roland chi porfolio 2015
TRANSCRIPT
Roland Chi
PORTFOLIO 2015
TABLE OF CONTENTS
About me 3
Tools Mastered 4
My Work 5
Resume 16
Education 17
Volunteering 18
My Trip on Earth 19
Junior marketing manager with 3 years of experience supporting executives and managers to improve
sales and communication strategy for businesses of various size. Diversified skill sets covering online
marketing, web analytic and corporate communication. I am passionate, detail-oriented, accurate, and
dependable, with an uncompromising work ethic. Careful and thorough proofreader who ensures that a
consistent message is maintained and the smallest details are not overlooked. Qualified in all of the office
desktop software, CRM applications, design programs and digital communication tools. My experience
provides me an entrepreneurial and critical thinking as well as a strong adaptability that allows me to
develop excellent inter-personal skills.
I am a highly organized, creative and motivated professional with extensive experience in marketing
communication and business development. I am not afraid to try and learn new methods, tools,
management styles and procedures and embrace challenges. I love to lose myself into the wild and go
beyond my limits to reach my goals. My latest challenges were: Setting up my own company / Taking a
second master degree / Climbing the Illimani Mountain in Bolivia (21,122') / Reaching the Vatnajökull
Glacier summit in Iceland.
Who am I? “Born in France, raised by the world”
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Tools Mastered
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Flyers & Invitation
MY WORK
Using Design Software (Indesign / PhotoShop), I created different types of Flyer forSpecific events in order to promote products, conferences or clients’ private parties…
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MY WORK
Online Banner Ads
Using Design Software (Indesign / PhotoShop /Dreamweaver), I created different types of Ad forSpecific events in order to promote contents, whitepapers, videos, contests, webinars…
Type of Ads• LinkedIn Tabs Ad display / Facebook Ads /
Facebook Banners & Promotions
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MY WORK
Email MarketingUsing Design Software (PhotoShop / Dreamweaver) and Email Automation Software(MailChimp / SmartFocus / Marketo…), I created and monitor different types of EmailCampaigns such as Newsletters, Notifications, Invitations… respecting W3C, HMTL,Responsive Design and Anti Spam policies …
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Landing PagesUsing Design Software (PhotoShop / Dreamweaver) and Email Automation Software(MailChimp / SmartFocus / Marketo…), I created and monitor different types ofLanding pages Campaigns.
Event subscription / Download white papers / Webinar subscription / Contestparticipation / …
MY WORK 8
MY WORK
Websites
Website: click here
Using Contents Management Software (WordPress/Joomla / Drupal…), I developed different types ofCorporate & eCommerce Websites.
The Corporate Website for Medical2ls
Medical2ls is a mobile application that brings together the most requested medicalanalysis tools and standardizes how to perform these tests to provide a unique andinnovative "patient" experience. By making the patient more independent, Medical2lssignificantly reduces expenditures, either for the patient or health care institutions suchas mutual or insurance.
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MY WORK
Websites Using Contents Management Software (WordPress/Joomla / Drupal…), I developed different types ofCorporate & eCommerce Websites.
The Corporate Website for GreenCard2Golf
GreenCard2Golf is the ONLY application to prepare the Golf green card exam in a fun andeffective way! The application is designed for beginner golfers willing to have the GolfGreen Card. With hundreds of different questions on all topics of the rules of golf,GreenCard2Golf allows golfers to quickly learn the required knowledge to obtain the GolfGreen Card.
Website: click here
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MY WORK
Websites Using Contents Management Software (WordPress/Joomla / Drupal…), I developed different types ofCorporate & eCommerce Websites.
The Corporate Website for Mob’n Web
Mob'n Web is an IT agency specialized in developing mobile applications and innovativeweb projects. Their three core services are the development of mobile applications, webapplications and web services.
Their main mission: « Develop today, the innovation of tomorrow »Website: click here
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MY WORK
Websites Using Contents Management Software (WordPress/Joomla / Drupal…), I developed different types ofCorporate & eCommerce Websites.
The Corporate Website for The Custom Programs Dept. at UCLA Extension
The Custom Program Dept. at UCLA Extension Is one of the most important departmentwithin this school. It Is in charge of creating fully customizable educational programs toprivate & public companies from various field of studies from Arts to Economics orScientific. Those programs are usually from 1 week to 6 weeks long and attachedorganizations all around the world.
