IMEX Engines of Growth Seminar

May 25th 2011

Rohit Talwar

CEO – Fast Future

Executive Director - FCCI

rohit@fastfuture.com

The Opportunity

• Conventions and Trade Shows are a multi-billion industry

• Major contributor • Major contributor to knowledge exchange and business creation

• But�

Image sources: annieandyiannis.com / img.ibtimes.com

Growth is not Guaranteed+

Image source: Piper Report

Global Competition is Growing+

+ Thinking is Back in FashionImage source: Einstein.yu.edu

To win we Must Focus

‘Beyond Tourism’

Image source: asiatravel.com

ICCA Rankings - Subject Areas

The opportunity is partnering to maximise knowledge transfer and value

creation in the key industries of the future�

SeoulSydneyDurban

London

TorontoAbu Dhabi

San

Francisco

FCCI - Primary Research Activities

Point Research

and Knowledge

Sharing

Competitive Advantage

Research

Thought Leadership

ActivitiesImage sources: blogspot.com / innovaction-group.com /

The FCCI research agenda is

focussed on the following value

creation objectives�

Image source: sparkplugging.com

Drive Economic Growth and

Job Creation

Image source: extlogics.files.wordpress.com

Maximising Knowledge Sharing

through Business Events

Image source: library.nhs.uk

Create Global Opportunities for

Local Businesses and Researchers

Image source: freeholdcapitalpartners.com

Showcasing Local Capability

Image sources: nanotech.sc.mahidol.ac.th / blogs.dickinson.edu/mindmeetsmatter

Leveraging Existing Infrastructureand Encouraging New Investment

Image source: directforeigninvestment.net

Nurturing New Ventures and

Accelerating Emerging Industries

Image sources: teamaltman.com / echnologylodging.com / picturesofcar.blogspot.com

Promoting Innovation and

Driving Research and Development

Image source: ache2.asset-cache.net

Drive Citywide Co-ordination

Image source: masternewmedia.org

FCCI - Conclusion

• Major Strategic Leadership Opportunity

• Drive Economic • Drive Economic Growth

• Prepare for the Future

Maureen O’Crowley

FCCI: Engines of Growth

May 24, 2011

Seoul Welcomes You!

FCCI FIRST ACTION FORUM SEOUL

MARCH 2011

SEOUL: FCCI ENGINE OF GROWTH

�Tourism

�Convention Services

�Design

�Distribution Services�Distribution Services

�Digital Content

�R & D

ABU DHABIDURBANLONDONSAN FRANCISCOSAN FRANCISCOSEOULSYDNEYTORONTO

DDP: DONGDAEMUN DESIGN PLAZA

FLOATING ISLANDS ON SEOUL’S HAN RIVER

SEOUL STATION CONVENTION CENTER – PROPOSED DESIGN

Thank you!

IMEX POLITICIANS FORUM

TRACY HALLIWELL

DIRECTOR OF BUSINESS TOURISM, MAJOR EVENTS & 2012

LONDON FACTS

• 7.8 m population

• Voted No 1 European City for Business – 20th year

• 2010 - 26.2 million staying visitors; £11.2 billion spend

• 5.3 million business visits per year; £2.7billion spend

• £6 billion business event spend

• Maximum capacity 40,000 delegates

• 25,000 UK businesses in this sector; employing over 530,000 full time personnel

1. LONDON & PARTNERS

� London & Partners is the official promotional agency for London

� Attracting and delivering value to businesses, students and visitors.

� London & Partners combines the remits of Think � London & Partners combines the remits of Think London, Study London and Visit London

� Focuses on maximising opportunities for the capital as a place for businesses, visitors and students and to ensure London is recognised globally as the best big city on earth.

