rol nerolac

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ORIGIN AND EVOLUTION OF NEROLAC PAINTS We embarked our journey in 1920 as Gahagan Paints and Varnish Co. Ltd. at Lower Parel in Bombay. In 1930, three British companies merged to formulate Lead Industries Group Ltd. In 1933, Lead Industries Group Ltd. acquired entire share capital of Gahagan Paints in 1933 and thus, Goodlass Wall (India) Ltd. was born. Subsequently, by 1946, Goodlass Wall (India) Ltd. was known as Goodlass Wall Pvt. Ltd. In 1957, Goodlass Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints (Pvt.) Ltd. Also, it went public in the same year and established itself as Goodlass Nerolac Paints Ltd. In 1976, Goodlass Nerolac Paints Ltd. became a part of the Tata Forbes Group on acquisition of a part of the foreign shareholdings by Forbes Gokak. In 1983, Goodlass Nerolac Paints Ltd. strengthened itself by entering in technical collaboration agreements with Kansai Paints Co. Ltd., Japan and Nihon Tokushu Toryo Co. Ltd., Japan.

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Page 1: ROL Nerolac

ORIGIN AND EVOLUTION OF NEROLAC PAINTS

We embarked our journey in 1920 as Gahagan Paints and

Varnish Co. Ltd. at Lower Parel in Bombay. In 1930,

three British companies merged to formulate Lead

Industries Group Ltd. In 1933, Lead Industries Group

Ltd. acquired entire share capital of Gahagan Paints in

1933 and thus, Goodlass Wall (India) Ltd. was born. 

Subsequently, by 1946, Goodlass Wall (India) Ltd. was

known as Goodlass Wall Pvt. Ltd. In 1957, Goodlass Wall Pvt. Ltd. grew popular as

Goodlass Nerolac Paints (Pvt.) Ltd. Also, it went public in the same year and

established itself as Goodlass Nerolac Paints Ltd.

In 1976, Goodlass Nerolac Paints Ltd. became a part of the Tata Forbes Group on

acquisition of a part of the foreign shareholdings by Forbes Gokak.

In 1983, Goodlass Nerolac Paints Ltd. strengthened itself by entering in technical

collaboration agreements with Kansai Paints Co. Ltd., Japan and Nihon Tokushu Toryo

Co. Ltd., Japan.

In 1986, Goodlass Nerolac Paints Ltd. turned into a joint venture of the Tata Forbes and

the Kansai Paints with the latter acquiring 36% of its share capital.

In 1999, Kansai Paints Company Ltd., Japan took over the entire stake of Tata Forbes

group and thus GNP became a wholly owned subsidiary of Kansai Paints Company Ltd.

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During the journey of continuous performance excellence, we have entered in to many

technical collaborations with other industry leaders such as E.I. Du-Pont de Nemours &

Company Inc., USA and Oshima Kogya Company Ltd., Japan for our different products.

Our incessant journey of successes will go on backed by our present human asset of over

1900 professionals and a sales turnover of Rs. 925 croresWe are esteemed to be a

subsidiary of Kansai Paint Company Limited, which is the largest paint manufacturing

company in Japan and among the top ten coating companies of the world.

We are the second largest coating company in India with a market share of around 20%.

We are the market leader in industrial / automotive segment supplying over 90% of the

OEM requirements.

We are the leader in powder coatings.

Goodlass Nerolac Paints Ltd.(GNPL), the Indian subsidiary of Japan based Kansai Paint

Co.Ltd, is the second largest paint company in India with presence in decorative paints as

well as industrial paints & marine paints, enamels, varnishes, coatings, resins etc.It is the

second largest coating company in India.The company markets its products under the

brand names Nerolac, Glossolite, Goody, Allscapes, Excel, in decoratives.The Company

was established in 1920 as Gahagan Paints and Varnish Co.Ltd.at Lower Parel in

Bombay. In 1930, three British companies merged to formulate Lead Industries Group

Ltd. In 1933, Lead Industries Group Ltd.acquired entire share capital of Gahagan Paints

in 1933 and thus, Goodlass Wall (India) Ltd. was born.  Subsequently, by 1946,

Goodlass Wall (India) Ltd. was known as Goodlass Wall Pvt. Ltd. In 1957, Goodlass

Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints (Pvt.) Ltd. Also, it went public in

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the same year and established itself as Goodlass Nerolac Paints Ltd. It came into the fold

of Tata Forbes Group in 1976, as its foreign holdings were acquired by Forbes Gokak. It

turned into Joint Venture company in 1986 as the foreign colloborator Japan based

Kansai Paints picking 36% of equity capital of the company.With the acquisition of entire

stake of Forbes Gokak and its associates by Kansai Paints it became the subsidiary of the

latter in 1999.The stake of Kansai Paints in the company now stood at 64.52% of the total

equity of the company.The company has five manufacturing facilities at kanpur,

Ratnagiri, Ahmedabad, Perungudi, Rewari spread across India. The Company serves its

customers through 66 Sales locations and five strategically located factories. Technical

Assistance Agreements of the company with renowned players in paint industry at

international level puts the company in a strong position to offer products which meets

stringent international specifications.It started in 1993 when the company tied-up with

Kansai Paints of Japan (for manufacture of Sophisticated architectural Coatings) and

Nihon Tokushu Torya Co.Ltd also of Japan(for body seal and under seal coatings).And

the latest being the technical assistance agreement with Dupont Performance Coatings

GmbH & Co.KG, Germany for know-how of manufacture of Anodic Electro-deposition

Coatings System during the year 2000-01.The company's other Technical Assistance

agreements include E.I.Dupont De Nemours & Co.Inc.of USA for automotive coatings;

Oshima Kogyo Company Ltd., of Japan for heat resistant paints; Valspar Corporation of

US for powder coatings; Drew Chemicals Corporation of US for water and fuel treatment

chemicals and Ameron Inc.USA for high performance coatings.The company has strong

presence in automotive paints as it controls 45% of the organised Industrial paint

segment.Its major clients include OEMs like Maruti Udyog, Bajaj Auto, TELCO and

Mahindra & Mahindra.

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It was a pioneer in introducing electro-deposition (ED) technology for Maruti, capturing

a sizeable share of the automotive paint market.The company has two wholly owned

subsidiaries namely Saurashtra Paints and and GNP (Madras).The above subsidiary

companies were amalgamated with the company from April,2002 with consent approval

from both the states High courts. It has the software package, computerised colour

dispensing machine from Fluid Management Holland, Gyroshaker of 10-Litre capacity

touch screen monitor, 136 column palette-share display unit and a Kirloskar Champion

UPS 1 KVA.The system has an ability to supply over 1305 shades accurately,

consistently and instantly in several products covering a variety of application viz doors,

windows, walls, exteriors, gates, grills etc. 

 

 During 2001-02, the company has entered into a technical agreement with EFTEC Shroff

(India) Ltd. for the manufacture and supply of Automotive Paint Shop Sealers and

Underbody Compounds.

 

 The Company is in the process of setting up a new manufacturing unit at Bawal,

Haryana at an estimated cost of Rs.100 crores with an annual capacity of 20000 MT p.a.

The above project is being financed through internal accruals.During 2004-05 the

company has setup a new greenfield plant, with a capacity of 20400 MT, at Bawal,

district Rewari of Haryana and this was commissioned on 19th March 2005. During

2003-04, the capacity at the Jainpur was increased by 24% for water based paints, by

setting a new facility. Consequent to the approval of the High Court of Madras and

Bombay the amalagmation of Chemguard Coatings Ltd with the company wascompleted

on 1st September 2005 .

 

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 During 2005-2006, the company made an investment in a Malaysian Company, a joint

venture company between the company and Kansai Paint Co Ltd., Japan (Kansai), Where

the company will hold 55% stake and 45% Stake by Kansai. Further the Malaysian

company has entered into an agreement to acquire the paint business of Sime Coatings

Sdn.Bhd., Malaysian and this is subject to approval. During the same period the

companies Production capacity of Paints Varnishes and enamels has increased from

138400 MT to 153900 MT. The capacity of Synthetic Resins stood at 36250 MT and

Capacity of Pretreatment Chemicals stood at 2400 MT.

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Paint Industry at Glance

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Most major companies posted higher revenues and earnings during 2004-2005 and

continued to post good growth rates in the first quarter of this fiscal. But this is true

largely of the strong which are getting stronger. The weak are getting weaker.

In 1993-94, the top 10 companies accounted for around 85 per cent of the total sales (in

value terms) by the organised sector. Of this, the top four companies -- Asian Paints,

Goodlass Nerolac, Berger Paints (including Rajdoot Paints which was merged last year)

and ICI India -- accounted for around 66.50 per cent. But in 1998-99, the top 10

companies accounted for around 90.50 per cent, and the top four for a 76 per cent share.

Surely, the industry is consolidating, in a different way though because there have been

few mergers or acquisitions.

Just as the paints market is shrinking, so too are the choices for the investors. They had

just four firms to pick from and to shuffle around in their portfolio. And even this has

shrunk to just Asian Paints, Goodlass Nerolac and Berger Paints. As the market matures

further and dominance increases, players would have to become more selective.

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With very little improvement in rural penetration by most companies, much of the growth

(14 per cent per annum over the last five years) has come from the urban market

expansion. Greater competition, increased cost pressures and frequent disturbances in the

demand-supply dynamics have resulted in the weaker companies losing market share to

the stronger players.

This only goes to show that from the point of view of investments, the brightening

prospects of the paints industry means most for the top four companies than for the

others. The relative ranking of the four companies would, however, depend on their

current market position and the growth strategies they have chalked out. In particular,

their future profitability would depend critically upon the balance between decorative and

industrial paints, risk management strategies, measures towards cost reduction, product

range, access to technology, quality of service, globalisation, and strategies for

acquisitions.

All the top four paint companies, with the exception of ICI India, posted good growth

rates in revenues for the year 1999-2000. The average paints revenue growth rate of

Asian Paints, Goodlass Nerolac and Berger Paints was around 18 per cent. However, in

terms of post-tax earnings, Asian Paints posted the highest growth rate of 26.60 per cent

followed by Goodlass Nerolac (17.45 per cent) and Berger (5.25 per cent). The profits of

Asian Paints got a boost from the higher revenues (due to increased capacity) from the

sale of phthalic anhydride, the realisation of which improved by around 24 per cent in

1999-2000. While ICI's turnover went up marginally by 4.20 per cent, the company

posted a loss of Rs. 93.54 crores after adjusting for non-recurring transactions.

Both Asian Paints and Goodlass Nerolac improved upon their operating profit margins.

On the other hand, the margins of Berger Paints and ICI India declined. Overall, while

Asian Paints comes out on top, Goodlass Nerolac improved significantly on its previous

year's performance. The first quarter performance of these companies (including ICI

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India) was also good. While the revenue growth was 10-11 per cent, post-tax earnings

grew, on an average, at 22 per cent.

Though there are some initial signs of a slowdown, industry sources expect companies to

improve on the first quarter performance. The decline in the production of the automobile

sector (which accounts for around 35 per cent of the total offtake of industrial paints)

could impact the revenues of Goodlass Nerolac, the leader in this segment.

