rogers communications
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Rogers Communications. Sheetal Gurrala Ji Sun Hong Jacquiline Njiraine Gabriela Silva Betel Solomon. Current Issues. Decisions. Current Company Situation/SWOT. Strategic Direction. Wireless . Why Wireless?. Internet. Why Internet?. Television. Landline Telephone. Media. - PowerPoint PPT PresentationTRANSCRIPT
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Rogers Communications
Sheetal GurralaJi Sun Hong
Jacquiline NjiraineGabriela Silva
Betel Solomon
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Current Issues
Evolving customer behavior
Highly competitive market, with new
entrantsChanging
Technologies
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Decisions
Meet customer demands
(introducing new products and quadruple
bundles)
Being industry leaders.
Customer Service
Keep up with the changing
technologies to provide quality service to our
customers
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Current Company Situation/SWOT
Strength•GSM•International capabilities/ roaming
partnerships•Coverage •Portable internet•Brand Name•Singular network•
Weakness• Customer Services
Opportunity• Growing internet
market Threats•Competition
SWOT
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Strategic Direction
Market Leaders in
• Wireless• Internet
Lag Behind in
• Television• Landline Telephone• Media
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Wireless
Emerging industry
Growth of 1.5% to 1.8% every year
Data usage (Smartphone)
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Why Wireless?
More than half of the revenues come from wireless.Year 2006 2007 2008 2009
% of revenues contributed from wireless
52% 54% 56% 57%
Number of subscribers
6,778,000 7,338,000 7,942,000 8,494,000
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Internet
Third largest with a market penetration of
16%
Opportunity for growth
Gain a higher market share
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Why Internet?
Revenue from internet has increased by 5% over the last 5 years.
The
number of subscribers has increased from 1.3
million to 1.6
million.
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Television
Mature industry
• High cost to become a market leader
Maintain current market share
Market VOD
Convert analog cable to digital
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Landline Telephone
Declining
industry
•12% ARPU•Future is unclearLag
behind
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Media
Provides 12% of Rogers revenue
• Increased internet usage
Unpredictable industry
• Media, wireless, and wireline
Online advertising estimated to grow by 15%
To increase sales: Triple-play
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Action PlanFirst movers advantage• A
dopt 4G LTE
Promote Smartphone's
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Action Plan For Marketing Wireless
Tweens
Social networkin
g sites
TV ads
College Students
Social networkin
g sites
Visit Campuses
BusinessesSocial
networking
Hotels
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Action Plan For Marketing Internet
Families
Television Mail
Newspapers and Magazin
es
Businesses
Trade Show
sDirect Mail
Advertise at Mass Transit Centers
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Rogers Conclusion
Maintain market
leadership in Wireless.
Compete to get market
leadership in Wireline.
Improve Customer Service.
Stay Innovative.
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Questions?