rohit talwar - convention 2020 and hotels 2020 - copenhagen 09 06 11

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Competing for Tomorrow Copenhagen Copenhagen June 9 th 2011 Rohit Talwar CEO – Fast Future [email protected] www.fastfuture.com www.convention-2020.com

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Presentation to travel and meetings industry in Copenhagen on innovative travel solutions, Convention 2020 and Hotels 2020

TRANSCRIPT

Page 1: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Competing for Tomorrow

Copenhagen Copenhagen June 9th 2011

Rohit Talwar

CEO – Fast Future

[email protected]

www.fastfuture.com

www.convention-2020.com

Page 2: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

• Global strategic foresight study to help the meetings industry prepare for

the decade ahead - Industry-wide sponsors

• Multiple outputs Nov 2009 – December 2011

• Current studies on future strategies for venues and destinations

Convention 2020

Page 3: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotels 2020: Beyond Segmentation Objectives

• Identify change drivers and key success characteristics for the globally branded hotel sector over the next decade

• Examine the implications for:

– Hotel strategy

– Brand portfolio

– Business models

– Customer targeting

– Innovation

Page 4: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Ambitious Tourism Goals

Page 5: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Outstanding Natural Heritage

Page 6: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

So where are the Opportunities?

Page 7: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Community Engagement -Aruba

Page 8: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

City Regeneration - Malmo

Page 9: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

City Branding - Berlin

Page 10: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Partner and Be Magnetic

Page 11: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Create Tolerance of Uncertainty

http://2.bp.blogspot.com/_MuWNJtJ8XS4/RwrvXTT4e4I/AAAAAAAABJc/pMnDJx06ZQA/s400/DuaneMichels.Uncertainty88.jpg

Page 12: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Using Social Media

Page 13: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Tourism Co-creation

Page 14: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Business Events

Page 15: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Museum Partnerships

Page 16: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Cultural Events

Page 17: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Art Exhibits

Page 18: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Gourmet Experiences

Page 19: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Distinctive Experiences

Page 20: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Agri-Tourism –

25% Income boost to Farmers

Page 21: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

What Could we do Tomorrow?

Page 22: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

What key trends

and changing client

priorities are you

seeing in your

business?

Image source: gastro2009.org

Page 23: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Growth is not Guaranteed,

Image source: Piper Report

Page 24: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

The Market is Very Competitive. ..

Page 25: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

,Thinking is Back in Fashion

Image source: Einstein.yu.edu

Page 26: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Demographic Destinies 2 billion more people in 40 years –

Demographics is Driving Economics

1998

448 691 5231739

344

1998

729

4157

1030

585

Source : United Nations2010 2050

Page 27: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Generational Diversity Lifespans are Increasing

Developed economy ‘under

50’s’ have 90% chance of living

to 100.

Aubrey de Grey suggests we Aubrey de Grey suggests we

could live to 500 or 1000

What are the implications for

event design?

What kind of opportunities will

be created?

Image source: ted.com

Page 28: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Business Model / ROI Innovation

Free or FantasticImage source: eholidayindia.com

Page 29: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

What I Want – When I Want

Image sources L-R: blog.core-ed.net / neonpunch.com / geek.com

Page 30: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Barriers to EffectivenessWhat do you consider are the biggest problems today that stop conferences and

exhibitions from being fully effective?

697 respondents (03/10)30

No. of Respondents

Page 31: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Factors influencing the decision to attend in 2020 (03/10)

% of Respondents

Imagine your life in 2020, what are the factors that would encourage you to attend

live events such as conferences and exhibitions?

31

Page 32: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Less but Bigger?By 2020, compared to today, I expect there to be fewer but larger

conferences and exhibitions covering wide topics, industry

sectors, or "communities of interest" - with less choice of which events to

attend, but much more choice within the events themselves.

1085 respondents32

Image source: Qatar National Convention Centre

Page 33: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

More, Smaller and Specialized?By 2020, compared to today, I expect there to be a greater choice of many

more smaller, highly specialized conferences, exhibitions and meetings -

there will be much more competition from events wanting me to attend.

