier, S., R.B. Holcomb, and P. Rayas-Duarte. “Relating Wheat Quality to End-Product Quality.”

Oklahoma Cooperative Extension Service Fact Sheet FAPC-129. Carlberg, J.G., C.E. Ward, and R.B. Holcomb. “Success Factors for New Generation Cooperatives.”

Oklahoma Cooperative Extension Service Fact Sheet F-596. Hiziroglu, S., C. Stone, and R.B. Holcomb. “Overlaying Properties of Particleboard Made from Eastern

Redcedar.” Oklahoma Cooperative Extension Service Fact Sheet F-5048. Kenkel, P., and R.B. Holcomb. “Cotton Ginning Feasibility Template” Oklahoma Cooperative Extension

Service online software available at http://agecon.okstate.edu/coops/files/cotton_ginning_template_as_producer_cooperative.xls

Muske, G., R.B. Holcomb, S. Urbach, M. Woods. “Financing Your Small Business.” Oklahoma Cooperative Extension Service Fact Sheet T-6113.

Wathen, B., R.B. Holcomb, M. Taylor, J. Schrefler, and J.C. Robinson. “Using Contracts to Reduce

Marketing Risk: Applied Study of Oklahoma Onion Production.” Oklahoma Cooperative Extension Service Fact Sheet FAPC-131.

Early, E., R.B. Holcomb, C. Willoughby, J. Brooks, and C. Stone. “A Market Evaluation of Barbeque

Sauces.” Oklahoma Cooperative Extension Service Fact Sheet FAPC-137. Early, E., R.B. Holcomb, C. Willoughby, J. Brooks, and C. Stone. “A Market Evaluation of Salad Dressings.”

Oklahoma Cooperative Extension Service Fact Sheet FAPC-138. Hill, A., R.B. Holcomb, and P. Kenkel. “Feasibility Template for a Small Winery.” Oklahoma Cooperative

Extension Service online software available at http://www.fapc.biz/PAGES/winerytemplate.xls. Holcomb, R.B., C. Willoughby, E. Early, and K. Reed. “Market Research Study: Organic, Free-Range, and

Pasture Poultry.” Oklahoma Cooperative Extension Service Fact Sheet FAPC-152.

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Holcomb, R.B., C. Willoughby, E. Early, and K. Reed. “Market Research Study: Organic Fruit, Vegetable, and Herb Production.” Oklahoma Cooperative Extension Service Fact Sheet FAPC-153.

Holcomb, R.B., K. Smith, K. Flynn, and P. Kenkel. “Small Packing Plant Feasibility Assessment Template.”

OSU Food & Agricultural Products Center online software available at http://www.fapc.biz/files/smallmeatplant_feasability.xls.

Smith, K., C. Willoughby, and R.B. Holcomb. “Distribution Patterns for Gourmet Specialty Food Shops

and Gift Shops.” Oklahoma Cooperative Extension Service Fact Sheet FAPC-157. Bowser, T., R.B. Holcomb, P. Kenkel, J. Parks, and N. Dunford. “Feasibility Template for On-Farm Oilseed

Processing and Biodiesel Production.” OSU Food & Agricultural Products Center online software available at http://www.fapc.biz/files/5m_biodiesel_crushing_sensitivity.xls.

Holcomb, R.B., and P. Kenkel. “Feasibility Assessment Template for an Enzymatic Hydrolysis

Lignocellulosic Ethanol Plant.” USDA Agricultural Marketing Resource Center (AgMRC) online software available at http://www.agmrc.org/renewable_energy/ethanol/cellulosic_ethanol_feasibility_template.cfm.

Holcomb, R.B., and P. Kenkel. “Sensitivity Analysis Using the Lignocellulosic Ethanol Feasibility

Template. Agricultural Resource Marketing Center http://www.agmrc.org/renewable_energy/ethanol/cellulosic_ethanol_feasibility_template.cfm.

ATTACHMENT 5

Other Publications Holcomb, R.B. "Evaluating the Effects of Rice Quality Attributes on Consumer Preferences and Rice

Demand." Texas A&M University Ph.D. dissertation, May 1997. Holcomb, R. B. “Developing a Business Plan for Value-Added Agricultural Products.” Oklahoma-Texas

Meat Processors Association Newsletter, August 1997. Holcomb, R.B. “USDA Cuts Estimate of Salmonella Infection Costs.” Oklahoma-Texas Meat Processors

Association Newsletter, October 1999. Holcomb, R.B. “Taking a Look at Rendering Costs.” Oklahoma-Texas Meat Processors Association

Newsletter, October 1999. Holcomb, R.B. “USDA Approves Irradiation for Meat.” Oklahoma-Texas Meat Processors Association

Newsletter, December 1999. Holcomb, R.B. “Interstate Shipments of State-Inspected Products: Is Progress Being Made?” Oklahoma-

Texas Meat Processors Association Newsletter, December 1999. Holcomb, R.B. “AAMP Backing Legislation for Interstate Shipping.” Oklahoma-Texas Meat Processors

Association Newsletter, February 2000. Holcomb, R.B. “HACCP Implementation in Y2K.” Oklahoma-Texas Meat Processors Association

Newsletter, February 2000. Holcomb, R.B. “OSHA’s Proposed Ergonomics Plan: Ready or Not, Here It Comes.” Oklahoma-Texas Meat

Processors Association Newsletter, February 2000. 9

Holcomb, R.B. “Prices Charged and Wages Paid by Oklahoma Meat Processors.” Oklahoma-Texas Meat

Processors Association Newsletter, August 2001. Holcomb, R.B. “Thumbs Down for ‘Downers’?” Oklahoma-Texas Meat Processors Association Newsletter,

October 2001. Holcomb, R.B. “Attitudes and Preferences: ‘Natural’ Beef Consumers vs. ‘Regular’ Beef Consumers.”

Oklahoma-Texas Meat Processors Association Newsletter, October 2001. Holcomb, R.B. “Making Use of Inedible Products.” Oklahoma-Texas Meat Processors Association

Newsletter, February 2002. Holcomb, R.B. “Nutritional Labeling: Are You Ready?” Oklahoma-Texas Meat Processors Association

Newsletter, August 2002. Stone, S.C., C. Willoughby, and R.B. Holcomb. “Consumer Perceptions of the ‘Made In Oklahoma’

Marketing Initiative: 2002.” Report prepared for the Made In Oklahoma Coalition and the Oklahoma State Legislature, March 2003.

