rohit talwar convention 2020 -challenges and - rohit.pdf · rohit talwar • global futurist and...

28
Convention 2020 – Key Challenges and Choices for Destinations and Venues October 25 th 2010 Panel Alice Au - Director of International Sales – Tourism Toronto Clive Dwyer – Director – Melbourne Convention and Exhibition Centre Alec Gilbert – CEO – Adelaide Convention Centre Samuel Koo – President & CEO – Seoul Tourism Organization Speaker / Moderator - Rohit Talwar - CEO – Fast Future Research

Upload: others

Post on 19-Jul-2020

15 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Convention 2020 – Key Challenges andChoices for Destinations and Venues

October 25th 2010

PanelAlice Au - Director of International Sales – Tourism Toronto

Clive Dwyer – Director – Melbourne Convention and Exhibition CentreAlec Gilbert – CEO – Adelaide Convention Centre

Samuel Koo – President & CEO – Seoul Tourism Organization

Speaker / Moderator - Rohit Talwar - CEO – Fast Future Research

Page 2: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

• Global strategic foresight study to help the industry prepare for the decade

ahead – Looking in from the outside – running Oct 2009 – Oct 2011

• Founding sponsors - ICCA, IMEX and Fast Future Research

• Electronic survey - delegate views on 2020 - published 03/10

• Pathfinder Report (05/10)

• Current survey – strategies for 2011/2015

• Drivers Report (11/10)

• 3.4 million mentions on Google so far

2

Introduction

Page 3: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

The objectives of the study are to use multiple futures research techniques to:

• Help the industry value chain prepare for the future

• Provide key insights on how live meetings could evolve by 2020

• Help meeting owners, managers and designers think about the future

customer experience

• Help venues and destinations think about the implications for their strategy

• Suggest emerging strategies, approaches and business models for events,

venues and destinations

• Use a highly participative ‘open’ research process to educate and inspire

participants

3

Convention 2020 - Objectives

Page 4: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Platinum Sponsors

4

Page 5: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Gold Sponsors

Technology Partners

Thought Partners

5

Page 6: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Research Methods

• Workshops

• Expert Interviews

• TrendWiki

• Desk Research

• Expert Papers

• Surveys

6

Page 7: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Will Investment in Meetings Hold Firm?Compared to today, in 2020 my company/organization will still invest atleast as much time and money in organizing conferences and exhibiting

at trade shows as they do at present.

1088 respondents (03/10) 7

Page 8: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Which of these technologies do you think will be commonplace inconventions and exhibitions by 2020?

Event Technology in 2020 (%)

% of Respondents

8

Page 9: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Connected WorldIn 2020, my ability to communicate, share data, and negotiate at any

time and in any place with clients, suppliers, and business partners willbe vastly greater and more efficient than today, thanks to technology.

1100 respondents (03/10) 9

Page 10: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Technology Gets Personal

By 2020 all conferences and exhibitions I attend will offer a totallypersonalised experience, tailor-made to my needs, and offeringwhatever technological tools are needed to make the event fully

interactive so I can engage with and influence the content of the event.

1093 respondents (03/10) 10

Page 11: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Total CustomisationIn 2020, the personal comfort of attendees will be much more important to

organisers than today. Individuals will be able to obtain personalised menus atmeals, there will be many options for entertainment and relaxation, e.g.

customised seating. Organisers will make far better use of information aboutindividual attendees than they do today.

1093 respondents (03/10) 11

Page 12: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Security ConsciousIn 2020, those attending conferences and exhibitions will be even moreconcerned about personal security than today, and will avoid attending

any events or destinations where there are perceived high risks.

1088 respondents (03/10) 12

Page 13: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Destination Strategies - 2011 Key priorities for conventionand visitor bureaus in 2011 will be to (select all that apply)

Page 14: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Destination Strategies - 2015By 2015, destinations will increasingly:

Page 15: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Convention Centre Strategies - 2011 The priorities forconvention centres and meeting venues in 2011 will be to:

(Select all that apply)

Page 16: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Convention Centre Strategies - 2015 By 2015 ConventionCentres will increasingly: (Please select all that apply)

Page 17: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Convention Centre Business Models - 2015By 2015, convention centres will increasingly:

Page 18: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Competition to Convention CentresWhich of the following do you think could be competing with Convention

Centres to host meetings, conferences and exhibitions by 2020?

