roger van hoesel - hauptstadtregion.ch€¦ · innovation ideas feasibility study product...
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Roger van Hoesel
Managing Director Food Valley,
Wageningen, Niederlande
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Food Valley
Where food ideas grow
November 24th 2017
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Menu
• Why a Food Valley organisation?
• Vision
• What makes the difference?
• Agility & success
• To conclude
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Establishment of Food Valley NL
• Importance of innovations grew
• Existing knowledge and support
infrastructure was insufficient
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Societal challenges as drivers for
innovation
• There is many of us
• A lot of food is not being consumed
• Sustainability
• We are getting too heavy
• Nutrition and health are related
• We don’t trust our food
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Companies as a starting point
• 150 member companies
• Agenda setting
• Food Valley Society meetings
• Members as ‘source of inspiration’
for Food Valley NL
• International members:India, Japan, New Zealand,Spain, Thailand, US
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INNOVATION Ideas Feasibility study Product development Production & launch
PROCESS generation
Innovation
2
5
4
31 6
2
3
4
5
6
1Lack of experience in management of
innovation
Lack of insight into market & technology
trends, regulations
Lack of sound investment plans
Lack of people, knowledge, facilities
Lack of financial means
Limited possibilities for international
product launch
Vision
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INNOVATION Ideas Feasibility study Product development Production & launch
PROCESS generation
Innovation
2
5
4
31 6
2
3
4
5
6
1 Food Valley Direct
Food Valley Summits
Thematic platforms
Food Valley Society
Innovation Vouchers
Foodtours
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Make a difference
• Engagement with SMEs and innovation
enablers (‘hidden gems’)
• In sync with rhythm companies
(speed and flexibility)
• Open to other pathways
• Not limited to set of formal policy instruments
• Relatively neutral in terms of partnerships
(universities or companies)
• Not hindered by borders
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Agility and succes
The role of Food Valley has changed over time
• demands have changed
• the same holds for the business model
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Past
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Present
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Future
Strengthen ecoystem: focus on market imperfectionsPublic
Private
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To conclude
• Be clear about target group
• Agree on how to measure success
• Create and maintain support
• Develop a long-term strategy for the
business model
• Be agile if it comes to concrete activities
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Thank you for your attention