2. BUSINESS TOURISM

STEERING GROUP

� Senior group of industry figures with an interest in developing London’s global events business, across hotels, venues, transport, retail, corporate, agency, local government

� Research on client perceptions of the destination� Research on client perceptions of the destination

� Comparative study into competitor destinations

� Industry Forums

� Clearer understanding reached of a joined-up approach

� Recommendations and future approach

3. OLYMPIC LEGACY

� £16bn capital investment programme

� City Operations Group – logistics; look and feel; visitor experience; hospitality

� LOCOG – NOC/NPCs; ATR’s; Accommodation; SponsorsSponsors

� Chairman’s Club

� Fair Pricing and Practices Charter

� Education and information programmes

� Spaces, Places, People

� Major Events ; corporate, association, sporting and cultural

MAJOR EVENTS

2015 2016* 2017 2018

• Rugby World Cup

• Women’s Football

World Cup

• Amateur Boxing

World Champs

• World Masters

• NFL Super Bowl

• World Hockey

Champions Trophy

• European Athletics

Champs

• Table Tennis World

• World Athletics

Champs

• Solheim Cup (Ladies’

Golf)

• Hockey Euronations

• IPC World Swimming

• FIFA World Cup

• Youth Olympic Games

• FIBA World Basketball

Champs

• FINA Water Polo

World Cup• World Masters

Athletics Champs

• World Disabled

Badminton Champs

• World Team

Badminton Champs

• FINA Diving World

Series

• IPC European

Swimming Champs

• European Junior

Athletics Champs

• European Team

Athletics Champs

• Table Tennis World

Cup

• LEN European

Swimming Champs

• Track Cycling World

Champs

*Olympic Year – may

limit event feasibility

• IPC World Swimming

Champs (25m;

Disability)

• Track Cycling World

Cup

World Cup

• Track Cycling World

Cup

A World Of Possible Events.

One City

See The World, Visit LondonSee The World, Visit London

Jon Hutchison

Chief Executive Officer, Business Events Sydney

24 May 2011

FCCI Engines of Growth

40

The “New Sydney”

41

Proposed Sydney Multifunctional Convention and

Entertainment Centre (SMCEC)

42

University of Technology Sydney Business

School – Frank Gehry design

43

Barangaroo –waterfront financial precinct

44

Business Events Sydney

• Operating for 43 years

• Exclusively focus on business and professional

45

business and professional events

• Public and private joint venture

Priority sectors identified by government for

development

• Finance, Insurance & Professional Services• Infrastructure and Construction• Advanced Manufacturing• Communication and Info Technology• Retail

46

• Retail • Education and Research• Agri-food• Creative industries• Mining• Tourism• Health and Allied Services

Target

government

priority sectors

for development

Government

invests in

BESydney

BESydney

Link business events to government priorities

47

Work with

government and

institutions to

secure events

Community

benefits

Events help

develop sectors

Legacy value

A captive audience of leaders

48

• Profiling

• Investment

• Exports

• Education and skills development

• Global networks

• Attracting industries and institutions

A scoping studying of Business Events :

Beyond Tourism Benefits

• University of Technology Sydney August 2010

• Key findings

� Knowledge expansion

49

� Networking, relationships and collaborations

� Educational outcomes

� Fundraising and future research capacity

� Raising awareness and profiling

� Showcasing and destination reputation

Case study approach

• 4th International AIDS Society Conference on HIV Pathogenesis

Treatment and Prevention (IAS 2007)

Led to the establishment of a major virology institute at the

University of NSW through initial investment by the Bill and Melinda

Gates Foundation later matched by government.

50

• 7th International Orthodontics Congress (IOC 2010)

Many Australian clinicians picked up knowledge about new

techniques and technologies. Conference led to significant funding

increase for the Australian Society of Orthodontists research

programs.

International Congress on Obesity (2006)

• Secured government funding for a new Centre for Obesity, Diabetes and Cardiovascular Disease – ready by 2013

“This conference is vital to staying at the forefront of

51

“This conference is vital to staying at the forefront of

the fights against obesity.”

Tony Abbott, Federal Minister for Health then

(Currently Leader of Opposition Party in Australia)

ABU DHABI ABU DHABI ABU DHABI ABU DHABI –––– A DESTINATION OF THE FUTURE A DESTINATION OF THE FUTURE A DESTINATION OF THE FUTURE A DESTINATION OF THE FUTURE

Gillian Taylor – Abu Dhabi Tourism Authority

About Abu Dhabi EmirateAbout Abu Dhabi EmirateAbout Abu Dhabi EmirateAbout Abu Dhabi Emirate

♦Abu Dhabi City is the Capital of the United Arab Emirates

♦Largest of the UAE’s seven constituent emirates with 85% of the land mass

♦Government and political centre

♦♦A vibrant, cosmopolitan city of 1 million

♦90 minutes from Dubai

♦Near year-round sunshine

♦A Pristine and beautiful natural environment encompassing sea, islands, coastline and desert.

