Roland Barthes

Roland Barthesin deconstructing the processeswhat Roland Barthes calls the

mythologiesby which ideology contains and reinforces itself.As

Barthes had shown, writing degree zero, a discourse that exists outside

ideology, is impossible.

The Barthesian reply, put simply, I dont know.Barthes

particular concern in Myth Today is with the way cultural associations and

social knowledge attach themselves to signifieds. He calls these attachments

myths, not meaning to suggest that they are necessarily untrue, but that they

operate, as do myths in what we think of as more primitive societies, to explain

our world for us.