1090 respondents33

Image source: imageshack.us

Page 34: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Event Design Priorities 2011

Increase networking

opportunities

Extend use of social media

around an event

Retain existing sponsors and

exhibitors

Image sources: gadgetheat.com / lab.77agency.com / everyjoe.com

Page 35: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Association Event Priorities 2011

Demonstrate event benefits to

potential delegates

Differentiate events in the

face of increased competition

Identify benefits / proof of value for

sponsors and exhibitors

Image sources: expertaccess.cincom.com / michael.hightechproductmanagement.com

Page 36: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Event Management Strategies 2015

Stronger focus on

personalization and maximizing

individual learning

Greater focus on capturing

the knowledge generated at

an event

Increased emphasis on the overall ‘meeting architecture’ to ensure delivery

against objectives

Image sources: gadgetheat.com / msnbcmedia2.msn.com / simonblog.com

Page 37: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Alternative Event Business Models 2015

All sessions available on a pay per view

basis after the event

Sponsorship based on level of interest or actual

business generated

Presentations streamed live to

the web

Image sources: telepresenceoptions.com / addmetocart.com / skylinetradeshowtips.com

Page 38: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Venue Priorities 2011

38

Provide free

broadband

wireless access

Create lower

cost operating

models

More flexible

service offerings to

meet customer

demand

Image sources: trustedreviews.com / berlin-airport.de / freshminds.co.uk

Page 39: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Venue Strategies 2015

39

Offer full AV

package

Offer a full

meeting planning

service to help

attract events

Full e-solution

to event

organisers

Image sources: telepresenceoptions.com / gmwda.gov.uk / bp.com

Page 40: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Venue Business Models 2015

40

Outsource management to

third party specialists

Grow leisure and retail to

diversify revenues

Create new events alone

or with partners

Image sources: businessweek.com / wcafamily.com

Page 41: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Destination Priorities 2011

41

Use web /social

media more to

promote the

destination

Find differentiators

in the face of

intense

competition

Prioritise key

events, industries

and associations

to target

Image sources: lab.77agency.com / michael.hightechproductmanagement.com / 4.bp.blogspot.com

Page 42: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Destination Strategies 2015

Show ROI for event

owners/delegates

Show longer term contribution

to economic development

More extensive

data mining

Image sources: skylinetradeshowtips.com / dirtcheapgeo.com / backtothefuturetrading.com

Page 43: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Event Agency Priorities 2011

Attract new customers

Maintain the existing customer

base

Maximize delegate

satisfaction

Image sources: successpropublications.com / 1stwebdesigner.com / philipgraves.net

Page 44: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Event Agency Strategies 2015

Develop solutions

which help clients

capture and re-use

the knowledge

generated at

events

Look more like

management

consultancies –

providing a range of

additional consulting

and research services

Focus on

developing a deep

understanding of

client business

strategies and

prioritiesImage sources: images8.cpcache.com / sairamenterprise.com / technicalmanagementinstitute.com

Page 45: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

What key trends

and changing client

priorities are you

seeing in your

business?

Image source: gastro2009.org

Page 46: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Event Innovation –

What are your best examples?

Page 47: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Sydney VividJoined up Thinking

Page 48: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Adelaide Convention CentreCreating Experiences

http://www.borev.net/imf.jpg

Image source: Adelaide Convention Centre

Page 49: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Global Franchise - TED

http://www.borev.net/imf.jpgImage source: blog.sustainable.org

Page 50: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Personal and Immersive e.g. Globe Forum Silent Conference

Image source: sustainablecitiesnet.com

Page 51: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Event Camp Twin CitiesThe Audience are the Event

http://www.borev.net/imf.jpgImage source: ready2spark.com

Page 52: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Embrace Collaboration –Design e.g LIFT

http://www.borev.net/imf.jpgImage sources: ldailymotion.com / liftconference.com

Page 53: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Embrace Collaboration –Events e.g Gastro

http://www.borev.net/imf.jpgImage source: gastro2009.org

Page 54: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Food Service Network Total Immersion

Image source: foodservicenetwork.nl

Page 55: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

PCMA Learning Lounge

Image source: jeffhurtblog.com

Page 56: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Innotown – Simple and Slow

Image source: innotown.com

Page 57: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Trade Show Innovation

• Routes /

Network

• Health Industry • Health Industry

Distributors

• United Food

Processors

Image source: Imex

Page 58: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Food Inspiration - 1 Reinventing the Trade Show

Image sources: lovelovemodo.comlisstree.com / thechefalliance.com

Page 59: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Food Inspiration - 2 Pop-up Events

Image source: Foodreflection.nl / sre.nl

Page 60: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Convention 2020 - Conclusions

• Demand will hold up

• Innovation required in

formats, business models,

capability and technologycapability and technology

• Focus on ‘enabling business’

• Personalisation is key

• ‘Total sustainability’ agenda

Image sources: mrcheckout.net / topboxdesign.com

Page 61: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Next Steps – June – Dec 2011

• Venue Strategies

• Destination StrategiesStrategies

• Technology Timeline

• Association Events

• Corporate Events

Page 62: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Next Steps – How Can You Get Involved?