Abu Dhabi Economic Vision 2030Abu Dhabi Economic Vision 2030Abu Dhabi Economic Vision 2030Abu Dhabi Economic Vision 2030

2030 Priorities2030 Priorities2030 Priorities2030 Priorities

♦Building an open, efficient, effective and globally integrated business environment

♦Adopting a disciplined fiscal policy that is responsive to economic cycles

♦Establishing a resilient monetary and financial market environment♦Establishing a resilient monetary and financial market environment

♦Driving significant improvement in the efficiency of the labour market

♦Developing a sufficient and resilient infrastructure

♦Developing a highly skilled, highly productive work force

♦Enabling financial markets to become the key financiers of economic sectors and projects

Abu Dhabi 2030 vision sectorsAbu Dhabi 2030 vision sectorsAbu Dhabi 2030 vision sectorsAbu Dhabi 2030 vision sectors

• Education• Energy• Healthcare• Petrochemicals, Oil and Gas• Pharmaceuticals••• IT, Telecoms + Communications• Transportation and Logistics• Construction• Culture• Food industry• Manufacturing and Infrastructure• Security and Defense• Tourism

InfrastructureInfrastructureInfrastructureInfrastructure

♦Health – Cleveland Clinic Abu Dhabi bringing high quality medicine

♦Education – In Abu Dhabi branches of Yale University, Sorbonne, New York University and new Zayed University

♦Masdar City – World first zero carbon, ♦Masdar City – World first zero carbon, zero waste and car free city

♦Science and Technology

♦A new surface transportation Master Plan

Abu Dhabi Tourism AuthorityAbu Dhabi Tourism AuthorityAbu Dhabi Tourism AuthorityAbu Dhabi Tourism Authority

•• Established in 2004.

• To develop and promote the emirate's tourism industry.

• Responsibilities involve:

– destination marketing,

– infrastructure and product development, and

– regulation and classification

Tourism 2030Tourism 2030Tourism 2030Tourism 2030

The Tourism vision is to attract 7.3 million visitors, staying in 80,000 room by 2030.

As an economic driver the industry is important.

Current Tourism contribution to our non-oil GDP is around 10.7%

Anticipated in 2011 to be 11.1% Anticipated in 2011 to be 11.1%

Anticipated in 2012 to be 11.4%

Anticipated in 2015 to be 12.1%

Our 2030 AspirationOur 2030 AspirationOur 2030 AspirationOur 2030 Aspiration

To realise our world class destination potential

Business EventsBusiness EventsBusiness EventsBusiness Events

To secure innovative and viable Business Events aligned to the Abu Dhabi2030 Plan and for the social and economic benefit of the emirate.

Advantage Abu Dhabi Advantage Abu Dhabi Advantage Abu Dhabi Advantage Abu Dhabi

A three-year Abu Dhabi TourismAuthority initiative aimed at catalysing and seeding innovative and viable business events aligned to the Abu DhabiGovernment’s 2030 Economic Plan

Aimed at International Conferences and Exhibitions

AAD Recipient:

Etihad Airways Etihad Airways Etihad Airways Etihad Airways

♦EY selected as “’World’s Leading Airline ‘ by World Travel Awards two years in a row ( 2009, 2010 )

♦Operating 66 destinations in 43 countries

Abu Dhabi National Exhibition Centre Abu Dhabi National Exhibition Centre Abu Dhabi National Exhibition Centre Abu Dhabi National Exhibition Centre

(ADNEC)(ADNEC)(ADNEC)(ADNEC)

HotelsHotelsHotelsHotels

LeisureLeisureLeisureLeisure

MuseumsMuseumsMuseumsMuseums

Our Current Our Current Our Current Our Current Status overall Status overall Status overall Status overall

♦ Well performing ‘niche’ destination planning measured growth

♦ Business travel dominates – working on building leisure travel+ MICE

♦ Significant penetration into major regional and global markets:

– UAE/GCC/UK

– Germany, France, Italy, India, US, Canada, Australia, China – Germany, France, Italy, India, US, Canada, Australia, China

♦ Expanding accommodation supply

♦ Roster of global business events

♦ Roster of world-class leisure and cultural events

Where Are We GoingWhere Are We GoingWhere Are We GoingWhere Are We Going

♦ Clear direction for medium and long term growth

♦ Ability to respond to emerging challenges and opportunities

♦ The 2012 scenario:

