role of halo effect in physical attractiveness · 2020. 4. 26. · halo effcet: halo effect is the...
TRANSCRIPT
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Social Psychology Presentations
Bhakti Choksy, Amrita Tawade, Sameera Khan, Priya Rana
SYBA Psychology Students Smt. Maniben M.P Shah Women’s College
of Arts & Commerce
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ROLE OF HALO EFFECT
IN PHYSICAL
ATTRACTIVENESS
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HALO EFFCET: HALO EFFECT IS THE TENDENCY FOR
AN IMPRESSION CREATED IN ONE AREA TO INFLUENCE OPINION IN
ANOTHER AREA.
DEFINITION
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COGNITIVE BIAS THAT HAPPEN UNCONSCIOUSLY
CAUSES US TO SEARCH FOR AND INTERPRET INFORMATION WHICH CONFIRMS TO OUR PRE EXISTING
BELIEFS.
Eg: Celebrities, Since we perceive them as attractive, successful and often
likable , we also tend to see them as intelligent, kind, and funny.
HALO EFFECT
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HALO EFFECT IN PHYSICAL ATTRACTIVENESS:
PHYSICAL ATTRACTIVENESS STEREOTYPE SUGGESTS
“WHAT IS BEAUTIFUL IS GOOD.” that attractive people are frequently
ascribed positive qualities simply by the
virtue of their looks.
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REVIEW OF LITERATURE STUDY 1:
By EDWARD THORNDIKE(1920) “ A Constant Error in Psychological Ratings.”
INDEPENDENT VARIABLE
Rating of one positive Characteristic
DEPENDENT VARIABLE
Perception of Personality
OBSERVATION: Soldiers who were judged favorably in PHYSIQUE were also judged high in: •Leadership •Intellect •Loyalty Thus influencing overall perception.
CO-RELATIONAL STUDY
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STUDY 2 :
By GOLDMAN et.al
INDEPENDENT VARIABLE
Information of one Characteristic
DEPENDENT VARIABLE
Evaluation of other traits.
EXPERIMENT:
Students rated a speaker based on
initial information about his
personality.
BE
FO
RE
DETAILS ABOUT
SPEAKER:
1. WARM
2. COLD
3. CONTROL
AC
CE
SS
ED
TR
AIT
S
STUDENTS ACCESSED DIFFERENT
TRAITS:
SELF CONFIDENCE.
PRESENTATION SKILLS
SP
EA
KE
R
EV
AL
UA
TE
D
STUDENTS IN “WARM’
CONDITION EVALUATED SPEAKER
BETTER & IN “COLD”
CONDITION EVALUATED SPEAKER AS
WORSE.
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METHODOLOGY
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•PEOPLE WHO ARE MORE PHYSICALLY ATTRACTIVE ARE RATED HIGH ON ALL OTHER DIMENSIONS OF INTERPERSONAL TRAITS.
•i.e. Kind, Warm, Intelligent, Industrial, Technical skills, Extrovert, Loyalty, Leadership, Well liked, Honest.
HYPOTHESIS
INDEPENDENT
VARIABLE
PHYSICAL ATTRACTIVENESS
DEPENDENT
VARIABLE
DIMENSIONS OF INTERPERSONAL
TRAITS
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MATERIALS
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2 PHOTOGRAPHS OF MEN
INTERPERSONAL TRAITS
QUESIONNAIRE BASED ON
DESCRIPTION OF BOTH THE MEN
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PROCEDURE
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PARTICIPANTS
(50)
COLLEGE
STUDENTS
(WOMEN)
1. Kind
2. Warm
3. Intelligent
4. Industrial
5. Technical skills
6. Extrovert
7. Loyalty
8. Leadership
9. Well liked
10. Honest.
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INTERPERSONAL TRAIT QUESTIONNAIRE
How much physically attractive do you think is an individual shown in a picture? 1 2 3 4 5
How kind do you think is an individual shown in a picture? 1 2 3 4 5
How warm do you think is an individual shown in a picture? 1 2 3 4 5
How intelligent do you think is an individual shown in a picture? 1 2 3 4 5
How much industrial skills do you think an individual shown in a picture have? 1 2 3 4 5
How much technical skills do you think an individual shown in a picture have? 1 2 3 4 5
How extrovert do you think is an individual shown in a picture? 1 2 3 4 5
How loyal do you think is an individual shown in a picture? 1 2 3 4 5
How well-liked do you think is an individual shown in a picture? 1 2 3 4 5
How honest do you think is an individual shown in a picture? 1 2 3 4 5
How much leadership skills do you think an individual shown in a picture have? 1 2 3 4 5
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Please read each of the following statements carefully. It refers to an interpersonal traits of both the men showed in picture.
If you strongly agree with the item, circle “5". If you strongly disagree with the item, circle "1".
If you neither agree nor disagree with the item, circle “3". A score of "2" or “4" indicates the degree to which you disagree or agree with the item.
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EXPERIMENTAL DESIGN
REPEATED MEASURES DESIGN
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CONTROL GROUP
EXPERIMENTAL GROUP
SAME PARTICIPANTS
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PREDICTION
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AS COMPARED TO
PHYSICAL ATTRACTIVENESS
+ OTHER
INTERPERSONAL TRAITS.
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So here in the study,
Overall experiment concludes that physically attractive person is assumed to possess more socially desirable traits and was rated high on it as compared to those who are of lesser attractiveness.
“What Is Beautiful Is Good” stereotype and the “Halo Effect” are cognitive bias that people use to make judgment about others, its is because physical attractiveness is most obvious and accessible characteristic to others while social interactions.
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MADE BY: BHAKTI CHOKSY-55
AMRITA TAWADE-68 SAMEERA KHAN-80
PRIYA RANA-81
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Thanks!
Any Questions? 16