roland chi porfolio 2015

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Roland Chi PORTFOLIO 2015

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Page 1: Roland Chi Porfolio 2015

Roland Chi

PORTFOLIO 2015

Page 2: Roland Chi Porfolio 2015

TABLE OF CONTENTS

About me 3

Tools Mastered 4

My Work 5

Resume 16

Education 17

Volunteering 18

My Trip on Earth 19

Page 3: Roland Chi Porfolio 2015

Junior marketing manager with 3 years of experience supporting executives and managers to improve

sales and communication strategy for businesses of various size. Diversified skill sets covering online

marketing, web analytic and corporate communication. I am passionate, detail-oriented, accurate, and

dependable, with an uncompromising work ethic. Careful and thorough proofreader who ensures that a

consistent message is maintained and the smallest details are not overlooked. Qualified in all of the office

desktop software, CRM applications, design programs and digital communication tools. My experience

provides me an entrepreneurial and critical thinking as well as a strong adaptability that allows me to

develop excellent inter-personal skills.

I am a highly organized, creative and motivated professional with extensive experience in marketing

communication and business development. I am not afraid to try and learn new methods, tools,

management styles and procedures and embrace challenges. I love to lose myself into the wild and go

beyond my limits to reach my goals. My latest challenges were: Setting up my own company / Taking a

second master degree / Climbing the Illimani Mountain in Bolivia (21,122') / Reaching the Vatnajökull

Glacier summit in Iceland.

Who am I? “Born in France, raised by the world”

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Page 4: Roland Chi Porfolio 2015

Tools Mastered

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Page 5: Roland Chi Porfolio 2015

Flyers & Invitation

MY WORK

Using Design Software (Indesign / PhotoShop), I created different types of Flyer forSpecific events in order to promote products, conferences or clients’ private parties…

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Page 6: Roland Chi Porfolio 2015

MY WORK

Online Banner Ads

Using Design Software (Indesign / PhotoShop /Dreamweaver), I created different types of Ad forSpecific events in order to promote contents, whitepapers, videos, contests, webinars…

Type of Ads• LinkedIn Tabs Ad display / Facebook Ads /

Facebook Banners & Promotions

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Page 7: Roland Chi Porfolio 2015

MY WORK

Email MarketingUsing Design Software (PhotoShop / Dreamweaver) and Email Automation Software(MailChimp / SmartFocus / Marketo…), I created and monitor different types of EmailCampaigns such as Newsletters, Notifications, Invitations… respecting W3C, HMTL,Responsive Design and Anti Spam policies …

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Page 8: Roland Chi Porfolio 2015

Landing PagesUsing Design Software (PhotoShop / Dreamweaver) and Email Automation Software(MailChimp / SmartFocus / Marketo…), I created and monitor different types ofLanding pages Campaigns.

Event subscription / Download white papers / Webinar subscription / Contestparticipation / …

MY WORK 8

Page 9: Roland Chi Porfolio 2015

MY WORK

Websites

Website: click here

Using Contents Management Software (WordPress/Joomla / Drupal…), I developed different types ofCorporate & eCommerce Websites.

The Corporate Website for Medical2ls

Medical2ls is a mobile application that brings together the most requested medicalanalysis tools and standardizes how to perform these tests to provide a unique andinnovative "patient" experience. By making the patient more independent, Medical2lssignificantly reduces expenditures, either for the patient or health care institutions suchas mutual or insurance.

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Page 10: Roland Chi Porfolio 2015

MY WORK

Websites Using Contents Management Software (WordPress/Joomla / Drupal…), I developed different types ofCorporate & eCommerce Websites.

The Corporate Website for GreenCard2Golf

GreenCard2Golf is the ONLY application to prepare the Golf green card exam in a fun andeffective way! The application is designed for beginner golfers willing to have the GolfGreen Card. With hundreds of different questions on all topics of the rules of golf,GreenCard2Golf allows golfers to quickly learn the required knowledge to obtain the GolfGreen Card.

Website: click here

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Page 11: Roland Chi Porfolio 2015

MY WORK

Websites Using Contents Management Software (WordPress/Joomla / Drupal…), I developed different types ofCorporate & eCommerce Websites.

The Corporate Website for Mob’n Web

Mob'n Web is an IT agency specialized in developing mobile applications and innovativeweb projects. Their three core services are the development of mobile applications, webapplications and web services.

Their main mission: « Develop today, the innovation of tomorrow »Website: click here

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Page 12: Roland Chi Porfolio 2015

MY WORK

Websites Using Contents Management Software (WordPress/Joomla / Drupal…), I developed different types ofCorporate & eCommerce Websites.