– Over 2.7 million hotel guests– Over 2.7 million hotel guests

– 27,000 rooms

– Adding 8 billion AED annually to the emirate’s economy

♦ Build on a sustainable demand and supply relationship

♦ A culturally sensitive and relevant tourism industry

♦Expand MICE

The Next Few YearsThe Next Few YearsThe Next Few YearsThe Next Few Years

♦ Challenging era:

– Optimistic standstill scenario driven by no global growth and worldwide economic recession

♦ Abu Dhabi not immune but well inoculated:

– Small, upmarket, business-orientated destination– Small, upmarket, business-orientated destination

– Positive demand and accommodation supply balance

– Sourcing significant regional demand

– Sustainable and dynamic economy

– The right resources

– Global aviation hub

– Flexibility to react to changing conditions and opportunities

The Business Events Future….The Business Events Future….The Business Events Future….The Business Events Future….

♦Please watch this space for an imminent announcement which will significantly boost our conventional credentials

♦We have a 10-year plan to have Abu Dhabi ranked in the world’s top 50 meetings destinations,

♦♦To increase our convention potential 10-fold

♦To increase our MICE and business tourism income five-fold and

♦New developments to achieve this aim.

Look Who’s Coming to Abu DhabiLook Who’s Coming to Abu DhabiLook Who’s Coming to Abu DhabiLook Who’s Coming to Abu Dhabi

♦ 2012 World Ophthalmology Congress.8,000 – 12,000 participants expected at this the world’s oldest running medical convention.

♦ 2012 Routes – The 18th World Route Development Forum, September 30 – October 3 at ADNEC. Between 3,500 – 4,000 participants expected.expected.

♦ 2015 Asian Pacific Congress of Cardiologists at ADNEC. Around 3,000 delegates expected.

♦ 2015 World Association of Zoos & Aquariums Annual Convention. Al Ain Wildlife Park & Resort. Around 1,000 delegates expected.

Thank You (Shukran)Thank You (Shukran)Thank You (Shukran)Thank You (Shukran)

شكراً

Durban and KwaZulu-Natal: building support and major business event targetingtargeting

23 May 2011

Some facts about KwaZulu-Natal

• One of 9 provinces

• Population 10.25mn (20.6% of RSA ‘s population

in 2009)

• Has a surviving and well known Zulu monarchy

• Principal language Zulu =80.9%

• English =13.6%

• Afrikaans 1.5%

• Contributes 16.5% of total SA GDP (2nd largest

contributor)

• Sub-tropical climate 17-28o in summer and11-

25o in Winter

• Easily accessible – world class airport, 2 major

ports and a sophisticated road network.

Durban | A Powerful Economic Player

• Recognised as South Africa’s best run municipality.• Africa’s major port, second largest manufacturing hub –

petrochemical; paper, pulp & related chemicals; car manufacturing, sugar, other chemicals; clothing and footwear - and RSA’s leading domestic tourism destination.

• Population: over 3.7m people.• Contributes over 10% to SA’s GDP.• Growth Rate: 6% growth, higher than national average • Growth Rate: 6% growth, higher than national average

and that of Johannesburg & Cape Town.• Consistent A+ global credit rating

• Knowledge hub – two universities

Durban | An Award Winning City

• Award-winning International Convention Centre voted the best convention centre in Africa for the past 9 years and has been rated in the top 10 worldwide.

• The ICC has also won an international award for the ‘most environmentally conscious congress centre’.

• Durban has also been listed as one of the world’s top 10 family beach holiday destinations in the latest edition of Lonely Planet's Travel With Children.Children.

• Award-winning uShaka Marine World is the 5th biggest aquarium of its kind in the world.

• Voted the friendliest city in South Africa.