However, the sluggishness in general engineering (which accounts for the balance 65 per

cent of the industrial paints offtake) could have an adverse impact on the offtake of all the

companies. Since the market for general industrial paints is spread over a large number of

segments, there is also the possibility of an evening out. However, given the fact that the

general engineering paints segment is still in a nascent stage, the growth rates are not

expected to be more than 7-8 per cent.

In this situation, the offtake of decorative paints could be the deciding factor for the

medium-term prospects of the leading companies. The decorative paints segment has

witnessed steadier growth rates compared to industrial paints. The recent decision by

Goodlass Nerolac to refocus on decoratives is a pointer to this fact.

Asian Paints has a stranglehold of the decorative paints segment with a market share of

40 per cent. The company also has the largest reach in terms of the dealer network of

14,500 outlets, almost a-third more than that of Goodlass Nerolac, the second biggest

company in the industry. While Berger Paints has a dealer network of around 5,500

outlets, ICI India has 4,500.

Efforts to reach out to the customer directly by installing colour vending machines has

begun yielding results. Proof is Asian Paints witnessing much higher growth rates

wherever these machines have been installed. On this count too Asian Paints is the leader,

with 848 installations compared to Goodlass Nerolac's 550. Both Berger Paints and ICI

India have fewer installations.

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While the installation of the colour vending machines has enhanced significantly the

availability of shades, both Asian Paints and Goodlass Nerolac have been targetting

actively the lower end of the product profile, looking for higher volumes. The fact that

the companies are finding it increasingly difficult to pass on price increases on to the

consumers is a pointer to the fact that decorative paints segment is becoming more of a

commodity business. And in a commodity business, volumes matter more than value.

Both the companies have offered low-value exterior paints as an better alternative to

cement paints.

While these initiatives could help generate volumes, companies could face cost pressures

with the firming up of raw material prices. Since raw materials (solvents, resins,

pigments, and additives) account for around 50 per cent of the total cost of production,

this could have a significant impact on margins and, consequently, on the bottomline. The

depreciation of the rupee could aggravate matters.

In this situation, companies with better cost-management systems could come out

winners. All the top four companies have initiated IT-related measures as part of their

cost-reduction strategies. Asian Paints spent Rs. 12 crores (??) on IT initiatives in 1999-

2000 and plans further investments of Rs. 28 crores this fiscal. It has put in place a

supply-chain management system. It also plans to upgrade its communications

infrastructure through VSATs, leased and ISDN lines across the country. The company's

ERP solution from SAP is scheduled to be implemented in 2001. Goodlass Nerolac has

allocated Rs. 40 crores for implementing an ERP programme and to integrate its 60-odd

depots around the country.

Given Asian Paints' track record in cost reduction and its early-mover advantage, there is

a greater chance of the company improving its operating profit margins compared to

other companies. Though the proportion of raw materials for one rupee of sales has been

coming down over the last five years, Asian Paints has managed to achieve the highest

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reduction, followed by ICI India and Goodlass Nerolac. For Asian Paints, this has come

down from 52 per cent in 1994-95 to 45 per cent in 1998-99.

Asian Paints also has the advantage of having its own phthalic anhydride plant whose

capacity is to be raised from 22,000 tonnes to 24,000 tonnes this fiscal. As the company

sells nearly 65-70 per cent of the total production in the open market, the current firm

trends in PAN prices could boost the operating profit margins. The company also has

captive pentaerythritol and resins plants. Though Goodlass Nerolac also expects lot of

savings from its IT initiatives to compensate for the increase in raw material costs, it

could be some time before the company actually derives the benefits.

For a business which is increasingly becoming commoditised, it appears that the ad-

spend would be one of the important differentiating factors which would enhance `brand

recall'. And in the paints industry `brand recall' is more important than individual product

recall. Here again, Asian Paints again has done the homework to enhance its `brand

recall'. Its ad-spend has gone up from 11.25 per cent per unit of sales in 1994-95 to 14.85

per cent in 1998-99. This is followed by ICI India and Goodlass Nerolac.

Thus, overall, Asian Paints would come on top in the decorative business. There is,

however, close competition between Goodlass Nerolac and Berger Paints. Berger Paints

has increased its market share after its merger with Rajdoot Paints last year. Though it

has a better reach through its manufacturing facilities in the four regions (Goodlass

Nerolac's four plants are spread around in Maharashtra and UP), it capacities are far

lower compared to that for Goodlass Nerolac. But with the recent refocus in decoratives

to take advantage on its brand value, Goodlass Nerolac's hold on the decoratives market

to take a leap in the future. The company's ad-spend is slated to double this fiscal.

With the recent increase in capacity from 57,500 tonnes to 1.01 lakh tonnes (with the

commissioning of the Lote factory), Goodlass Nerolac would have no capacity

constraints. This was one of the important factors which had earlier forced the company

to concentrate less on decoratives. The company has also introduced quite a few new

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products at both the ends of the value spectrum. With the support of Kansai Paints, which

now holds 64.52 per cent stake, Goodlass Nerolac plans to introduce new niche premium

products. With its increased concentration on water-based emulsions and distempers,

where the demand growth rates have been high, the company hopes to have a strong

second place in the decorative paints market and at the same time increase the gap

between itself and Berger Paints.

Though industrial paints growth rate could get affected by the slowdown in the

automobile industry, it still would contribute significantly to the margins of all the

companies. In this segment, Goodlass Nerolac has the leadership position with a 45 per

cent share of the market. Apart from Kansai Paints, the company also has tie-ups with

DuPont, Nihon Parkerising (for pre-treatment chemicals), Nihon Tokushu Toryo (for

sealants and underbody coatings), Valspar Corporation (for powder coatings), Ameron

Coatings (for high-performance coatings) and Drew Chemicals (for water treatments

chemicals).

While Goodlass Nerolac, Berger Paints and ICI India have industrial paints as one of

their divisions, Asian Paints has hived off its automotive coatings business into a joint-

venture (JV) with PPG, US, the fourth largest company in the world. The JV has helped

Asian Paints in many ways. While the main business would benefit from the revenue

flows (through dividends) from the JV, it would at the same time help the company to

shield the main business from the adverse effects of a fluctuating demand for automotive

paints. Since a separate JV offers PPG the necessary protection for its technology, it

would be more comfortable in introducing latest products.

Moreover, PPG's global acquisition of ICI's refinish and industrial coatings business

would add further strength to the Asian Paints' JV with the company in India. It could at

the same time have an adverse impact on ICI India's growth prospects in industrial paints.

After the sale of its refinishes to PPG, ICI Plc has been a big loser, as it plunged from the

top spot to number five position at the global level.

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Berger Paints has presence in all the segments of industrial paints through its tie-ups with

Herberts of Germany (which was taken over by DuPont last year) and Nippon Paints of

Japan. But it is strongly placed in powder coatings where it has a tie-up with Teodur NV

of Holland.

Thus, while Goodlass Nerolac has a leadership position in industrial paints, Asian Paints

would come next in the relative ranking before Berger Paints. ICI India could suffer from

the lack of access to the latest technology in industrial paints and so has to scout for

technology partners.

While all the companies have trying to reduce costs, they have also been actively looking

at the acquisitions and globalisation for improving growth. Asian Paints has the

maximum global reach through its 10 international subsidiaries. During the previous

fiscal, the company established subsidiaries in Oman and Mauritius, acquired controlling

stake in the second largest paints company in Sri Lanka. After its recent acquisition of

Jenson & Nicholson (Nepal), Berger Paints is looking at acquisitions in Sri Lanka. Again,

both ICI India and Asian Paints are seriously looking at Shalimar Paints.

Overall, from the point of view of investments and future prospects, Asian Paints appears

to a very safe bet followed by Goodlass Nerolac. However, the Asian Paints stock

currently ruling at Rs. 258 (post 3:5 bonus) and discounted at nearly 22 times appears

fully priced. Investors can get into the stock at declines. On the other hand, there is lot of

upside potential left in the Goodlass Nerolac stock which rules at Rs. 135 and discounted

at just 9.90 times its recent annualised quarterly earnings. The Berger Paints stock has

been quite steady at Rs. 94 discounted at around 9.90 times its quarterly earnings.

However, the potential for a significant upside appears limited.

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In the word of Mr. HarishChandra M. Bharuka, M.D. (Nerolac

Paints):-

DESPITE a strong brand name, Goodlass Nerolac has grossly underutilised its potential

in decorative paints.

Constraints on capacity had earlier forced the company to focus more on industrial paints.

The company is now trying to rectify this through its renewed focus on decoratives. This

would also help the company even-out the impact of cycles in industrial paints. The

company is also on a cost-saving drive. Mr. T. R. Venkatesh, Managing Director,

Goodlass Nerolac Paints, spoke to Business Line on the various aspects of the company,

as also about the industry.

Excerpts from the interview:

On the 2004-2005 performance:

In paints, we had a decent top-line growth of around 19 per cent in value terms. Though

other companies also did well, we were marginally better. In other words, our

performance was marginally better than the industry average. The profit growth was also

good the previous fiscal. The profits in 1998-99 dipped mainly because our Lote

Parshuram factory was commissioned during the year. While we were not able to utilise

the full capacity of that factory, depreciation and interest cost had to be accounted for.

Whereas during 2004-2005 we were able to utilise the full capacity and so the top-line

growth was good.

In terms of the various segments, we did well in both industrial as well as decorative

paints. The growth rate in powder coatings (through an associate company Polycot

Coatings) was good, but in high-performance coatings only middling last year as this

depends on the implementation of new capital projects. Since few capital projects got

implemented last year, the offtake of high-performance coatings was only moderate.

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On the recent first quarter performance:

During the recent first quarter, the top-line growth was around 11 per cent, which again is

marginally better than the industry average. The post-tax earnings too improved by

around 22 per cent. More or less the same trend was maintained in July too.

The growth rates in the passenger car segment was not good in the first four months of

this fiscal. And we have been affected by this. But we have been able to make it up

significantly on decoratives and other segments within automotive paints. For example,

we have been concentrating on the two-wheelers, tractors, LCVs, utility vehicles and

scooters, where we have improved our share. In automotive refinishes, which is another

major focus segment, we have been able to see growth rates of around 35-40 per cent.

These has helped us offset the impact of the slowdown in the passenger car segment.

On the chances of sustaining such a performance:

We are, in fact, planning to improve upon our first quarter performance. The Index of

Industrial Production posted a lower growth rate during the first quarter of this fiscal. But

we expect the situation to improve. Generally a lot of stock adjustment takes place in the

OEM sector during the first quarter of every year. Though we are not sure about the kind

of growth we would be witnessing during the main season between October and

December, we definitely expect it to be better than the first quarter.

On long-term growth rates:

If we consider the actual growth rate of industrial paints over a period, there is not much

different from the growth rates posted by the decoratives segment. This is mainly because

the demand growth rates for industrial paints has seen sharp fluctuations compared to the

decorative paints. In other words, industrial paints growth rates have been more

chequered. This is mainly due to the fluctuations in the growth rates posted by the

passenger car segment.

