rohit talwar - convention 2020 - key research findings - icca leipzig 24-10/11

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The Future of Corporate and Association Events + Venue and Destination Strategies ICCA Congress Leipzig October 24 th 2011 Rohit Talwar CEO Fast Future [email protected] www.convention-2020.com

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Rohit Talwar's presentation to ICCA Leipzig on the future of the corporate events and conventions, and the emerging findings from the latest Convention 2020 study.

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Page 1: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

The Future of Corporate and Association Events

+

Venue and Destination Strategies

ICCA Congress Leipzig

October 24th 2011

Rohit Talwar

CEO – Fast Future

[email protected]

www.convention-2020.com

Page 2: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Contents

• Presentation p 3

• About Fast Future p 69

• Image Sources p 79

Page 3: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

• Global strategic foresight study to help the meetings industry prepare for

the decade ahead - Industry-wide sponsors

• Outside-in focus

• Multiple outputs Nov 2009 – December 2011

Convention 2020

Page 4: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Organisations Need to Work on

3 Horizons in Parallel

1-12 Months

Operational

Excellence

1-3 Years

Drive for

Growth

3-10 Years

Creating

the Future

Page 5: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

The World in 2020

Page 6: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

The Survey Focus

Delegate

Experience

Design

Drivers

Learning and

Knowledge

Page 7: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Less but Bigger? By 2020, compared to today, I expect there to be fewer but larger

conferences and exhibitions covering wide topics, industry

sectors, or "communities of interest" - with less choice of which events to

attend, but much more choice within the events themselves.

49% 1085 respondents

Page 8: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

More, Smaller and Specialized? By 2020, compared to today, I expect there to be a greater choice of many

more smaller, highly specialized conferences, exhibitions and meetings -

there will be much more competition from events wanting me to attend.

1090 respondents

79%

Page 9: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

To help ensure focused outcomes, corporate and association meetings

will increasingly design their events around a few central topics with all

programme elements tightly integrated to these core themes.

(213 respondents)

0%

10%

20%

30%

40%

50%

60%

70%

Strongly Agree

Agree Disagree Strongly Disagree

Page 10: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Rising participant

expectations – learning,

experience, facilities and

comfort

Pressure to deliver

tangible ROI, immediate

results and 'take aways'

Strong integration of social

media and inter-linking with

external audiences

What key delegate expectations will drive event strategies?

(8 options)

Page 11: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

What key strategic priorities do you expect for corporate and

association event owners over the next 1-3 years? (11)

Cost reduction Clear measurement of ROI

Shortened planning and execution cycles Greater use of Hybrid /Virtual

Page 12: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

What innovations do you most expect to see in business

events over the next decade? (8 options)

Use of events to build

extended communities

Extensive value-adding

pre-event engagement

with attendees

Co-location of events

Page 13: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

What key features do you expect to see in the design of

corporate events over the next decade? (11 options)

“Relationship building" with

external participants

Accelerated learning / Complex Problems

Change Behaviour / Culture

Serve multiple roles

Page 14: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

What major trends do you expect to see in the evolution of

association strategies for managing their event portfolios

over the next decade? (11 options)

Merger of events Partnering w/ online communities

Greater selectivity on events Use events to capture innovation

Page 15: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

What key developments do you expect to see in the way

associations plan and manage individual events? (9 options)

Better profiling and targeting of attendees

e.g. addressing demographic blind spots

Focus on developing new pricing models and

revenue streams

Revamping of trade

shows to become

solution fairs and

learning zones

Page 16: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Associations will positively encourage member groups to form and run

events under their brand - providing administrative support and taking a

share of revenue. (210 respondents)

0%

10%

20%

30%

40%

50%

60%

70%

Strongly Agree Agree Disagree Strongly Disagree

Page 17: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

To survive in the face of intense competition, large association events will

increasingly seek to become key "industry happenings" - providing new

information, innovation, learning and experiences and creating an

atmosphere where people want to be (210 respondents)

0%

10%

20%

30%

40%

50%

60%

Strongly Agree Agree Disagree Strongly Disagree

Page 18: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Associations will increasingly look to broaden their portfolio by

partnering with other suppliers who offer research, e-content,

conferences, webinars, virtual events and online communities that

directly compete for member attention (209 respondents).

