PRESENTED BY LEKSHMI VIJAY.

“ROLE OF SOCIAL NETWORK”

Introduction

Social networking plays an important role in forming the social interaction of individuals on the web. It is a act of interacting and networking with others in a social online environment via the use of website.

Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.

social networking sites.

Face book

Twitter

Blogger

Flicker

YouTube

Google +

Orkut

A social networking service is a platform to build social networks  or social relations  among people. for example, share interests, activities, backgrounds, or real-life connections.

A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.

Most social network services are web-based and provide means for users to interact over the Internet, such as email and instant messaging.

 Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-cantered service whereas online community services are group-cantered.

Social networking sites allow users to share ideas, pictures, posts, activities, events, and interests with people in their network.

advantages

Facilitates open communication, leading to enhanced information discovery and delivery.

Allows employees to discuss ideas,

post news, ask questions and share links.

Provides an opportunity to widen business contacts.

Targets a wide audience, making it a useful and effective recruitment tool.

Improves business reputation and client base with minimal use of advertising.

Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites

Social networking is an easy way to connect with friends and others.

For business purposes connecting with your customers on a personal level will make them legal to your company and brand.

Connecting with people social network will benefit the people in the long run.

Social networking.

DISADVANTAGES

Opens up the possibility for hackers to commit fraud and launch spam and virus attacks.

Increases the risk of people falling prey to online scams that seem genuine, resulting in data or identity theft.

Social networking usually requires you to input your all personal information.

May result in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable or offensive material.

Potentially results in lost productivity, especially if employees are busy updating profiles, etc

SWOT Analysis

SOCIAL NETWORKING 2013

93 Percent of the respondents that do use social networking sites for business purposes find it effective and useful.

Conclusion

 we know that there is many advantages and disadvantages of social networking .

Social networking is very use full these days.By being aware of your cyber-surroundings and who you are talking to, you should be able to safely enjoy social networking online.

THANK YOU……………...