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This could probably change in future. As of now, while decoratives accounts for around

70 per cent of the total paints demand, industrial accounts for the balance. This trend has

been changing and is bound to change more, with industrial paints gaining an upper hand

over a period of time. Thus, from the long-term point of view, the demand growth rate for

industrial paints is expected to be more than that for decorative paints. But in the medium

term (two-three years), we do not expect any big difference between the growth rates for

decorative and industrial paints.

Our future growth strategy is, thus, based on fairly high growths coming from the

decorative segment also. Just because we are leaders in industrial paints, we cannot

expect that the high growth rates in this segment will take us where we want to go. Our

long-term target is to achieve a turnover of Rs 7000 crores by 2007. This translates into a

CAGR of 18-19 per cent, which we are confident of achieving.

On the impact of the recent hikes in raw material costs:

It is clear that we cannot easily pass on the price increases on to our customers. So, we

have to find resources to absorb the increase in raw material costs. The resources would

have to come from the savings derived from streamlining of internal operations. And

there is lot of scope for such savings.

Over the last five-six years we were concerned more about the overall growth rates in

revenues. In other words, our intention was to manufacture to somehow meet customer

needs and increase sales. Thus, till at least our Lote factory was commissioned, it was a

case of supply chasing demand. This obsession with growth resulted in accumulation lot

of inefficiencies also. So, there is considerable scope for cost reduction.

Towards this, we have been investing on two things in the recent past to reduce costs.

One, we have been upgrading our equipment to improve efficiency in manufacturing.

Two, we have been taking advantage of the developments in IT to improve overall

efficiencies. We have already spend Rs. 18 crores for an ERP system to be implemented

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in November. We have also looked at supply-chain programmes to improve the extent of

services offered to our dealers and for optimising inventory.

We are also looking at data-warehousing, where we are able to make effective use of the

data gathered over the years for improving the quality of decision making. Thus, we are

planning to use a combination of both manufacturing and IT-related measures to derive

cost savings. This should help us overcome the kind of inflationary pressures we are

facing on the raw materials front.

On the recent change in strategy to focus on decoratives:

Though we are leaders in industrial paints, we feel that we have grossly underutilised our

potential in decoratives. Our overall market share in decoratives might be just 13-14 per

cent. But this is not same across geographical regions or products. This means that we

have been able to capture higher market shares in certain regions and in certain product

segments. Whereas our good brand name is all pervasive. This again means that we are

not utilising the full potential of our brand name. There are a number of reasons for our

underperformance in decoratives.

For one, our capacities were not enough to cater to the growing demand. In other words,

till at least the Lote factory was commissioned, our supply was lagging behind demand.

In such a situation, supply of industrial paints was our priority as we had to satisfy our

long-term contracts. Consequently, our supply was not adequate to cater to the decorative

segment. Two, our product range in decoratives was also not adequate. We were

concentrating on enamels and not on emulsions and other segments which were

witnessing faster growth.

So, our present strategy is to rectify such defects. Towards this end, we have already

increased our capacity. Apart from the efforts to increase our product range, we are also

installing colour dispensing machines across the country. Our ad-spend is also slated to

double this year. So, a number of steps have been taken to give a boost to our decorative

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business. Our renewed concentration in decoratives is also aimed at evening-out the

adverse impact of the cyclical nature of demand growth in industrial paints.

On some specific strategies to improve decorative business:

First is product focus. We are already strong in enamels. So, we are now concentrating on

strengthening our presence in water-based emulsions and distempers. In other words, our

focus is on interior paints. At the same time there is no specific focus in terms of value.

High-value products are as important as low-value products. As the market expands from

the urban to the rural areas, value products would drive volume growth. At the same time,

we are also segmenting the top end of the customer profile in terms of distinctive tastes

and requirements. This would be possible through support from Kansai Paints. Second is

in terms of distribution focus, where we are in the process of strengthening the dealer

network.

On e-commerce possibilities:

Right now it is only B2B in terms of improving the dealer connectivity for better service

and supply-chain management. B2C is still a gleam in the eye. But any B2C initiative

cannot totally ignore the dealer network. We are still exploring on a B2C model which

would include dealer participation.

On the extent of consolidation in the industry:

Consolidation need not come only through mergers and acquisitions. There is indeed

consolidation in the sense that the strong is getting stronger and the weak weaker.

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Management Structure and Key People in Kansai Nerolac Paints Ltd

"The people who make the company are its real assets." 

At Goodlass Nerolac, we stand by this. The success of Goodlass Nerolac has hinged on

this philosophy since 1920, and being the second

largest paint company in India is the rightful tribute to

its people's commitment and dedication.

With employee strength of around 2000 spread over the

country and an efficient management, the company

provides the conducive work atmosphere to develop and grow. Our team of Ph.D's,

engineers and technicians visit collaborator's plants abroad to update themselves with the

latest techniques.

BOARD OF DIRECTORS

Name of the Person Designation

DR. JAMSHED JIJI IRANI CHAIRMAN

MR. DEVENDRA MOTILAL KOTHARI VICE-CHAIRMAN

MR. HIROSHI ISHINO DIRECTOR

MR. YUZO KAWAMORI DIRECTOR

MR. KISHAN CHAND MEHRA DIRECTOR

MR. HARISHCHANDRA MEGHRAJ

BHARUKA

MANAGING DIRECTOR

MR. SUSIM MUKUL DATTA DIRECTOR

MR. YASO TAJIRI DIRECTOR

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MANAGEMENT COMMIITEE MEMBERS

Name of the Person Designation

Mr. H.M. Bharuka Managing Director

Mr. Praveen Chaudhari Director - Supply Chain

Mr. Shrikant Dikhale Vice President – HR

Mr. Anuj Jain Vice President - Marketing (Decorative)

Mr. Ashok Saini Vice President - Special Projects

Mr. Murali Sundaram Vice President - Industrial Marketing

Mr. V.M. Natu Vice President – Technical

Mr. Mori Consultant-Technical

Mr. Takano Consultant-Manufacturing 

Mr. P.D. Pai Vice President – Finance

Mr. Jason Gonsalves Vice President - Corporate Planning & IT

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21

Strong Vision And Values

Nerolac is a company with very clear and well-defined vision and very strong values.

Clarity of vision and strong foundation of cultural values have always kept this company

in good stead. Its ethical conduct has always guarded it against any possible traps and pit

falls.

We have made sure that the distribution hurdles and the climatic vagrancies do not affect

the quality of our services. This same commitment will ensure that Goodlass Nerolac

will march towards its centennial year, fully dedicated and invigorated, in step with the

exciting wave of industrialization and modernization pervading through the new India.

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Organizational Strength

Innovation in Research and Develpoment

"Compete through Innovation"

The keystone of Goodlass Nerolac's success has been its

investment in technology and the importance given to Research

and Development. The company has, over the years, set up

excellent facilities for developmental research, improving its

manufacturing processes and continuously innovating on its

products.

Goodlass Nerolac's R&D laboratory has the distinction of being one of the first to

be officially recognized by the Department of Science and Technology

(DTI), Government of India. At Nerolac, quality control starts from

the first stage of raw materials, through intermediates, right up to the

finished products.

Wide Experience

The rich cumulative experience of the organization gathered over 80 years of experience

provides a strong backbone to all kinds of decisions taken in this company. 80 years of

learning in trade and market has given enough expertise to innovate and develop products

and services according to the changing needs and desires of customers. Nerolac paint

technology cuts across all barriers; without discriminating between uses or users. The

past decades have seen a meteoric rise in the fortunes of Goodlass Nerolac. Today, we

are the second largest paint company and a recognized leader in our chosen fields. The

company was adjudged the fastest growing paint company in the organized sector, not

once but thrice-in consecutive years.

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People:-

Nerolac is a company, which considers its people as one of its strengths. Nerolac has

always valued its employees. Recruitment thus becomes very important activity at

Nerolac. Employees that add value to the organization are suitably awarded & rewarded

to keep the fire live & going.

Strategic Alliances:-

The coatings industry globally, like several other industries, is in the process of

consolidation. The process of consolidation is intended to help companies meet

increasingly challenging customer requirements by constantly updating technology,

striving for greater efficiency in operations and ensuring worldwide servicing

capabilities.

World over, units are moving with associates/affiliates/parent bodies with core

competence as their prime objective. The acquisition by Kansai of the shareholding of

Forbes Gokak Ltd. and their associates in your Company is in furtherance thereof. Our

technical collaborators and associates are strategically placed to make most of the market

opportunities and create more value to the company.

Strong Distribution Network:-

Nerolac’s strength of wide spread distribution network is its right

arm in generating sales revenue from all parts of India. Nerolac has

a wide distribution network of over 11,000 dealers

We have eight Sales Divisions and each division has depots to take

care of local needs. In all we have 66 depots

All this ensures complete reach in India including rural and up country markets.

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Manufacturing Strength:-

Manufacturing is a very important function for the paint industry. Nerolac has made sure

that its manufacturing facilities are world class. Nerolac has five manufacturing units

located at Perungudi (T.N.), Vatva (Gujarat), Jainpur (U.P.), Lote Parshuram (Maha.) &

Bawal (Haryana). The total installed capacity of all the units put together is138400TPA.

Its latest unit is at Bawal, which was commissioned in March 2005, with a capacity of

20400TPA with an investment of aroundRs100 crore- all through internal accruals.

Marketing:-

‘Marketing is the management process that identifies, anticipates and satisfies customer

requirements profitably.’ – Philip Kotler

At Nerolac, the marketing function has been one of the pillars behind building a

successful organization. We believe our key strength lies

in understanding the consumer and communicating with

him in a language they understand and relate to best.

Nerolac commercials have been well -loved over the

years and its jingle - 'Jab ghar ki raunaq badhaani

ho...' is now a familiar tune in every Indian household.

Over the years, Nerolac has undertaken several initiatives, which have met with

unprecedented success and really made people really sit up and take notice of the brand.

Beginning with the introduction of the new Brush stroke logo, which stands for the

‘process of painting’. It depicts motion, dynamism and progress through change. The

signal red color, which is the color of Nerolac, is symbolic of eternal joy and hope. It

has now become an integral part of our brand identity and now appears as a sign-off on

any kind of communication.

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Another one of the marketing initiative was the unveiling

of the new corporate campaign with Mr. Amitabh

Bachchan as our brand ambassador. In this campaign,

Amitabh Bachchan embodied Nerolac and showed how it

touches the lives and dreams of people...no matter who

they are and where they come from.  The essence of this

thought was captured in the newbaseline ‘Yeh Rang hain

jo har kisi ko chhoota  hain’.

Apart from the corporate campaign, we also released a new commercial for Nerolac

Suraksha with Mr.Bachchan. Focusing on the fast growing exterior category, this

commercial playfully demonstrates Suraksha's proposition of protection.