• Future Reports – Give us Feedback

• Take part in Pulse Surveys

• Contribute Expert Papers

• Run / Host a Workshop / Survey

• Student Essay Competition• Student Essay Competition

• Suggest Research Topics - tell us what you’d like to see I

• Ask about the sponsorship benefits

[email protected] www.convention-2020.com

Page 63: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotels 2020Strategies and Service in

an Era of Change and

Personalisation Personalisation

Page 64: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotels 2020 – Objectives

• Identify key drivers of change

for the globally branded hotel

sector over the next decade

• Examine the implications for:

� Hotel strategy � Hotel strategy

� Brand portfolio

� Business models

� Customer targeting

� Innovation

Page 65: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotels 2020 – Research Methods

• Expert Interviews

• Desk Research

• Global Survey• Global Survey

• Workshops (Delhi, Dubai)

Page 66: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Traveller Behaviours

• Too Busy To Care

• Complex Lives,

Pressurised Finances

• Craving Simplicity

• Wealthy and Hard to Please

Page 67: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

• By 2020, Asian consumers

could account for over 40%

of global middle class

consumption

• By 2014 female wealth

Tomorrow’s Traveler –Spending Patterns

• By 2014 female wealth

could reach $18 trillion

• Females could control 70%

of global consumer

spending

Page 68: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

• Number of mobile subscribers

could rise from 4Bn to 5Bn

2009-2015

• Mobile data traffic to rise 300-

fold by 2015 (Nokia).

Tomorrow’s Traveler – Technology

fold by 2015 (Nokia).

• By 2020 the range and nature

of interaction technologies /

customer ‘touch points’ will

expand dramatically.

• ‘Go nowhere’ gamers

• Personal genetic profiles

Page 69: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Sustainability

Environmental considerations will play an increasing role in the choice of business and leisure hotels. 606 Respondents

Page 70: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Crowne Plaza Copenhagen Towers –Solar Power, Geothermal Well, Eco-rooms

Page 71: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotels will increasingly consider factors such as cost of servicing, level of spend and average length of stay when targeting potential customers

in different geographic markets

593 Respondents

39

58

30

0

10

20

30

40

50

60

70

Strongly agree Agree Disagree Strongly disagree

Page 72: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotel Categorization may Need to Evolve to Focus More on Service Than Facilities

Page 73: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Traveler motivations will become increasingly fragmented and diverse and harder to segment into clearly definable customer groupings

604 Respondents

Page 74: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotel guests will expect their stay to be personalized around a set of choices they make at the time of

booking or prior to arrival

42

50

7

1

0

10

20

30

40

50

60

Strongly agree Agree Disagree Strongly disagree602 Respondents

Page 75: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

The Emergence of Personalized Service Spectrums

86% agreed that by 2020,

personalization will have been

embraced wholeheartedly by

the sector and that ‘customers

will have the ability to choose

the size of room, type of bed,

amenities, audio-visual

facilities, business equipment,

etc. on booking and pay

accordingly’.

Page 76: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotels will need to develop strong social media 'listening skills' to understand how customer needs and perceptions of brands and service quality are truly evolving and to develop service propositions, marketing messages, and pricing solutions that reflect the needs of an increasingly

diverse customer base.

54

42

4

00

10

20

30

40

50

60

Strongly agree Agree Disagree Strongly disagree597 Respondents

Page 77: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Technology and Connectivity DriversHotels will increasingly look to new technologies to

drastically increase efficiency, reduce costs, personalise the customer experience and improve service.

605 Respondents

54

41

41

0

10

20

30

40

50

60

Strongly agree Agree Disagree Strongly disagree

Page 78: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotel Technology Development Roadmap to 2020

Widespread Now Widespread by 2015 Widespread by 2020

Relationship Management1.67 billion web users

Rise of social meeting

Travel planning

Tablet computers

Wireless broadband

Virtual Travel

Dominance of online bookings

Evolution of Customer

Relationship Management

(CRM)

High bandwidth wireless

broadband

Speech Recognition and

5 billion web users

Intelligent Agents / Software

Assistant

Semantic Web

Intelligent Web

Immersive Web (Use of web

technology to deliver Speech Recognition and

Language Translation in daily

use

technology to deliver

sensation, experience and

emotion)

Personal Technology

Augmented Reality (figure 3) Explosion Of Personal Display

Devices

Mind Control Headsets (figure

4)

4G Phones

Intelligent Interfaces

5G Phones

Gesture Interfaces (figure 5)

Heads Up Displays (figure 6)

Page 79: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotel Technology Development Roadmap to 2020