0%

10%

20%

30%

40%

50%

60%

70%

Strongly Agree

Agree Disagree Strongly Disagree

Page 19: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

In the face of economic uncertainty, what strategies do you

expect corporate and association event owners to adopt to

drive down costs? (14 options)

Closing unprofitable meetings Running shorter events

Merging of events Choosing cheaper host

destinations

Page 20: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

What key revenue generating options do you believe

associations are most likely to adopt? (15 options)

Packaging and resale of wider

event content

Video capturing content for

resale

Demanding greater financial

support from host cities/venues

Launch events specifically

designed for resale

Page 21: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Which of the following do you expect to become increasingly

important factors in the design and delivery of business

events? (13 options)

Clear link between event design and goals

Formats encourage open/deep dialogue

Support for social media activity

More experimentation with hybrid/virtual

Page 22: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Which of the following do you expect to become increasingly

important features of the delegate experience? (10 options)

Genuine dialogue between

speakers and delegates

Personalization - wider

choice of topics and

session formats

Participant rich - formats to

support and encourage

participation and social

learning during conference

sessions

Page 23: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

What key roles do you see social media playing in the

management and delivery events over the next decade?

(13 options)

Enable instant feedback on sessions

Increase delegate engagement before,

during and after the event

Improve event marketing,

targeting and communications

Online co-creation of events

Page 24: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

The use of social media will rise rapidly in the next few years and then

decline over time – with the emphasis shifting to full engagement in the

live experience as a pleasant diversion from the increasing technology

dependence of our everyday lives (203 respondents)

0%

10%

20%

30%

40%

50%

60%

Strongly Agree

Agree Disagree Strongly Disagree

Page 25: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

What key technology developments do you expect to see in

business events over the next decade? (12 options)

Affordable or free Wi-Fi Use of mobile ‘apps’ for networking

Online conference communities Telepresence links to remote

audiences

Page 26: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Knowledge management – Over the next decade, what strategies do you

expect business events to adopt to maximise knowledge exchange,

creation and capture? (11 options)

Use of events to create new

knowledge networks

Knowledge portals to capture

content generated

Detailed briefing of speakers Tools to access to (un)structured data

Page 27: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

The smart phone / tablet and its successors will become the main

interaction point at events – enabling activities such as program guides,

knowledge and contact exchange, download of presentations and

documents, debate and dialogue, delegate interaction, audience response

and voting, speaker feedback and special interest group co-ordination

(202 respondents).

0%

10%

20%

30%

40%

50%

Strongly Agree

Agree Disagree Strongly Disagree

Page 28: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Venue Strategy, Management and Ownership

The highest strategic priorities for venues by 2020 will be to

Create a more flexible set

of service offerings in

response to customer

demands

Differentiate themselves in

the face of increased

competition

Identify new markets e.g.

emerging industry sectors,

professions and

associations

Page 29: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Venue Operations and Facilities

The highest strategic priorities for venues by 2020 will be to

Keep up with meeting

technologies and identify

those that will add value

for customers

Retain and recruit the right

talent

Increase the flexibility of

how venue space can be

configured

Page 30: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Market Strategies Over the next decade, which of the following service and market facing strategies

do you expect Venues to adopt as they seek to compete in a more intense global

environment?

Adopt environmental best

practices as an expected

standard rather than as a

source of competitive

advantage

Seek to differentiate

themselves on service and

customer experience

Enter into international

alliances with other

independent venues to bid

for multi-year convention

contracts from

associations and other

event owners

Page 31: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Over the next decade, venues will increasingly be expected to

offer more in-depth and comprehensive event design advice

and will seek to use this as a competitive differentiator

180 Respondents

26

57

15

2

0

10

20

30

40

50

60

Strongly agree Agree Disagree Strongly disagree

Page 32: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Finance

What financial strategies do you expect to see venues adopt by 2020?

Focus on developing

ancillary revenue streams

Provide incentives to

encourage repeat bookings

Offer greater financial

support to attract incoming

events

Page 33: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Which of the following revenue earning

activities do you expect to see venues

adopt over the next decade?