Another one of the initiatives launched, during the festival season of Diwali was “Har

Din Diwali “ a promotional campaign aimed at the customer. The unique feature of this

campaign was the opportunity to win daily prizes through out the entire duration of 55

days of the campaign. In addition to the daily prizes there was also a grand bumper prize

to be won. For sure this was one campaign that was a runaway success. 

Complimenting our core business of paints last year also

saw the launch of  “Nerolac Assured Paint Service”.

Designed to bring the Nerolac experience right to the

consumers' doorstep, it met with an excellent response.

Currently available in Mumbai, consumers can now relax

while the Nerolac team takes over the entire paint job right from sourcing to execution.

In  our effort to becoming  consumer friendly, this year we also undertook the exercise of

redesigning our shade cards. The new look shade cards are not only eye catching and

consistent in appearance but also try to make the process of shade selection for the

consumer lot more interesting and convenient.

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On the award front, we made a great start to the year by winning two Emvies, or media

awards for innovative executions. So, it has been another successful year for Nerolac. We

have taken some long-term and some short-term initiatives that will bear fruit as time

passes. That’s why we believe that tomorrow, the sky will be the limit.

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27

Goody the Mascot

Goody, our celebrated mascot, the inspiration behind us, who goads us on to do better

and better. 

But how did Goody come to be? The story behind the evolution of Goody, here for all to

see. 

1960

In the early 1960's the competition in the paint industry was growing. The urban markets

had saturated and paint companies saw potential in the upcountry markets. Goodlass was

a popular paint company, but there was one problem. 

The five syllable name of Goodlass Nerolac would not roll easily on the tongue of the

upcountry dweller. 'Interpub', the advertising agency used by us then, suggested to Mr.

Denis Ridley our then Sales manager that a symbol should be associated with the

company's name.

1970

Full 18 months were spent on discussing as to what the symbol should be like and if we

needed it in the first place. After much brain storming and chewed pencils (don't forget

the heaped up crushed paper in the bins) in the year 1970, GOODY the smiling tiger was

born. His distinctive and colored personalities were just what a paint company needed.

Coincidently it was the time when the tiger replaced the lion as the national animal.

Project tiger started by the world wide fund had also increased the public interest in this

animal.

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The name of GOODY was a celebrated one, since the name GUDDY (very similar to

GOODY in pronunciation, is a common name for girls in North India. Moreover, we

did'nt have to explain what GOODY meant in English.

However, our GOODY was not taken very enthusiastically by our sales force. They had

their own reasons.

The palm tree a symbol that had been in use till then and was much loved by the sales

force. Therefore a compromise was done. The palm tree was incorporated on GOODY's

T-shirt.

1972

In 1972 Goody's gaurdianship was taken by Ulka advertising and they decided to alter

Goody's appearance. The Goody you see today is the work of Subhash Tendle, a young

artist at Ulka who made Goody the striving and lively character that he is. Tendle not

only made Goody more colourful but also more mobile. Goody then began to sit on cans

of paint, and with the brush in his hand painted the world colourful. Goody now had a

contented smile similar to the smile that our customers have after

using our paints. 

Goody during his growing years kept changing. His weight

fluctuated, sometimes his ears disappeared behind well fed

cheeks, his chin flattened and sharpened alternatively. But looking back , perhaps these

are the signs of healthy growth in any tiger cub. 

Goody has matured now. While posing formally he always has a paint brush in his paw.

He keeps changing his position to keep cramped muscles away but his basic features are

the same.Goody is a well loved member of our company. This fun loving tiger patrols

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throughout the nation and overseas as well. His audience is large and is adored by all,

after all this species of tiger is well preserved.

29

The HR Angle

Vision and Values:-

In today’s dynamic business environment, no organization can afford to survive without a

well-articulated and carefully thought vision stating the overall strategic direction and

long-term future of its business.

We have been at the forefront of paint manufacturing over eight decades pioneering a

wide spectrum of quality products that change the face of economy and lifestyles of

people at large.

It is our vision to leverage global technology, for serving

our customers with superior coating systems built on

innovative and superior products and world class

solutions, to strengthen our leadership in Industrial

coatings and propel for leadership in Architectural

coatings, all to the delight of our stakeholders.

We firmly believe that it is not only the vision of where we wish to go which will form a

cornerstone of all our further growth, but also our conviction to the fact that the values

based proposition has to be ultimate foundation of our business.

To this end we consciously have internalized and been practicing these values in all our

business transactions though human beings:

Ethical Conduct

Customer Orientation

Accepting Diversity

Promoting Innovation

Objectivity

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Team Orientation

Empowerment

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Cultural Ethos:-

Vision driven organization

Employees feel pride in being part of the organization

Recognition of human resources as extremely important and critical assets

High level of human dignity

Transparency and openness among employees at all hierarchical levels

Performance-linked reward system

Management and employee commitment to organization values is high

Autonomy in work is high

High commitment to quality products

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The HR Angle:-

At GNP we recognize our human resources as extremely important and critical assets.

We honor the dignity of each individual, irrespective of position and highly value the

feelings and emotions of people.

Our Human Resource Policy is, to facilitate creation of synergy, mutuality and

interdependence between individual and corporate development and growth through total

employee involvement and building an enabling work culture in the organization.

Informality in interactions, transparency and openness in communications at all levels,

and an enabling work environment supporting high autonomy of work, transparency and

an objective subjectivity of Performance Management System, fair dealing, tremendous

care and concern for people are a few of the softer aspects of permeable people

management environment which represent the organizational climate and culture. Our

faith is averred by the fact that people feel pride in being part of the Nerolac family. We

care for people; people care for our business.

The Quality Policy:-

It is the philosophy of Goodlass Nerolac Paints Ltd., and its associates to achieve

complete customer satisfaction by providing products and services

that consistently meet or exceed the customer needs and

expectations, pursuant to agreed specifications, delivery schedules

and competitive prices. It is the philosophy of the company to

systematically operate its manufacturing facilities by  inculcating

commitment to total quality management at all levels and on a

continuous basis with a view to achieving “First Time Right” results in manufacture,

services and other operations.

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It is the company’s aim to constantly reduce waste of material and effort, increase

efficiencies and ensure safety of plant and people and protection of the environment.

Open Door Policy:-

Working together requires that we have a friendly atmosphere based on trust and respect

amongst all of us.

At GNP we follow an Open Door policy. Any person is free and welcomed to share good

idea, suggestion, doubt, problem about job or work place, or uncertainties about one’s

future in the organization. An open and transparent communication is appreciated.

Social Responsibility:-

The company continues to make its due contribution to community relief and

development activities and has donated both in cash and kind for the beautification of

some public places in Mumbai and elsewhere. The company continued its activities

directly or indirectly through trusts/agencies in community Development and Social

Welfare including contributions towards national defense, medical help, education,

improvement of environment etc.

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Kansai Nerolac Paints and Their Associates Companies:-

The Associates are:-

Nipa Chemicals Limited:-

This Company specializes in the manufacture of Pre-Treated Chemicals. Nipa

Chemicals Ltd., is a joint venture of Nihon Parkerizing Co. Ltd., Tokyo, Japan,

and Goodlass Nerolac. Goodlass Nerolac provides the technical and the

marketing support for Nipa Chemicals.

Polycoat Powder Limited:-

Goodlass Nerolac provides the marketing expertise and technical services for

Polycoat products.

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Kansai Nerolac Paint and Share Holder

In February 2000, Kansai Paint Co. Ltd., Japan, the Company's foreign collaborator and

one of the Promoters of the Company, acquired 43,71,152 shares

amounting to 28.56% of the paid-up Share Capital of the

Company from Forbes Gokak Ltd. and their associates, the other

Promoter of the Company, at a price of Rs.250 per share. With

this acquisition, Kansai Paint Co. Ltd., Japan, now holds 64.52%

of the paid-up Share Capital of the Company. 

The coatings industry globally, like several other industries, is in the process of

consolidation. The process of consolidation is intended to help companies meet

increasingly challenging customer requirements by constantly updating technology,

striving for greater efficiency in operations and ensuring worldwide servicing

capabilities. 

World over, units are moving with associates/affiliates/parent bodies with core

competence as their prime objective. The acquisition by Kansai of the shareholding of

Forbes Gokak Ltd. and their associates in your Company is in furtherance thereof.

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35

Kansai Nerolac Paint Ltd and their IT Pillar

GNP has always sought to harness the benefits of

Information technology. It has envisioned using

Information technology in all areas of business to build

up unique competencies and efficiencies thus delivering

maximum value to GNP’s stakeholders.

Starting in February 2000, It has transformed its

functional based legacy systems into a process based

organization wide systems culture by investing and

implementing the SAP R/3 solution. It has also sought to leverage its vast repository of

data and work towards building knowledge based organization. In line with this vision it

has invested in a world class data warehousing solution and in Knowledge sharing portal.

The power of IT has been further leveraged to enhance the operational capabilities with

the help of Supply Chain solutions from SAP.

As part of these implementations GNP today has a state of the art data center &

communication infrastructure based on VSAT’s / Leased lines/ ISDN/ VPN connecting

all its sales offices and factories around the country allowing online transaction

processing and response backed by a state of the art Storage (SAN) device. GNP plans to

now open its organization to its suppliers and customers so as to reap the benefits of

modern communication technology and E-commerce. A part of this process it is now

pursuing means for establishing secure connectivity to the extended enterprises.

GNP will continue to invest in applications that make it more open and transparent to all

its stakeholders.

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Kansai Nerolac Paint Ltd & their Technical Collaborators

Committed to provide the best in Paints, Kansai Nerolac have entered into Technical

Collaboration with four industry leaders known for

their technical superiority.

The four technical collaborators are: 

E.I. Dupont De Nemours & Co. Inc,U.S.A; 

Kansai Paint Co. Ltd., Japan;

Oshima Kogyo Co. Ltd. Japan

Dupont Performance Coatings GmbH & Co.KG ; Germany

The Associates of Kansai Nerolac provide that vital edge to stay ahead of the

competition. These associations were setup with the specialized expertise of the Industry

leaders to make Kansai Nerolac a complete Paint Company catering to all the market

segments.

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Kansai Nerolac Piants and their Product Feature

Nerocem with Ti+ (Cement)

Description: Nerocem with Titanium '+' is a white cement based durable paint which is

priced economically to give maximum value for money. It does not contain hydrated lime

and is especially formulated for better brushability, easy mixing and application, longer

pot life and extra covering capacity.

Properties: A special additive in Nerocem makes it easier and quicker to mix as

compared to other cement paints. Due to its superior water repellency, it waterproofs the

surface and prevents penetration of dampness, forming an integral part of the painted

surface. It also gives a twin advantage of greater coverage and lesser labour cost because

of its superior brushability.

Recommended surface preparation: Any faults in the structure, particularly those that

may lead to moisture penetration must be rectified completely before the painting process

is initiated. The surface to be painted must be sound, clean and suitably dry. All

previously painted surfaces must be cleaned using a stiff brush to remove loose dust or

dirt, lichen, algae or any other organic growth. All cracks, voids and minor damages

should be repaired / patched prior to application of Nerocem. New plaster should be min.

8 weeks old, properly cured, dry and well set before application of Nerocem. 

