roi green marketing

8/8/2019 ROI Green Marketing

1/12

-HELPING YOUR BUSINESSINCREASE THEROI OFGREENMARKETING

Proven Effectiveness> 20% Potential Cost Saving

Strong Green Credibility

WWW.ECOZURI.COM

1-877-ECOZURI

[email protected]

3579 E Foothill Blvd., Suite 618,

Pasadena, CA 91107


2/12

BUILDING A GREEN BRAND IS NO LONGER A CHOICE. DUE TO THE GROWING

ENVIRONMENTAL CONCIOUSNESS OF TODAYS CONSUMERS ITS A NECESSITY.

28%

36%

47%

55%

58%

Less concerned with

the price of their

products

More likely to buytheir stock

More likely to talk

with my friends and

family about the

More loyal to thecompany

More likely to buy

their products or

services

Knowing a company is mindful of its impact on

the environment and society makes me (% agree completely/somewhat, n = 2,000+ U.S. consumers, 2007)

Source: The LOHAS Consumer Trends Database, Natural Marketing Institute, BCG Global Green Consumer Survey

66%

73%

75%

Companies should

offer green

products

Companies should

have a good

environmental

track record

Companies should

provide

information on

environmental

impacts

It is important or very important that (% agree, n = 1,000 across countries, 2008)


3/12

THIS GREEN TREND IS HERE TO STAY. EVEN WITH THE CURRENT ECONOMIC

DOWNTURN, THE FUTURE VALUE OF THE GREEN SEGMENT WILL BE SIGNIFICANT

How much have changes in the economy

affected your decision to buy green?(%, n = 1,001 U.S. consumers, 2009)

16%

14%

50%

19%

Don't buy Buy fewer

Buy same Buy more

Source: Green Seal, EnviroMedia Social Marketing, Penn, Schoen & Berland Associates

83% still

buying or buy

more 24%

27%

16%

22%

35%

24%

16%

16%

23%

28%

23%

15%

Price

Quality

Convenience

Green

Pre recession Now After the Recession

Decision factors for consumers purchase

(%, n = 1,001 U.S. UK and Japanese consumers, 2009)


4/12

TODAYS SUCCESSFUL MARKETING TEAM NEEDS TO ESTABLISH A CREDIBLE AND

DIFFERENTIATED GREEN BRAND IMAGE WITH LIMITED RESOURCES

9%

20%

27%

44%

Don't know

Increase

Stay the same

Reduce

Your organizations plans for marketing

spending changes in the next 12 months(%, n=587 business executives, 2009)

65%

20%

3% 12%

Sometimes believe Usually believe

Always believe Never believe

87% are

skeptical on

green claims

Respondents reaction to green claims

made in advertising(%, n=4,868, 2008)

Source: McKinsey Global Institute, Burst Media

Challenge 1: Reducing marketing budget Challenge 2: More cautious consumers


5/12

TAILORED TO ADDRESS THESE CHALLENGES, ECOZURIS CUSTOM-MADE PROMOTIONAL

GOODS PROGRAM HELP TO OPTMIZE YOUR GREEN MARKETING RESULTS

Factory direct custom-made promotional items and corporate gifts

manufactured from certified eco-friendly materials

Objective: Maximize the ROI of your green marketing efforts

Strategically focus

on marketing

approaches with

proven

effectiveness in

current economic

environment:

- Promotional

items

- Event marketing

Creditable green

content and

commitment:

- Utilize certified

recycled, organic

or other eco-

friendly materials

- Versatile, eco-

friendly designs

- 10% of retailrevenue donated

Effective input cost

saving (>20%)

through factory

direct model

- Eliminate

channel costs

- Reduce

communication,

- turn around time

and error rates

Complete tailored

design allowing

differentiated

message

- Custom-made

- Strong design

and prototyping

support


6/12

PROMOTIONAL GIFTS, ECOZURIS NICHE, ARE PROVEN TO BE THE MOST COST

EFFECTIVE APPROACH FOR BRAND DEVELOPMENT

* Include Bags, shirts, other wearable's, caps, writing instruments, calendar, recognitionjewelry, glassware, office accessories, calendars, etc.Source: Advertising specialty Institute

0.0030

0.0040

0.0050

0.0060

0.0070

0.0190

0.0192

0.0330

Billboard

(City/National)

Promotional

items/gifts*

Spot Radio

Syndicated (Day) TV

Cable TV

Prime Time TV

Newspaper Ad (1/2

page BW)

National Magazine

38%

62%

No Yes

Cost per impression by media

($)

% of respondents who do business with the

advertiser after receiving the promotionalitems / If not yet, the likeliness to do so

(%, n =618, 2008)