Widespread Now Widespread by 2015 Widespread by 2020

Guestroom Functionality

Centralized and

personalized control of

media, lighting and

temperature

3D TV

Multimedia Beds

IP Telephony

IPTV

Smartphone Room

4D TV

Sensor-Based Room

Management

Personal Robots

Smartphone Room

Access

In Room Concierge

Meeting Support

Video Conferencing /

Tele-presence

Virtual Meetings And

Hybrid Events

Page 80: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Widespread Now Widespread by 2015 Widespread by 2020

Guest ServicesSelf Service Kiosks

3D Displays

Interactive Displays

Interactive Surfaces

Near Field Communication

(NFC)

Quick-Response (QR) Codes

Touchable Holographs

Haptics Technology (allowing

users to physically ''feel'

virtual objects on a computer)

Hotel Technology Development Roadmap to 2020

Business Operations And Management

Cloud Computing Biometrics (E.G. Voice /

Facial Recognition)

RFID

Data Security Ambient Intelligence

Hybrid Platforms

Monitoring And Surveillance

Knowledge Mining

Predictive Analytics

Sensor Networks

Swarm Intelligence

(Analyzing Group Behavior)

Remote Sensing Security

Crowd Farming

Page 81: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Personalization

Page 82: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

By 2020 global hotel groups will increasingly seek to By 2020 global hotel groups will increasingly seek to cover the full spectrum from budget through to cover the full spectrum from budget through to

luxury and heritage propertiesluxury and heritage properties

606 Respondents

Page 83: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotel groups and owners may increasingly seek to co-locate different categories of hotel from budget to luxury in a

common location with shared catering and leisure facilities for use by all guests

598 Respondents

Page 84: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

By 2020 a new category of co-branded and co-designed ‘signature’ properties will emerge within hotel chain portfolios, providing

differentiation and opening up ancillary revenue stream options

By 2020 a new category of co-branded and co-designed

‘signature’ properties will emerge within hotel chain

portfolios, providing differentiation and opening up ancillary

revenue stream options

590 Respondents

22

57

19

2

0

10

20

30

40

50

60

Strongly agree Agree Disagree Strongly disagree590 Respondents

Page 85: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

By 2020 we will see the emergence of a new breed of unbranded hotel group, offering 'white label solutions'- including sophisticated marketing, very high standards of service and advanced technology support while

allowing owners to develop their own brands

595 Respondents

Page 86: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

The emergence of invitation-only hotels’ by 2020The emergence of invitation-only hotels’ by 2020

587 Respondents

Page 87: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

By 2020 hotels will increasingly experiment with a range of business models

602 Respondents

Page 88: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotels will use discount offers to capture a share of pre- and post-trip travel spend e.g. purchase of luggage, clothing,

transportation, insurance, duty free etc.

610 Respondents

Page 89: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotels will create their own catalogues of branded amenities, clothing, furniture and decorations

610 Respondents

Page 90: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotels will increasingly provide additional business services e.g. translation, access to legal and accounting advice,

secretarial support, company formation, organization of small meetings, etc

610 Respondents

Page 91: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Staff and Service Highly trained staff backed up by technology will be key to delivering

personalized service and experiences

605 Respondents

Page 92: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotels 2020 Hotels 2020 –– Key Characteristics of Key Characteristics of

Successful Players in Tomorrow’s WorldSuccessful Players in Tomorrow’s World

Page 93: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

1.Deep understanding of an increasingly

geographically, financially, generationally and attitudinally diverse and evolving customer base

• Growth from emerging markets

• Evolving demands of an aging population

• Rising disparity and continued uncertainty in developed economies

Page 94: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

• Augmented reality creates digital overlay’s on the ‘real’ world

2. Immersive, tactile and multi-dimensional

technology interfaces

© 2

010 A

madeus I

T G

roup

SA

world

• 3D projection and gesture interfaces will change how we view and interact with information

Page 95: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

• Potential to capture more of total trip spending

3. Continuous search for ancillary revenues

© 2

010 A

madeus I

T G

roup

SA

• Identification of new streams and merchandising opportunities

Page 96: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

96% believe that in the face of intense global competition, the hotel

4. Open, listening, collaborative and experimental

approach to innovation

© 2

010 A

madeus I

T G

roup

SA

competition, the hotel industry will develop a strong focus on strategy and innovation –adopting approaches such as crowd sourcing and open innovation to generate new ideas.