Application areas: Recommended for Exterior and Interior application on surfaces such

as cement / sand rendering, brickworks, concrete blocks, rough cast, pebble dash, in site

concrete, walls and fire boards.

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Application methods: Mix two measures of water in four measures of Nerocem and

make a smooth paste. Then add another two measures of water and mix thoroughly to

form the mixture, which is ready for use. Ideally, mixed Nerocem should be used within

an hour, since it contains more white cement, which has an initial setting time of 30

minutes. Therefore, the longer the mixed paint is kept the thicker it'll become. It is

advisable not to add water at this stage as this will damage the setting time and result in

shade variation and chalking. Nerocem can be applied using a brush or spray. 

Curing: Each coat of Nerocem should be cured by wetting with a fine spray of water

after about 6 hours of application (about 4 hours in hot dry weather); it is desirable to

repeat curing of each coat twice or thrice for better results. Allow 24 hrs. between the

coats. Avoid use of saline water for curing.

Color range: Nerocem is available in Frost White and 32 attractive ready to use shades.

Packing: Nerocem is available in air tight paper laminated 50 kg. and 25 kg jute bags, 5

kg. and 1 kg. packing of Nerocem is available in polythene HDPE bags.

Covering capacity: Covering capacity will vary according to the porosity and texture of

the surface. When mixed to normal consistency, the approximate covering capacity of

Nerocem for brush application on cement, lime and sand renderings will be about 20-30

sq. ft. per kg. for two coats. The final covering capacity will however depend on the

nature of the surface, which is being painted.

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Nerolac Acrylic Distemper

Description:

Nerolac Acrylic Distemper is supplied in Paste form. It is washable and easy to maintain.

It lasts for 3-4 years. It is recommended for wall surfaces and ceilings, where a Matt

finish is required.

Properties:

It is an easily applied coating, which dries to an eye soothing matt finish. Fully cured

Nerolac Acrylic Distemper film attains scrub resitance so as to facilitate light washing of

the surface with water.

Recommended for:

NAD is recommended for interior use only, for decoration of ceiling and wall surfaces,

where a matt finish is desired.

Color Range:

Supplied in superior White and 36 attractive shades. A number of shades can be obtained

by tinting with Nerolac Hi-Power Universal Stainers.

Packaging:

Available in 20Kg, 10kg, 5Kg, 2Kg and 1 Kg. plastic buckets.

Thinning:

Thin by adding 1litre water to every 1.5 to 2 Kg. of paint.

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Spreading Capacity:

The spreading capacity of Nerolac acrylic distemper on a relatively non-absorbent

surface is approximately 18-20 sq. Mts. Per kg per coat.

Nerolac Oil Bound Distemper

Description:

Nerolac Oil Bound Distemper is supplied in Paste form. It is washable and easy to

maintain. It lasts for 3-4 years. It is recommended for wall surfaces and ceilings, where a

Matt finish is required.

Properties:

It is an easily applied coating, which dries to an eye soothing matt finish. Fully cured

Nerolac Oil Bound Distemper film attains scrub resistance so as to facilitate light

washing of the surface with water.

Recommended for:

NOBD is recommended for interior use only, for decoration of ceiling and wall surfaces,

where a matt finish is desired.

Color Range:

Supplied in superior White and 36 attractive shades. A number of shades can be obtained

by tinting with Nerolac Hi-Power Universal Stainers.

Packaging:

Available in 20Kg, 10kg, 5Kg, 2Kg and 1 Kg. plastic buckets.

Thinning:

Thin by adding 1litre water to every 1.5 to 2 Kg. of paint.

Spreading Capacity:

The spreading capacity of Nerolac acrylic distemper on a relatively non-absorbent

surface is approximately 18-22 sq. Mts. Per kg per coat.

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Nerolac Oil Bound Distemper

Description:

Nerolac Oil Bound Distemper is supplied in Paste form. It is washable and easy to

maintain. It lasts for 3-4 years. It is recommended for wall surfaces and ceilings, where a

Matt finish is required.

Properties:

It is an easily applied coating, which dries to an eye soothing matt finish. Fully cured

Nerolac Oil Bound Distemper film attains scrub resistance so as to facilitate light

washing of the surface with water.

Recommended for:

NOBD is recommended for interior use only, for decoration of ceiling and wall surfaces,

where a matt finish is desired.

Color Range:

Supplied in superior White and 36 attractive shades. A number of shades can be obtained

by tinting with Nerolac Hi-Power Universal Stainers.

Packaging:

Available in 20Kg, 10kg, 5Kg, 2Kg and 1 Kg. plastic buckets.

Thinning:

Thin by adding 1litre water to every 1.5 to 2 Kg. of paint

Spreading Capacity:

The spreading capacity of Nerolac acrylic distemper on a relatively non-absorbent

surface is approximately 18-22 sq. Mts. Per kg per coat.

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Nerolac Premium Acrylic Emulsion

Description: Nerolac Premium Acrylic Emulsion is a carefully formulated emulsion

based on a durable copolymer resin, high opacity micronised pigments and fungicidal and

stabilising agents. It is reinforced with silicon to produce an extremely versatile emulsion

paint, which is economical, durable, has excellent application properties and promises

value for money.

Properties: Thins readily with clean water in proportions to suit the different absorption

characteristics of various surfaces. It is easy to apply and dries quickly, without leaving

brush marks, to give a smooth, matt, finish.

Recommended surfaces: Interior applications for a wide variety of new or previously

decorated surfaces including plaster, brickwork, cement rendering concrete, hardboard,

building board, etc.

Color Range: Available in Wonder White and a wide range of pleasing ready-to-use

shades. Any number of shades can be obtained by tinting base for colours with Nerolac

Hi-Power Universal Stainers. Nerolac Acrylic Emulsion is available in over 301 shades

through manual dispensers and 1305 shades through Colorscapes Computerised Colour-

matching System.

Packaging: Available in 20 litre drums, and 10 litre, 4 litre and 1 litre plastic containers.

Thinning: For application, thin the paint by adding 1 part of water to 2 parts of paint by

volume.

Covering capacity: This will vary depending on the porosity of the substrate. But on

relatively non-absorbent surfaces, 25 to 28 sq. metres / Litre / Coat can be obtained.

Application: By brush, roller or spray.

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Nerolac Plastic Emulsion

Description: Nerolac Plastic Emulsion is wildly known as the economy emulsion. There

can't be a better choice than Nerolac Plastic Emulsion when you are looking for a paint

that promises you better value for your money. Available in a smooth matt finish, it can

be used on a wide variety of suitable primed surface.

Properties: Thins readily with clean water in proportions to suit the different absorption

characteristics of various surfaces. It is easy to apply and dries faster, to give a smooth

matt finish.

Recommended For: Interior application to a wide variety of new or previously

decorated surfaces including plaster, brick work, cement rendering concrete, hardboard,

building board, etc.

Application: Apply two coats by brush, roller or spray after thinning it with 60% by

volume of clean water.

Colour Range: Comprises 37 colors in the standard range. Also available in White and

CCD bases to get a wide range of shades.

Packaging: Available in 1Ltr. 4Ltr. 10Ltr. and 20 Ltr. Packs.

Spreading Capacity: On relatively non-absorbent surfaces, 20-22 Sq. Mtr. Per Ltr. Per

Coat can be obtained. However, this may vary depending upon the porosity of the

substrate, application method and skill.

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Allscapes 24-Carat Emulsion

Description: Nerolac Allscapes 24 Carat emulsion is the most premium,  super luxury

emulsion, which comes with a promise to set new standards in finish, quality and

durability. It has been formulated by using pure acrylic latex and high opacity micronised

pigments.

Properties: Allscapes 24 Carat emulsion has special additives that impart superior

properties such as velvet finish, excellent flow and washability, very good Stain

Resistance.

Recommended surfaces: Allscapes 24 Carat emulsion can be applied on appropriately

primed new and previously painted surfaces like plaster, brick work or Concrete and

wood.

Color Range: Allscapes 24 Carat emulsion is available in 38 ready to use shades that

will help you adorn your sweet home with the fortunes of Vastu Shastra. Although you

can have a wider choice of shades if you visit your nearest Colorscapes counter. The

Ethereal White Shade Can be tinted with Nerolac Hi-Power Universal Stainers to obtain a

number of shades

Packaging: Allscapes 24 Carat emulsion is available in 1Lt, 4 Lts. and 20 Lts. attractive

packs.

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Directions For Use:

Rub Down the previous Coats and ensure the surface is dry and free from dirt,

Grease, efflorescence, algae and fungal growth.

Now treat the surface with Nerolac Anti-Fungal Solution for best results.

Prime the surface with one liberal coat of Nerolac Cement Primer White. Allow it to

Hard dry.

Now smoothen the surface with Putty and then again apply one coat of Nerolac

Cement primer White. Allow it to hard dry.

Stir Allscapes 24 Carat Emulsion well before use and dilute it with 50% of clean

water by Volume. Do Not Overthin the paint.

Now apply 2-3 coats of Allscapes 24 Carat Emulsion at an interval of minimum 4 hrs

between the coats.

Spreading capacity: The spreading capacity of Allscapes 24-Carat emulsion by brushing

on a relatively non-absorbent surface is 20-22 Sq Mts/Litre/Coat. But this will vary

depending on the porosity of the substrate.

Application: A brush, roller or conventional spray can be used for application

Nerolac Synthetic Enamel

Description: Nerolac Full Gloss hard Drying Synthetic Enamel is a time tested and

approved high-grade alkyd-based paint, incorporating the most modern resin. It is

pigmented with high opacity and light-fast pigments to produce a durable, high gloss

protective coating of outstanding merit.

Properties: It is supplied at a viscosity for signboard painting. Extremely easy to apply.

With adequate wet edge time it flows out to a smooth film free from brush marks.

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Nerolac Synthetic enamel is tough and durable and highly resistant to marine and

industrial atmospheres.

46

Packing: 20 litre drums, 10 litre drums, 4 litre tins, 1 litre tins, 500 ml. tins, 200 ml. tins,

100 ml. tins, 50 ml. tins. 

Recommended for: All interior and exterior surfaces, suitably primed and undercoated,

where a high standard of durability and protection is required.

Covering capacity: This will vary depending on the porosity of the substrate, but on

relatively non-absorbent surfaces 16 to 19 sq. mtrs per litre per coat can be obtained by

brushing.

Colour range:

Comprises 48 colors in the standard range. Also available in Black, Base and Ultra

White.

Goody Synthetic Enamel

Description: Goody Synthetic Enamel is basically recommended for interior decoration,

protection of buildings and as general-purpose synthetic enamels. All these properties

make it a very popular choice in the economically priced enamels.

Properties: Goody synthetic enamel gives a tough, durable and glossy film with smooth

finish. These enamels generally conform to Indian Standards Specification Is-133-1975.

Packing: A wide choice of packs sizes are available to the consumer based on his needs.

The packs sizes are 20 litre drums, 4 litre, 1 litre and 500 ml lithographic tins.  

