roi from nurturing (b2b marketing roi)
DESCRIPTION
Nurturing is one of the benefits one can draw from B2B digital marketing. These slides explain how the ROI from nurturing can be computed.TRANSCRIPT
NurturingSelasdia
Find
Nurture Sell
Analyse
ROI 4
ROI
Nurturing Using Selasdia
www.selasdia.com
salesman Selasdia finds the messageand lets you interact withthe sender.
I love #bizdev,peeps!
@target I do too!I dig #bizdev !!
The person you interactedwith is reminded of you.You have reinforced theconnection.
targetA person talks about a topicof interest on social media.
If You Used Newsletters
www.selasdia.com
Newsletters are sent.target
Some are opened and read.
The recipient is reminded ofyou (positively if they don’tconsider you a spammer).
ROI Estimate
www.selasdia.com
Assume that 1 in 5 prospects whom youengage with is reminded of your brand.
Selasdiaʼs automation allows you tonurture about 200 persons per hour.
You get a return of $40 on each hour ofoperation.
Assume that each reminder is worth $1(typical cost of search advertisement).
So, for each hour of operation, you canremind 40 people about your brand.