Page 97: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

• Prepare for a range of possible

5. An organization capable of surviving and

thriving in turbulence and uncertainty

possible scenarios

• Tolerance of uncertainty becomes a core competence

Page 98: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotels 2020: Conclusion

• The hotel of the future will be a living laboratory– Constant

experimentation and innovation

– Every interaction a potential source of insight and ideas

Page 99: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Hotels 2020 – Beyond Segmentation

Thank YouThank You

Page 100: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Fast Future – Meetings Industry Services

• Briefings and workshops for executive management and boards of venues, CVB’s and associations

• Customised research on trends, technologies and new marketsand new markets

• Development of strategies and business plans

• ‘Deep dives’ on key trends and technology developments

• Consultancy and workshop facilitation on innovation and new business models

100

Page 101: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Fast Future • Research, consulting, speaking, leadership

• 5-20 year horizon - focus on ideas, developments, people, trends and forces shaping the future

• Clients

– Industry Associations – ICCA, ASAE, PCMA, MPI

– Corporates - GE, Nokia, Pepsi, IBM, Intel, Samsung, GSK, SAP, Orange, O2, E&Y, KPMG, Amadeus, Sabre, Travelport, Travelex, ING, Santander, Barclays, Citibank, DeutscheBankSantander, Barclays, Citibank, DeutscheBank

– Governments - Dubai, Finland, Nigeria, Singapore, UK, US

– Convention Bureaus – Seoul, Sydney, London, San Francisco, Toronto, Abu Dhabi, Durban, Athens, Slovenia, Copenhagen

– Convention Centres – Melbourne,

Adelaide, Qatar, QEIICC

– Hotels - Accor Group, Preferred,

– Intercontinental

– Congrex, Kenes

– Aeroports de Paris / Schiphol Group

Page 102: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Future Convention Cities Initiative• Cities that want to be at the leading edge of delivering business events

• Focus on maximising long term economic benefit of events

• Research, sharing of expertise and best practices

• Meet four time a year

• Initiated and co-ordinated by Fast Future

Page 103: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Rohit Talwar• Global futurist and founder of Fast Future Research.

• Award winning speaker on future insights and strategic

innovation – addressing leadership audiences in 40 countries on

5 continents

• Author of Designing Your Future – Published 08/2008

• Profiled by UK’s Independent Newspaper as one of the Top 10

Global Future Thinkers

• Led futures research, scenario planning and strategic

consultancy projects for clients in telecommunications, consultancy projects for clients in telecommunications,

technology, pharmaceuticals, banking, travel and tourism,

environment, food and government sectors

• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De

Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,

ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,

OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,

Siemens, Symbian, Yell , numerous international associations

and governments agencies in the US, UK, Finland, Dubai,

Nigeria, Saudi Arabia and Singapore.

• To receive Fast Future’s newsletters please email

[email protected]

Page 104: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

• 50 key trends

• 100 emerging trends

• 10 major patterns of change

• Key challenges and choices for

leaders

Designing Your FutureKey Trends, Challenges and Choices Facing

Association and Nonprofit Leaders

leaders

• Strategic decision making

framework

• Scenarios for 2012

• Key futures tools and techniques

• Published August 2008

• Price £49.95 / €54.95/ $69.95

• Email invoice request to

[email protected]

Page 105: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Our ServicesBespoke research; Identification & Analysis of Future Trends, Drivers & Shocks

Accelerated Scenario Planning, Timelining & Future Mapping

Personal Futuring for

Public Speaking, In-Company Briefings, Seminars and Workshops

Identification of Opportunities for Innovation and Strategic InvestmentStrategy Creation &

Development of Implementation Roadmaps

Design & Facilitation of Innovation, Incubation & Venturing Programmes

Expert Consultations & Futures Think Tanks

Personal Futuring for Leaders and Leadership Teams

Page 106: Rohit Talwar - Convention 2020 and Hotels 2020 - Copenhagen 09 06 11

Example Projects• Public and private client research e.g. :

– Convention 2020 – the Future of Business Events

– Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events

– One Step Beyond – Future trends and challenges for the events industry

– Hotels 2020: Beyond Segmentation – Future Hotel Strategies

– The Future of Travel and Tourism in the Middle East – a Vision to 2020

– Future of Travel and Tourism Investment in Saudi Arabia

– Aviation and Airports e.g. Aviation 2030

– Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030– Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030

– Scenarios for the global economy for 2030 and the implications for migration

– Designing Your Future (Published August 2008) – book written for the American Society of Association Executives & The Center for Association Leadership

– Global Economies – e.g. The Future of China – the Path to 2020

– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers

– Winning in India and China

• Strategic advice to industry players

• Confidential advisory and coaching services to CEOs and top teams

• Public speaking at public conferences and in-company events

• Future thinking workshops and retreats

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Example Clients