Holcomb, R.B. “Steaks Guaranteed to be Tender… by the Barbershop.” Oklahoma-Texas Meat Processors

Association Newsletter, February 2005. Holcomb, R.B. “Study Says Vitamin C Limits Beef Bone Darkening.” Oklahoma-Texas Meat Processors

Association Newsletter, February 2005. Holcomb, R.B. “New Rules for Downer Cattle?” Oklahoma-Texas Meat Processors Association Newsletter,

April 2005. Holcomb, R.B. “Are Foodborne Illnesses on the Decline?” Oklahoma-Texas Meat Processors Association

Newsletter, April 2005. Holcomb, R.B. “BSE Finding in Texas Leaves Meat Industry in a State of Confusion: So What’s New?”

Oklahoma-Texas Meat Processors Association Newsletter, July 2005. Holcomb, R.B. “Making Fast Food Faster.” Oklahoma-Texas Meat Processors Association Newsletter,

October 2005. Curry, A., and R.B. Holcomb. “New FDA Regulations: What They Are and What They Mean for Your

Business.” Oklahoma-Texas Meat Processors Association Newsletter, December 2005. Holcomb, R.B. “OSU’s Food & Agricultural Products Center to Expand Its Meat Personnel.” Oklahoma-

Texas Meat Processors Association Newsletter, December 2005. Kenkel, P. C. Gosney, F. Epplin, R. Holcomb, M. Gregory, R. Huhnke. “Potential for Production of Biofuel

Feedstocks in Oklahoma.” Final report to Office of the Secretary of Energy, State of Oklahoma, 2006. McConaghy, J., and R.B. Holcomb. “Robert M. Kerr Food & Agricultural Products Center: 10-Year

Economic Impact.” Food & Agricultural Products Center, Oklahoma State University, 2007.

ATTACHMENT 6

Papers Presented at Professional Conferences/Meetings

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Papers Selected for Presentation: Park, J.L., R.B. Holcomb, K.K. Curry, and O. Capps, Jr. "A Demand Systems Analysis of Food Commodities

for U.S. Households Segmented by Income." Presented at the Southern Agricultural Economics Association meetings in New Orleans, LA, February 1995.

Holcomb, R.B., J.L. Park, and O. Capps, Jr. "Revisiting Engel's Law: Examining Expenditure Patterns for

Food At Home and Away From Home." Presented at the American Agricultural Economics Association meetings in Indianapolis, IN, August 1995.

Holcomb, R.B., M.E. Rister, B.D. Webb, R.K. Miller, K. Bett, A. McClung, and H.L. Goodwin, Jr. “Effects

of Rough Rice Storage Time and Temperature on Aromatic Rice Grain Quality Characteristics.” Presented at the 27th Rice Technical Work Group Conference in Reno, Nevada, March 2, 1998.

Holcomb, R.B., M.E. Rister, A. McClung, B.D. Webb, R.K. Miller, K. Bett, and H.L. Goodwin, Jr. "Effects

of Post-Milling Storage Time, Temperature and Packaging on Grain Quality and Sensory Attributes of Aromatic and Non-Aromatic Rice." Presented at the 27th Rice Technical Work Group Conference in Reno, Nevada, March 2, 1998.

Holcomb, R.B., M.E. Rister, B.D. Webb, R.K. Miller, K. Bett, A. McClung, and H.L. Goodwin, Jr.

“Geographic and Applied Nitrogen Effects on Aromatic Rice Grain Quality.” Presented at the 27th Rice Technical Work Group Conference in Reno, Nevada, March 3, 1998.

Tembo, G., R.B. Holcomb, P. Kenkel, and D. Tilley. “Evaluating Plant Site Locations via Mixed-Integer

Programming.” Presented at the 1998 Annual Conference of the Food Distribution Research Society (“Frontiers in Food Marketing”) in Monterey, CA on October 28, 1998.

Holcomb, R.B., J. Flores-Bastidas, C. Lyford, and M. Woods. “Importance of Site Location Factors: Food &

Kindred Products vs. Other Value-Added Manufacturers.” Presented at the 1998 Annual Conference of the Food Distribution Research Society (“Frontiers in Food Marketing”) in Monterey, CA on October 28, 1998.

Holcomb, R.B., P. Kenkel, and E. Acbol. “Assisting Producer Cooperatives in Selecting Value-Added

Processing Activities.” Presented at the 1999 Southern Agricultural Economics Association Meetings in Memphis, TN on February 1, 1999.

Holcomb, R.B., H. L. Goodwin, Jr., and R. Shiptsova. “An Evaluation of Russian Household Expenditures

for Protein Sources.” Presented at the 1999 Food Distribution Research Society Annual Conference in San Antonio, TX on October 20, 1999.

Goodwin, H.L., Jr., R. Shiptsova, and R.B. Holcomb. “Revisiting Engel’s Law for Post-Communist Russia:

An Examinaton of Household Food Expenditures During Economic and Political Turmoil.” Presented at the 1999 Food Distribution Research Society Annual Conference in San Antonio, TX on October 20, 1999.

McGlynn, W., and R.B. Holcomb. “From Producer to Processor: How the Oklahoma Food and Agricultural

Products Center Helps Entrepreneurs Succeed.” Presented at the 19th Annual Oklahoma-Arkansas Horticultural Industries Show in Tulsa, OK on January 7, 2000.

Kenkel, P., R.B. Holcomb, E. Ac Bol. “Attitudes of Cooperative Managers and Board Members Toward

Value-Added Enterprises and New Generation Cooperative Structures.” Presented at the 2000 Southern Agricultural Economics Association Meetings in Lexington, KY on January 31, 2000.

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Flores-Bastidas, J., R.B. Holcomb, M. Woods, and C.P. Lyford. “Factors Affecting Agribusiness Firm Location Decisions in Oklahoma: A Site Selection Survey Approach.” Presented at the 2000 Southern Agricultural Economics Association Meetings in Lexington, KY on February 1, 2000.