Carry advertising in public

areas targeted at the

demographic attending

each event

Host live entertainment

such as concerts and

theatre performances

Create their own or 'joint

ventured' consumer

focused events such as

food and wine fairs,

seasonal retail events and

local craft fairs

Page 34: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Over the next decade, publicly funded centres will be expected to play a

far greater role in supporting the local community – for example providing

low or no cost facilities for activities such as local art exhibitions,

community meetings and social functions

178 Respondents

19

56

24

2

0

10

20

30

40

50

60

Strongly agree Agree Disagree Strongly disagree

Page 35: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Business Model / ROI Innovation

Free or Fantastic

Page 36: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

As client budget pressures increase, venues will increasingly

be expected to offer direct financial support or underwriting

to attract the largest events

180 Respondents

19

56

24

1

0

10

20

30

40

50

60

Strongly agree Agree Disagree Strongly disagree

Page 37: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Over the next decade, in the face of intense competition,

there will be growing pressure to provide the core facility for

free and cover the costs through other revenue streams

179 Respondents

11

50

37

2

0

10

20

30

40

50

60

Strongly agree Agree Disagree Strongly disagree

Page 38: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

What are the key drivers that will have

the greatest influence on the design of

new venues in the next decade?

Flexibility in use of

meeting rooms

Supporting a wide range

of possible future

technology solutions

Flexibility in use of

concourses / foyers /

public spaces

Page 39: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

What do you think will be the key long

term differentiators of successful venues

over the next decade?

Flexibility in use of the

facility

Staff, quality attitude and

capability

Ability to help event owners

generate additional

revenue streams

Page 40: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Which of the following Technology

Strategies do you expect venues to

adopt in the coming decade?

Marketing – offer 3D visuals,

virtual world showcases and

online venue ‘walkthroughs’

to showcase what is on offer

Connectivity - offer free Wi-Fi

to delegates and exhibitors

Event Intelligence – Adopt

smart tagging (e.g. RFID) of

trade show booths,

delegates and meeting

rooms to enable production

of accurate information on

visitor behaviour

Page 41: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

As the boundaries (start and end points) of events start to blur and event

owners seek to increase participant engagement before and after the

event, venues will increasingly need to provide solutions that support

such social media engagement

181 Respondents

31

57

12

1

0

10

20

30

40

50

60

Strongly agree Agree Disagree Strongly disagree

Page 42: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Destination Priorities 2011

Use web /social

media more to

promote the

destination

Find

differentiators in

the face of

intense

competition

Prioritise key

events,

industries and

associations to

target Image sources: lab.77agency.com / michael.hightechproductmanagement.com / 4.bp.blogspot.com

Page 43: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Destination Strategies 2015

Show ROI for

event

owners/delegates

Show longer

term contribution

to economic

development

More

extensive

data mining

Image sources: skylinetradeshowtips.com / dirtcheapgeo.com / backtothefuturetrading.com

Page 44: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

The Opportunity

• Conventions and

Trade Shows are

a multi-billion

industry

• Major contributor

to knowledge

exchange and

business

creation

• But…

Image sources: annieandyiannis.com / img.ibtimes.com

Page 45: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

To Win We Must Focus

‘Beyond Tourism’

Image source: asiatravel.com

Page 46: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

ICCA Rankings - Subject Areas

The opportunity is to maximize knowledge transfer and value creation in

the key industries of the future…

Page 47: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Drive Economic Growth and

Job Creation

Image source: extlogics.files.wordpress.com

Page 48: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Maximizing Knowledge Sharing

through Business Events

Image source: library.nhs.uk

Page 49: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Showcasing Local Capability

Image sources: nanotech.sc.mahidol.ac.th / blogs.dickinson.edu/mindmeetsmatter

Page 50: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Nurturing New Ventures and

Accelerating Emerging Industries

Image sources: teamaltman.com /

echnologylodging.com / picturesofcar.blogspot.com

Page 51: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

New Networks, Partnerships and

Collaborations

Image source Tallberg Foundation

Page 52: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11
Page 53: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Tourism

Convention Services

Design

Distribution Services

Digital Content

R & D

Korea - Priority Sectors

Page 54: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11
Page 55: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