% of Respondents

18

Page 19: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Alternative Venue UsesIf your nearest convention centres had to find alternative uses for their

space, which of the following do you think would be the most successful?

%. ofResponses

19

Page 20: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Preparation for 2020 - VenuesWhat do you think venues such as convention and exhibition centresshould be doing now to prepare themselves for the conferences and

exhibitions of 2020?

650 respondents (03/10) 20

Page 21: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Conclusions

• Risk of race to the bottom

• Requires strategy beyond‘survival’

• Customers wantinnovation / ROI

• Tourism or economicdevelopment?

21

Page 22: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Next Steps – How Can You Get Involved

• Drivers Report 11/10 – Give us Feedback• Take the Current Survey• Contribute Expert Papers• Run / Host a Workshop• Student Essay Competition• You tell us what you’d like to see …• Ask About the Sponsorship Benefits

[email protected]

22

Page 23: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Fast Future• Research, consulting, speaking, leadership

• 5-20 year horizon - focus on ideas,developments, people, trends and forcesshaping the future

• Clients

– Industry Associations

– GE, Nokia, Pepsi, IBM, Intel, Samsung, GSK

– Governments in Dubai, Finland, Nigeria,Singapore, UK, US

– Aeroports de Paris / Schiphol Group

– Vancouver Airport Services

– EADS / Siemens Airport Services

– Mauritius Duty Free

– Amadeus / Travelport

– Qatar Airlines

– Saudi Tourism Commission

– Intercontinental Hotels

Page 24: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Rohit Talwar• Global futurist and founder of Fast Future Research.

• Award winning speaker on future insights and strategic

innovation – addressing leadership audiences in 40 countries on

5 continents

• Author of Designing Your Future – Published 08/2008

• Profiled by UK’s Independent Newspaper as one of the Top 10

Global Future Thinkers

• Led futures research, scenario planning and strategic

consultancy projects for clients in telecommunications,

technology, pharmaceuticals, banking, travel and tourism,

environment, food and government sectors

• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De

Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,

ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,

OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,

Siemens, Symbian, Yell , numerous international associations

and governments agencies in the US, UK, Finland, Dubai,

Nigeria, Saudi Arabia and Singapore.

• To receive Fast Future’s newsletters please email

[email protected]

Page 25: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

• 50 key trends

• 100 emerging trends

• 10 major patterns of change

• Key challenges and choices for

leaders

• Strategic decision making

framework

• Scenarios for 2012

• Key futures tools and techniques

• Published August 2008

• Price £49.95 / €54.95/ $69.95

• Email invoice request to

[email protected]

Designing Your FutureKey Trends, Challenges and Choices Facing

Association and Nonprofit Leaders

Page 26: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Our ServicesBespoke research; Identification &Analysis of Future Trends, Drivers& Shocks

Accelerated ScenarioPlanning, Timelining &Future Mapping

Identification ofOpportunities forInnovation and StrategicInvestmentStrategy Creation &

Development ofImplementationRoadmaps

Design & Facilitation ofInnovation, Incubation& VenturingProgrammes

Expert Consultations &Futures Think Tanks

Personal Futuring forLeaders and LeadershipTeams

Public Speaking, In-Company Briefings,Seminars andWorkshops

Page 27: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Example Projects• Public and private client research e.g. :

– Convention 2020

– The Shape of Jobs to Come – Department for Business, Innovation and Skills

– Designing Your Future (Published August 2008) – book written for the American Societyof Association Executives & The Center for Association Leadership

– Travel and tourism e.g. The Future of Travel and Tourism in the Middle East – a Visionto 2020

– Future of Travel and Tourism Investment in Saudi Arabia

– Scenarios for the global economy for 2030 and the implications for migration

– Global Economies – e.g. The Future of China – the Path to 2020

– Winning in India and China

– Aviation and Airports e.g. Aviation 2030

– Meetings, conferences , exhibitions and events – e.g. One Step Beyond – Future trendsand challenges for the events industry

• Strategic advice to industry players

• Confidential advisory and coaching services to CEOs and top teams

• Public speaking at public conferences and in-company events

• Future thinking workshops and retreats

Page 28: Rohit Talwar Convention 2020 -Challenges and - Rohit.pdf · Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and

Our Clients