Recommended surface preparation: Any surface before being painted has to be

cleaned so as there are no loose particles, moisture etc. on the surface. Then it has to be

Page 47: ROL Nerolac

primed with the appropriate primer before it is painted with Goody Synthetic Enamel.

The followings are the Nerolac primers suggested for various surfaces:

47

For Ferrous Surfaces: Irolite Anticorrosive Red Oxide Metal Primer or Zinpholite I

Medium Luster Primer Surfacer Grey or Nerolac Zinc Chromate Primer

For Galvanized Surfaces: Iolite Anticorrosive Red Oxide Primer

For Aluminium Surfaces: Nerolac Zinc Chromate Primer

For Wooden Surfaces: Dorolite Wood Primer White or Pink

For Masonry Work: Primolite Cement Primer. Ensure that the surface is dry & free of

efflorescence.

Application methods: Goody Synthetic Enamel can be applied by brush or sprayed.

Application areas: Metals, Woods and Plasters

For thinning: For spraying use white Spirit or General Purpose thinner. The amount of

thinner to be used is to be determined by available air pressure. The lower the air pressure

the more the solvent required and vice-versa.

Drying: Under conditions of normal temperature and humidity it takes about 12 hours to

hard dry.

Covering capacity: On a smooth non-absorbent surface it covers 14 - 16 sq. meters per

liter per coat.

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Drying: Finish offered by this product is smooth and glossy.

Colour range: It comes with wide choice of 32 shades ranging from light to dark

including White and Black.

48

Nerolac Excel Hi-Performance Enamel

Description: Nerolac Excel Hi-Performance Enamel is a specially designed coating

having a judicious blend of high quality resin and light fast pigments. It is recommended

for suitably primed interior and exterior wooden, masonry and metal surfaces.

Properties:

Thins readily with clean thinner in proportions.

Excellent gloss and gloss retention

Excellent colour and colour retention.

Excellent flow characteristics to form a smooth and uniform finish.

Upto 30% more coverage than popular enamels.

Excellent durability.

SINGLE COAT finish in dark colours (with 20% thinning)

Recommended For: All suitably primed and under coated interior and exterior wooden,

masonry and metal surfaces, where a high standard of durability is expected.

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Application: Apply two coats by brush, roller or spray after thinning it with 46-50% by

volume with Nerolac General Purpose Thinner and for one coat finish upto 20% by

volume. Allow overnight drying before applying the second coat.

Colour Range: Comprises 28 colors in the standard range. Also available in White and

49

CCD bases to get a wide range of shades.

Packaging: Available in 500ml., 1Ltr. and 4Ltr.

Spreading Capacity: On a smooth, nonn-absorbent surface 210-270 sq.ft./ltr./coat.

However, this may vary depending upon the porosity of the substrate, application method

and skill.

Excel (100% Acrylic)

Description: EXCEL 100% Acrylic Exterior Paint is a water based high performance

long lasting exterior paint formulated to suit the extreme tropical conditions of high

rainfall, humidity and heat. It gives best protection against growth of algae and fungus

with high colour retention properties.

Properties: The product is based on 100% Acrylic resin and hence it forms a tough and

flexible protective film with an excellent bonding to the substrate thus preventing peeling

off or cracking for years together. It is quick drying and ideal for surfaces exposed to

harsh weather conditions.

Recommended for: Exterior surfaces where a high performance coating is necessary.

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Color range: Available in white and 36 ready-to-use decorative shades, Excel gives you

a wide choice of colour combinations.

Packing: Available in 4 litres and 1 litre plastic containers, Excel is also available in 20

litre drum packs.

50

Surface preparation: The surface to be painted should be clean, dry and free from any

loose paint film, dirt, chalk, grease, fungus and algae. This can be done by wire brushing

followed by water jetting. Where there is excessive fungal growth, the surface should be

treated with Nerolac Antifungal solution. Do not apply putty. For filling of cracks and

leveling of substrate use Cement Plaster only. 

Covering capacity: 16-18 sq. meters per litre per coat by brushing with recommended

thinning. For 1 primer coat at 100% thinning and two topcoats at 40% thinning, a litre of

Excel would cover 10-12 sq. meters. The total coverage however, will depend on the

nature of the substrate and environmental conditions.

Application: Excel 100% Acrylic Exterior Paint can be used as a primer by thinning with

100% by volume of clean water followed by two coats of Excel 100% Acrylic Exterior

Paint as a finishing coat by thinning with 40% by volume of clean water at an interval of

2-3 hours between the coats. Excel 100% Acrylic Exterior Paint can be applied by brush,

roller or spray.

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51

Excel Everlast

PAINT PROPERTIES:

Excellent Lasting Adhesion And Zero Peeling

The more the paint penetrates the wall, better the adhesion.

Nerolac Excel Everlast has Pliolite® resin particles that are

smaller than most other resins. So it penetrates the surface more.

And anchors the paint film to the wall. This prevents the risk of

peeling and adhesion loss, eliminating the need for a primer.

   

A Paint Film That Breathes

 

Nerolac Excel Everlast is sufficient impermeable to resist the

penetration of rainwater. It is microporous like your skin which

allows entrapped moisture in the wall to escape without blistering.

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The Self-Cleaning Paint

The controlled paint release mechanism of Pliolite® resins allows

a few microns of the surface of the paint film to be regularly

eliminated by rain. This removes retained dust and preserves an

appearance close to the original.

   

52

Excellent Alkali Resistance

 

 

 

This allows you to apply Nerolac Excel

Everlast on newly built and freshly plastered

surfaces.

Strong Resistance To Efflorescence

This unique property avoids film breakdown due to salt

attacks on masonry surfaces.

 

 

High Resistance To Fungal Growth

This paint is intrinsically resistant to micro-organisms. Its appearance is not easily

Page 53: ROL Nerolac

impaired by algae and fungi.

UNIQUE CHARACTERISTICS:

Minimum surface preparation.

Excellent adhesion on most surfaces/self-priming.

All weather application.

Exceptional durability and color retention.

Breathable film/protects the wall from water damage.

53

Not affected by fungal attack.

DIRECTIONS FOR USE:

Surface Preparation

Clean the existing surface thoroughly with a wire brush to remove loose flakes, dirt,

efflorescence, algae, fungi and other foreign deposits. Dust off by washing with fresh

water. 

Allow the surface to dry.

Biocidal Treatment

If the surface is contaminated with algae/fungi, apply a liberal coat of Nerolac fungicidal

solution (1520/01017). Allow it to react for 4 hours before application of Nerolac Excel

Everlast.

Application Procedure

Apply 2 separate coats of Nerolac Excel Everlast after thinking with Nerolac GP

thinker (1534/00047) with 20-25% by volume for new surfaces.

Page 54: ROL Nerolac

For repainted surfaces, apply with 30-35% by volume.

Do this at an interval of 4-6 hours between the coats. 

In case of application by roller, apply 1 coat of Nerolac Excel Everlast after thinning

with 10-15% by volume. 

Use Nerolac GP thinner for best results. 

Do not tint Whites and Direct Shades with Universal Stainer.

54

Covering Capacity

7.2-8.6 sq/mt./ltr./coat by brushing with recommended thinning. The total covering

capacity, however, will depend on the nature of substrate and environmental conditions.

Color Range:

Available in white and 21 ready-to-use decorative shades.

Packaging:

1 litre and 4 litre containers, Nerolac Excel Everlast is also available in 10 litre and 20

litre drum packs.

Page 55: ROL Nerolac

55

WHERE HAS NEROLAC EXCEL EVERLAST BEEN USED?

Lake Palace, Udaipur Lilavati Hospital, Mumbai

Paints based on Pliolite® are sold in more than 40 countries and cover more than 40

million square meters of exterior masonry every year. Nerolac is the first company in

India to use this breakthrough technology. Nerolac Excel Everlast with Pliolite® resins,

is the most superior exterior paint in India today. 

Flat Oil

Page 56: ROL Nerolac

Description: Nerolac Synthetic Flat Paint Interior is a ready to use paint for wall &

ceilings incorporating high opacity pigments dispersed in a synthetic resin medium. This

product can be blended with Nerolac Synthetic Enamel in various proportions to obtain

different sheen levels as desired.

Properties: Nerolac Synthetic Flat Paint Interior can be easily applied on interior walls

which when dried gives a pleasant velvet matt finish. The dried film provides a very hard

wearing surface. It can be regularly cleansed without detriment to its appearance. The

matt finish is useful in minimizing the uneven appearance of ceiling & wall surfaces. It is

best suited for decoration of ceiling & wall surfaces where a matt finish combined with

long-term durability is an essential requirement.

Packing: The choice of packs that are offered to the consumer are 20 litre drums, 4 litre

& 1 litre tins. 

56

Recommended surface preparation: Any surface before being painted should be

cleaned so as there are no loose particles, moisture etc. on the surface. Then it has to be

primed with the appropriate primer before it is painted with Nerolac Synthetic Flat Oil

Paint. 

The following are the Nerolac Primers suggested for various surfaces: 

For Plasters: Concrete, Cement rendering etc.: Primolite Cement Primer 

For Wood: Dorolite Wood Primer White or Dorolite Wood Primer Pink 

For Metals: Zinpholite Primer / Irolite Anticorrosive Red oxide Metal Primer

Application methods: Nerolac Synthetic Flat Paint Interior can be applied by brush,

roller or by conventional spray.

Application areas: 

For Interior surfaces and woods. 

Page 57: ROL Nerolac

Thinning: 

This product can be thinned suitably by using G.P. thinner. Recommended thinner

addition is 10% on paint by volume. 

Drying: Under normal temperature and humidity it will take 6-8 hrs to dry. Recoating

should be done after allowing the paint to dry overnight. 

Covering capacity: This will vary depending on the porosity of the substrate but on

relatively non-absorbent surface 12 to 14 sq mtrs per litre per coat can be obtained by

brushing.

Colour range: This product is essentially supplied in White. But an infinite number of

shades can be made by the addition of Nerolac High Power Universal Stainers.

57

High Performance Coating

It is amazing how often the havoc wreaked by the ravages of corrosion goes unnoticed,

even though rough estimates put the corrosion losses in India at a whopping Rs. 4000

crores a year!

Every second, some surface of a vital structure is under attack

from chemical, physical and environmental forces. In this battle

against corrosion, we offer the best defense. With a range of

High Performance Coatings, manufactured by Chemguard

Coatings Ltd., in collaboration with Ameron Coatings, Los

Angeles, USA. Ameron now gives you the same protection it has

provided the rest of the world for years. On your offshore structures, bridges, tanks,

refineries or power plants

Page 58: ROL Nerolac

Recognized leaders in corrosion control technology, Ameron, in 1940 gave the world its

first inorganic zinc silicate coating - water based and heat cured DIMETCOTE 1 and 2.

And over the last 50 years, well over a billion square feet of steel have been protected by

DIMETCOTE, which set the standard for corrosion control. The commercial production

of AMERON High Performance Protective Coatings in India, started in January 1988.

The marketing expertise and technical services for these products is provided by Kansai

Nerolac Paints Ltd.  