DDP: DONGDAEMUN DESIGN PLAZA Image source Seoul Tourism Organization

Page 56: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

FLOATING ISLANDS ON SEOUL’S HAN RIVER

Page 57: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

SEOUL STATION CONVENTION CENTER –

PROPOSED DESIGN

Page 58: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

58

Target

government

priority sectors

for development

Work with

government and

institutions to

secure events

Government

invests in

BESydney

Community

benefits

Events help

develop sectors

BESydney

Link business events to government priorities

Page 59: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

59

Priority sectors identified by government for

development

• Finance, Insurance & Professional Services

• Infrastructure and Construction

• Advanced Manufacturing

• Communication and Info Technology

• Retail

• Education and Research

• Agri-food

• Creative industries

• Mining

• Tourism

• Health and Allied Services

Page 60: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

60

Case study approach

• 4th International AIDS Society Conference on HIV Pathogenesis

Treatment and Prevention (IAS 2007)

Led to the establishment of a major virology institute at the

University of NSW through initial investment by the Bill and Melinda

Gates Foundation later matched by government.

• 7th International Orthodontics Congress (IOC 2010)

Many Australian clinicians picked up knowledge about new

techniques and technologies. Conference led to significant funding

increase for the Australian Society of Orthodontists research

programs.

Page 61: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11
Page 62: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Citywide Alignment - London

Business Tourism Steering Group

Senior group of industry figures with an interest in

developing London’s global events business, across

hotels, venues, transport, retail, corporate, agency, local

government

Research on client perceptions of the destination

Comparative study into competitor destinations

Industry Forums

Clearer understanding reached of a joined-up approach

Recommendations and future approach

Page 63: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Leveraging Sporting Legacy

2015 2016* 2017 2018

• Rugby World Cup • Women’s Football World Cup • Amateur Boxing World Champs • World Masters Athletics Champs • World Disabled Badminton Champs • World Team Badminton Champs • FINA Diving World Series • IPC European Swimming Champs • European Junior Athletics Champs • European Team Athletics Champs

• NFL Super Bowl • World Hockey Champions Trophy • European Athletics Champs • Table Tennis World Cup • LEN European Swimming Champs • Track Cycling World Champs

*Olympic Year – may limit event feasibility

• World Athletics Champs • Solheim Cup (Ladies’ Golf) • Hockey Euronations • IPC World Swimming Champs (25m; Disability) • Track Cycling World Cup

• FIFA World Cup • Youth Olympic Games • FIBA World Basketball Champs • FINA Water Polo World Cup • Track Cycling World Cup

Image source: London & Partners

Page 64: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Abu Dhabi – 30 Year Vision

• Building an open, efficient, effective and

globally integrated business environment

• Adopting a disciplined fiscal policy that is

responsive to economic cycles

• Establishing a resilient monetary and

financial market environment

• Driving significant improvement in the

efficiency of the labour market

• Developing a sufficient and resilient

infrastructure

• Developing a highly skilled, highly

productive work force

• Enabling financial markets to become the

key financiers of economic sectors and

projects

Image source: redfiloeventarchitechts.blog.com

Page 65: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Abu Dhabi – Key Sectors

• Education

• Energy and Environment

• Healthcare

• Petrochemicals, Oil and Gas

• Pharmaceuticals

• IT, Telecoms + Communications

• Transportation and Logistics

• Construction

• Culture

• Food industry

• Manufacturing and Infrastructure

• Security and Defense

• Tourism

Image source: flickr.com

Page 66: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Abu Dhabi – Infrastructure

• Health – Cleveland Clinic Abu

Dhabi bringing high quality

medicine

• Education – In Abu Dhabi

branches of Yale University,

Sorbonne, New York

University and new Zayed

University

• Masdar City – World first zero

carbon, zero waste and car

free city

• Science and Technology

• A new surface transportation

Master Plan

Image source: mobilebillboardfranchise.com

Page 67: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Advantage Abu Dhabi

• A three-year Abu Dhabi Tourism Authority

initiative aimed at catalysing and seeding

innovative and viable business events

aligned to the Abu Dhabi Government’s

2030 Economic Plan

• Aimed at International Conferences and

Exhibitions

• AAD Recipient:

Page 68: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Conclusions

Where are the Opportunities?