Durban | Response to business tourism challenges

Challenge Response

Air access New King Shaka International Airport; negations and incentives to encourage foreign airlines to use facility

Public transport People mover; dedicated bus shuttles for specific conferences

Competition & levels of awareness Expansion of Durban ICC to include ICC Arena;Mobilisation of a dedicated and independent convention bureau

Safety and security Joint operation centre; increased and visible policing; Private sector commitment to supplement security initiatives

Image Establishment of iconic facilities such as Moses Mabhida Sport Stadium, and Ushaka Marine World. Upgrade of existing icons – Durban beachfront

Some Previous Conferences

• Microsoft Conference

• Oracle

• SITA-GOVTECH – Information technology supplier to the

Government

• Sugar Cane Technology Conference – new technologies in

the sugar industry

• World Aids Conference • World Aids Conference

• World Congress of Surgeons

• International Society Hematology Conference

• International Congress for Electron Microscopy

• International Society of Chemotherapy

• International Statistical Institute Conference

• International Nurses Conference

Need to reverse current downward trend in terms of

ICCA or association meeting rankings –231 (2009)

(131 in 2008) vs. Johannesburg 133 (125 in 2008)

and Cape Town 35 (35 in 2008)

Critical factors that determine business tourism success

� Convention Bureaus� Leadership – vision, strategy, funding� Networking -buyers; business tourism trade

shows� Branding� Skills� Ambassadors� Ambassadors� Infrastructure – venues, airport� Bidding – aggressive; substantial bid funds� (Haven-Tang et al, 2007)

Definition

“Convention Bureaus promote the business tourism potential of a

destination ... “their main purpose is to increase the number of

events, conferences and meetings held in the destination; whether

a city, a region or a country” (ICCA, 2009)

Convention Bureau Roles

• Lead generation and tracking; - to identify business tourism

opportunities;

• Bidding and bid support – with associations, meeting planners and

venues;

• Delegate boosting – marketing support for specific meetings;

• Business tourism destination marketing – stimulating awareness of

a tourism destination from a business perspective – the attractions

and business tourism services of a region;

• Product development and accreditation;

• Impact assessments; and

• Co-ordination.

Convention Bureau Support together withPartners

• Promotional Materials;

• Educational Trips and Site Inspections;

• Supplier Information and Quotations;

• Social Programmes;

• Pre and Post Tours and Incentive Packages;

• Assistance with Congress bids;• Assistance with Congress bids;

• Convention Publicity and Delegate Boosting;

• Destination Display and Promotion;

• Information Kits and Welcome packs for delegates;

• Shuttle Services; and

• Identification of PCO services

Short term achievements/priorities/ challenges

• Founding agreement and initial 5 year strategy;

• Year 1 action plan, budget and strategy and institutional framework;

• Corporate identity, branding and membership of key associations ICCA , SITE , SACCI & FCCI;

• Business tourism planning guide or directory;

• Dedicated business tourism website;

• Immediate mining for smaller meetings which could be hosted by smaller venues in KZN;

• Monthly sales calls to meeting decision makers and organisers;

• Meeting with KZN meeting venues and business tourism service providers;

• Bid support – assisted with winning of 10 recent bids, (Seatrade Africa Cruise Forum; Baptist, • Bid support – assisted with winning of 10 recent bids, (Seatrade Africa Cruise Forum; Baptist,

Transplant, Indaba, Responsible Packaging, COP 17 ; 14 Global Forestry; 4th International

Wildlife and WCCS)

• Actively involved in over 10 other key bids;

• Adding value and support funds for existing business events – to build reputation and induced

leisure tourism impact of business events;

• Gathering of qualifying meeting data and submitting to ICCA – ranking improvement from 231 –

178.

FCCI – What’s Next?

• Initiated a competitive advantage research study

• Launching multi-city study on the economic benefits ‘beyond tourism’

Image source: embunpagi2009.files.wordpress.com

The Beyond Tourism Study

• Identifying the longer

term economic

benefits resulting from

key business and

association events

• 6 cities participating

• Sydney already

completed a similar

exercise

Attributable Sales Revenues

DelegatesExhibitors /

Sponsors

Local

BusinessesImage source: wadefinancial.co.uk

Business Innovation and

Performance Improvement

Image sources: ifgfunding.com

Knowledge Transfer

Image source: businessesgrow.com

Research Opportunities and Funding

Image sources: anthonares.net /singularityhub.com / eurescom.de / unmediated.org

Entering New Networks,

Partnerships and Collaborations

Image source Tallberg Foundation

Awareness and Awards

Image source abclady.com

Inward Investment

Image source selfones.com

Which all contribute to+

Job CreationImage source tutpr2u.net

Conclusion• New economic era

• Too important to mess up

• Strategy, research and

innovation now critical

• Convention 2020

contributing to dialogue

• FCCI testing out strategic

approaches