Holcomb, R.B., H.L. Goodwin, Jr., and R. Shiptsova. “Household Expenditure Patterns for Carbohydrate

Sources in Russia.” Presented at the 2000 Southern Agricultural Economics Association Meetings in Lexington, KY on February 1, 2000.

Shiptsova, R., H.L. Goodwin, Jr., and R.B. Holcomb. “A New Look at the Fundamental Laws of Consumer

Economics: A Case Study for Eastern Russia.” Presented at the 2000 International Association of Agricultural Economists Conference in Berlin, Germany, August 15, 2000.

Holcomb, R.B., E. Allenbach, and C.E. Ward. “Examining Opportunities for Producer-Owned ‘Natural’ Beef

Marketing Alliances in Southern Plains States.” Presented at the 2000 Food Distribution Research Society conference in Roanoke, VA on October 18, 2000.

Mueseler, M.E., R. Terry, Jr., and R.B. Holcomb. “Evaluation of a Workshop for Agricultural Entrepreneurs.”

Presented at the 27th National Agricultural Education Research Conference in San Diego, CA on December 6, 2000.

Holcomb, R.B., and C.E. Ward. “Operational Changes and Management Issues for Oklahoma Meat

Processors.” Presented at the 2001 Southern Agricultural Economics Association Meetings in Ft. Worth, TX on January 30, 2001.

Hiziroglu, S.S., R.B. Holcomb, and Q. Wu. “Manufacturing Particleboard from Eastern Redcedar.” Presented

at the 55th Annual Meeting of the Forest Products Society in Baltimore, MD on June 27, 2001. Muske, G., R.B. Holcomb, and M.D. Woods. “E-commerce Among Oklahoma Value-Added Entrepreneurs.”

Presented at the E-Commerce conference in Nashville, TN on October 1, 2001. Goss, J., R.B. Holcomb, and C.E. Ward. “Factors Influencing Consumer Decisions Related to ‘Natural’

Beef.” Presented at the 2001 Food Distribution Research Society conference in Phoenix, AZ on October 17, 2001.

Hiziroglu, S., R.B. Holcomb, and Q. Wu. “Manufacturing 3-Layer Particleboard from Eastern Redcedar.”

Presented at the 56th Annual Meeting of the Forest Products Society in Madison, WI on June 23-26, 2002.

Greenlee, C., R.B. Holcomb, G. Muske, and M.D. Woods. “Operational Characteristics of Oklahoma Small

Food Businesses.” Presented at the 2002 Food Distribution Research Society conference in Miami, FL on October 30, 2002.

Carlberg, J., R.B. Holcomb, and C.E. Ward. “Success Factors for Value-Added New Generation

Cooperatives.” Presented at the 2003 Southern Agricultural Economics Association Meetings in Mobile, AL on February 4, 2003.

Zimmerschied, A., M.D. Woods, C. Willoughby, R.B. Holcomb, and D.S. Tilley. “Economic Impacts of the

Oklahoma Food and Agricultural Products Research and Technology Center.” Presented at the 2003 Southern Agricultural Economics Association Meetings in Mobile, AL on February 4, 2003.

Nkengoum, G.P., R.B. Holcomb, B.A. Kahn, and D.S. Tilley. “Feasibility of an Oklahoma Fresh Greens and

Cowpeas Packing Cooperative.” Presented at the 2004 Southern Agricultural Economics Association Meetings in Tulsa, OK on February 16, 2004.

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Kenkel, P., and R.B. Holcomb. “Feasibility Assessment Templates for Producers and Cooperatives.” Presented at the 2004 Agricultural Economics Extension Triennial Conference in Lexington, KY on June 14-16, 2004.

Holcomb, R.B., and A. Johnson. “Taking the Plunge: Launch Rules and Functions.” AEM track session

paper presented at the 2004 American Agricultural Economics Association Meetings in Denver, CO, on August 2, 2004.

Holcomb, R.B., P. Kenkel, and F. Pakiding. “Rendering Plant Location Model for Minimizing Byproduct

Transportation Cost of Oklahoma’s Small to Medium-Sized Meat Processors.” Presented at the 2004 Food Distribution Research Society conference in Morro Bay, CA on October 13, 2004.

Kenkel, P., and R.B. Holcomb. “Feasibility Templates for Value-Added Manufacturing Businesses.”

Presented at the 2004 Food Distribution Research Society conference in Morro Bay, CA on October 13, 2004.

Holcomb, R. and P. Kenkel. “The Thrill of Victory and the Agony of Defeat: A Comparison of Two

Cooperative Equity Drives.” Presented at the NCERA-194 Regional Research on Cooperatives Annual Meeting in Minneapolis, MN on November 9, 2005.

Kenkel P. and R. Holcomb. “Energizing a Cooperative Class with Cooperative Feasibility Software.”

Presented at the NCERA-194 Regional Research on Cooperatives Annual Meeting in Minneapolis, MN on November 9, 2005.

Devkota, S., R.B. Holcomb, M. Taylor, and F. Epplin. “Economically Feasible Crop Production Alternatives

to Peanuts in Southwestern Oklahoma.” Presented at the 2006 Southern Agricultural Economics Association conference in Orlando, FL on February 7, 2006.

Kenkel, P., R.B. Holcomb, N. Dunford, and M. Dicks. “Feasibility of a Producer-Owned Winter Canola

Processing Venture.” Presented at the 2006 Western Agricultural Economics Association conference in Anchorage, AK on June 30, 2006.

Gallardo, R.K., and R.B. Holcomb. “Increasing U.S. Hard Red Winter Wheat Competitiveness in Latin

American Markets.” Presented at the 2006 American Agricultural Economics Association conference in Long Beach, CA on July 23-26, 2006.

Holcomb, R.B., R.K. Gallardo, and P. Rayas-Duarte. “An Assessment of Quality Preferences for U.S. Hard

Red Winter Wheat by Latin American Millers.” Presented at the 2006 Food Distribution Research Society conference in Quebec City, Quebec, Canada on October 15-18, 2006.