Customized Solutions To Your Problems

The Ameron Division of Kansai Nerolac, services various industries which use High

Performance Coatings. Providing customized services tailor made to suit individual

needs. 

Kansai Nerolac paints Ltd., provides services at the following major stages:

Initial discussion: Specifications for new projects and/or maintenance are discussed

in the first stage. 

58

On site examination: A full inspection is carried out of all the facilities, with

particular reference to maintenance or repainting jobs. 

Cost effective evaluation: Suitable systems are evaluated in order to select the most

effective system for optimum results.

Finalization of specification: Discussions with the customer to ensure that the

specification is totally in accordance with their needs before final acceptance.

Plan deliveries: Delivery schedules are arranged, to meet the contractual programme

for major projects. 

Correct Usage: Field discussions are held with the applicator to advise on the

correct usage and application of high performance products.

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Technical advisory service: This is provided throughout the period of contract with

close monitoring at critical stages and on finalisation of the project. 

Final report: On finalisation of the project, a final report detailing all objectives

being met and executed is submitted to the customer.

Post completion consultancy: Constant and regular monitoring is done after the

project is completed to ensure total customer satisfaction.

Committed to the pursuit excellence and working towards total customer satisfaction,

Chemguard Coatings and Goodlass Nerolac will continue to use superior technology to

reach new heights in the High Performance Coatings Industry. From a sophisticated

range of Ameron products, we are continuously developing products to suit Indian

exposure conditions. 

Conscious of changing world trends and continuing technological advances, we realise

that protecting your investment is only a part of the

picture. You need High Performance Coatings that

must also safeguard the air, the sea and your worker's

health. That's why we offer you a complete line of

environmentally designed coatings that meet or

59

surpass the most stringent regulations, while

providing unsurpassed High Performance Coating protection. 

All over the world Ameron has the trust of giants. You can now depend on us to give you

Ameron Quality and innovation in every one of our products.

Industrial Coatings

Page 60: ROL Nerolac

The paint manufacturing industry is moving ahead by leaps and bounds, and setting the

momentum is Kansai Nerolac Paints. We enjoy a market share of more than 40% in the

industrial paints segment & a pioneering R&D, ensures we manufacture a wide spectrum

of paints that change the face of the industry in India.

Kansai Nerolac Paints develops and supplies cost effective paint systems used on the

finishing lines of major electrical components, cycle, material handling equipments, bus

bodies, containers and furniture industries. Besides this we also provide systems

conforming to I.S. & Defence specifications. 

Our product spectrum offers a comprehensive coating system starting from P.T.

Chemicals, Primers, Top Coats & Lacquers, Coil Coats, Heat Resistant Paints, Metal

decoration coating, etc.

P.T. Chemicals: Diverse range of chemicals for various substrates & applications

ensuring excellent surface prior to painting.

Primers: Function oriented grades to suit host of substrates & line conditions.

Primers are used to cover minor surface defects, protect corrosion, improve

adhesion, finish & durability of subsequent top coats. Available in air drying &

stoving range. 

60

Top Coats & Lacquers: Wide range of customer specific colours offering excellent

finish, gloss, gloss retention & durability suiting diverse application conditions. 

Coil Coatings: Based on new generation resins, provide good flexibility,

marproofness during fabrication & excellent corrosion resistance & exterior

durability. 

Heat Resistant Paints: Technical collaboration with M/s Oshima Kogyo Co. Ltd.,

for speciality paints possessing varied areas of application and temperature resistance

from 200 to 650 deg. centigrade. 

Page 61: ROL Nerolac

Metal Decoration Coatings: Consists of range of Alkyd, Phenolic, Epoxy Phenolic

Lacquers & coatings for internal & external of metal containers or closures for

protection against corrosion & contamination.

Marine Coatings: High Performance Coatings for protection from bow to stern. A

range of coatings for super structure, Decks, Cargo holds, Ballast Tanks, Boot tops,

& under Water Hull Exteriors.

Maintenance Coatings: A diverse range of high performance coatings systems for

long lasting protection of steel structures preventing corrosion of storage tanks,

structural steel, Piping, Transmission Towers, Offshore platforms, Bridges etc.

Jewelry Coatings: An unparalleled, unique clear coating which is electrically

deposited on artificial jewelry articles to impart Gold or silver tone along with high

degree of gloss & sheen to improve the aesthetic look. 

We take great pride in achieving long term customer satisfaction

through user oriented products & services. Energy & time saving

along with eco-friendly products & processes help our customers

to work economically. 

61

Wonderwood Melaminised wood finish

Description:

Page 62: ROL Nerolac

An acid catalyzed premium quality two coating specially formulated to give the best for

your wood. It protects the wood from heat, water, termites and tea, coffee, food and hot

beverages stains.

Properties:

Wonderwood melamine is a two pack acid catalyzed system, which provides the hardest

and most durable coat any wood finishing system can offer. The melamine’s have high

cross link density, hence they can form extremely hard, scratch resistant coatings having

excellent heat and dimensional stability, and solvent resistance.

Packing:

Wonderwood melamine is available in packs of 1, 4 & 20 litres.

Recommended Surface Preparation:

Sand the wood with 180 no., emery paper and then with 320 no., emery paper. Wipe off

loose dust, apply suitable wood filler by putty knife / muslin pad, air dry for 2 -3 hrs,

sand with 180 and 320 no., emery paper, apply two component wood sealer, air dry for

24 hrs, Sand with 320 no emery paper and apply two coats of wonderwood melamine.

Application Methods:

Wonderwood melamine can be applied by Spray or Brush.

Application Areas:

Wood

62

Thinning:

Page 63: ROL Nerolac

For spraying use wonderwood spraying thinner. Similarly for brushing use wonderwood

brushing thinner or general purpose thinner.

Drying Time:

normal conditions of temperature and humidity it takes about 6 hrs to dry.

Covering Capacity:

On a well-prepared surface it covers 8 - 10 sq metres per coat and 5 - 6 sq metres by

spraying.

Finishes:

Wonderwood melamine is available in both glossy and matt finishes.

Colour Range:

A number of shades can be obtained by using wonderwood stains.

Pearl Luster

Description:

An Interior wall paint that captures the magic glow of pearl and the intrinsic resilience of

the shell. Thus this paint very rightly is used for the" Ornamentation of Walls".

This is a special product for interior use, developed incorporating selected pacifying

pigments dispersed in a specially formulated medium product for interior use, developed

incorporating selected pacifying pigments dispersed in a specially formulated medium.

63

Properties:

Page 64: ROL Nerolac

Nerolac Pearl Luster Finish is an elegant wall paint with a pleasing pearly sheen. This

paint has a unique feature i.e., it has an excellent stain resistance property. Its special

formulation allows Nerolac Pearl Luster to withstand frequent cleaning without affecting

its appearance.

Packing:

The choices of packs that are offered to the consumer are 20 litre and 10 litre drums,

4litre and 1 litre lithographic tins.

Recommended Surface Preparation:

Any surface before being painted should be cleaned so as there are no loose particles,

moisture etc., on the surface. Then it has to be primed with the appropriate primer before

it is painted with Nerolac Pearl Luster Finish. The following are the Nerolac Primers

suggested for various surfaces: For Plaster, Concrete, Cement rendering etc.: Primolite

Cement Primer For Wood: Dorolite Wood Primer White or Dorolite Wood Primer Pink

Application Methods:

Nerolac Pearl Luster Finish can be applied by brush, roller or by conventional Spray.

Application areas:

For the Interior surfaces of a variety of plastered surfaces and woods.

Thinning:

This product can be thinned suitably by using G.P. thinner. Recommended thinner

addition is 10% of paint by volume.

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Drying:

Page 65: ROL Nerolac

Under normal temperature and humidity it will take 6-8 hrs to dry. Recoating should be

done after allowing the paint to dry overnight.

Covering Capacity:

This will vary depending on the porosity of the substrate but on a relatively non-

absorbent surface 13 to 15 sq. mtrs per litre per coat can be obtained by brushing.

Colour Range:

It comes with a wide choice of 24 pastel shades including White.

65

Nerolac Suraksha Advanced

Page 66: ROL Nerolac

Description: Nerolac Suraksha Advanced Plastic Exterior Paint is a superior economical

water thinnable coating, specially designed for application on exterior walls in dry or

moderatey humid climatic conditons.

The uniqueness of this paint lies in its superior Anti-Algal properties, which protects the

wall from greenish blackening, thereby ensuring that exteriors stay spotless for long.

Nerolac Suraksha Advanced is the ideal choice for those desiring superior performance

than ordinary exterior emulsion paints but at the same time are cost conscious. 

Performance Features & Benefits:

Superior economical water thinnable coating

Very good outdoor durability

Good washability

Smooth and pleasing finish with sheen

Better opacity and whiteness as compared to cement paints and other ordinary

exterior emulsions

Better coverage at lesser cost as compared to cement paints and other ordinary

exterior emulsions

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Recommended For:

Page 67: ROL Nerolac

Nerolac Suraksha Advanced Plastic Exterior Paint is specially designed for application

on exterior walls of houses and architectural buildings situated in dry or moderately

humid climatic conditions.

Application:

Apply 2-3 coats by brush, roller or spray after thinning it with 70-75% by volume of

clean water.

Colour Range:

Comprises 62 colours in the standard range. Also available in White and CCD bases

enabling a choice of thousands of shades.

Packaging:

Available in 1Ltr. 4Ltr. 10Ltr. and 20 Ltr. packs.

Spreading Capacity:

On normal masonry surfaces, 120 – 140 sq. feet per ltr. for one coat can be obtained by

brushing. However, this may vary depending upon the method & condition of

application, surface condition, temperature, wind velocity, application skills, surface

roughness, surface porosity & shade

67

Suraksha (Plastic)

Page 68: ROL Nerolac

Introducing Nerolac Suraksha Plastic Exterior Paint- your best choice for longer lasting

beauty for your home. Goodlass Nerolac Paints Ltd. brings advanced global technology

right to your doorstep. Years of laborious research and technical inputs have produced a

paint that's power-packed with every necessary feature. Here’s why it makes ordinary

cement paint pale in comparison: 

The finish is much more durable, smooth and better looking than cement paint.

It lasts twice as long as cement paint and thus keeps your exteriors looking beautiful

for years.

It easily takes on the extreme Indian weather conditions like heavy sunlight, rains,

humid air and particles.

And what's amazing is that the material cost sq.mt. per year is less than that of

cement paint.

68

Page 69: ROL Nerolac

Description: Nerolac Suraksha Plastic Exterior Paint is an economical, water thinnable

coating, designed for application on exterior walls.

See how Nerolac Suraksha makes cement paint look pale in comparison

Properties Cement Paint Nerolac Suraksha

Overall protection 

of exterior walls

Less protection as the paint

deteriorates faster

More protection as wear

& tear is very low due to

the acrylic system

Protection against

fungus/algae

Poor protection-gets affected

by fungus and algae faster

Much better protection

because of special

additives (non-

blackening)

Dust retention &

collection

Heavy - makes houses look

dull and uglyNot a problem

Washability Not washable Good washability

Thinning on volume

basis for final coats

1 kg paint with 1 litre of

water

1 kg paint with 500 ml of

water

Water curing Water curing is necessary. No water curing required

Color fastnessIt takes much more time and

is cumbersomeMuch better

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Page 70: ROL Nerolac

Powder Coatings

Polycoat Powders Ltd., is an associate company of M/s.

