role of public relation in 21st cen
DESCRIPTION
TRANSCRIPT
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PUBLIC RELATION
ROLE OF
IN 21ST CENTURY.
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TABLE OF CONTENT
o Introduction.o PR Techniques.o Tools of Public relation.o Public relation Vs. Advertisement.o Types of Public Relation.o Public Relation on Budget.o Case study.o Conclusion.
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Everybody sees things in different way.
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INTRODUCTION
PUBLIC RELATION
In Modern era.
Concept of PR.
Effective & Promising.
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PUBLIC RELATION CAMPAIGN.
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PR- AS A STRATEGY
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CAN BE USED TO BUILD OR KILL..
What you do, what you say & what others say about you???
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PR TECHNIQS
PR
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TOOLS OF PUBLIC RELATION
-- Media Relation-- Events.-- Sponsorship.-- Employee Media Tour.-- News Letter.-- Special Relation.-- Community Relation.
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PUBLIC RELATION Vs. ADVERTISING
o Paid and un paid ways.o Building long term
relationship.o Cost incurred is high. o Viral effect.
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TYPES OF PUBLIC RELATION.
Proactive Reactive
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PUBLIC RELATION ON BUDGET.
o PR Preparation.
a.Audit Organisation for PR Opportunities.
b.Have a Communication Day.c.Prepare a PR Calendar.d.Plan your PR Programmes.e.Types of PR Opportunities.
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o Approaching a Newsroom.
a) KISS- keep it simple, stupid.
b) The 5 W’sc) Tell People your News.
PUBLIC RELATION ON BUDGET.
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Don’t hide your news behind…journalist won’t have time to go
fishing for your information-its up to you to promote your business.
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POLITICAL PR
Aristotle said,‘Man is by nature a Political Animal’
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CADBOURY CASE STUDY
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PR : The Wildcard Marketing Strategy.
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BIBLIOGRAPHYo Books Public Relation ManagementPublic Relation-C.S.Rayadu.
o Websites.o www.google.com o www.managementparadise.com-o www.authorstream.com