Kenkel, P., and R.B. Holcomb. “Feasibility of a Cooperative Winery.” Presented at the NCERA-194

Regional Research on Cooperatives Annual Meeting in Minneapolis, MN on November 3, 2006. Gallardo, R.K., J.L. Lusk, R.B. Holcomb, and P. Rayas-Duarte. “Mexican Miller Demand for Hard Red

Winter Wheat Attributes.” Presented at the 2007 Food Distribution Research Society conference in New Orleans, LA on November 7, 2007.

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Gallardo, R.K., J. L. Lusk, and R.B. Holcomb. “Effect of Publicly Released Quality Information for US Hard Red Winter Wheat on Mexican Millers’ Welfare.” Selected paper presented at the 2008 Southern Agricultural Economics Association conference in Dallas, TX on February 2-6, 2008.

Weckler, P., D. Tilley, S. Sitton, R. Holcomb, C. Blackwell, R. Delahoussaye, R. Cavaletto, M. Zohns, M.

Tilley, W. Howard, D. Jones, and A. Yiannaka. “A True Interdisciplinary Capstone Senior Design Experience.” Paper number 084196 presented at the 2008 American Society of Agricultural and Biological Engineers Annual Int'l Meeting, Providence, RI, June 29–July 2, 2008.

Gallardo, R.K., J.L. Lusk, R.B. Holcomb, and P. Rayas-Duarte. “Mexican Miller Demand for Hard Red

Winter Wheat Attributes.” Paper presented at the International Grain Quality & Technology Congress in Chicago, IL, July 14-18, 2008.

Tilley, M., D. Tilley, A. Yiannaka, R.B. Holcomb, W. Howard, P. Weckler, R. Cavaletto, M. Zohns, S. Sitton,

C. Blackwell, R. Delahoussaye, and D. Jones. “Teaching Innovation as Part of an Agribusiness Curriculum.” Selected paper presented at the 2008 American Agricultural Economics Association conference in Orlando, FL on July 27-29, 2008.

Holcomb, R.B., and D. Tilley. “Using Food Business Entrepreneurs as Training Exercises in an Agribusiness

Capstone Course.” Presented at the 2008 Food Distribution Research Society conference in Columbus, OH on October 15, 2008.

Holcomb, R.B., and A. Vo. “Distribution Modeling for a State Farm-To-School Program.” Presented at the

2008 Food Distribution Research Society conference in Columbus, OH on October 15, 2008. Invited Papers: Holcomb, R.B., G. Muske, and L.D. Satterlee. “Business Plans and Legal Requirements of Starting a

Business.” Invited paper presented at the 1999 Institute of Food Technologists Annual Meeting in Chicago, IL on July 25, 1999.

Kenkel, P., and R.B. Holcomb. “Challenges to Producer Ownership of Ethanol and Bio-diesel Production

Facilities.” Invited paper presented at the 2006 Southern Agricultural Economics Association conference in Orlando, FL on February 7, 2006.

Holcomb, R.B., and A. Johnson. “A Review of Value-Added Centers: Objectives, Structures, Staffing, and

Funding.” Invited paper presented at the 2007 Southern Agricultural Economics Association conference in Mobile, AL on February 6, 2007.

Kenkel P. and R. Holcomb. “American Native Beef Cooperative: Challenges of Restructuring to Access

Private Investment.” Invited paper presented at the NCERA-194 Regional Research on Cooperatives 2008 Annual Meeting, Minneapolis MN, Nov 19-20, 2008.

Kenkel, P., and R.B. Holcomb. “Conditions Necessary for Private Investment in the Ethanol Industry.”

Invited paper presented at the 2009 Southern Agricultural Economics Association conference in Atlanta, GA on February 3, 2009.

Papers Presented in Organized Symposia:

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Holcomb, R.B. “A Paragon on Developing Extension Scholarship.” Organized symposia paper #117894

presented at the 2004 American Agricultural Economics Association Meetings in Denver, CO, on August 2, 2004.

Holcomb, R.B. “Interdisciplinary Collaboration in the Food Industry.” Organized symposium presentation at

the 2005 American Agricultural Economics Association conference in Providence, RI on July 25, 2005.

Holcomb, R.B. “The Visible and Not-So-Visible Impacts of Value-Added Programs.” Organized symposium

(AEM session 2002: “The Impact of Value Added Programs on Agriculture and Rural Communities”) presentation at the 2008 American Agricultural Economics Association meetings in Orlando, FL on July 28, 2008.

ATTACHMENT 7

Honors Received

Texas A&M University Regents Fellowship recipient, 1991 Outstanding Graduate Student Research (Economics and Marketing), 27th Annual Rice Technical

Work Group 2000 Outstanding Team Award, Oklahoma Cooperative Extension Service Oklahoma Wheat Commission “Staff of Life” Award (Outstanding Business and Market

Development Work) 2001 USDA-CSREES Certificate of Appreciation 2001 USDA Secretary’s Honor Award -- Plow Honor Award for Exceptional Service Celebrate State Award, Oklahoma State University, February 2002 Governor’s Commendation, Quality Oklahoma Team Day 2002 “Motivating the Masses” Award, Quality Oklahoma Team Day 2002 ESCOP/ACOP Leadership Development Program, Class XII member Industrial Leadership Award, 2004 Elevator Managers Business Conference 2007 Outstanding Group Award, Oklahoma Cooperative Extension Service 2008 Outstanding Extension Program Award, Southern Agricultural Economics Association 2008 Past President’s Award for Service, Food Distribution Research Society

ATTACHMENT 8

Creative Works

Radio: One hour special on “Oklahoma Innovations” (7/25/97)

KLVV radio interview special regarding FAPC services and projects (3/29/04) Television: SUNUP feature on agribusiness development (10/16/97).

SUNUP feature on small food business marketing (5/18/98). SUNUP feature on the status of the regional food processing industry (4/30/99). SUNUP feature on the development of Value Added Products Co-op (9/16/99). SUNUP feature on USDA Secretary’s Honor Award (6/15/01). Monthly SUNUP special related to value-added agribusiness development in rural

communities as part of the “Healthy Communities” segment on Fridays (July 2001 to May 2003).

Poster Sessions: 15

Shiptsova, R., H.L. Goodwin, Jr., and R.B. Holcomb. “Primary Agricultural Product Demand in Post Communist Russia.” Poster presented at the 2000 American Agricultural Economics Association Meetings in Tampa, FL on July 30-August 2, 2000.