Can be evenlower with

Ecozuris

factory direct

program 24%

74%

2%

Less likely

No change

More likely


7/12

WITH A RIGOROUS SUPPLY CHAIN AUDIT AND CERTIFICATION PROCESS, ECOZURI

HELPS YOU TO ENSURE THE CREDIBILITY OF YOUR GREEN CLAIM

Recycled plastic

processing and yarn

production

Fabric production Product

manufacturing

End products

Monitoring and auditing under

direct partnership

Recycled content or

environmentally friendly

material testing and

certification

Testing and

verification

Clients and

end users

Typical supply chain of Ecozuri products

CASE EXAMPLE
http://www.google.com/imgres?imgurl=http://www.pssc.ttu.edu/fbri/Images/MEL.jpg&imgrefurl=http://www.pssc.ttu.edu/fbri/MSELpage.php&usg=__SyaCczI__SvF37-TQ_Z7iqLOHTU=&h=333&w=500&sz=66&hl=en&start=39&um=1&itbs=1&tbnid=h01Z83TLoDwLSM:&tbnh=87&tbnw=130&prev=/images?q=testing+fabric+lab&start=20&um=1&hl=en&sa=N&rlz=1R2RNTN_enUS343&ndsp=20&tbs=isch:1http://www.google.com/imgres?imgurl=http://image.made-in-china.com/6f3j00yBeTuUQKvErW/company-valuble.jpg&imgrefurl=http://valuble.en.made-in-china.com/&usg=__z-ENxYks4D-68TO9mBVkBi4YGts=&h=324&w=489&sz=49&hl=en&start=7&itbs=1&tbnid=C8QYDBp3ipOCLM:&tbnh=86&tbnw=130&prev=/images?q=bag+factory&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1http://www.google.com/imgres?imgurl=http://www.corbisimages.com/images/67/366AB9DE-437D-4962-8B29-43E627F83F77/42-21005299.jpg&imgrefurl=http://www.corbisimages.com/Enlargement/42-21005299.html&usg=__YxNb_qrQrDd-PqMC3VSbzVyduGI=&h=427&w=640&sz=137&hl=en&start=55&itbs=1&tbnid=TE9SNffQa6ODGM:&tbnh=91&tbnw=137&prev=/images?q=fabric+mill&start=40&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1http://www.google.com/imgres?imgurl=http://www.thegearcaster.com/.a/6a01156f7533eb970c0120a90b9900970b-500pi&imgrefurl=http://www.thegearcaster.com/the_gearcaster/2010/03/polartec-adopts-repreve-100-recycled-fiber.html&usg=__31vXofaX5kSUcq5JA1M8oui95O0=&h=333&w=500&sz=9&hl=en&start=6&um=1&itbs=1&tbnid=Bmrk3WP1Ya7h7M:&tbnh=87&tbnw=130&prev=/images?q=yarn+repreve&um=1&hl=en&rlz=1R2RNTN_enUS343&tbs=isch:1http://www.google.com/imgres?imgurl=http://www.triadhomeofchoice.com/images/un_cov_news.png&imgrefurl=http://www.triadhomeofchoice.com/un_news_002.aspx&usg=__Ub-yxglQ9v3NiNZGXG-rsNfWGkI=&h=300&w=220&sz=134&hl=en&start=10&um=1&itbs=1&tbnid=3w46rNubOGsHUM:&tbnh=116&tbnw=85&prev=/images?q=yarn+repreve&um=1&hl=en&rlz=1R2RNTN_enUS343&tbs=isch:1


8/12

Feedback

ECOZURIS FACTORY DIRECT APPROACH CUT INPUT COSTS, TURNAROUND TIME

AND MISCOMMUNICATION SIGNIFICANTLY

Ecozuri factory direct approach:

Traditional approach:

Importer Layer 1 distributor Layer N distributor

ManufacturersClients

Order

Feedback

Order

Staff 1 Staff n

Strategic partner with global manufacturing

facilities and import operationsClients

Order

Feedback

High channel costs, slow and inaccurate information flow

No non-value adding channel spend, direct communication

VS

Achievable saving: > 20% for matching products


9/12

OUR CUSTOM-MADE PROGRAM ALLOWS YOU UNPRECEDENTED FLEXIBILITY TO

OPTIMIZE YOUR MARKETING MESSAGE WITHOUT INCURRING HIGH COSTS

+

Logo silkscreen printing

Warehoused mass

produced undifferentiated

blank promotional items

with suboptimal or

unverifiable eco content

=

Typical customization

offered by traditional

supplier

No more boring,

cookie cutterapproaches

Tailored

collaborative

design with clients:

-Product style

-Logo and message

Experience eco material

sourcing and

recommendation:

- Recycled plastics

- Organic cotton- Jute/Hemp, etc.

Fast prototype

development

Large number of decoration options:

- Embroidery

- Dye-sublimation

- Lamination

- Screen printing , etc.