• Foresight and Insight

• Learning

• Knowledge Leverage

• Value Assessment

• Experimentation

Page 69: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

About Fast Future

Page 70: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Fast Future –

Travel and Meetings Industry

Services • Live Events - Speeches, briefings and workshops for executive

management and boards of hotels, airlines, airports, venues,

CVB’s and associations

• Future Insights - Customised research on emerging trends,

future scenarios, technologies and new markets

• Immersion - ‘Deep dives’ on future trends, market

developments, emerging issues and technology advances

• Strategy - Development of strategies and business plans

• Innovation - Creation of business models and innovation plans

• Engagement - Consultancy and workshop facilitation

Page 71: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Fast Future • Research, consulting, speaking, leadership

• 5-20 year horizon - focus on ideas, developments, people,

trends and forces shaping the future

• Clients

– ING, ABN Amro, Laing O’Rourke

– Marks and Spencer

– Airports - Aeroports de Paris / Schiphol Group

– Vancouver Airport Services

– Industry Associations – ICCA, ASAE, PCMA, MPI

– Corporates - GE, Nokia, Pepsi, IBM, Intel, Orange,

O2, Siemens, Samsung, GSK, SAPE&Y, KPMG,

Amadeus, Sabre, Travelport, Travelex, ING,

Santander, Barclays, Citibank, DeutscheBank

– Governments - Dubai, Finland, Nigeria, Singapore,

UK, US

– Convention Bureaus – Seoul, Sydney, London, San

Francisco, Toronto, Abu Dhabi, Durban, Athens,

Slovenia, Copenhagen

– Convention Centres – Melbourne,

Adelaide, Qatar, QEIICC

– Hotels - Accor Group, Preferred,

– Intercontinental

– PCO’s - Congrex, Kenes

Page 72: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Hotels 2020 – Objectives

• Identify key drivers of change

for the globally branded hotel

sector over the next decade

• Examine the implications for:

Hotel strategy

Brand portfolio

Business models

Customer targeting

Innovation

Page 73: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

• Global strategic foresight study to help the meetings industry prepare for

the decade ahead - Industry-wide sponsors

• Multiple outputs Nov 2009 – December 2011

• Current studies on future strategies for venues and destinations

Convention 2020

Page 74: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Rohit Talwar • Global futurist and founder of Fast Future Research.

• Award winning speaker on future insights and strategic

innovation – addressing leadership audiences in 40 countries on

5 continents

• Author of Designing Your Future

• Profiled by UK’s Independent Newspaper as one of the Top 10

Global Future Thinkers

• Led futures research, scenario planning and strategic

consultancy projects for clients in telecommunications,

technology, pharmaceuticals, banking, travel and tourism,

environment, food and government sectors

• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De

Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,

ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,

OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,

Siemens, Symbian, Yell , numerous international associations

and governments agencies in the US, UK, Finland, Dubai,

Nigeria, Saudi Arabia and Singapore.

• To receive Fast Future’s newsletters please email

[email protected]

Page 75: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

• 50 key trends

• 100 emerging trends

• 10 major patterns of change

• Key challenges and choices for leaders

• Strategic decision making framework

• Scenarios for 2012

• Key futures tools and techniques

• Published August 2008

• Price £49.95 / €54.95/ $69.95

• Email invoice request to [email protected]

Designing Your Future Key Trends, Challenges and Choices

Page 76: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Our Services Bespoke research; Identification &

Analysis of Future Trends, Drivers &

Shocks

Accelerated Scenario

Planning, Timelining &

Future Mapping

Identification of

Opportunities for

Innovation and Strategic

Investment Strategy Creation &

Development of

Implementation

Roadmaps

Design & Facilitation of

Innovation, Incubation

& Venturing

Programmes

Expert Consultations &

Futures Think Tanks

Personal Futuring for

Leaders and Leadership

Teams

Public Speaking, In-

Company Briefings,

Seminars and

Workshops

Page 77: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Example Projects • Public and private client research e.g. :

– Development of Market Scenarios, emerging trends and strategies for key clients

– Government and OECD Scenario Projects – e.g. Migration 2030, Future of Narcotics, Chemical Sector, Family 2030

– Scenarios for the global economy for 2030 and the implications for migration

– Designing Your Future (Published August 2008) – book written for the American Society of Association Executives & The Center for Association Leadership

– Global Economies – e.g. The Future of China – the Path to 2020

– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers

– Winning in India and China

– The Future of Human Resources

– Exploiting the Future Potential of Social Media in UK Small to Medium Enterprises

