roi on marketing

8/10/2019 ROI on Marketing

1/17

RETURN ON INVESTMENT IN MARKETING

BY :

Aprison Irsyam


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4/17

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12/17

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Segmentation

Financial

Analysis

Intangible

Earnings

RBI AnalysisBrand

Earnings

BSS AnalysisDiscounted

Brand Earnings

NPV

Calculation

BRAND

VALUE

1

2

3

4

5


14/17

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