Carlberg, J., C.E. Ward, and R.B. Holcomb. "Factors Influencing the Success of Value-Added New

Generation Cooperatives: Perspectives from NGC Managers." Poster presented at the 2002 Food Distribution Research Society conference in Miami, FL, October 27-30, 2002.

Zimmerschied-Ulmer, A., M.D. Woods, C. Willoughby, and R.B. Holcomb. “Economic Impact of Firms

Assisted by the Oklahoma Food and Agricultural Products Research and Technology Center.” Poster presented at the 2003 Food Distribution Research Society conference in Biloxi, MS, October 25-29, 2003.

Zimmerschied-Ulmer, A., M.D. Woods, C. Willoughby, R.B. Holcomb, and D.S. Tilley. “A Case Study

Assessment of the Firms Assisted by the Oklahoma Food and Agricultural Products Research and Technology Center.” Poster presented at the 2004 Southern Agricultural Economics Association conference in Tulsa, OK, February 14-18, 2004.

Johnson, A., C. Dibrell, and R.B. Holcomb. “Measuring Legitimacy of Startups: The Development of

Constructs and Their Parameters.” Poster presented at the 2007 American Agricultural Economics Association conference in Portland, OR, July 30, 2007.

Vo, A., R.B. Holcomb, and C. Kirby. “Farm-To-School Economic Viability and Efficiency in Oklahoma.”

Poster presented at the 2009 OSU Food and Agricultural Products Center Research Symposium, February 17, 2009.

ATTACHMENT 9

Grants and Contracts

Research: Tilley, D., P. Kenkel, and R.B. Holcomb. “Wheat Processing Feasibility in Oklahoma.” 1997 Oklahoma

Agriculture Experiment Station, Food & Agricultural Products Research Initiative Program. Received $30,000 for one year, ending December 1997.

Holcomb, R.B., P. Kenkel, P. Rayas-Duarte, and C. Lyford. “Assessing Opportunities for Value-Added

Processing Activities by Oklahoma Wheat Producer Cooperatives.” 1998 Oklahoma Agriculture Experiment Station, Food & Agricultural Products Research Initiative Program. Received $17,000 for a two-year period, ending June 2000.

Holcomb, R.B., S. Melkote, and D. Tilley. “Evaluating the Demand for and Optimal Locations of Frozen

Storage Warehouses in Oklahoma.” 1998 Oklahoma Agriculture Experiment Station, Food & Agricultural Products Research Initiative Program. Received $15,000 for a two-year period, ending June 2000.

Bowser, T.J., C. Peterson, P. Kenkel, and R.B. Holcomb. “Development and Evaluation of a Shelf-Stable,

Ready-to-Eat Food for Box Turtles.” 1998 Oklahoma Agriculture Experiment Station, Food & Agricultural Products Research Initiative Program. Received $11,590 for one year, ending June 1999.

Lyford, C., P. Kenkel, R.B. Holcomb, and E. Krenzer. “Assessing Wheat Quality Strategies for Elevators to

Better Meet End User Needs.” 1998 Oklahoma Agriculture Experiment Station, Targeted Research Initiative Program. Received $19,000 for project period, June 1998 - June 2000. Additional $7,500 received from the Oklahoma Wheat Commission.

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Rayas-Duarte, P., R.B. Holcomb, P. Kenkel, K. Anderson, B. Carver, E. Krenzer, and L. Edwards. “Profit

from Quality for Oklahoma Wheat.” OAES. Received $4,000 for one year, ending June 1999. Holcomb, R.B., C. Lyford, and M. Woods. “Factors Affecting Agribusiness Firm Locations in Oklahoma.”

1998 Oklahoma Agriculture Experiment Station, Food & Agricultural Products Research Initiative Program. Received $18,933 for one year, ending June 1999.

Rayas-Duarte, P., D. Janz, R. Lanno, and R.B. Holcomb. “Development of Dough Baits for Trout and Carp.”

Funded by OCAST for $19,020 in May 1998. Holcomb, R.B., P. Kenkel, and K. Anderson. “Feasibility Assessment for a Centralized Wheat Cleaning

Facility.” Oklahoma Wheat Commission. Received $6,000 in November 1998 for half a year, ending June 1999.

Rayas-Duarte, P., R.B. Holcomb, and P. Kenkel. “Evaluating Oklahoma Hard Red Winter Wheat Segregated

by Protein Level for Use in Frozen and Par-Baked Products” 1999 Oklahoma Agriculture Experiment Station, Food & Agricultural Products Research Initiative Program. Received $31,500 for one year, ending June 2000.

Kenkel, P., C. Lyford, B. Carver, R.B. Holcomb, K. Anderson, and J. Solie. “Improving Grain Quality in

Oklahoma Wheat: Feasibility Assessment at the Port of Catoosa, Tulsa.” 1999 Oklahoma Agriculture Experiment Station, Targeted Research Initiative Program. Received $23,180 for two years, ending June 2001.

Stephens, M., E. Allenbach, R.B. Holcomb, and C.E. Ward. “Developing Plans for Sustainable Beef

Marketing Strategies.” USDA Southern Region SARE project, joint effort between the Kerr Center for Sustainable Agriculture and Oklahoma State University. Received $19,700 for the period of May 1, 2000 through April 30, 2002. OSU’s portion is $1,500.

Hiziroglu, S. R.B. Holcomb. “Manufacturing Particleboard from Eastern Redcedar.” 2000 Oklahoma

Agriculture Experiment Station, Food & Agricultural Products Research Initiative Program. Received $10,400 for one year, ending June 2001.

Tilley, D.S., B.D. Adam, and R.B. Holcomb. “Grain and Oilseed Marketing Institutions: New Wave

Cooperatives and Other Coalitions.” 2000 Oklahoma Agriculture Experiment Station, Targeted Research Initiative Program. Received $25,000 for two years, ending June 2002.

Kahn, B.A., D.S. Tilley, W.G. McGlynn, R.B. Holcomb. “Feasibility of Forming a New Generation

Cooperative for Fresh-Cut Spinach and Greens Marketing in Eastern Oklahoma.” 2000 Oklahoma Agriculture Experiment Station, Food & Agricultural Products Research Initiative Program. Received $29,000 for one year, ending June 2001.