Flexible

production

quantity

Ecozuri allows

complete tailoring tomatch yourunique

marketing needs

Custom-made program

with cost advantage from

a global reach
http://www.google.com/imgres?imgurl=http://www.smartkey-global.com/en/images/factory/apparel/factory/07_our_sewing_room.jpg&imgrefurl=http://www.smartkey-global.com/en/factory/app_factory.html&usg=___ReSJ4jNhzUHEBECs5f6wvU0V1g=&h=250&w=350&sz=52&hl=en&start=5&itbs=1&tbnid=wQjnWeKBAFTFhM:&tbnh=86&tbnw=120&prev=/images?q=SEWING+FACTORY&hl=en&gbv=2&tbs=isch:1http://www.google.com/imgres?imgurl=http://www.kidderminstershuttle.co.uk/resources/images/966129/?type=display&imgrefurl=http://www.kidderminstershuttle.co.uk/shuttlextra/4474252.Slow_clothes__sew_rewarding/&usg=__umNy3vIxoirrNSSWkQctaeF_X2g=&h=400&w=300&sz=18&hl=en&start=38&itbs=1&tbnid=X1RanJgS1wxL1M:&tbnh=124&tbnw=93&prev=/images?q=BAG+DESIGN+WORKSHOP+SEWING&start=20&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1http://www.google.com/imgres?imgurl=http://www.designerstitch.com.au/Templates/images/enrol_2010%20bg.jpg&imgrefurl=http://www.designerstitch.com.au/&usg=__TxcBeppB88FY_n2Lw-JDyeEAVKA=&h=299&w=307&sz=26&hl=en&start=90&itbs=1&tbnid=XuxFMBk5oPijHM:&tbnh=114&tbnw=117&prev=/images?q=BAG+DESIGN+WORKSHOP+SEWING&start=80&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1http://www.google.com/imgres?imgurl=http://www.bluehen.com/images/Keilhauer/Fabrics/keilhauer_corrente_fabrics.jpg&imgrefurl=http://www.bluehen.com/keilhauer-chair-p-463.html&usg=__VDGCNZiuLgs7M81CLk2ocYLBu20=&h=718&w=614&sz=51&hl=en&start=12&itbs=1&tbnid=Mxoikcow83QpzM:&tbnh=140&tbnw=120&prev=/images?q=FABRIC+SELECTION&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1http://www.google.com/imgres?imgurl=http://ecopromosonline.com/images/0704%20BLANK.JPG&imgrefurl=http://ecopromosonline.com/nonwoven-grocery-tote-bags-nw700-p-819.html&usg=__koz7yw9JVg95HEOAZnNV92mk7QY=&h=650&w=602&sz=171&hl=en&start=16&itbs=1&tbnid=8X86pfgTRNx2FM:&tbnh=137&tbnw=127&prev=/images?q=BLANK+PROMOTIONAL+BAG&hl=en&gbv=2&tbs=isch:1http://www.google.com/imgres?imgurl=http://www.8ball.co.uk/tshirts/hanest-shirt-plainred_1_109188_red_l.jpg&imgrefurl=http://www.8ball.co.uk/PlainTshirts/HanesT-shirt-Plainred.html&usg=__i2B_RHPlT7QqCAaHl11RwlgGtdU=&h=300&w=300&sz=39&hl=en&start=22&itbs=1&tbnid=Jq8A67pnGRmEOM:&tbnh=116&tbnw=116&prev=/images?q=BLANK+TSHIRT+RED&start=20&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1


10/12

ECOZURI OFFERS FOUR OPTIONS TO BEST SUIT YOU AND YOUR COMPANY

Option 1

Reduce input costby going direct

- Let Ecozuri be

the supplier for

your high

volume/highvalue

promotional

good items that

are currently

ordered through

indirect channels

Go green withoutgoing beyond

budget

- Let Ecozuri

redesign your

most popular

promotionalitems with green

materials

- Keep your

budget intact

by balancing

additionalmaterial costs

with factory

direct savings

Build a new greenmessage

- Let Ecozuri be

your partner to

develop a new

set ofeco-conscious

promotional

items tailored to

your marketing

needs

Make yourmarketing event

/tradeshow green

- Let Ecozuri be

your partner to

develop all the

greenable items

for your next

marketing event,

tradeshow or

exhibition: and all

at factory direct

cost

Option 2 Option 3 Option 4

Common benefits: cost saving, green credibility, unlimited flexibility


11/12

TO GET STARTED, YOU ARE INVITED TO WORK WITH US ON A PILOT PROJECT

Plan yourproject

Purpose of the

items General

design idea

Preferred

material

Expected in

hand date

Quantity Artwork

Approvequotation

and sample

Provide input

to initialsample

Approve final

sample

Approve

pricing

Place

purchaseorder

Engage inquality

control

Review and

approveproduction

sample

Visit factory (if

preferred)

Review and

design further

partnership

Receive

delivery Review saving

Plan further

partnership

Special offer: sample fee

exemption for pilot order

above $5,000


12/12

www.ecozuri.com

Zuri means good and beautiful in Swahili, a

beautiful language spoken in East Africa. Ecozuri, Inc.

offers environmentally conscious, habit changing

products to help people embrace a more eco-friendly

lifestyle. We also contribute up to 10% of our retail

revenue to support education for children living inpoverty in rural Africa.

Ecozuri is a registered trademark of California based Ecozuri Inc. The

company promotes Ecozuris line of reusable bags made from 100%

recycled plastics and offers green custom-made promotional products

OEM services for corporate clients.

To learn about Ecozuris products and offerings, please

visit www.ecozuri.com or contact us at [email protected]

or 1-877-326-9874. Thank you!
http://www.ecozuri.com/mailto:[email protected]:[email protected]://www.ecozuri.com/

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