rohit bhargava
TRANSCRIPT
Projector Test:(smile if you can see this)
How Great Brands Actually Use Social MediaRohit BhargavaAuthor, Personality Not Included SVP, Strategy + Marketing, Ogilvy PR
Social Media Plus KeynoteMay 25, 2010
Yesterday …
Today …
Virtual trust is real and powerful.
Being faceless doesn’t work.
The media is now circular.
Photo (c) Tristan Savatier - www.loupiote.com - used by permission
Ways Great Brands Use
Social Media To Succeed
9
1. Create more utility.
2. Be bigger than what you sell.
3. Offer talkable surprises.
4. Answer latent but important questions.
5. Recruit through real stories & people.
6. Amplify unique moments in time.
7. Calenderize your conversations.
8. Identify your company voices.
9. Curate content along with creating it.
Thank You!
Get the Book:
blog.ogilvypr.comwww.rohitbhargava.com ThePersonalityProject.com
Blogs + Resources:
www.readpni.com
Follow me on Twitter: @rohitbhargava