Tilley, D.S., B.D. Adam, W. Brorsen, and R.B. Holcomb. “Theory of Cooperative Evolution: The Influence

of Economic, Social, and Psychological Factors on Cooperative Formation and Producer Participation.” USDA Rural Business-Cooperative Service grant for $51,519 for the period of October 2000 through September 2002.

Hiziroglu, S., and R.B. Holcomb. “Manufacture of 3-Layer Particleboard from Eastern Redcedar.” 2001

Oklahoma Agriculture Experiment Station, Food & Agricultural Products Research Initiative Program. Received $13,900 for one year, ending June 2002.

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Montague, M., R.B. Holcomb, T. Bowser, and R. LeValley. “Using Extruded Cotton Gin Trash as a Feed Ration Ingredient for Stocker Cattle in Southwestern Oklahoma.” 2001 Oklahoma Agriculture Experiment Station, Food & Agricultural Products Research Initiative Program. Received $9,920 for one year, ending June 2002.

Thomsen, M.R. (U. Ark. -Fayetteville), R.B. Holcomb (OSU), J.L. Silva (Miss. State Univ.), A.K. Mwachofi

(U. Ark. - Pine Bluff), and O.P. Vadhwa (Alcorn State Univ.). “Production, Development, and Marketing of Value-Added Horticultural Products.” USDA-IFAFS project. Received $1,800,000 for three years, ending September 2004. OSU’s portion was $443,443. Names listed are P.I.’s for participating institutions.

Holcomb, R.B., and P. Kenkel, along with representatives of Iowa State University, Kansas State University,

and the University of California - Davis. “Establishment of an Agricultural Marketing Resource Center.” USDA-RBS project. Received $5,000,000 for four years, ending September 2005. OSU’s portion is $120,000.

Kenkel, P., R.B. Holcomb, C.E. Ward, N. Dunford, and D. Barton (Kansas State Univ.). “Risk Information

and Education for Producers Investing in Value-Added Businesses and New Generation Cooperatives.” USDA-RME project. Received $60,000 for one year, ending September 2002.

Holcomb, R.B., T. Bowser, P. Kenkel, H. Sigfusson, and C. DeWitt. “Feasibility Study for Centralized

Processing Facilities of By-Products from Oklahoma’s Small- to Medium-Sized Animal Slaughter Operations.” Oklahoma Department of Agriculture, Food, and Forestry research grant for $24,400.

Holcomb, R.B., and P. Kenkel. “Examining the Feasibility of a Producer Cooperative-Owned Bakery in

Lawton, Oklahoma.” Oklahoma Wheat Commission research grant for $10,000 awarded in May 2003.

Holcomb, R.B., B. Adam, and P. Kenkel. “Bioenergy and Biochemical R&D Center.” OCAST subcontract

through Production Specialties, Inc. Received $10,000 for six months, ending June 2004. Kenkel, P., R.B. Holcomb, and N. Dunford. “Economic Feasibility of a Producer-Owned Oilseed Processing

Facility in Oklahoma.” Received $39,918 on a sub-contract from a USDA-VAPG project received by Oklahoma Farmers and Ranchers Energy Enterprise (OKFREE), ending July 2006.

Bowser, T., B. Ryan, P. Weckler, C. DeWitt, D. VanOverbeke, R.B. Holcomb, N. Maness, and R. Nabors.

“Economic Feasibility of Utilizing Food Processing FOG (Fats, Oils, Grease) Generated in Oklahoma as Biodiesel Feedstock. OSU Team Initiative Program grant for $68,402, ending June 2008.

Tilley, D., S. Sitton, C. Blackwell, P. Weckler, R.B. Holcomb, R. Delahoussaye, M. Tilley, A. Yiannaka, R.

Cavalleto, and M. Zohns. “Interdisciplinary Innovation Education to Solve Real Business and Design Problems.” USDA-CSREES grant for $465,595, project timeline of October 2007 through September 2010. Partnering institutions are California Polytechnic University and the University of Nebraska.

Dicks, M. P. Kenkel, J.C. Hobbs, R.B. Holcomb, F. Epplin, R. Huhnke, D. Bellmer, M. Wilkins, B. Whitacre,

J. Vitale, D. Lalman. “Bio-Energy in Oklahoma: Analysis of potential Impacts.” OSU Team Initiative Program grant for $39,006, ending December 2008.

Dunford, N., R.B. Holcomb, and P. Kenkel. “Effect of Oil Extraction and Refining Techniques on Biodiesel

Production Efficiency, Quality and Feasibility.” OSU Team Initiative Program grant for $38,000, ending December 2008.

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Bellmer, D., C. Godsey, R.B. Holcomb, R. Huhnke, P. Kenkel, R. Kochenower, T. Pickard, G. Strickland, E. Wehrenberger, and B. Weidenmaier. “Feasibility of Sorganol Processing in Oklahoma.” OSU Team Initiative Program grant for $76,000, ending December 2008.

Kenkel, P., S. Ferrell, R.B. Holcomb, T. Bowser, N. Dunford, D. Doye, C. Godsey, J.C. Hobbs, D. Skipper .

“On-Farm Oilseed Processing and Biodiesel Production.” OSU Team Initiative Program grant, Dec 2007-2009, funded for $18,601.

Henneberry, S., K. Anderson, B. Carver, J. Edwards, R.B. Holcomb, P. Kenkel, and P. Rayas-Duarte

“Production and Marketing Opportunities for Hard White Wheat in Oklahoma.” OSU Team Initiative Program grant, Dec 2007-Dec 2009, funded for $36,580.

Extension: Cuperus, G., J. Criswell, T. Phillips, P. Kenkel, and R.B. Holcomb. “National Food Quality Protection Act

Workshop.” USDA Extension Service. Received $30,000 for a project to be completed by March 1998.

