roi en las redes sociales usc abril-30-2015
TRANSCRIPT
ROI de las Redes Sociales
Obed BorreroFacebook.com/virtualizateTwitter.com/virtualizateInstagram/virtualizate
ROI = Return on investment
¿Qué es el éxito?
Objetivos Definidos
Reach
Bounce Rate
CTR
Page Views
CPC
CPA
Conversions
Conversiones = Resultados
Engagement vs Conversions
Source http://www.quicksprout.com
Source http://www.quicksprout.com
Source http://www.quicksprout.com
• Source http://www.quicksprout.com
Source http://www.quicksprout.com
Source http://www.quicksprout.com
Source http://www.quicksprout.com
Source http://www.quicksprout.com
Source http://www.quicksprout.com
Source http://www.quicksprout.com
Source http://www.quicksprout.com
Source http://www.quicksprout.com
ROI
• 55,545 – 20,500 x 100 / 20,500 = 170.85 %
• 10,150 – 25,135 x 100 / 25,135 = 59.62
• Beneficio – Costos x 100 / Costos = %
Source http://www.quicksprout.com/2014/06/27/how-to-calculate-the-roi-of-your-social-media-campaigns/?display=wide
Herramientas de medición
key performance indicator
Keywordtool.io
http://www.socialmediaycontenidos.com/los-kpis-en-social-media-y-gestion-de-contenidos-medir-el-efecto-no-el-ruido
http://www.quicksprout.com/2014/06/27/how-to-calculate-the-roi-of-your-social-media-campaigns/
ROI de las Redes Sociales
Obed BorreroFacebook.com/virtualizateTwitter.com/virtualizateInstagram/virtualizateTel.787-775-1234