rodrigo castiglione - la columna de marketing - online marketing day 2013
DESCRIPTION
El armado de una campaña de MKT Procedimientos y tips claves a la hora de armar todo tipo de campañas de marketing. ¿Cuál es la relación entre el marketing y el deseo? ¿Es posible inventar necesidades o deseos mediante el marketing? ¿Cómo planificamos una campaña de comunicación desde el brief? ¿Qué tener en cuenta para hacer buenas acciones de comunicación de productos y servicios de distintas categorías? Es el autor del blog www.laColumnadeMarketing.com y es un referente en la divulgación de temas de marketing. Conduce "Marketing Club Social" por radio Universidad de Belgrano y participa en programas de Radio Continental como columnista especializado en temas de marketing. Con un lenguaje simple y sin tecnicismos habla a un público de emprendedores, PyMEs y profesionales y los invita a reflexionar sobre cuestiones estratégicas sin perder de vista los conceptos prácticos del marketing. Formado inicialmente como Ingeniero en la Universidad Nacional de La Plata, posteriormente complementó su perfil profesional en la Universidad del CEMA, donde se graduó como Master en Dirección de Empresas. Es Profesor Titular de la materia "Introducción al Marketing" en la Universidad del CEMA. En su actividad profesional, ha ocupado diferentes posiciones desde hace más de 15 años en funciones relacionadas con el marketing y actualmente es el responsable del área de Comunicación para el segmento Negocios de Telefónica de Argentina. Desde 2008 dirige Emprenes, Escuela de Negocios para Emprendedores.TRANSCRIPT
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