– Convention 2020 – the Future of Business Events

– Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events

– One Step Beyond – Future trends and challenges for the events industry

– Hotels 2020: Beyond Segmentation – Future Hotel Strategies

– The Future of Travel and Tourism in the Middle East – a Vision to 2020

– Future of Travel and Tourism Investment in Saudi Arabia

– Aviation and Airports e.g. Aviation 2030

Page 79: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Image Sources

Page 80: Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11

Images Sources p1 Page

4. Left to Right

1. http://www.guy-sports.com/fun_pictures/truck_art_pepsis_lg.jpg

2. http://www.automotive-insight.net/aston-martin-cars/pics/aston%20martin.jpg

3. http://www.kgwings.com/hawkeye/hawkeye05.jpg

5. Clockwise

1. http://www.etftrends.com/wp-content/uploads/2011/07/1_fullsize.jpg

2. http://blog.engglib2.upd.edu.ph/wp-content/uploads/2009/03/newsweek4.jpg

3. http://www.ft.com/cms/s/0/4b3799e6-5e04-11df-8153-00144feab49a.html#axzz1LCUOTVNv

4. Old people - http://batonrouge.myhomecareblog.com/files/2011/07/active_seniors4.jpg

5. http://www.imperial-consultants.co.uk/files/biopharmaceuticals.jpg

6. http://www.nanotechnologyinvesting.us/images/nanotechnology-480.jpg

7. http://cdn.lightgalleries.net/4bd5ec0d18599/images/Cocoon_05-2.jpg

8. http://www.lostateminor.com/wp-content/uploads/2008/04/vertical_farming_1.jpg

10. http://takemetoyourleader.com/wp-content/uploads/2010/10/010101.jpg

6. http://www.wadefinancial.co.uk/wp-content/uploads/2010/06/5-Big-Questions.jpg

8. http://img125.imageshack.us/i/37922425e6c7b6607fcn5.jpg/

9. http://www.pcstelcom.com/images/stored/Eye%20Scan.jpg

10. Top to Bottom

1. http://www.authopublisher.com/downloads/2011/09/expectations.jpg

2. http://www.visualphotos.com/photo/2x4393669/us_dollar_bills_seen_through_magnifying_glass_maef01367.jpg

3. http://prosintraining.com/ssm/wp-content/uploads/2011/05/about_tweetnetworking_twitter1.jpeg

11. Clockwise

1. http://us.123rf.com/400wm/400/400/i9370/i93701010/i9370101000158/8098760-dollar-banknote-and-measure-tape.jpg

2. http://www.supplychain.cn/attachments/wysiwyg/4/Image/cutdollarbill.jpg

3. http://blog.aveventsolutions.com/blog/news-and-tips/virtual-or-in-person-meeting-what-makes-sense-when

4. http://www.ibm.com/developerworks/i/t-ar-f-methodology_ffffff.jpg

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Images Sources p2 11. Left to Right

1. http://iamuphere.com/wp-content/uploads/2010/02/photo-online_community.jpg

2. http://mastersincommunication.org/wp-content/uploads/communication-skills.jpg

3. http://www.funnyhub.com/content_images/5855_2928_toys-r-us-and-hooters.jpg

12. Clockwise

1. http://rachellemiller.files.wordpress.com/2011/06/relationship_building_med.jpg

2. http://www.learn-spanish-with-ease.com/image-files/accelerated-learning.jpg

3. http://www.papermasters.com/images/corporate-culture-innovation.jpg

4. http://4.bp.blogspot.com/-oz-bbiP7DkA/TfkAINMjyEI/AAAAAAAABag/glAQJpzTUe0/s1600/Multiple-Hats1-296x300.jpg

13. Clockwise

1. http://www.mergersolutions.com/merger_flash_link.jpg

2. http://www.genyvoodoo.com/uploaded_images/online_communities_merged-762288.jpg

3. http://dgdwblog.files.wordpress.com/2011/02/dgdw_innovation.jpg

4. http://www.hawaiibusinessonline.com/wp-content/themes/directorypress/thumbs/standout.jpg?&w=150

14. Top to Bottom

1. http://goodvibeblog.com/wp-content/uploads/2010/06/revenue-streams.jpg

2. http://liveinvictory.org/wp-content/uploads/2010/11/solutions.jpg

3. http://linkbuilding.net/files/2010/11/geo-targeting.jpg

15.