Holcomb, R.B., and G. Muske. “An Educational Proposal for Agribusiness Entrepreneurs.” OCES-ANRRD

Special Projects grants. Received $800, to be completed by November 1998. Holcomb, R.B., G. Muske, G. Williams, D. McCraw, B. Carrol, and P. Cothren. “Examining Value-Added

Opportunities for Non-Marketable Oklahoma Peaches.” 2000 Oklahoma Cooperative Extension Service, Food & Agricultural Products Extension Initiative Program. Received $8,950 for one year, ending June 2001.

Muske, G., R.B. Holcomb, N. Stanforth, M. Woods, and M. Clark. “An Investigation of Oklahoma Value-

Added Micro-Entrepreneurs.” 2000 Oklahoma Cooperative Extension Service, Food & Agricultural Products Extension Initiative Program. Received $15,000 for one year, ending June 2001.

Woods, M.D., S. Ralstin, and R.B. Holcomb. “Assessing the Economic Impacts of the Value Added Products

(VAP) Cooperative on Woods County.” 2001 Oklahoma Cooperative Extension Service, Food & Agricultural Products Extension Initiative Program. Received $5,800 for one year, ending June 2002.

Holcomb, R.B., and C. Willoughby. “Market Assessment of Value-Added Opportunities for the Cherokee

Nation: Cooperative Poultry Processing and Horticultural Products/Herbs.” Contracted study for the Cherokee Nation, funded for $4,460, ending September 2005.

Holcomb, R.B., and T. Bowser. “Topped Pizza Facility Enterprise Development.” Received $13,000 from

Value Added Partners, LLC, ending June 2006. Kenkel, P., and R.B. Holcomb. “Development of a Cellulosic Ethanol Feasibility Template.” Received

$15,000 from USDA via sub-contract through Iowa State University as part of continuing Ag Marketing Resource Center funding, project ending September 2008.

Holcomb, R.B., and P. Kenkel. “Business Plan for a Producer-Owned, Multi-Oilseed Processing Facility in

Oklahoma.” Received $11,920 from Plains Oilseed Products, LLC via a sub-contract from a USDA-VAPG project received by Oklahoma Farmers and Ranchers Energy Enterprise (OKFREE), ending June 2007.

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Skipper, D., D. Adams, K. Anderson, S. Ferrell, R.B. Holcomb, R. Huhnke, and P. Kenkel. “Biofuel Information Guide and Statewide Educator In-Service Training.” OSU Team Initiative Program grant, Dec 2007-Dec 2009, funded for $12,750.

Holcomb, R.B., and P. Kenkel. “A Feasibility Template for On-Farm Production of Ethanol from Sweet

Sorghum.” USDA Agricultural Marketing Resource Center grant sub-contract from Iowa State University for $15,000, ending September 2009.

ATTACHMENT 10

Major Outside Activities

Board of Trustees, Rainbow Christian School, Inc., 1999-2007. Board of Advisors, Plains Grains Inc., 2004-2008. Deacon, Stillwater Church of Christ, 2008-present.

ATTACHMENT 11

University and Professional Service

Department of Agricultural Economics:

Agricultural Economics Seminar Committee, 1997-99. Undergraduate Clubs Committee (chair), 1999-2000. Banquet and Alumni Events Committee, 1999-2000. Undergraduate Awards and Recruitment Committee, 2000-2001. Publications Committee, 2000-2001. Departmental Displays Committee, 2000-2001. Agribusiness Position Search and Screening Committee, 2001. Undergraduate Awards and Recruitment Committee, 2002-present. Departmental Displays Committee, 2002-2003. Internship Committee, 2002-present. Scholarship Committee, 2003-2007. Rural Development Position Search and Screening Committee, 2005. Faculty Communications Committee, 2006-2008. Natural Resources Position Search and Screening Committee, 2007. Reappointment, Promotion, and Tenure Committee, 2008-present.

Division of Agricultural Sciences and Natural Resources:

GPRA “Goal Area 1" Committee, 1999. OCES Associate Director Search and Screening Committee, 1999. FAPC Director Search and Screening Committee, 2001. DASNR Enhanced Visibility and Marketing Committee, 2001. FAPC Meat Processing Specialist Search and Screening Committee, 2005. OCES Associate Director Search and Screening Committee, 2005-06. Department of Animal Science Department Head Search and Screening Committee, 2006.

Other:

Editorial review board, Journal of Food Distribution Research, 1998-2003. Membership Committee, Food Distribution Research Society, 1998-2001. Chaired 1 session at the 1998 Southern Agricultural Economics Association conference.

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Student papers judge at the 1999 American Agricultural Economics Association conference. Chaired 1 session at the 1999 American Agricultural Economics Association conference. Lt. Governor’s (Oklahoma) Small Business Commission member, 1999. Great Plains Cooperative Development Consortium member, 1999-present. Newsletter editor, Oklahoma-Texas Meat Processors Association, 1999-present. Chaired 1 session at the 2002 Western Agricultural Economics Association conference. Western Agricultural Economics Association, Council Representative for OSU, 1999-2003. Oklahoma Agricultural Enhancement and Diversification Program board member, 2001-present. Board of Directors, Food Distribution Research Society, 2001-2005. President-Elect, Food Distribution Research Society, 2005-2006. Chair, Western Agricultural Economics Association Extension Awards Committee, 2006. President, Food Distribution Research Society, 2006-2007. Past President, Food Distribution Research Society, 2007-2008. Organizer, 10th National Value-Added Agriculture Conference, Oklahoma City, June 2008.

ATTACHMENT 12

International Program

None.

ATTACHMENT 13

Extension Program Activities Agribusiness Planning and Development:

Value-added agribusiness planning, quality management, and food safety programs, including: · Business development assistance/information to individual entrepreneurs and/or small

businesses. · Completed or on-going agribusiness planning and development projects with Oklahoma large

businesses, organizations, producer cooperatives, and/or community economic development organizations.

· Over 1,400 meetings/teleconferences with agribusiness firms and entrepreneurs to assist in business planning/development since March 1997.

· Developed and oversee the monthly “Basic Training: A Guide to Starting Your Own Food Business” workshop at the OSU Food and Agricultural Products Center since July 1999.

· Lt. Governor’s (Oklahoma) Small Business Commission member, 1999. · Great Plains Cooperative Development Consortium member, 1999-present. · Newsletter editor, Oklahoma-Texas Meat Processors Association, 1999-present. · Oklahoma Agricultural Enhancement and Diversification Board, 2001-present. · Organizer, 10th Annual National Value-Added Agriculture Conference, Oklahoma City, 2008.