Goodlass Nerolac Paints Ltd., occupying the No.1 position in

the powder coating segment in India. Polycoat Powders Ltd. is

an ISO-9001 certified company and is engaged in the

manufacture of Thermosetting Powder Coatings since 1984. The

powders are manufactured in technical collaboration with Kansai

Paints - Japan which is among the top 10 Coating companies in the world. The

manufacturing facility for Powder Coating is a state-of-the-art factory at Lote Parshuram

in Ratnagiri district, Maharashtra state, India. 

Why Powder Coatings?

Powder Coatings are a blend of resins, curing agent and pigments,

which are melt-mixed (extruded) and pulverized into finely divided

particles. They are totally solvent free. 

Typically applied to metal products by electrostatic spray, the coated

item it then heated and the powder melts into a smooth, continuous encapsulating film.

When thermosetting resins are used, the coating changes chemically (crosslinking) during

cure resulting in a decorative / functional finish with superior performance

characteristics.

Powder technology is growing as a preferred coating alternative due to the significant

benefits of its features:

70

Page 71: ROL Nerolac

Features   Benefits

   Environmental

VOC emissions reduced to near Zero. One step compliance, virtual

100% solids.

No sludge or solvent disposal. Significant reduction in

disposal costs.

Virtually 100% material usage, over spray can be

reclaimed.

Typically lower applied

material costs.

Reduced health, fire, safety hazards. Cleaner plant operations,

reduced costs.

   

   Performance & Quality

Tougher, more durable coating. Eliminates extra packaging &

handling.

More imperious film---higher cross link density of

powder chemistries offer porosity.

Excellent corrosion &

humidity resistance.

Color Gloss consistency---improved product & batch

to batch uniformity.

Eliminates on-site mixing,

reduced labor cost.

     

    Productivity

Ease of application-faster deposition, single pass

coating, simplifies training procedures.

Increased productivity.

Fewer rejects- no drips, runs or sags; allows easier re-

spray procedures before curing.

Lower reject costs, More

productivity.

Reduced clean – up & Maintenance can be vacuumed

off.

Reduced labor, clean up cost.

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Page 72: ROL Nerolac

Economics

Lower Disposal costs

Lower Energy costs

Lower Labor costs

Lower reject costs

Lower applied material costs.

Range Of Products

Polycoat manufactures POWDER COATINGS in the following types: 

Epoxy Powder (6000 Series)

Specially suited for surfaces subjected to high stress and chemical effects. Epoxy

powders are very practical coatings for pipes, water and gas valves, steel furniture

and indoor appliances.

Epoxy Polyester Powder (6100 Series)

This is a system for economical operation with a high degree of chemical resistance.

The manufacturers of household appliances, automobile parts, shelving systems,

electrical cabinets and steel furniture, use it.

Pure Polyester Powder (6200 Series)

This is best suited for articles such as aluminum extrusion, which are exposed to

exterior environment. This powder has excellent U.V. resistance.

Polyurethane Powder (6300 Series):

Polycoat currently is the only manufacturer of polyurethane powders. Polyurethane

gives excellent flow & Finish and protects the surface from Ultra Violet rays.

Page 73: ROL Nerolac

72

Range of POLYCOAT FINISHES 

High Gloss - Good Flow Finishes

- Excellent decorative properties.

Semi Glossy finishes 

- Economical coatings; tolerate surface defects.

Matt and Super Matt Finishes

- Excellent decorative properties; cover up surface defects.

Fine and Broad Texture / Structure Finishes

- Attractive finishes with good chemical resistance and high mechanical strength.

In addition to above, polycoat has in its range:

Electrical Insulating Grade Powders.

Clear Transparent Coatings. 

Coatings suitable for castings. 

Why Polycoat?

7 good reasons for buying Polycoat Powder Coatings.

Quality: Polycoat’s extensive product line has a well-deserved reputation for quality

that ranks with the best in industry.

Batch to batch Consistency: When it comes to consistency, Polycoat products

exceed the industry norm by a wide margin.

Faithful Color Matching: Give us your difficult colors. Precision Color Matching is

our specialty.

Page 74: ROL Nerolac

Problem solving: Since pioneering the production of decorative powder coating in

the country, Polycoat has found effective solutions to hundreds of difficult coating

problems.

73

Customer Service: You can depend on Polycoat’s total package of efficient order

handling, prompt delivery and attention to details. It adds up to superior customer

service.

Technical Support: Our specialists will roll up their sleeves to help make your

equipment run at its best & solve any on line problems.

Prompt & Flexible Response: We know that when you need service, you need it

now. Prompt attention is one of our priorities. 

Wood

Wood Coatings

Page 75: ROL Nerolac

74

NEROLAC WATER CLEAR LACQUER

This is a unique product as it has got all the good properties of an NC Lacquer minus the

in can yellow appearance.

The salient features of this product are: 

1. Water Clear appearance

2. Excellent hardness vis a vis competition

3. Superior non yellowing properties

4. Easy to apply (Can be ragged, brushed and sprayed)

5. Can be used both as a base coat and top coat

6. Compatible with top coats like 1K PU, Mel’mine, 2K PU and Water Based PU.

7. Excellent thinner intake ratio (1:1.75 to 1:2)

8. Fast drying

9. Good value for money.

NEROLAC WOOD STAINS:

Nerolac Wood Stains are available in 8 ready to use shades. These are:        

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Walnut

Teak

Rosewood

Orange

Light Golden Oak

Dark Brown Oak

Red Brown

Oak Yellow

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 Nerolac Wood Stains is suitable for use with all kinds of topcoats. It is missible with

Melamine and suitable for use with coats like NC SEALER, LACQUER, 1K PU, 2K PU

and Water Based Coatings. It is available in the SKU’s of 100 ml, 5 Ltrs and 20 Ltrs.

NEROLAC MULTISEALER:

THE ONLY SEALER WHICH IS COMPATIBLE TO ALL TOP COATS – NC

LACQUER, 1K PU, MEL’MINE AND 2KPU *.

SOME OF THE USP’S OF NEROLAC MULTISEALER ARE:

1. A SEALER WHICH IS COMPATIBLE WITH ALL TOP COAT SYSTEMS.

2. SUPERIOR NON-YELLOWING PROPERTIES THAN MELAMINE SEALER

3. WHITER IN CAN APPEARANCE

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4. PROVIDES SUPERIOR UV PROTECTION

5. AVAILABLE IN SKU’S OF 1 ltr., 4ltrs. AND 20 ltrs.

6. SUPERIOR SEALING PROPERTIES

7. COMES AT A PRICE OF Rs. 179.50 / ltr. (DNP) WHICH IS JUST ABOUT

THE PRICE OF A MELAMINE SEALER AVAILABLE IN THE MARKET

8. 40 – 50% CHEAPER THAN ANY PU SEALER.

NEROLAC MULTISEALER IS AN AIR DRYING 2 COMPONENT CLEAR SEALER

WHICH IS COMPATIBLE WITH ALL TOP COATS. THE MIXING RATIO OF THE

BASE: HARDNER IS 9:1 BY VOLUME. IT SHOULD BE THINNED UPTO 20 – 30%

WITH ANY NC THINNER AND 2 – 3 COATS SHOULD BE APPLIED. THE TIME

BETWEEN INTERMEDIATE COATS SHOULD BE 3 – 4 HOURS.

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Wonderwood Polrethane clear wood finish

Description:

Wonderwood PU clear wood finish is a coating that gives wood an aesthetic appeal and

protects it from heat, water, moisture, climatic changes, termites and tea, coffee stains. 

Properties:

Wonderwood PU forms a tough durable coat with exceptional chemical and mechanical

properties. The tough coating also gives high impact resistance and allows it to absorb

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any dimensional changes in the substrate thus ensuring an ideal balance of functional

properties. Wonderwood PU is best suited for interior applications.

Packing:  

Wonderwood PU is available in convenient packs of 200ml, 500ml, 1lit & 4lit.

Recommended Surface Preparation:

Sand the wooden surface to be painted with 180 no. Emery paper. Apply suitable wood

filler with putty knife or muslin pad. Dry for 2-3 hrs. Sand again with 180 no. Emery

paper. Clean surface to remove dust and dirt. Surface is now ready for painting.

Application Methods:

Wonderwood PU can be applied by Spray or Brush.

Application Areas:

Wood

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Thinner Recommended:

Wonderwood PU Thinner or G.P thinner can be used.

Drying Time:

After the surface preparation apply one coat of Wonderwood PU by brush or spray. Air-

dry overnight. Sand again with 180 no. Emery paper and remove dust. Apply second coat

of Wonderwood PU. Air dry for 4 - 6 Hrs.

Covering Capacity:

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On a well-prepared surface it covers 8 - 10 sq. metres.

Finishes:

Wonderwood PU is available in both Glossy and Matt finishes.

Colour Range:

Wonderwood PU is available in three ready-made shades - Oak yellow, Walnut and Rose

wood.

Wood Stains

Description:

Wonderwood stains have been formulated to impart your desired colour to wood.

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Properties:

Ideally formulated high quality solvent-based stains. Transparent wonderwood stains

enhance the natural beauty of wood grains.

Ideal for Universal application, hand wiping, spraying, dipping or brushing. Wonderwood

stains are fade resistant as well as fast drying. Suitable for use as a base stain only.

Packing:

Wonderwood Stains is available in convenient packs of 100ml.

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Recommended Surface Preparation:

For Polyurethane Finishes:

Apply by ragging on filled or unfilled and sanded wood without thinning. Depending

upon the extent of stain depth desired the number of coats can be varied. Give a time

interval of 5 - 10 mins between coats. Allow drying time of 30 - 60 mins before

overcoating with Wonderwood PU. Do not add stains to Wonderwood PU Finish.

For Wonderwood Melaminised:

Apply by ragging on filled or unfilled wood or it can be mixed with finish coats of

wonderwood melamine upto 20 % by volume and applied by spraying only over sealer

coat. Allow the stain coat to dry for 30 - 60 mins. After this step apply Wonderwood

melaminised wood finish.

Application Methods:

Ragging

Application Areas:

Wood

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Thinner Recommended:

No thinning recommended.

Drying Time:

Surface dry - 10 mins

Hard Dry - 60 mins

Covering Capacity:

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-7 sq metres per litre. Exact quantity required will depend on the extent of staining,

nature of wood etc.

Finishes:

Wonderwood melamine is available in both glossy and matt finishes.

Colour Range:

Wonderwood stains are available in three colours oak yellow, rose red and walnut.

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Industries Serviced

The heads are:

Auto Industry

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Tractor Industry

Auto Ancillaries

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General

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Marine Container & Ship Repair

White Goods Industry

Coil Coating Industry