http://www.leaderssociety.org/storage/Pros20and20Cons20of20Franchising.jpg?__SQUARESPACE_CACHEVERSION=12

68280790614

16. http://www.2spare.com/_media/imgs/articles/a127_mag1.jpg

17. http://annecauley.files.wordpress.com/2010/04/open-to-partnership.jpg

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Images Sources p3 18. Clockwise

1. http://www.constructionlawtoday.com/uploads/image/Closied%20signl.jpg

2. http://irishherault.files.wordpress.com/2009/05/decimal-clock.jpg?w=350&h=262

3. http://www.vagabondjourney.com/2009-1/09-3543-cheap-hotel-sanliurfa.JPG

4. http://mmnconfluence.org/images/confluence.jpg

19. Clockwise

1. http://mercenarytrader.com/wp-content/uploads/2010/05/SIR-8-Folder.jpg

2. http://70.87.138.34/~p2events/images/audio_visual.jpg

3. http://www.franchisenote.com/wp-content/uploads/2010/05/franchise-resale.jpg

4. http://cache.20minutes.fr/img/photos/afp/2007-04/2007-04-12/article_SGE.OED45.120407100719.photo00.photo.default-

512x329.jpg

20. Clockwise

1. http://www.hilariousheadlines.com/wp-content/uploads/2009/10/funny-street-signs-10.jpg

2. http://blog.gremln.com/wp-content/uploads/2011/07/tweetup.png

3. http://point2agentblog.com/wp-content/uploads/2011/08/markram_ted_presentation.jpeg

4. http://eyc-unconference.wikispaces.com/file/view/unconference-wordle.jpg/157759147/unconference-wordle.jpg

21. Left to Right

1. http://sharperiron.org/uploads/2008/06/megaphone.jpg

2. www.telepresenceoptions.com/images/teliris_interact_touchtable3.jpg

3. http://elzr.com/images/blog/screenshots/lift-participants-mosaic.jpg

22. Clockwise

1. http://www.iblogmarketing.com/wp-content/uploads/2010/06/target-marketing-300x213.gif

2. http://employeesworld.com/wp-content/uploads/2011/08/happy_employees3.jpg

3. http://cdn.thenextweb.com/au/files/2010/06/cocreate.png

4. http://www.zoomerang.com/blog/sites/default/files/Conference.jpg.jpg

23. http://www.wizmarketings.com/wp-content/uploads/2011/06/Austin-Social-Media.jpg

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Images Sources p4 24. Clockwise

1. http://www.geekalerts.com/u/wifi-fan.jpg

2. http://www.computernewsme.com/wp-content/uploads/2011/07/mobile-apps.jpg

3. http://www.petri.co.il/images/cisco-telepresence-2.jpg

4. http://eventfusion.files.wordpress.com/2011/04/ciscogsx_homepage_sept09_.gif

25. Clockwise

1. http://www.enterprisebuilder.us/images/img1E.jpg

2. http://corp.oyogi.com/images/biz.jpg

3. http://knowledgecats.org/images/template/MindMeld_Logo.png

26. http://static.techspot.com/fileshost/newspics3/2010/intel-moorestown-smartphone-tablet.jpg

27. http://www.lwvor.org/images/LR108Biglook.jpg

28. Left to Right

1. http://www.lasersharks.com/wp-content/uploads/2008/04/2238136368279992.JPG

2. http://blogs.smh.com.au/enterprise/competition.jpg

3. http://profile.ak.fbcdn.net/hprofile-ak-snc4/41787_115063228519853_5847223_n.jpg

29. Left to Right

1. http://www.mpiweb.org/Libraries/ArticleThumbNails/Webinars-Icon_FutureOfMeetingTechnology.jpg

2.http://3.bp.blogspot.com/_KMaiZwydlOg/SsqiXrHcUbI/AAAAAAAABw8/_HEHRuIK_F0/s400/designgalleriet1formuswithlov

ese.jpg

3. http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/4/15/1302903822657/When-you-spot-talent-make-007.jpg

30. Left to Right

1. http://webconferencingcouncil.com/wp-content/uploads/2009/09/going-green.jpg

2. http://a5.sphotos.ak.fbcdn.net/hphotos-ak-snc6/188883_194059180634881_159040140803452_477934_3183211_n.jpg