The Corporate Website for The Custom Programs Dept. at UCLA Extension

The Custom Program Dept. at UCLA Extension Is one of the most important departmentwithin this school. It Is in charge of creating fully customizable educational programs toprivate & public companies from various field of studies from Arts to Economics orScientific. Those programs are usually from 1 week to 6 weeks long and attachedorganizations all around the world.

Website: click here

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Page 13: Roland Chi Porfolio 2015

MY WORK

Mobile Applications

Missions• Definition of the Features Specifications• Creation of the Layout• Design of the Workflow / User Experience• Definition of the Brand Guide Line with the

designer• Implementation of the promotion strategy

On App Store: click hereOn Google Play: click here

Problem solveToday, there Is no way to learn the rules of golfother than to read the rules book. GreenCard2Golfis the First Application that allows golfers toprepare the Golf green card exam in a fun andeffective way!

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Page 14: Roland Chi Porfolio 2015

MY WORK

Mobile Applications

Missions• Definition of the Features Specifications• Creation of the Layout• Design of the Workflow / User Experience• Definition of the Brand Guide Line with the

designer• Implementation of the promotion strategy

Problem solveToday, golfers need to spend hours in order togenerate accurate and detailed statistics abouttheir game. Mygolfexpert.com is the FirstApplication that allows golfers to register everysingle shot during the game and instantlygenerate thousands of personalized statistics.

On App Store: click here

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Page 15: Roland Chi Porfolio 2015

MY WORK

Mobile Applications

Missions• Definition of the Features Specifications• Creation of the Layout• Design of the Workflow / User Experience• Definition of the Brand Guide Line with the

designer• Implementation of the promotion strategy

Problem solveMesVidéos2Pianos allows pianists to accesshundreds of video lessons. Depending on yourmembership type, you can have more or lessvideos per months.

Available Soon

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Page 16: Roland Chi Porfolio 2015

RESUME

Marketing and Web Strategist | UCLA Extension, Los Angeles Jan 2014 – Jun 2014

Marketing Director | Mob’n Web IT Agency, Paris-France Jan 2012- Aug 2013

Digital Marketing Assistant | SmartFocus, Paris-France Sept 2012 – Aug 2013

Partner Marketing Assistant | Emailvision, Paris-France Sept 2011 – Aug 2012

Build the marketing plan & strategy and engage our audience

Creating the Website and Blog Developing content and collateral materials Setting up Social Media strategy to engage Alumni Conducting Marketing Research and assessing programs

Set up and implement marketing strategies to develop the multiple projects

Managing the Banding and the communication of Mob’n Web Developing the marketing mix for clients and enhance their sales strategy

Develop digital marketing strategies and set up campaigns that support them

Creating / managing email marketing campaigns and lead generation campaigns Managing Analytics tools (websites traffics, campaigns reporting…)

Enhance strategic alliances and partners programs

Developing marketing tools (presentation, case study, webinars, website, collaterals) Managing global events (tradeshows…) and Relationship marketing (CRM) Managing email marketing and social media campaigns

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Marketing Executive| Tech Management Concepts,Los Angeles July 2014

Develop and Manage the Digital Marketing Strategies and Projects Developing the new Blogs (WordPress CMS) Developing the new eCommerce site (Magento CMS) Managing and developing the Marketing Automation Software (Marketo) Enhancing the Social Media presence (Hootsuite) Creating contents (Blog post, Articles, Press Releases, Collaterals, Videos…)

Page 17: Roland Chi Porfolio 2015

Marketing professional certificate Major: Social Media & Web AnalyticUCLA Extension, Los Angeles - USA 2014

Master Degree Major: Marketing Management (Valedictorian)ISEE Business School, Paris - France 2012

Bachelor’s DegreeMajor: Marketing & AdvertisingHaaga-Helia University of Applied Sciences. Helsinki - Finland 2010Ecole de Management Leonard de Vinci, Paris – France 2010

Master Degree Major: International Trade and CommerceISEE Business School, Paris - France 2013

A-Grade GraduationMajor: Economic & socialWellington High School, Melbourne – Australia 2007

EDUCATION 17

Page 18: Roland Chi Porfolio 2015

Co-founder of ”Léo Part” associationHelping students to prepare and participate to Humanitarian ActionsParis - France 2011

“Mie de pain” programDistributing meals for homeless personsParis - France 2009

“Ensemble 2 Générations” programAssisting seniors in a retirement home

Paris - France 2007

LanguagesFrench : NativeEnglish : Fluent (TOEFL 104)Cantonese: FluentChinese : SpokenSpanish : Spoken

VOLUNTEERING 18

Page 19: Roland Chi Porfolio 2015

My trips on Earth The journey just began…

13% of the Hearth

traveled

21 Countries | 4 Continents

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