Website: click here
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MY WORK
Mobile Applications
Missions• Definition of the Features Specifications• Creation of the Layout• Design of the Workflow / User Experience• Definition of the Brand Guide Line with the
designer• Implementation of the promotion strategy
On App Store: click hereOn Google Play: click here
Problem solveToday, there Is no way to learn the rules of golfother than to read the rules book. GreenCard2Golfis the First Application that allows golfers toprepare the Golf green card exam in a fun andeffective way!
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MY WORK
Mobile Applications
Missions• Definition of the Features Specifications• Creation of the Layout• Design of the Workflow / User Experience• Definition of the Brand Guide Line with the
designer• Implementation of the promotion strategy
Problem solveToday, golfers need to spend hours in order togenerate accurate and detailed statistics abouttheir game. Mygolfexpert.com is the FirstApplication that allows golfers to register everysingle shot during the game and instantlygenerate thousands of personalized statistics.
On App Store: click here
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MY WORK
Mobile Applications
Missions• Definition of the Features Specifications• Creation of the Layout• Design of the Workflow / User Experience• Definition of the Brand Guide Line with the
designer• Implementation of the promotion strategy
Problem solveMesVidéos2Pianos allows pianists to accesshundreds of video lessons. Depending on yourmembership type, you can have more or lessvideos per months.
Available Soon
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RESUME
Marketing and Web Strategist | UCLA Extension, Los Angeles Jan 2014 – Jun 2014
Marketing Director | Mob’n Web IT Agency, Paris-France Jan 2012- Aug 2013
Digital Marketing Assistant | SmartFocus, Paris-France Sept 2012 – Aug 2013
Partner Marketing Assistant | Emailvision, Paris-France Sept 2011 – Aug 2012
Build the marketing plan & strategy and engage our audience
Creating the Website and Blog Developing content and collateral materials Setting up Social Media strategy to engage Alumni Conducting Marketing Research and assessing programs
Set up and implement marketing strategies to develop the multiple projects
Managing the Banding and the communication of Mob’n Web Developing the marketing mix for clients and enhance their sales strategy
Develop digital marketing strategies and set up campaigns that support them
Creating / managing email marketing campaigns and lead generation campaigns Managing Analytics tools (websites traffics, campaigns reporting…)
Enhance strategic alliances and partners programs
Developing marketing tools (presentation, case study, webinars, website, collaterals) Managing global events (tradeshows…) and Relationship marketing (CRM) Managing email marketing and social media campaigns
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Marketing Executive| Tech Management Concepts,Los Angeles July 2014
Develop and Manage the Digital Marketing Strategies and Projects Developing the new Blogs (WordPress CMS) Developing the new eCommerce site (Magento CMS) Managing and developing the Marketing Automation Software (Marketo) Enhancing the Social Media presence (Hootsuite) Creating contents (Blog post, Articles, Press Releases, Collaterals, Videos…)
Marketing professional certificate Major: Social Media & Web AnalyticUCLA Extension, Los Angeles - USA 2014
Master Degree Major: Marketing Management (Valedictorian)ISEE Business School, Paris - France 2012
Bachelor’s DegreeMajor: Marketing & AdvertisingHaaga-Helia University of Applied Sciences. Helsinki - Finland 2010Ecole de Management Leonard de Vinci, Paris – France 2010
Master Degree Major: International Trade and CommerceISEE Business School, Paris - France 2013
A-Grade GraduationMajor: Economic & socialWellington High School, Melbourne – Australia 2007
EDUCATION 17
Co-founder of ”Léo Part” associationHelping students to prepare and participate to Humanitarian ActionsParis - France 2011
“Mie de pain” programDistributing meals for homeless personsParis - France 2009
“Ensemble 2 Générations” programAssisting seniors in a retirement home
Paris - France 2007
LanguagesFrench : NativeEnglish : Fluent (TOEFL 104)Cantonese: FluentChinese : SpokenSpanish : Spoken
VOLUNTEERING 18
My trips on Earth The journey just began…
13% of the Hearth
traveled
21 Countries | 4 Continents
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