3. http://www.smallbusinessdelivered.com/customer-service.jpg

31. http://designholeonline.com/wp-content/uploads/2008/08/dncinside.jpg

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Images Sources p5 32. Left to Right

1. http://www.digecor.com/images/ancillary-revenue-bg.jpg

2. http://msptelemarketing.com/wp-content/uploads/2009/02/carrot-incentive.jpg

3. http://dotgiri.com/2009/02/04/simple-cost-cutting-techniques-and-methods-for-your-it-business/

33. Left to Right

1. http://sunrisepos.com/wp-content/uploads/2010/12/Copy-of-digital-signage2.jpg

2. http://www.yourengagement101.com/files/2011/04/concert-proposal1.jpg

3. http://www.bocaraton.com/images/Miami_Wine_Fair.jpg

35. http://www.eholidayindia.com/images/currency.jpg

36. http://www.marksinvestingblog.com/wp-content/uploads/2011/01/World_Currency_symbols1.jpg

37. http://nerdnirvana.org/wp-content/uploads/2010/03/free-beer-tomorrow.jpg

38. Left to Right

1. http://static.hometrend.org/2011/03/Meeting-Room-Office-Interior-Design.jpg

2. http://www.telepresenceoptions.com/images/teliris_interact_touchtable3.jpg

3. http://inhabitat.com/vancouver-convention-center-expands-on-green/wp-

content/blogs.dir/1/files/east_facility_concourse.jpg

39. Left to Right

1. http://www.inhabitat.com/wp-content/uploads/11905_3_090415_000571.jpg

2. http://www.greatpeople4events.co.uk/images/Conference-staff3.jpg

3. http://www.digecor.com/images/ancillary-revenue-bg.jpg

40. Left to Right

1. http://newlyemerged.files.wordpress.com/2011/03/connectivity_image.jpg

2. http://www.knowtebook.com/uploaded/2008/05/3d-thumbnails.jpg

3. http://www.stronglink.cn/images/rfidnews.jpg

41. http://www.m3newmedia.net/wp-content/uploads/2010/12/social-media-marketing.jpg

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Images Sources p6 42. Left to Right

1. http://lab.77agency.com/wp-content/uploads/social-networks_small.jpg

2. http://michael.hightechproductmanagement.com/2006/03/got_competitive_differentiatio.html

3. http://4.bp.blogspot.com/_9s8iqcCd0DY/RaTfsRYweqI/AAAAAAAAAKY/Uc6EoGot3P8/s400/juggle-400.jpg

43. Left to Right

1. http://www.skylinetradeshowtips.com/what-is-an-acceptable-cost-per-lead/

2. http://www.dirtcheapgeo.com/Quarterly_Savings.htm

3. http://backtothefuturetrading.com/

44. Top to Bottom

1. http://www.annieandyiannis.com/images/design/euro-notes.jpg

2. http://img.ibtimes.com/www/data/images/full/2010/11/12/52044-g20-leaders-stand-for-a-group-photo-at-the-coex-

convention-c.jpg

45. http://www.asiatravel.com/southkorea/prepaid/lotte_main/gifs/Korea_Seoul_Lotte_Room.jpg

47. http://nextlogics.files.wordpress.com/2008/07/economic-inequality8.jpg

48. http://www.library.nhs.uk/cmsimages/31_7D8A2102A_KM%20image.jpg

49. Left to Right

1. http://nanotech.sc.mahidol.ac.th/doc/plastic_electronics.jpg

2. http://blogs.dickinson.edu/mindmeetsmatter/files/2010/11/Plastic_Knowledge2.jpg

50. Left to Right

1. http://teamaltman.com/wp-content/uploads/2010/10/industry-and-data.jpg

2. http://picturesofcar.blogspot.com/2009/07/future-concept-car-pictures.html

3. http://www.technologylodging.com/wp-content/uploads/2010/05/food-biotechnology.jpg

51. http://www.tallbergfoundation.org/Portals/0/Images/T-roundtable%204.jpg

64. http://redfiloeventarchitects.blog.com/files/2011/04/ADNEC.jpg

65. http://farm4.static.flickr.com/3394/3191097011_460ded47de.jpg

66. http://www.mobilebillboardfranchise.com/Portals/85285/images/Changing%20world.jpg

68. http://www.lwvor.org/images/LR108Biglook.jpg