ATTACHMENT 14

Teaching Program Activities

Graduate Student Committee Activities:

Committee Chair Shankar Devkota, M.S. (Agricultural Economics) – completed in Spring 2006

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Erin Early, M.Ag.Bus. (Agricultural Economics) – completed in Spring 2006. Kyle Flynn, M.S. (Food Science) Chris Fryer, M.S. (Agricultural Economics) – completed in Summer 2008. Karina Gallardo, Ph.D. (Agricultural Economics) – completed in Fall 2007. Jody Goss, M.S. (Agricultural Economics) – completed in Spring 2002. Amanda Hill, M.S. (Agricultural Economics) Robert Karaya, M.S. (Agricultural Economics) – completed in Fall 2006. Rupak Lohani, M.S. (Agricultural Economics) Kittiphong Limpasurat, M.S. (Agricultural Economics) – completed in Fall 2005. Justin McConaghy, M.S. (Agricultural Economics) – completed in Fall 2007. Shelly Regnier, M.S. (Agricultural Economics) – completed in Spring 2004. Wade Svetgoff, M.S. (Agricultural Economics) Anh Vo, M.S. (Agricultural Economics)

Committee Member

Edwin Ac Bol, M.S. (Agricultural Economics) – completed in Fall 1999. Jared Carlberg, Ph.D. (Agricultural Economics) – completed in Spring 2002. Bret Collier, M.S. (Agricultural Economics) – completed in Summer 1999. Catherine Davidson, M.S. (Animal Science) – completed in Fall 1998. Jeannine Flores-Bastidas, Ph.D. (Agricultural Economics) – terminated program 2000. Tanya Estrada, M.S. (Agricultural Economics) – completed in Spring 1999. Jason Frantz, M.S. (Agricultural Econonics) – completed in Fall 2007. Elisha Henderson, M.S. (Agricultural Economics) – completed in Summer 2006. Taeyoon Kim, Ph.D. (Agricultural Economics) Lee Ann Kinman, Ph.D. (Food Science) Chris Kerr, M.S. (Agricultural Economics) – completed in Spring 1999. Todd Martins, M.S. (Agricultural Economics) – completed in Spring 2003. Lawrence Mapemba, M.S. (Agricultural Economics) – completed in Spring 2002. Meghan Mueseler, M.S. (Agricultural Education) – completed in Spring 2000. Henry Njoo, Ph.D. (Agricultural Economics) – completed in Spring 2001. Gerard Nsabimana, M.S. (Agricultural Economics) – completed in Spring 2005. Fitry Pakiding, Ph.D. (Agricultural Economics) – completed in Spring 2007. Josh Parks, M.S. (Agricultural Economics) – completed in Summer 2008. Germain Pichop, Ph.D. (Agricultural Economics) – completed in Spring 2003. Hubertus Puaha, Ph.D. (Agricultural Economics) – completed in Summer 2002. Keneshia Reed, M.Ag.Bus. (Agricultural Economics) – completed in Summer 2007. Jill Rucker, Ph.D. (Agricultural Communications) Andrea Scholtz, M.S. (Agricultural Economics) – terminated program 2003. Kim Smith, M.S. (Agricultural Economics) – completed in Summer 2002. Heather Sumner, M.Ag.Bus. (Agricultural Economics) – completed Spring 2005. Yulita Susanti, Ph.D. (Agricultural Economics) – completed in Spring 2001. Gelson Tembo, M.S. (Agricultural Economics) – completed in Summer 1998. Zhihao Zheng, Ph.D. (Agricultural Economics) – completed in Summer 2008. Ann Zimmershied, M.S. (Agricultural Economics) – completed in Spring 2003.

Undergraduate Student Club Advisor Activities:

1998-1999 Aggie-X Club, Junior Advisor 1999-2000 Aggie-X Club, Senior Advisor 1999-present Cowboys for Christ, Advisor 2001-2002 Aggie-X Club, Junior Advisor 2002-2003 Aggie-X Club, Senior Advisor 2004-2005 National Agri-Marketing Association (NAMA) student chapter, Advisor

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ATTACHMENT 15

Research Program Activities – Approved Experiment Station Projects Holcomb, R.B. “Potential for Extension of Oklahoma's Value Added Food and Agricultural Products

Processing and Distribution Facilities.” USDA Hatch Research Project OKL02349, started March 1, 1998, completed September 30, 2001.

Holcomb, R.B. “Evaluating Opportunities for Oklahoma’s Value-Added Food and Agricultural Products

Processing and Distribution Industries.” Hatch Research Project OKL02349, started October 1, 2001, completed September 30, 2007.

Holcomb, R.B. “Economic Assessments of Value-Added Agribusiness and Biofuel Ventures in Oklahoma.”

USDA Hatch Research Project OKL02640, started October 1, 2007, to be completed September 30, 2012.

ATTACHMENT 16

3-5 Most Important Works

Holcomb, R.B., J.L. Park, and O. Capps, Jr. "Revisiting Engel's Law: Examining Expenditure Patterns for

Food At Home and Away From Home." Journal of Food Distribution Research 26,3(1995):1-8. Park, J.L., R.B. Holcomb, K.K. Curry, and O. Capps, Jr. "A Demand Systems Analysis of Food Commodities

for U.S. Households Segmented by Income." American Journal of Agricultural Economics 78,2(1996):290-300.

Tembo, G., R.B. Holcomb, P. Kenkel, and D. Tilley. “Using Mixed-Integer Programming to Determine the

Potential for Flour Milling Industry Expansion.” Journal of Food Distribution Research 30,3 (November 1999):12-21.

Holcomb, R.B., and P. Kenkel. “Before the Bricks and Mortar: A Case Study of a New Generation

Cooperative’s Planning Process.” Journal of Agribusiness 22,1(Spring 2004):77-91. Holcomb, R.B., and A. Johnson. “A Review of Value-Added Centers: Objectives, Structures, Staffing, and

Funding.” Journal of Agricultural and Applied Economics 39,2(August 2007):401-410.

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